Draw a Star Wars Ship

The augmented reality industry made great strides in 2017, but its apex is not even in sight. In terms of software, augmented reality is approaching meaningful mainstream awareness, thanks mostly to Apple and ARKit. Meanwhile, on the hardware side, AR is very much in its infa ...more

The price tag for the Microsoft HoloLens might be out of range for the average consumer's budget, but for enterprises, like BAE Systems, adopting the AR headset is yielding a return on the investment. And for those with even slimmer wallets, Best Buy just made the Lenovo Mirag ...more

After drawing attention from nostalgic Gen Xers for its Motorola Razr reboot with a foldable screen, Lenovo has a new augmented reality smartglasses concept that the company hopes will also turn some heads. At its Tech World 2019 conference in Beijing, Lenovo showed off its L ...more

Soon, kids young and old aspiring to imitate Iron Man will only need to learn how to duplicate Tony Stark's snarky wit, because Hasbro will now supply the augmented reality helmet. This spring, just in time for Avengers: Infinity War, the latest installment of Marvel's cinema ...more

Day of the Dead, or Día de Muertos, is a Mexican holiday celebrated on November 1 or 2 each year to honor the dead. It's often lumped in with Halloween, and while some people do dress up in costumes, the day is much more focused on remembering the lives of friends and family m ...more

By now, you already know that the Magic Leap One ships with an array of apps to immediately get you accustomed to operating in your new spatial computing reality. The first one we're going to focus on is Screens, an app we told you about previously, but only now have managed t ...more

Uber's legal team may have finally sold their engineering golden boy down the river as their war with Waymo continues. Anthony Levandowski isn't your average sacrificial lamb either — given the alleged stealing and all that — but Uber seems set on distancing themselves from th ...more

Disney Parks are hard at work bringing the technology from a long time ago in a land far away to life for the opening of Star Wars Land parks in Anaheim and Orlando in 2019. Much of the environment, characters, and peripherals can be recreated through construction, costumes, ...more

Uber has recently been updating their app on a weekly basis to ensure that users have the smoothest travel experience possible. The entire UI was recently redesigned to increase user-friendliness, the total app size was reduced to improve performance, and an intelligent shortc ...more

Over the past decade, Marvel Studios has been a dominant force at the box office, raking in more than $21 billion dollars. Averaged out over that span of time, the yearly earnings of those movies outweigh the gross domestic product of some countries. And while those films hav ...more

With the upcoming Memorial Day weekend serving as the unofficial start of summer, Pepsi is turning to Instagram to help sell its soft drinks to quench the thirst of beachgoers and BBQers. This week, Pepsi kicked off its #Summergram (yes, with the hashtag symbol) campaign with ...more

While mobile gaming, in the 10 years since the App Store launched, has matured to console-level quality, premium augmented reality games built with ARKit (or ARCore) have been scarce. Immersive VR is looking to do its part reduce that deficit with the launch of The Ancients A ...more

During the unveiling of its content partnership with the NBA, Magic Leap CEO Rony Abovitz, with an assist from former player/current pitchman Shaquille O'Neal, described at least one of the ways fans would be able to experience sports using the augmented reality device. What ...more

The knee-jerk reactions to Magic Leap's long-awaited augmented reality device, the Magic Leap One: Creator Edition, range from pent-up joy to side-eyed skepticism. That's what happens when you launch the hype train several years before even delivering even a tiny peek at the p ...more

If you're a regular reader of Next Reality, you're more likely to spread the joy of augmented reality than most others. But it can be difficult to introduce newbies into the AR fold if you don't give them exactly the right starting point in terms ease-of-use and affordability. ...more

The Air Command window on Samsung Galaxy Note devices makes it easy to access all of the features that the S Pen has to offer, such as Action Memo, which turns your handwritten notes into actionable links, and Pen Window, where you can draw a square on the screen to open a cer ...more

As Magic Leap prepares to ship the Magic Leap One later this year, the company is putting its focus on mentoring developers and creators to build a content ecosystem for the spatial computing platform. Registered developers are so important to Magic Leap that they'll be the f ...more

If competition in the augmented reality space was a spectator sport, then ARKit, ARCore, and HoloLens dominate the prime-time broadcasts on ESPN. If you're looking for the race to be the "Cardboard for AR," you might need to tune-in to ESPN2. There, you would learn that Mira ...more

Whether you simply can't stand it or consider it a separate food group (or not food at all), there's no denying that Spam is everywhere. America's favorite canned mystery meat got its humble beginning in Minnesota, but is now used in dishes and found in homes around the globe. ...more

In his famous 1996 "Content is King" essay, Bill Gates predicted that content is where tech companies will make money on the Internet. The adage clearly holds true in the current phase of augmented reality experience. For example, Magic Leap, Snapchat, Facebook, Google, 8th W ...more

