Do Magic Appearing

The Magic Leap One: Creator Edition has been teased for months now, and while we still don't know exactly when the sales will begin, it can't be long now because we've discovered a couple of new hints that the device's launch is imminent, hiding in plain sight on the company's ...more

While augmented reality experiences can already appear to be magical, particularly to the uninitiated, one developer is doubling down on its mystical potential for the ever-popular Magic: The Gathering card game. Available now in the App Store and Play Store, MTG Manager help ...more

As excitement looms for Apple's annual parade of pomp and circumstance for its latest lineup of iPhones, some hidden hints in an internal build of iOS 13 has Apple enthusiasts salivating for what Cupertino is testing in the AR wearables realm. While Apple has yet to even conf ...more

The year 2020 was a pivotal span of time during which the word "virtual" took on a brand new meaning. Instead of referring to VR or augmented reality, the term was hijacked to describe meeting across long distances through a variety of software tools, most often through video. ...more

You may know the traditional way to take a screenshot on your iPhone, but it may not be the best action for your needs. There are faster ways to capture an image of your iPhone's screen, methods for capturing overlays and other elements that won't show in regular screenshots, ...more

Alternate US history is the go-to move for hot new cable and streaming shows, from HBO's Watchmen to Hulu's The Handmaid's Tale, reimagining how things might have turned out is an endless well of narrative inspiration. The latest show to delve into this genre comes from Disne ...more

The mystery surrounding Overture, an app that showed up in the Magic Leap World app store along with the latest Lumin software release, has been cleared up. When I first discovered Overture earlier this week, before the official update announcement, I tried using it. And whil ...more

It took a while, but one of the most anticipated Magic Leap One accessories is finally here. Magic Leap has quietly added the official Magic Leap One carrying case, which we previewed last year, to its website. Don't Miss: Storing & Transporting Magic Leap One Safely Works w ...more

As Magic Leap continues to spread its influence in the US with the help of wireless carrier AT&T, the augmented reality startup is also working its way into East Asia. This week, Magic Leap announced a partnership with SK Telecom that will make the South Korean telecom giant ...more

Continuing our NR30 series this week, we focused on the leaders of the software development industry that make augmented reality experiences possible. In other news, two of the current leaders in making AR headsets, Microsoft and Magic Leap, are pursuing multiple verticals wit ...more

Among the revelations uncovered during the December unveiling of the Magic Leap One: Creator Edition was the fact that the Lightwear augmented reality headset would be tethered to a wearable computer called the Lightpack. Now, according to a recently-published patent applicat ...more

The knee-jerk reactions to Magic Leap's long-awaited augmented reality device, the Magic Leap One: Creator Edition, range from pent-up joy to side-eyed skepticism. That's what happens when you launch the hype train several years before even delivering even a tiny peek at the p ...more

The emerging narrative as CES begins is that consumer-grade smartglasses require a heavy compromise in functionality in order to arrive at a form factor and price point that appeal to mainstream customers. China-based startup Nreal is ready to subvert those expectations with ...more

Over the past decade, Marvel Studios has been a dominant force at the box office, raking in more than $21 billion dollars. Averaged out over that span of time, the yearly earnings of those movies outweigh the gross domestic product of some countries. And while those films hav ...more

The Paris-based technology conference Viva Technology, which hosted the likes of Apple's Tim Cook and Facebook's Mark Zuckerberg, is now over. But there are still a few more treats to discover from the annual gathering. Namely, from new Magic Leap CEO Peggy Johnson. • Don't ...more

The hype train that left the station years ago has reached its first stop, and now we finally have access to the Magic Leap One, the device many have claimed would revolutionize the augmented reality space at launch. But is that really true? On Wednesday morning, as Next Real ...more

The book is almost closed on 2019, but Magic Leap has one more gift to offer its users before the new decade arrives. Now appearing in the Magic Leap "Concepts" section of the app store is an experience called Music Box that brings an immersive caroler to anyone using the aug ...more

The newly enhanced focus from Magic Leap on enterprise, announced on Tuesday, also came with a few companies opting to weigh in with their experiences developing for the platform. One of those companies is Obsess, an app that allows Magic Leap users to create customized immer ...more

Suddenly, Magic Leap's lawsuit against Nreal, as well as its barrier to entry in the Chinese market, appears to be as insurmountable as The Great Wall itself. On Friday, Nreal revealed that it is partnering with China Unicom, China's fifth-largest wireless provider, to bring ...more

While Magic Leap has remained mostly silent regarding its plans for its Magic Leap One successor, the software team continues to makes strides with improvements to the device's Lumin OS and SDK. In version 0.97 of Lumin OS, arguably the biggest change is the graduation of Map ...more

