Disney Characters

There's a new trend on Instagram Stories: People are making viral AR filters where images of popular characters from TV shows, movies, and other mediums shuffle above your head until one sticks. The filters range from Disney and Pokémon characters to Harry Potter and Friends, ...more

Move over, Star Wars. You're not the only Disney property that can play in the Lenovo Mirage AR headset anymore. On Thursday, superhero powerhouse Marvel unveiled Dimension of Heroes, a new mobile app for iOS and Android that, when holstered in a Lenovo Mirage AR headset and ...more

There might not be a better brand partnership for the speedy Sonic the Hedgehog character than a fast-food restaurant. For that matter, augmented reality is also the ideal technology for promoting a movie that features an animated talking rodent living life in the real world. ...more

After some social media teasing, the Star Wars universe's Magic Leap debut has finally arrived. On Tuesday, Magic Leap announced the release of Star Wars: Project Prog, which is available for free via Magic Leap World. In addition, ILMxLAB, the immersive entertainment divisi ...more

Riding the coattails of one of the biggest movies this year, the first edition of the new Moviebill augmented reality magazine will be available at Regal Cinema theaters nationwide this weekend alongside the release Avengers: Infinity War. Moviegoers will be able to scan the ...more

What's black and white, sounds like actress Kristen Bell, and is standing in your living room talking to your kids right now? Don't worry, that's just Genius the Panda, an augmented reality character from the Yakables app for iPhones and iPads. Using ARKit to place the animat ...more

Last week, Snap powered through a mountain of important software and (shock!) hardware updates, as well as a few very big business partnerships. One of those partnerships is Disney World, but if you weren't paying close attention, you might have missed how exactly you can bri ...more

Welcome to the first annual Next Reality 30, our list of people who've made the biggest impact on the augmented reality space in the last 12 months — and what a 12-month roller-coaster ride it's been. Apple introduced ARKit-powered apps last fall, Google launched ARCore for An ...more

Alongside Sesame Street, the Dr. Seuss universe has been a constant presence in the formative years of several generations of children in the US. Now, Dr. Seuss's creations are continuing to maintain relevance with today's youth via augmented reality, just as the Sesame Stree ...more

Pixar's Incredibles 2 has entered the fray as the latest sequel in a summer of highly anticipated follow-up films and, like its peers, it also has an augmented reality experience to promote its presence in theaters. Available via Snapchat, the AR experience places the familia ...more

Independent game developer PlayFusion announced today a partnership with NEXON Korea Corporation, resulting in a Series A preferred share round to fund development of their entertainment platform. PlayFusion's platform applies augmented reality, Internet of Things (IoT), and a ...more

Considered a huge gamble on the part of Marvel and Disney due to its seemingly small fan base, Guardians of the Galaxy turned out to be well worth the risk, nearing $800 million in world-wide box office numbers. Many may not have known about the comic book prior to the movie, ...more

I have never been the most artistic person in the world, but never overlook a great piece of work when I see one. With George Lucas selling the Star Wars franchise to Disney for more money than I could make in ten lifetimes, it's safe to say the franchise has a lot of fans. S ...more

'Tis the season to be jolly, and what's more jolly then unleashing a torrent of bullet fire on the opposing team using a LMG emblazoned with a Santa Claus emblem? I recently did an emblem roundup of superhero and villains for Call of Duty: Black Ops 2, but now it's time to us ...more

Current-generation mobile augmented reality apps offer users numerous opportunities to punch up photos and videos with 3D content, but there's surprisingly few options for users to express themselves using virtual characters. A new app called Puppetoon from indie developer Cu ...more

Samsung's big reveal of the Galaxy S9 and S9+ at Mobile World Congress revolved around its "reimagined" camera and augmented reality capabilities. Between AR Emojis, Bixby, and ARCore, the Galaxy S9 and S9+ offer more native AR software features than any other device. AR is s ...more

As a company, Facebook is not shy about talking up its AR smartglasses plans. The latest missive comes from two executives in charge of developing AR software and hardware. As far as we know, Amazon doesn't have plans to make AR smartglasses yet (and audio-only smartglasses d ...more

While Snapchat had a head start in making augmented camera effects popular on smartphones, Facebook has spent the past few years in hot pursuit, with no less than three apps offering mobile AR experiences, plus its Portal hardware lineup of smart home devices. Facebook's late ...more

The sky is the limit when it comes to augmented reality, but Snapchat's latest innovation is keeping its AR platform grounded. On Thursday, the company published a pair of new Lenses that highlight its new ground transformation technology. Don't Miss: This Viral Instagram Au ...more

What if you went to an art installation at one of the coolest venues in New York that you could then take with you anywhere in the world? That's exactly what's in play with a new Instagram filter that creates a kind of portal into an '80s-style light show anywhere you travel. ...more

