The Lens Studio community, now made up of more than 200,000 creators, has generated some impressive augmented reality effects in the last few years. Amazingly, the groundbreaking Lenses for Snapchat continue to come, often from the internal AR team at Snap. Take, for instance ...more
With all the controversy around the Pixel 3 XL, the regular-sized Pixel 3 might be the phone of choice for most users. Thanks to the huge boost in screen size, the little brother is now an easier pickup for those who like a bigger screen. And once more, the internals are the s ...more
The face tracking of cats and dogs are probably my favorite AR innovations that have come to Snapchat Lenses over the past few years. What can I say, I enjoy taking photos and videos of my shorkie Lucy and my cat Dorian with goofy effects anchored on their cute little mugs. S ...more
The "controversial" Pixel. No phone in the history of Google's Pixel lineup deserves this title more than the Pixel 3 XL. For some (including myself), the design is a welcome change that embodies the modern design of 2018 flagship phones. For others, it has an ugly huge displa ...more
UPDATE: The OnePlus 8 Pro has been released! Check it out on the official OnePlus website or read through the rumored specs we've left below for posterity. Even though OnePlus no longer uses the motto, they still embody the spirit of "Flagship Killer." OnePlus is known for of ...more
In an effort to raise awareness regarding the impact of emissions on the environment, Snap has partnered with the United Nations Environment Programme to use augmented reality to show how much ocean levels will rise over the next 80 years. For the entirety of Earth Day, Snapc ...more
Rabbit ears and dog noses are fun and all, but Kay Jewelers is here to class up Snapchat. Claiming a first among the jewelry market, Kay Jewelers has launched a Sponsored Lens that lets Snapchatters virtually try-on three necklaces. A pucker of the lips triggers a virtually-b ...more
What better band than Pink Floyd, the pioneers of psychedelic and progressive rock, to show the music industry how to reinvent album art for the augmented reality age? All rhetorical questions aside, Sony Records saw the opportunity to promote The Later Years, an 18-disc boxe ...more
Snapchat is making it easier for developers and creators to build augmented reality effects in Lens Studio with a slew of new features, including seven face templates. The new templates, available starting Tuesday, include Face Paint, Photo, Distort, Trigger, 2D Objects, 3D O ...more
It's (virtual) developer conference season, and this week was Facebook's turn with F8 Refresh. Like Google and Snap, Facebook had some new AR capabilities to show off. And while Google and Snap made big AR hardware reveals, Facebook did not. However, CEO Mark Zuckerberg did r ...more
Apple is combining internal and external talent in an effort to give them in edge in the augmented reality market, though we still don't know what form their foray into alternative realities will actually take. Rumors have been spreading for years about Apple's interest in au ...more
The Fourth of July, the celebration of US independence, as well as the second paid holiday of the summer, has arrived. If you're vaccinated, you're probably planning to commemorate the occasion much differently than last year. However, if you're still playing it safe, you can ...more
In the three years since Snapchat launched Lens Studio, developers and artists have created more than 1.5 million AR camera effects with the desktop tool. Beginning this week, AR Snap Shots will feature five augmented reality filters that showcase the innovative, trendy, or j ...more
The Lens Studio creators have published more than 1.5 million AR effects to Snapchat. One of them is Audrey Spencer, who shared her story with us and provided her insights into Lens Studio as a storytelling device. Meanwhile, Snap has added new capabilities to the platform to ...more
Over the past week, practically every major tech company working on augmented reality has held their quarterly earnings calls with investors, and each addressed or at least mentioned the role of AR during their prepared remarks. However, Facebook's earnings call had some of th ...more
In photography, stereographic projection is a geometric technique that projects a sphere onto a plane, which is mostly used in the mapping of spherical panoramas. The most popular type of stereographic panorama is the "tiny planet," where the center view of a panoramic image ...more
On Wednesday, Snap, Inc. unveiled a revamp of its Snapchat app that draws a hard line between content from your friends and content from professional media organizations. However, the new changes, teased during the company's recent third quarter financial results, won't impac ...more
Collodion—it's one of those things that you probably never heard of before, but have actually come across many times in life. It's used for all kinds of applications, from photography to special effects, and it even has a few medical uses. So, what exactly is collodion? Photo ...more
After achieving viral and financial success with its Gender Swap and Baby Face camera filters, Snapchat has returned with the augmented reality equivalent of Benjamin Button. On Thursday, the app added the Time Machine Lens to the carousel so that users can see what they will ...more
It looks like Snap's foray into augmented reality billboards last year was successful, as the company has returned with two more outdoor advertisements for its Snap Originals series. Now through Sept. 24, Los Angeles residents and visitors will have the opportunity to interac ...more
