Digital Editions

New documents reveal that electric car company Tesla has filed a surprising new patent that has nothing to do with batteries or autonomous driving and everything to do with augmented reality. Last week, the company's US Patent and Trademark Office patent application, titled " ...more

Augmented reality productivity software maker Upskill has expanded the reach of its Skylight platform with support for Microsoft HoloLens. Typically used with enterprise-focused smartglasses, like the Vuzix M300 or Google Glass Enterprise Edition, Skylight assists front-line ...more

For years, Magic Leap has promised to deliver stunning augmented reality experiences that will outperform any other competitor, and a newly revealed partnership hints that the company may be able to deliver on those promises. Framestore, the Oscar-winning studio behind many o ...more

The NBA Finals is underway, and now basketball fans with iPhones and Android devices can get closer to the action for free than they ever could with expensive courtside tickets. Now available on the Google Play Store after debuting on the iOS App Store last year, the latest v ...more

After more than a year and a half of silence, the rumors have morphed into reality: Microsoft has finally released an update for the HoloLens. And with that update comes a collection of new features that hint at big plans for the HoloLens this year. For most HoloLens-focused ...more

Eventually, even the most private company has to file its patents and unveil its tightly-held secrets, and Magic Leap is no exception. The US Patent and Trademark Office recently published a treasure trove of Magic Leap patent applications that appear to provide more details ...more

A controversial video from Magic Leap's past has once again surfaced, but this time it comes with a lot more credibility and a good bit of excitement around the Magic Leap One headset. New Zealand's Weta Workshop has revealed that it will release the game "Dr. Grordbort's: In ...more

Moviegoers who arrive at the theater early are no longer a captive audience for the ads, trivia, and miscellaneous content that precede the movie trailers than run before the feature presentation, as the ubiquity of the smartphone has become the preferred distraction for early ...more

When it comes to augmented reality smartglasses, for now, it's still a mostly enterprise world, since the form and function of most are more acceptable on a job site versus your local cafe, and the still high price tags are far more palatable to major companies rather than ind ...more

Over the past two product cycles, Apple has been rumored to be preparing to reveal its Apple AirTags tracking devices that can help iPhone owners find their possessions with augmented reality. Now, it's 2021, and AppleTags are nowhere to be found. But Samsung has leapfrogged ...more

For anyone using open source information to conduct an investigation, a balance between powerful tools and privacy controls are a must. Buscador is a virtual machine packed full of useful OSINT tools and streamlined for online research. This program can easily be set up in Vir ...more

Snapchat may trail Facebook and Instagram in terms of daily active users, but a new partnership with Samsung may get those innovative AR Lenses onto the mobile devices of a lot more users. Non-fungible tokens, perhaps the hottest segment of the blockchain tech industry at the ...more

After applying augmented reality as a solution for the sale and marketing of sneakers, Nike is taking the next step in its adoption of AR to improve the customer experience. On Thursday, Nike unveiled its new Nike Fit tool, which the company is preparing to add to its existin ...more

On Sunday, Microsoft did what everyone expected the company to do by unveiling the long awaited HoloLens 2. Its main competitor in the AR headset space, Magic Leap, responded with a flurry of announcements, including a new partnership with South Korea's SK Telecom and a new a ...more

After years of rumors and waiting, Samsung's first foldable smartphone is finally a reality. The phone itself is a bit wild, but with Samsung going so far out of their comfort zone with this one, there were some bumps in the road that caused a delayed release. The launch has b ...more

Magic Leap has earned a reputation for overt secrecy, but as it nears the highly-anticipated launch of the Magic Leap One, the company is spilling some of the beans. This week, we get a heaping helping of information on the Lumin OS, as well as a couple of great demos. Meanwh ...more

If you're not impressed with the current crop of AR content, and you're worried this may put a damper on the industry's growth, these stories should give you cause for some optimism. As Magic Leap builds momentum in the run-up to the launch of its Magic Leap One headset, the ...more

As it prepares to ship its first product by the end of the summer, Magic Leap has managed to impress yet another high-profile investor in telecommunications giant AT&T. In addition to the investment, AT&T will serve as the exclusive wireless distribution partner for the consu ...more

Last month was a whirlwind for the augmented reality industry, with the Augmented World Expo, Apple's Worldwide Developers Conference, and an exciting Magic Leap Twitch livestream all wrapping up before the ides of June. Now that we've had a chance to fully digest it all, we h ...more

The Augmented World Expo is winding down in Santa Clara, where Qualcomm, Vuzix, and Meta Company were among the companies making big announcements. But some of tech's biggest players still made news outside of AWE. Apple is looking for talent with augmented reality experience ...more

