There might not be a better brand partnership for the speedy Sonic the Hedgehog character than a fast-food restaurant. For that matter, augmented reality is also the ideal technology for promoting a movie that features an animated talking rodent living life in the real world. ...more
While there is a lot to love about Apple's latest suite of iPhone models, the real draw comes down to the cameras. The iPhone 11, 11 Pro, and 11 Pro Max all have killer rear camera systems, but the front camera was also improved. Apple claims Face ID works at more angles than ...more
The great thing about augmented reality is that so much is possible using the emerging tools and software, your only real limit is your imagination — that includes making real versions of imagined products. We're not sure where the idea for the new Posemoji app came from, but ...more
The latest sponsored augmented reality experience on Snapchat from a movie studio might be its scariest — and perhaps most popular — yet. The Sponsored Lens, purchased by Warner Bros. to promote the new The Nun horror movie, uses background segmentation to provide a mostly da ...more
With the theatrical premiere of Deadpool 2 less than two weeks away, the hype train for the sequel to 2016's surprise R-rated hit is gaining steam, and augmented reality is on board for the ride. The marketing superheroes behind the movie have teamed up with 7-Eleven, which i ...more
During Snap Inc.'s quarterly earnings report, released on Tuesday, the company disclosed that it snagged a revenue total of $230.8 million for the first quarter of 2018, an increase of 54% compared to last year, largely fueled by its augmented reality offerings and other adver ...more
Apple CEO Tim Cook's most recent tech prophecy is that "AR will change everything." And now, that includes Apple's own website. The company has published a new page highlighting its AR apps, specifically, AR content produced by developers using ARKit. "Imagine if the line be ...more
The knee-jerk reactions to Magic Leap's long-awaited augmented reality device, the Magic Leap One: Creator Edition, range from pent-up joy to side-eyed skepticism. That's what happens when you launch the hype train several years before even delivering even a tiny peek at the p ...more
The iPhone X was released in November 2017, and the iPhone 8 and 8 Plus dropped right before it, but the hottest news right now revolves around the 2018 iPhone releases. The rumor mill regarding the iPhone X's successor started churning out speculations on names, cameras, disp ...more
The would-be role of Snap Inc. as the first step toward mainstreaming wearable tech in the form of glasses has stalled, and now we have proof. In the company's third quarter financial results report, released on Tuesday, Snap Inc. revealed that it will lose nearly $40 million ...more
Animoji, short for animated emoji, was a focal point of the iPhone X presentation at the Sept. 12 Apple event. The reactions were split, to be sure, as some considered the attention to this feature on a $1,000+ smartphone to be a bit, well ... too much. As goofy as Animojis ma ...more
Zenko Games makes no apologies for its influences. In fact, they cite them explicitly in their own promotional materials for Diamonst AR. The forthcoming mobile game is reminiscent of turn-based role playing games like Magic, Hearthstone, and Yu-Gi-Oh, with missions and quest ...more
Russian phone customizer Caviar — you might have heard of the blinged-out iPhone 6s Pokemon GO phone they released a few months back — is taking on international relations with their newest product. To commemorate the G20 summit currently ongoing in Hamburg, Germany, Caviar i ...more
Having control of your basic motor functions is something most people take for granted, but for individuals with Parkinson's disease, that is not the case. Emma Lawton is a 33-year-old British graphic designer who has been living with Parkinson's for the last four years. Park ...more
Who doesn't love the world of Game of Thrones? Whether you're a fan of the hit HBO show, or can't wait for George R. R. Martin's next novel installment, it's a story loved by nearly everyone. It's an excellent source of inspiration for Halloween costumes too, ranging from the ...more
There are countless beauty tools, from expensive brushes that perfect your application of powder to carefully shaped smoothing pads that help you to blend your makeup. Yet hiding in your silverware drawer is a free and highly useful beauty tool that can help you create an even ...more
3D printing is getting closer and closer to becoming an everyday reality—which means revolutionary things are going to start happening for the home cook. Already there's a 3D printer that can produce edible tailored fruit and the Foodini, which can print full meals, including ...more
We use our smart devices for pretty much everything these days, from getting directions to playing games just to kill time. They're extremely important to our daily routine, and as we use our devices more and more, things get a little bit messy. Having tons of apps, contacts, ...more
Sony's latest flagship, the Xperia Z3, comes with some pretty high-end hardware, but what really draws me to it are the aesthetics of its ROM, Xperia UI. Even though my HTC One M8 can still go toe-to-toe with the Z3 in a performance matchup, there is something about Sony's UI ...more
My first encounter with a phablet was late last year with the AT&T version of the Samsung Galaxy Note 2, having never touched or even seen its highly-acclaimed and pioneering predecessor. Initially, I was a bit overwhelmed by the enormous screen and taken aback by the dated st ...more