Filmed in what appears to be a single continuous shot, war film 1917 is now the front-runner to conquer the Best Picture category of the Academy Awards after bringing home the Golden Globe for Best Motion Picture in the drama category. To commemorate the occasion, film buffs ...more

Usually, flying into unknown territory would mean riding into the "danger zone", but Paramount and Snapchat are taking the trip anyway with one of Summer 2020's most anticipated movie sequels. On Monday, Snapchat published a trailer reaction Lens, the first of its kind for th ...more

Unless you've been totally off the grid, there's a good chance you're aware that the Disney Plus streaming video service launched this week. And, if you're on this site, you're likely salivating over the new Star Wars series, The Mandalorian. But did you know that the service ...more

Musical theater enthusiasts are about to enter a whole new world of melodic storytelling via augmented reality. Immersive production company Wilkins Avenue, along with its Pollen Music Group, is debuting the first-ever AR musical through the spatial computing lenses of the Ma ...more

Already a dominant force at the box office, Marvel Studios appears intent on establishing itself as the ruler of augmented reality media as well. After licensing Iron Man to Hasbro for the Hero Vision Iron Man AR Helmet as a tie-in to Avengers: Infinity War, Marvel has return ...more

A new augmented reality framework from Disney Research could make it possible for fans to take selfies with an augmented reality Mickey Mouse, Darth Vader, or Iron Man that mimic the user's poses. Called AR Poser, the prototype experience relies on image recognition to anchor ...more

The Cheshire Cat isn't like other famous cartoon cats: he's brilliantly purple and hot pink, ever smiling and entirely unnatural. However, he makes for a perfect Halloween costume, with his bright, neon appearance and mysterious nature. With this step-by-step makeup tutorial ...more

Amazon really wants to make itself at home in your home. Like, everywhere in your home, from your doorstep to your kitchen, your kids' rooms, and everywhere in between. During a virtual press event on Tuesday, the company unveiled a veritable cornucopia of new smart home devi ...more

Since the start of the COVID-19 pandemic, Google has packed new functionality into Google Meet to compete with Zoom, Microsoft Teams, and other video conferencing platforms. After adding background blurring and virtual backgrounds to match Zoom's capabilities, Google Meet now ...more

Gamers, anime fans, and those with an interest in Japanese culture are in for an AR treat courtesy of Google. On Tuesday, the company added 14 3D renditions of popular Japanese characters, headlined by pop culture icons Pac-Man and Hello Kitty, to its roster of augmented real ...more

With the announcement of ARKit 2.0 at WWDC 2018, Apple is bringing some powerful new capabilities to mobile augmented reality apps this fall. Shared experiences, persistent content, and 3D object recognition will enable more social, transcendent, and immersive experiences for ...more

Augmented reality technology is often likened to magic powers, so it is fitting that a new AR experience featuring the Harry Potter franchise uses the newest AR tricks from Facebook and its Spark AR platform. With Harry Potter and the Cursed Child returning to Broadway this f ...more

Even the biggest fan of Mario Kart may have reservations about traveling to Super Nintendo World in Japan in the middle of a worldwide pandemic to experience the augmented reality-enhanced roller coaster ride that recreates the game in real life. Luckily, video of the entire ...more

Help me, George Clooney. You're my only hope. If that mash-up of cultural references doesn't make sense, it will momentarily. To promote The Midnight Sky, the new film starring George Clooney and dropping via Netflix on December 23 (Happy Festivus), the streaming studio is la ...more

With the global COVID-19 pandemic preventing Pokémon GO players from venturing into the real world, developer Niantic has adapted the game for trainers to play in a socially-distanced manner. Likewise, with the annual Pokémon GO Fest, typically an exclusive gathering of playe ...more

For the average consumer, augmented reality is a fun way of dressing up photos and videos for social media. However, AR is also gaining momentum as a medium for storytelling, particularly in sharing powerful messages. In light of the protests stemming from the death of George ...more

With Avatar, Facebook's personalized stickers for use on its social and messaging platforms, those who aren't on Facebook or have otherwise dumped the social network may feel left out. Whatever your reasons for shunning Facebook may be, there are other ways, each with its dis ...more

The Los Angeles Rams are the latest NFL franchise to introduce new or modified uniforms for the 2020 season, joining the Atlanta Falcons, Cleveland Browns, Indianapolis Colts, New England Patriots, Tampa Bay Buccaneers, and their neighbors, the Los Angeles Chargers. However, ...more

Over the past few months, Google has prioritized the development of its video communications products as the demand for social distancing solutions continues to increase in response to the COVID-19 pandemic. After the well-publicized move of making Google Meet free for all ca ...more

While holographic Whitney Houston is hitting the road, a new mobile app is bringing volumetric captures of up and coming performers directly to the iPhones and iPads of fans. On Wednesday, AR studio 1RIC launched Jadu, a video app that delivers virtual performances by music a ...more