Replacing your wallpaper is one of the easiest and quickest things you can do to keep your device from going stale, but it goes way beyond just picking an image from your gallery. If you use the Google Camera, you can create some really awesome 3D lens blur backgrounds, but wh ...more
If social media apps were houses in a neighborhood and augmented reality photo effects were candy, then Facebook went to Costco and brought home a full pallet of treats. The Facebook app for iOS and Android, and its Messenger companion (also for iOS and Android), offer up mor ...more
In a bold move, Samsung has decided to forgo the Galaxy S11 moniker and jump straight to the S20. Perhaps it's marketing for the new 20:9 aspect ratio and 120 Hz display, or maybe it's just the fact that it's releasing in 2020. Besides the number, Samsung is borrowing from Ap ...more
Augmented reality allows for all kinds of experiences to happen just about anywhere, and that creates some incredible potential for entertainment. While games like Pokémon GO take you out into the world, one crowd-funded game wants to keep you inside—to scare the crap out of y ...more
Snapchat's face tracking has certainly come a long way. This week, we've got an example of one effect that is nearly guaranteed to freak out your friends. Of course, these face-tracking capabilities are available to the Lens Studio community, as evidenced by an augmented real ...more
The sky is the limit when it comes to augmented reality, but Snapchat's latest innovation is keeping its AR platform grounded. On Thursday, the company published a pair of new Lenses that highlight its new ground transformation technology. Don't Miss: This Viral Instagram Au ...more
Snapchat has broken new ground in its augmented reality advertising efforts, as BMW has opted to show off its new X2 model in AR with the Augmented Trial Lens. Users who opt in to the experience via ads running between user or publisher stories (or scan the corresponding Snap ...more
Unless you've been totally off the grid, there's a good chance you're aware that the Disney Plus streaming video service launched this week. And, if you're on this site, you're likely salivating over the new Star Wars series, The Mandalorian. But did you know that the service ...more
The iPhone doesn't stop at last year's excellent iPhone 12 lineup. Apple's been developing its iPhone 13 models for a while now, and there are a lot of rumors already with eight or nine months still to go until a release. This year, we're expecting four new models with similar ...more
Apple has four iPhone models for the remaining months of 2020, but the most impressive ones are the iPhone 12 Pro and iPhone 12 Pro Max. While the iPhone 12 and iPhone 12 mini are great smartphones, the "Pro" models offer more advanced features, especially for photographers an ...more
Day for Night courtesy of Videomaker.com Those 3 Words We Love to Hear, Day for Night (DFN). What better three words could a director ask to hear? No huge generators, no freezing temperatures, no vampire-style living... what's not to love? Are you perplexed? Well, long ago, ...more
Lenovo brought out the big guns for CES 2014, with the Vibe Z showcased as the Chinese company's' first foray into the LTE smartphone space. Slated for a February release, the ultra-thin and extremely light smartphone will certainly be in the running for top smartphones of thi ...more
Whether it's a short road trip or an 18-hour flight, our phones are now essential travel companions. No longer do we need a GPS unit, maps, cameras, camcorders, or even boarding passes. However, not all phones are created equal in this regard. Some are more suited for travelin ...more
There are a ton of new features in iOS 11, but some of the best ones, in my opinion, are in the Camera app. They're not huge features, but they're much appreciated to anyone who's ever taken a Live Photo or portrait, or even to those who've needed to scan a QR code quickly. W ...more
The stock Camera and Photos apps are great for taking basic pictures and doing some quick edits, but if you're serious about making your iPhone photos the best they can be, you can't stop there. The iOS App Store is filled with tons of great third-party alternatives with adva ...more
Over the past few weeks, Google, Snap, and Facebook have all taken their turns to show off their new augmented reality technologies. This week, it was Apple's turn, with new AR features for iOS 15 along with new capabilities for developers. Meanwhile, Facebook's plans to laun ...more
Smartphone cameras are so good nowadays that there's almost no reason to own a point and shoot. Once the megapixel spec race was finally settled (hint: more isn't always better), manufacturers started focusing on the quality of their camera sensors, which has led to a huge jum ...more
In light of this week's Giveaway Tuesdays Photo Challenge, we've posted a thorough guide to experimenting with bokeh photography. Most of the resources require a DSLR camera, and an intermediate understanding of some of the more technical components of photography. If you don ...more
Black lights come in all shapes and sizes, and they're useful in a variety of ways. They can help you spot fake currency, urine stains, interesting rocks, and deadly scorpions, and they can even help you view cool fluorescent artwork. Most black lights work using a filter or ...more
The "what (blank) are you" augmented reality filters on Instagram have become so popular that more and more Hollywood giants are following the augmented reality-powered social media meme train, with the latest example coming via Snapchat. The trendy camera effects that starte ...more