Video: . Video: . Video: . Video: . Video: . Video: . Just because you're drawing a cartoon version of your zombie, doesn't mean you should forget your anatomy and do a rush job. Take your time. Practice anatomy. This is very important for regular human characters and zom ...more
These days, most images we post online or share with others come from our smartphones. Whenever personal data is in them, such as debit card numbers, addresses, phone numbers, passwords, and other sensitive information, it's easy to jump into your iPhone's markup tools to blac ...more
Over the past few months, Google has prioritized the development of its video communications products as the demand for social distancing solutions continues to increase in response to the COVID-19 pandemic. After the well-publicized move of making Google Meet free for all ca ...more
There have been enough music artists releasing Snapchat AR experiences over the past week to fill a small festival. Count them with me: Bruno Mars. Gucci Mane. Kodak Black. Missy Elliot. Imagine Dragons. Panic! At the Disco. The barrage of AR camera effects come courtesy of L ...more
Facebook had a pretty big week in terms of augmented reality, with much of its news coming from the Oculus 6 keynote presentation. But Mark Zuckerberg's social media company found other areas of impact outside of Oculus 6 as well. Meanwhile, Unity also had its own keynote pre ...more
Former soccer star and current celebrity David Beckham has the augmented reality abilities of Facebook and Instagram as allies in the effort to eradicate malaria from the world. The "Malaria Must Die So Millions Can Live" campaign launched earlier this year with Beckham as it ...more
The S Pen in the Galaxy Note 10 and 10+ has improved to make remote usage even easier. Controlling your phone with just the stylus is no longer a party trick, as you can now move around and take actions in both first-party and third-party apps. One of the best examples of this ...more
While augmented reality made more of a cameo appearance during Samsung's official grand unveiling of the Galaxy S10 line-up on Wednesday, it's the company's move into 5G connectivity that has huge implications for AR. After the 2018 edition of Samsung Unpacked cast augmented ...more
This year's holiday shopping season is shaping up to be fertile ground for augmented reality to show its worth, as both Walmart and Target have crafted immersive experiences designed to engage shoppers in the coming weeks. But the marketing similarities end there, because the ...more
Computer vision company Blippar has already dabbled with outdoor AR navigation, but now it wants to make it easier for people to make their way through indoor spaces with augmented reality. On Thursday, the company introduced its Indoor Visual Positioning platform for AR navi ...more
On Tuesday, at the Unite Berlin developers conference, Unity unveiled new tools designed specifically for augmented reality that could literally raise the technology to the next level. Coming this fall, a new extension for Unity called Project MARS (short for Mixed and Augmen ...more
With summer in full swing, these Snapchat lenses are as hot as ever. With people celebrating the 2018 World Cup in Russia, Snapchat contests that earn could earn you a free ride to Comic Con, and the everyday innovation that comes out of Lens Studio, there's something for ever ...more
China-based virtual reality headset maker ANTVR has decided to enter the augmented reality space, and to do so it's launching its headset on Kickstarter. The company claims that its new Mix AR device has a field of view that surpasses the Meta 2, the HoloLens, and others withi ...more
We watched the first piece of public-facing content Magic Leap has released so you don't have to, and, well, you didn't miss much. To be fair, the company's new video show, called Magic Leap Live, isn't designed to entertain. Instead, it's meant to educate and inform develope ...more
If you're not looking closely, it's easy to mistake last year's Galaxy S8 for the brand new Galaxy S9. Design, build materials, screen size, software — it's all virtually identical, save for a few exceptions. But those minor differences can add up. We made a chart highlightin ...more
With the Super Bowl just days away, it seems appropriate to draw parallels between football and the professional sport of technology business, or, more specifically, the augmented reality segment. Like the Patriots and Eagles, businesses have to deal with the media, as Apple ...more
Some phones have a feature that turns your screen white for a second when you're taking a selfie in dim lighting. This does a great job of illuminating your face in a pinch, but there are two problems with it: First, not all phones have the feature, and second, it doesn't work ...more
On Wednesday, Scope AR, makers of Remote AR, the augmented reality video conference calling and remote assistance solution, announced that the app is finally available for HoloLens. Next Reality had a chance to talk with the founder and CEO/CTO of Scope AR, Scott Montgomerie, ...more
The promotional images for American Horror Story: Cult have been some of the most arresting in recent memory. They mash coulrophobia, trypophobia, and body horror together with some serious economy into a succinct, colorful, image. It's like a bad car accident that you can't s ...more
Ever since iOS 11, there's been a little drawer at the bottom of conversation threads in the Messages app. That drawer houses what Apple calls "iMessage apps," even though they also work in regular text messages. These apps are convenient for various reasons, but if you don't ...more