This week's Game Developers Conference came at just the right time for Magic Leap, a company that was riding a wave of bad news from legal troubles and rumors regarding Magic Leap One. The event was the ideal backdrop for the company to unveil its Creator Portal and SDK, with ...more

While the company is adamant that the Magic Leap One: Creator Edition will ship this year, currently, it seems its CEO is more interested in striking deals with content partners than releasing details about the headset. Meanwhile, in perhaps the most poorly-written SEC filing ...more

During the unveiling of its content partnership with the NBA, Magic Leap CEO Rony Abovitz, with an assist from former player/current pitchman Shaquille O'Neal, described at least one of the ways fans would be able to experience sports using the augmented reality device. What ...more

On Tuesday, NBA Commissioner Adam Silver joined Magic Leap CEO Rony Abovitz on stage to unveil a partnership between the two companies. While the device was not displayed on stage, NBA legend Shaquille O'Neal appeared via video wearing a large-sized Magic Leap One: Creator Ed ...more

The Consumer Electronics Show (CES) is the first big tech event of 2018. This year, if the early news is any indication, augmented reality could be the big star of the show. Vuzix headlines our early CES coverage, but expect to see a bunch more next week. Vuzix Blade Will Be ...more

Now that the holiday season has officially kicked off, Office Depot has updated its popular Elf Yourself app with a few new augmented reality options. But you'd be excused if you weren't overly thrilled with the implementation. For those who are unfamiliar with the app, Elf ...more

When the Super Bowl airs, every other TV network puts on reruns because no one wants to face that juggernaut for ratings. The launch of a new iPhone is the Super Bowl of the tech world, with the launch of the iPhone X being the biggest one yet. So it's either unfortunate timi ...more

As more companies begin adopting augmented reality in the workplace, providers like Vuzix reap the benefits. After revealing increased sales in the second quarter financial results, the smart glasses maker announced a partnership with Blackberry that strengthens their enterpr ...more

A report by PwC highlights that immersive experiences in augmented and virtual reality represent the fastest growing segment of the entertainment and media industry over the next six years. News from two companies working in the industry, Fox and NetDragon, underscore the grow ...more

Over the past week, we are seeing more companies capitalizing on services leveraging augmented reality. One company secured funding to expand their service, while two other companies grow its own services through acquisition. Aira Raises $12 Million to Grow Visual Interpreter ...more

UPDATED 5/4/17: SI has stated that they won't be augmenting its Swimsuit Edition. Although, this could be a sign that the company may do so in the future. If they already have all the tech set up for the latest feature, then they are already half way ready to augment other SI ...more

If you ever need to spice up a party, drinking games can really get things started quickly. The objectives are generally to complete tasks or challenges, but it's really all a thinly-veiled excuse for increasing everyone's alcohol intake in a hurry while testing levels of ineb ...more

Want to get even this Halloween? Want to scare somebody with nothing but a few lines of code? Here's how it can be done... So, with arguably the best holiday quickly approaching us, I thought I'd do a fun post on a cool way to prank your friends, enemies, or maybe even the wh ...more

As fellow softModders, I'm sure you strive to find any and every way to make your phone unique. Wallpapers and icon packs are great to get started, but to really stand out from the rest, try changing your HTC One's boot animation. A new boot animation for your phone can be in ...more

We may or may not see Apple's long-awaited take on AR smartglasses this year, but the company is more than getting its practice swings in with its current wearables business, which hit record revenue in 2019 according to financial results released this week. Aside from Apple' ...more

As one of the leading makers of processors for smartphones, Qualcomm further bolstered its place in the market with the announcement of the Snapdragon 865 earlier this week. On Thursday, the company took yet another step towards the future of augmented reality headsets and sm ...more

Is the augmented reality magic fading down in Plantation, Florida? That's the first question some may be asking following a casual revelation over the weekend that Magic Leap, the maker of the Magic Leap One, has assigned much of its patent portfolio over to JP Morgan Chase a ...more

It's always a big deal when the company that makes Android releases a new phone. Google's Pixel series has made a name for itself in three short years behind its camera prowess, but now it's time to start competing with the major players. That said, Google should like how thei ...more

The ability to shift between virtual reality and augmented reality seamlessly on one device is a dream of many AR fanatics, but the execution is usually fairly buggy or underwhelming. That was not the case last week when I got my hands on the Varjo XR-1 Developer Edition head ...more

As the Augmented World Expo (AWE) prepares to open its doors to AR developers and enthusiasts, we sat down with founder Ori Inbar to talk about AR's growth over the past decade, and what the future may hold. In its eleventh year of summoning developers to its own conference, ...more