Because of its ability to place digital content into the real world, augmented reality lends itself well to artists and creatives. Two new mobile apps, one from Google and another from an indie developer with ties to Magic Leap, invert the creative conceit by taking the real ...more

In case you thought the long and unfortunate story of ODG was over, hold on, there's one last chapter to tell. As we reported in January, ODG's remaining patent assets were put up for auction, but the buyer was never revealed. However, we now have a pretty good idea of where ...more

As the week of the Game Developer's Conference hits the mid-point, we've already had some major announcements hit the AR space. The specific timing of these announcements are thanks in part to a conference within a conference called VRDC, aimed at VR, AR, and MR developers. An ...more

Just days after Bose did its best to frame a pair of glasses frames with spatial audio as "augmented reality," a patent application from Magic Leap, surfaced on Thursday, March 15, offers a similar idea, but with real AR included. The patent application refers to the Magic Le ...more

It finally happened. Magic Leap has given the world its first glimpse at its debut device, the Magic Leap One Creator Edition. At 9 a.m. ET, the company flipped the switch on a huge website update that splashed the homepage with images of what is now confirmed to be an augmen ...more

When you think of AR experiences, you typically think of something that either involves a headset or a handset. Augmented reality without either of those things has seemed impossible in the past. But if anyone is going to try to find a way to have an augmented reality experien ...more

When I first started with HoloLens development last April, one of the first things I created was a window. The purpose of that window was to be attached to a wall and give the illusion of being in a different space—an effect that is often referred to as a "magic window" effect ...more

Apple might not be ready to unveil its rumored-yet-unconfirmed smartglasses. But the iPhone's current depth-sensing hardware is proving to be useful for both smartglasses makers and mobile AR apps. This week, North launched a new app that leverages the TrueDepth camera on the ...more

When it comes to the business of augmented reality, companies that aren't already introducing new products or apps are focused on producing the AR technology of the future. But in the realm of real products and apps, Magic Leap continues to show off what its headset can do, th ...more

The era of AT&T and Magic Leap has quietly entered a new phase that ramps up the mainstreaming of the cutting edge augmented reality device. This week, the wireless giant began offering the Magic Leap One for sale directly on its website, a move that aligns with its recent de ...more

Investors continue to bet on augmented reality, both for short-term returns and long-term plays. This week, Niantic reportedly picked up another round of funding from Samsung and others, based on the success of PokémonGO and the prospects for future revenue. Likewise, investor ...more

Although the Magic Leap One: Creators Edition is currently officially available in only six US cities, those living outside of Magic Leap's designed US cities now have a roundabout way to order the device. Residents in over 110 countries can now place an order for a Magic Lea ...more

In the lead up to the Magic Leap One launch, Magic Leap has been coy about what the actual field of view (FoV) is for its first commercial product. Now, a developer noticed that the client-side source code of the FoV documentation (published last month as a placeholder with t ...more

The once blurry and mysterious vision of Magic Leap's future is slowly coming into focus in the present, despite the company's obsessive attempts to keep any and all information under wraps until the next reveal is absolutely necessary. A new tidbit of information hints at an ...more

A 15 year old named Brandon reveals one of the great magic tricks of all time for Viewdo. If you try this on a friend who does not know this trick...you will be a GOD. The kid is good. He "sells" it too. Mohammed Ali impressed world leaders with this move. David Blaine appea ...more

The latest immersive production from Magic Leap Studios finally got its debut on Monday at Siggraph, during which the company also released the app to the general public, so we took it for a spin. It's called Undersea, and its goal is to submerge you in a virtual environment ...more

As the calendar year (and, for many companies, the fiscal year) comes to a close, it appears 2017 may stand as the new high-water mark for investment in augmented and virtual reality technology. Last month, the AR/VR advisors at Digi-Capital tallied $2.5 billion in investment ...more

The coming year promises to be a good one for those of us watching the augmented and mixed reality world. And the Consumer Electronics Show (CES), starting Jan. 5 in Las Vegas, Nevada, for its 50th year, is bringing 2017 in with a bang—we're expecting a ton of great announceme ...more

The rumors have been circulating for months, but now there's a source attached to the notion that Magic Leap is looking to sell itself off after a rough couple of years following the launch of its Magic Leap 1 augmented reality device. The first rumbling of trouble came back ...more

In the late nineteenth century, the advent of the motion picture wowed audiences with a new storytelling medium. Nearly a century and a half later, augmented reality is establishing a new frontier in film. At the 2020 edition of South by Southwest (SXSW) Film Festival, kickin ...more