This morning Google announced ARCore, an SDK for Android devices that will allow augmented reality developers to add new functionality to Android 7.0 and up, all without any special hardware other than the camera of a phone. While Apple released ARKit into beta at WDCC a few ...more
Forget what you know about controlling augmented reality experiences. "Scroll" lets you interact with augmented reality using a much more subtle approach: A ring. It looks like an ordinary ring on your finger. It's black, sleek, and attractive, which is a huge plus. Scroll re ...more
For those familiar with my old YouTube series, New in the Store, you will be excited to know that I am starting something very similar here on NextReality that's a bit more broad in scope. Have You Seen This? will take a look at HoloLens applications that are new in the Window ...more
When we talk about augmenting our reality, we often first think about vision instead of our other senses—but there's more to an immersive experience than what you see. One inventor figured out how to utilize sound and touch to create a simple, upgraded version of laser tag tha ...more
Sadness won over the worried world with her downtrodden, mopey attitude in Inside Out, the widely popular animated film from Pixar and Disney. She's relatable, helping us to connect with all of our bouts of tears, sour attitudes, and blue feelings—and this Halloween, you can e ...more
When it comes to making pancakes in the morning, most of us probably follow the instructions on the box. Mix all the ingredients together, pour onto a hot greased pan, and form perfect circular flapjacks one by one. But pancakes are so much more than that. You can turn them i ...more
Can you tell when someone is shooting you a fake smile? Even though fake smiles are easy enough to see through, we all still do it, attempting to show others just how happy we are when we're really feeling less than fantastic. Unfortunately, every smile we fake makes us a tiny ...more
Developing an imperceptible lie is difficult, especially when you're lying right to someone's face. Thanks to smartphones, getting people to trust you is now easier than ever. You can craft a lie in seconds and hit send, all without ever seeing their untrusting faces. Yet say ...more
To flip, or not to flip, that is the real question. When you're nervously standing over the stove or grill, what do you do with that steak before you? I always believed that to have a perfect medium or medium-rare steak, I needed to let a thick cut of meat sear on one side fo ...more
Keeping unwanted clowns off on my Samsung Galaxy S3 is priority number one. I've shown you how to snag a picture of people opening your apps and how to lock your screen for whenever you hand off your phone, allowing them to access only the page you left open. Well, with App L ...more
If you've recently joined the ever-growing ranks of the cable cutters, you're far from alone. More and more people (myself included) are getting fed up with service providers' outdated subscription models and absurd pricing—and canceling their service. And why not? There are ...more
Sometimes I forget that I'm also a fiction writer, so I thought it might be a nice change of pace to share one of my stories with you. I wrote this piece awhile ago for an anthology that never came together and I'm tired of just sitting on it. It's one of the more odd stories ...more
The new iOS 14 for iPhone arrived Wednesday, Sept. 15, 2020, alongside iPadOS 14, and there are a lot of features to uncover. Improved widgets. Better home screen customization. Exciting Messages improvements. New abilities in Camera and Photos. There's so much here that it'll ...more
While the big names in augmented reality demonstrated the breadth of opportunities in the industry's landscape this week, one new startup showed off what is possible further in the future. On the AR wearables front, Magic Leap and Nreal, two of the current front-runners for A ...more
In the case of Apple Watch v. Fitbit, the winner comes down to the judge at hand. Apple currently offers two smartwatches — the Series 5 and the Series 3 — while Fitbit offers three models — the Fitbit Versa 2, Fitbit Ionic, and Fitbit Versa Lite. Whatever your assumptions abo ...more
Not that long ago, touchscreen-friendly gloves were an outlier accessory, something you had to track down at a specialty brick-and-mortar store or solely online. But as the smartphone has become an integral part of our lives, so, too, has the need for fashion accessories that ...more
Who's ready to let future Facebook augmented reality smartglasses read their brain? Well, ready or not, the tech giant is making progress in the area of brain control interfaces (BCI) by funding research. This week, Facebook shared some of the progress its Facebook Reality La ...more
This week, the recurring theme in augmented reality can be summed up fairly succinctly: content is king. For Magic Leap, content comes in the form of the delivery of the Madefire immersive comics app. In the case of Apple, content arrives via a virtual try-on tool from Warby ...more
All of the the tech industry giants, including Apple, Facebook, and Google, are working on new smartglasses and/or AR headsets, but this week, Google took a major step forward with gesture recognition technology that could make its way into AR wearables, posing a threat to Lea ...more
Let's face it, iPhones are expensive. With the latest iPhone XS Max reaching as high as $1,449, our wallets could all use a little support. That's where Black Friday comes in, supplying us with deals and discounts on iPhones of all kinds. If you're looking for a new iPhone thi ...more