The OnePlus 7 Pro is definitely a beast on paper. With a specs page that ticks virtually every box and a price point that undercuts the competition by hundreds of dollars, it's hard to overlook this phone. But before you get too excited, know that OnePlus has repeatedly shown ...more

The hype around augmented reality has risen to a fever pitch over the past two years, and if this week's selection of business news stories are any indication, the din is about to get down right deafening. That's because the Microsoft's follow-up to the original HoloLens is a ...more

Investors continue to bet on augmented reality, both for short-term returns and long-term plays. This week, Niantic reportedly picked up another round of funding from Samsung and others, based on the success of PokémonGO and the prospects for future revenue. Likewise, investor ...more

The recent announcement of a $480 million US Army contract awarded to Microsoft over Magic Leap for supplying 100,000 augmented reality headsets shows just a how lucrative the enterprise (and government) sector can be for AR. However, considering sales of total smartphones to ...more

This week, Next Reality published profiles on the leaders in augmented reality hardware industry, with Magic Leap CEO Rony Abovitz topping the list. So, it should be no surprise that two app makers want to align themselves with Magic Leap's flagship product. One of the bigges ...more

A core concept that has resonated through societies of the world over the course the last few hundred years is "knowledge is power." And understanding that concept gives us the drive to push further forward and learn as much as we can on a subject. At the moment, that subject ...more

The year is 2018. You just received your own Magic Leap One: Creator Edition. What now? Rewinding back to today, we know of one specific app that will be available for Magic Leap's device, along with two others that could be tagged as highly likely. Paired with Magic Leap's o ...more

Augmented reality was recently named the "Mobile Disruptor of the Year" for 2017 by Mobile Marketer, but the technology is showing no signs of slowing down as we head into 2018. In fact, the technology appears to be gaining momentum. While Facebook takes aim at future consume ...more

If competition in the augmented reality space was a spectator sport, then ARKit, ARCore, and HoloLens dominate the prime-time broadcasts on ESPN. If you're looking for the race to be the "Cardboard for AR," you might need to tune-in to ESPN2. There, you would learn that Mira ...more

Augmented and virtual reality continues to be a hot commodity among tech investors, with more than $800 million invested in AR/VR companies in the second quarter alone and global tech leaders like Samsung focusing their investment strategies on the emerging field. The investm ...more

Four augmented reality companies made deals this week to grow their businesses. Two companies, TechSee and Car360, completed funding rounds, while DAQRI signed with a production partner and Decalomania landed a prime spot with a top retailer. TechSee Secures $7.5 Million to F ...more

This week's Market Reality covers a variety of business news from acquisitions and partnerships to competitive and technology assessments to quarterly financial results. Upskill Bolsters Product Portfolio with Pristine Acquistion Enterprise augmented reality software provide ...more

Every Tuesday, Next Reality will give readers a rundown of the augmented and mixed reality news briefs from the preceding week that we didn't cover already. This way, you'll never miss anything of importance in the Next Reality landscape, and will always know what's going on w ...more

Recently, Sprint announced a partnership with Harman Kardon to deliver exclusive sound FX technology to their variant of the HTC One M8. The joint effort between the two companies is both to entice customers to switch to Sprint as well as improve the overall audio quality comi ...more

This week, Next Reality released the fifth and final set of profiles on the NR30 leaders in augmented reality, with this chapter focusing on the influencers in the industry. Coincidentally, a company with a representative among the NR30 AR Influencers, Magic Leap, monopolized ...more

Welcome to the first annual Next Reality 30, our list of people who've made the biggest impact on the augmented reality space in the last 12 months — and what a 12-month roller-coaster ride it's been. Apple introduced ARKit-powered apps last fall, Google launched ARCore for An ...more

If you're a regular reader of Next Reality, you're more likely to spread the joy of augmented reality than most others. But it can be difficult to introduce newbies into the AR fold if you don't give them exactly the right starting point in terms ease-of-use and affordability. ...more

A PirateBox creates a network that allows users to communicate wirelessly, connecting smartphones and laptops even when surrounding infrastructure has been disabled on purpose or destroyed in a disaster. Using a Raspberry Pi, we will make a wireless offline server that hosts f ...more

Apple's Siri is well-versed in the spells of the Wizarding World of Harry Potter, but it's not like Android users are Muggles. Google Assistant, Android's virtual concierge, can cast a few spells out of the box, and it can learn the spells it doesn't know quicker than a year o ...more

After piloting the Nreal Light in South Korea and Japan via carrier partnerships and securing another round of funding, Nreal is now ready to begin selling the consumer edition of the smartglasses to the western world as well as introduce a version for enterprise customers. A ...more