It's time to make some more room at the augmented reality cosmetics counter. This week, social media giant Pinterest unveiled "Try On," a virtual make-up visualization tool running on its Lens visual search tool. Don't Miss: Pinterest Is Comparing Their Lens Update to Cher's ...more

In a world full of augmented reality camera effects apps, one app is going in a more social direction. On Tuesday, a rebooted version of Octi (which first debuted in 2018) dropped on the Apple App Store. Now, instead of merely adding AR effects to photos and videos, the app u ...more

Last month was a whirlwind for the augmented reality industry, with the Augmented World Expo, Apple's Worldwide Developers Conference, and an exciting Magic Leap Twitch livestream all wrapping up before the ides of June. Now that we've had a chance to fully digest it all, we h ...more

When iOS releases in the next few weeks, consumers on both iOS and Android operating systems can expect to see more AR ads in the mobile web browsers thanks to Vertebrae, an advertising platform for immersive media. Next month, Vertebrae will be able to distribute web-based A ...more

The Disney Research Lab is using projector-based illumination to paint actors' faces during live performances. You know what that means? Disney just took Halloween to a whole new level. Here's how they did it: The actors move on stage, sans makeup, while the AR light follows ...more

Whether you choose the sassy face of someone like your inner Disgust from Inside Out, or you're the happy-go-lucky Joy, chances are you're well-versed in expressing your inner "ew." So for this Halloween, take pride in your judgmental self by donning a DIY Disgust mask. Don't ...more

If you don't want to dress up as a vampire, witch, werewolf, or zombie again this Halloween, step things up a notch and go viral. There have been a ton of funny memes and absurd news since last October, so the only hard part is settling on the right one for inspiration for you ...more

Google, you have something that I want. You may think you have some idea of what you are in possession of, but you do not. In a few moments, it will be mine...and it can be yours, too, dear readers. That something, of course, is Baby Yoda...er, Grogu...from the Disney+ Star W ...more

In 2018, Niantic unveiled its in-development augmented reality cloud platform for smartphones, the Niantic Real World Platform. A demo showed Pikachu and Eevee cavorting in a courtyard, darting in front of and behind potted plants and people's legs as they walked through the s ...more

Snapchat popularized personalized stickers for social media and messaging with Bitmoji, followed by walled-garden versions from Apple with Memojis and Samsung with AR Emojis. Even Google has gotten into the game, integrating an emoji generator for Gboard. Finally, Facebook ha ...more

Smartglasses startup Nreal enjoyed some highs and endured some lows this week, as the company landed a product placement with Kevin Bacon but then faced production issues related to the coronavirus outbreak. But Nreal wasn't the only company dealing with the virus, as some of ...more

Last week, I highlighted 5 of my favorite free interactive live wallpapers that you could use on your Android device. But where do you go from there? What's the next step up? While the regular old interactive live wallpapers are amazing, if you can't stop thinking about your ...more

Old school media stalwart The New York Times launched its augmented reality news content in 2018 with a feature on the athletes of the Winter Olympics. However, after a solid year of AR reporting, the Times all but abandoned its AR news coverage via its mobile app, instead op ...more

If you were to summarize the path Snap has taken towards augmented reality smartglasses with a meme template, how it started would be the first-generation Spectacles camera glasses and how it's going would be the next-generation Spectacles with AR capabilities. However, it ap ...more

Like its predecessors WandaVision and Falcon and the Winter Soldier, Marvel's latest series for Disney Plus, Loki, has its own augmented reality experience. However, while the former titles did not debut their AR content until just ahead of their respective season finales, th ...more

Ever since Snapchat rebuffed its acquisition attempts, Facebook has morphed Instagram with features from Snapchat, such as stories, chat, and, of course, augmented reality. With regard to augmented reality, Snap is iterating at a fairly rapid pace. At its Snap Partner Summit ...more

Throughout the COVID-19 pandemic, Facebook enjoyed a boost in sales of Portal, its smart video cameras with AR effects, as social distancing became the norm. Now, with the pandemic continuing despite the deployment of several vaccines, the Portal portfolio is positioned to be ...more

Who had Lil Nas X, blood-drop Nikes, and satan worship on your 2021 bingo card? In a story that's stranger than fiction, the "Old Town Road" rapper has ruffled some feathers with the video for his new single, "MONTERO (Call Me By Your Name)" filled with demonic imagery usuall ...more

The hype surrounding non-fungible tokens (NFTs) has reached astronomical levels over the past few weeks, and now the technology has intersected with augmented reality's orbit in a fantastic way. NFT marketplace Illust Space is conducting a crypto auction featuring limited AR ...more

Most iPhones are more than capable of shooting crispy, high-quality video, perfect for any TikTok account to use. But if you're serious about the platform, especially in the long-run, you don't want just any iPhone. Instead, you'll want to pick up an iPhone 12 Pro or 12 Pro Ma ...more