In his famous 1996 "Content is King" essay, Bill Gates predicted that content is where tech companies will make money on the Internet. The adage clearly holds true in the current phase of augmented reality experience. For example, Magic Leap, Snapchat, Facebook, Google, 8th W ...more

The first season of Star Wars: The Mandalorian may be over, but the love for its biggest star, Baby Yoda, persists. And while Disney wasn't able to get Baby Yoda toys to fans in time for the gift-giving season, there's still at least one way to interact with the adorable youn ...more

Baby, it's cold outside, but, with some help from Snapchat augmented reality, Gucci is thawing our wintery hearths with a virtual trip to the tropics. On Wednesday, Snapchat launched a Portal Lens for Gucci designed to mirror the brand's Gift Giving advertising campaign featu ...more

Whenever the name Magic Leap comes up, the talk inevitably seems to turn to the company's big-name backers and "unicorn-level" amounts of cash poured into the venture. And if it's not that, observers tend to focus on the company's market strategy and overall prospects. These ...more

It's always great to see a company pull off a bit of augmented reality magic, but what we see is not always what it's cracked up to be. Thankfully, as one of the few who has actually used the Microsoft HoloLens 2, I'm fairly certain that this latest demonstration is an accura ...more

Over the last few years, the only thing teased by Magic Leap more than the Magic Leap One itself has been the company's flagship gaming title Dr. Grordbort's Invaders. The game, developed by New Zealand studio Weta Workshop, finally got its debut last week during the L.E.A.P. ...more

One of the best aspects of the Magic Leap One is the spatial audio, a feature that enhances the overall sense of immersion when interacting with virtual objects and content through the device. Now the company is aiming to boost the quality of that component by partnering with ...more

The arrival of Magic Leap One is tantalizingly close and, although the company has been saving the last details for launch day, a few of the more important details were found this week hiding deep in the code on Magic Leap's website. While Magic Leap's AR hardware will be her ...more

Last week, Magic Leap gave us an additional peek at its Lumin OS and more tutorials that show how its device works with virtual content. But details about the hardware wasn't included in the array of new information. Now, thanks to a developer with a keen eye for source code, ...more

Among a treasure trove of new developer information on the Lumin OS that Magic Leap recently published on its Creator Portal appears to be the official confirmation of the Magic Leap Mobile Companion App. The app was alluded to in job postings previously reported by Next Real ...more

Why would Magic Leap, a company preparing to launch its first augmented reality headset this year, need a developer for iPhone and iPad apps? It's not as crazy as it sounds. The company has published a job listing for a senior iOS application developer to "help create the fut ...more

Flying under the radar during Magic Leap's big week at the Game Developers Conference, the company settled a potentially ugly lawsuit with a former employee. Earlier this month, we reported that Magic Leap's senior director of global security, Todd Keil, was embroiled in a di ...more

While much of the technical specifications of the Magic Leap One: Creator Edition still remain a mystery, some clues to its internals are hidden among the guides in the now freely-accessible Creator Portal. An article titled "NVIDIA Tegra Graphics Debugger" appears to confirm ...more

As the Notorious B.I.G. once said, via his hit single, "Mo Money, Mo Problems." However, it would appear that Magic Leap feels a bit differently about piling on the cash. Magic Leap is currently in the midst of closing another funding deal, this time from Saudi Arabia's Publi ...more

In just a few days, all the Galaxy S9 and S9+ leaks will come to an end, as Samsung will officially unveil its latest top-tier smartphone. But before that happens, we're all getting another leaked image of the handset thanks to a bit of snooping and the magic of augmented real ...more

Augmented reality is beginning to leak out into the mainstream world. This is thanks, in part, to ARKit and ARCore. These releases turned the current smartphones owned by millions of Apple and Android users into AR-capable machines. And while there are definitely some awesome ...more

On Monday morning, secretive augmented reality startup Magic Leap revealed a collaboration with Icelandic music group Sigur Rós. But the story detailing the app didn't reveal anything more than a still image of the interactive Tónandi app, leaving most of us to use to our imag ...more

Magic Leap is no stranger to hype and speculative advancement—when their name pops up in the news, all focus turns to them. And the company is making news again this week, with the knowledge of an acquisition of a startup founded by former Apple employees, and by hiring animat ...more

Now that we've set up Vuforia in Unity, we can work on the more exciting aspects of making physical objects come to life on the HoloLens. In this guide, we will choose an image (something that you physically have in your home), build our ImageTarget database, and then set up o ...more

Thanks to the Edge variants, Samsung's Galaxy S phones are just a few millimeters off in body size when compared to the Note series, and just 0.2 inches smaller when it comes to displays. Now that the two flagship models are almost identical in size—with matching curved displa ...more