As augmented reality continues its collision course with mainstream adoption, the technology will now have a role in one of the most anticipated boxing matches of the year. On Saturday, the much-hyped rematch between challenger Tyson Fury and champion Deontay Wilder (the figh ...more
In an effort to help its advertising partners close sales with its sponsored augmented reality camera effects, Snapchat has launched a set of e-commerce tools designed to encourage users to buy products directly in the app. Shoppable AR is an enhanced Lens that offers adverti ...more
The Los Angeles Rams are the latest NFL franchise to introduce new or modified uniforms for the 2020 season, joining the Atlanta Falcons, Cleveland Browns, Indianapolis Colts, New England Patriots, Tampa Bay Buccaneers, and their neighbors, the Los Angeles Chargers. However, ...more
With Android 10 hitting the streets (at least for those mobile devices that get quick updates) and the public release of iOS 13 dropping on Sept. 19, Google is releasing an update on Thursday to ARCore that adds some fantastic new benefits to its cross-platform capabilities. ...more
Smartglasses from Apple have become the holy grail of augmented reality, and 2020 has been the rumored time horizon for the product's arrival for the past two years. The latest analyst report sheds more light on its potential debut next year. In the present day, though, Sony ...more
With so many companies announcing news or demonstrating technologies at the Augmented World Expo 2017, it can be a challenge to see it all. In fact, we are still unpacking some of our in-depth on-site coverage. So, this edition of Brief Reality is focused on the news we did no ...more
If you subscribe to notifications for Magic Leap CEO Rony Abovitz's Twitter feed, you'd think everyone in the world already has a Magic Leap One. Alas, that is not the case, but those not within the geographic areas of Magic Leap's LiftOff service now have a loophole through w ...more
In this week of Snapchat lenses, there was a significant increase in ones that involve Marvel superheroes (the Infinity War effect), as well as ones with YouTubers. Classic sitcoms will also always do well, as evidenced by some of my previous roundups. Overall, lenses are doin ...more
We've seen a variety of AR experiences related to athletic footwear over the years, but Puma is betting sneakerheads will buy into a version of interactive design where sneakers are the augmented reality experience The shoemaker launched the LQD Cell (pronounced "liquid cell" ...more
While you were slaving away at work or school or whatever you were so busy doing over the last seven days, people have been hard at work creating a variety of new Snapchat lenses for your enjoyment. These lenses are hot off the presses, and I'm honestly really impressed with t ...more
This is a continuation of a previous post about getting "unfocused" with your DSLR. We all work hard to get pictures that are sharp and have perfect focus. Maybe we’re missing the forest for the trees. Think about mood, color, ideas—in other words, not your gear. There are l ...more
While the long-awaited HoloLens 2 officially arrived this week, details leaked about another, arguably longer-awaited AR headset, the fabled wearable from Apple, and a previously undisclosed partner assisting the Cupertino-based company with the hardware. On the development f ...more
Apple has implemented a new sensor on the rear camera of its fourth-generation iPad Pro, and it's pretty exciting. It's called the LiDAR Scanner, a scanning "light-detection and ranging" sensor, and you may very well be acquainted with it if you follow any driverless car news. ...more
Thanks to the steady increase in quality of smartphone cameras, it's easier than ever to take amazing photos or video without thinking twice. If you've been to a concert in the last five years, you undoubtedly know what I mean. But it turns out that using your camera as a new ...more
Most smartphone manufacturers focus on megapixels when it comes to cameras, but HTC took a different direction with the HTC One. Instead of trying to compete with the 13MP camera on the Samsung Galaxy S4, or the 20MP camera on the Sony Xperia Z1, or even the newer iPhone's 8MP ...more
It doesn't matter how cool or groundbreaking a particular technology is, if it doesn't offer the promise of big returns on investments, you'll have trouble drawing interest from both Silicon Valley and Wall Street. That's why we're increasingly seeing existing augmented realit ...more
After introducing a pair of new Spark AR capabilities last week, Facebook had one more trick up its sleeve to unveil at its virtual F8 Refresh developer conference. On Wednesday, Facebook gave its audience a sneak peek at its new Multipeer API, which will enable Spark AR crea ...more
For years, smartphone makers have been caught up in a megapixel spec race to prove that their camera is better than the next guy's. But we've finally come to a point where even the lower-end camera phones are packing more megapixels than they need, so it's getting harder to di ...more
The Galaxy S8 has finally touched down, and it's an absolutely gorgeous device. Samsung's brand new flagship comes jam-packed with new features — some refined, and some that aren't. Luckily, we've compiled some major features to help you get started as quickly as possible so y ...more
If cameras are a priority, one of the first specs to check on a new phone is the image stabilization. You've probably been told optical image stabilization (OIS) reigns supreme, but this isn't the case if you're taking a lot of videos. Instead, we would argue, electronic image ...more