The latest Star Wars movie, Solo: A Star Wars Story, has grossed almost $350 million worldwide during its first month in theaters. This is a good opportunity to discuss how hackers can use media hype (in this case, Hollywood movie hype) to disarm an unsuspecting Windows user i ...more

With the Super Bowl just days away, it seems appropriate to draw parallels between football and the professional sport of technology business, or, more specifically, the augmented reality segment. Like the Patriots and Eagles, businesses have to deal with the media, as Apple ...more

When Disney teased an augmented reality game called Star Wars: Jedi Challenges running on a headset from Lenovo, fans had more questions than Disney had answers. When? How much? Can I be a real Jedi? With official word today from Lenovo and Disney by way of IFA 2017 in Berlin ...more

For those familiar with my old YouTube series, New in the Store, you will be excited to know that I am starting something very similar here on NextReality that's a bit more broad in scope. Have You Seen This? will take a look at HoloLens applications that are new in the Window ...more

This week, the beginning of an epic legal battle was set to begin between augmented reality players Magic Leap and Nreal, the small China-based startup accused by the former of stealing trade secrets. However, a new wrinkle has emerged in the legal skirmish that could change ...more

When it comes to platform games on mobile, endless runners are some of the hardest to play since they can go on seemingly forever. There's always room for improvement since your goal is to beat your previous score (or someone else's high score). But which endless running games ...more

All of the the tech industry giants, including Apple, Facebook, and Google, are working on new smartglasses and/or AR headsets, but this week, Google took a major step forward with gesture recognition technology that could make its way into AR wearables, posing a threat to Lea ...more

One could argue that, at least for the moment, software development is more important to the augmented reality experience than hardware. Since a viable augmented reality headset has yet to emerge for the broader, mainstream consumer market, currently, the same devices that mak ...more

While Sony as a company is well-known in the United States, it smartphones are not. For years, Sony has stuck with a boxy design with sharp edges and large bezels — however, they're finally getting with the trends. As a result, the Xperia XZ2 Premium offers a rare combo: A sup ...more

It doesn't matter how cool or groundbreaking a particular technology is, if it doesn't offer the promise of big returns on investments, you'll have trouble drawing interest from both Silicon Valley and Wall Street. That's why we're increasingly seeing existing augmented realit ...more

Who here binges TV on a regular basis? I know I do. Never before have we had so many options for watching our favorite shows, especially when you consider how easy it is to stream from anywhere on a mobile device. But sometimes, all that choice gets a little overwhelming. What ...more

The rise and fall of Meta, the Silicon Valley-based augmented reality startup that looked to challenge the likes of Microsoft's HoloLens, and others, took just six years. Now, as the story of the company draws to a close, we finally have some deeper insight into what exactly ...more

Over the last few years, the only thing teased by Magic Leap more than the Magic Leap One itself has been the company's flagship gaming title Dr. Grordbort's Invaders. The game, developed by New Zealand studio Weta Workshop, finally got its debut last week during the L.E.A.P. ...more

You know Moana's a rock-solid pick for Halloween this year. The question is, how far will you go to become Moana? Are you going to just slap on a cream skirt and a red bandeau? Or do you want to go all out and end up with the finished product like YouTuber Gladzy Kei did? Alre ...more

YouTube's massive user base comprises almost one third of all people on the internet, and collectively, users spend well over 100 million hours on the site watching billions of videos each day. Add it all up, and this means that YouTube is viewed by more people than any U.S. c ...more

If you don't want to dress up as a vampire, witch, werewolf, or zombie again this Halloween, step things up a notch and go viral. There have been a ton of funny memes and absurd news since last October, so the only hard part is settling on the right one for inspiration for you ...more

In the three years since Snapchat launched Lens Studio, developers and artists have created more than 1.5 million AR camera effects with the desktop tool. Beginning this week, AR Snap Shots will feature five augmented reality filters that showcase the innovative, trendy, or j ...more

The year 2020 was a pivotal span of time during which the word "virtual" took on a brand new meaning. Instead of referring to VR or augmented reality, the term was hijacked to describe meeting across long distances through a variety of software tools, most often through video. ...more

Apple CEO Tim Cook has said that augmented reality (or, AR for short) will "change everything." But what, exactly, is augmented reality? Generally, augmented reality refers to the process of presenting virtual objects and imagery — usually through a wearable lens or external ...more

Stories are everywhere in social media today, but that wasn't always the case. In 2013, Snapchat introduced the world to these temporary windows into our daily lives. Since then, stories have infiltrated other popular apps. However, to stand out, you can't solely rely on the a ...more

Amazon really wants to make itself at home in your home. Like, everywhere in your home, from your doorstep to your kitchen, your kids' rooms, and everywhere in between. During a virtual press event on Tuesday, the company unveiled a veritable cornucopia of new smart home devi ...more

Welcome to the first annual Next Reality 30, our list of people who've made the biggest impact on the augmented reality space in the last 12 months — and what a 12-month roller-coaster ride it's been. Apple introduced ARKit-powered apps last fall, Google launched ARCore for An ...more