The hype for HBO's Game of Thrones reached proportions as epic as the series itself this week with the latest release of the final season's official trailer, but it's a Snapchat promotion that will truly make fans at SXSW bend the knee. Using what Snapchat calls AR Marker Tec ...more
One of the funniest scenes from the teaser trailer for the Wreck-It Ralph sequel is the basis for the new pre-show augmented reality experience via the Noovie ARCade app. Arriving in theaters on Nov. 21, Ralph Breaks the Internet finds the titular character expanding his digi ...more
If you own a Google Pixel, you'll soon have augmented reality versions of Iron Man, the Incredible Hulk, and Childish Gambino on your camera. During its now-annual consumer hardware launch event, Google unveiled its rebrand of ARCore showcase AR Stickers, now known as Playgro ...more
While mobile gaming, in the 10 years since the App Store launched, has matured to console-level quality, premium augmented reality games built with ARKit (or ARCore) have been scarce. Immersive VR is looking to do its part reduce that deficit with the launch of The Ancients A ...more
With the theatrical premiere of Deadpool 2 less than two weeks away, the hype train for the sequel to 2016's surprise R-rated hit is gaining steam, and augmented reality is on board for the ride. The marketing superheroes behind the movie have teamed up with 7-Eleven, which i ...more
The Cheshire Cat isn't like other famous cartoon cats: he's brilliantly purple and hot pink, ever smiling and entirely unnatural. However, he makes for a perfect Halloween costume, with his bright, neon appearance and mysterious nature. With this step-by-step makeup tutorial ...more
The Air Command window on Samsung Galaxy Note devices makes it easy to access all of the features that the S Pen has to offer, such as Action Memo, which turns your handwritten notes into actionable links, and Pen Window, where you can draw a square on the screen to open a cer ...more
Every year the fine folks at Row Three do a post-TIFF mega-wrap up, collecting the micro-blurbs of a bunch of attendees into a giant meta-analysis of what everyone liked, loved, hated, etc. etc.. We'll link to that post when it goes up on the weekend, but in the mean time, her ...more
Google, you have something that I want. You may think you have some idea of what you are in possession of, but you do not. In a few moments, it will be mine...and it can be yours, too, dear readers. That something, of course, is Baby Yoda...er, Grogu...from the Disney+ Star W ...more
Sony Pictures has tapped the powers of augmented reality as provided by startup 8th Wall & the Amazon Sumerian development platform to help it promote the latest motion picture manifestation of Spider-Man. On Monday, the Spider-Man: Into the Spider-Verse mobile web AR experie ...more
By now, you already know that the Magic Leap One ships with an array of apps to immediately get you accustomed to operating in your new spatial computing reality. The first one we're going to focus on is Screens, an app we told you about previously, but only now have managed t ...more
As Magic Leap prepares to ship the Magic Leap One later this year, the company is putting its focus on mentoring developers and creators to build a content ecosystem for the spatial computing platform. Registered developers are so important to Magic Leap that they'll be the f ...more
I'm one of those types of people who waits until the very last minute to find a Halloween costume, and thanks to last year's attempt at buying one at a local costume shop the day before Halloween, I will just settle for the things I have lying around in my house from now until ...more
In his famous 1996 "Content is King" essay, Bill Gates predicted that content is where tech companies will make money on the Internet. The adage clearly holds true in the current phase of augmented reality experience. For example, Magic Leap, Snapchat, Facebook, Google, 8th W ...more
This year's holiday shopping season is shaping up to be fertile ground for augmented reality to show its worth, as both Walmart and Target have crafted immersive experiences designed to engage shoppers in the coming weeks. But the marketing similarities end there, because the ...more
When Disney teased an augmented reality game called Star Wars: Jedi Challenges running on a headset from Lenovo, fans had more questions than Disney had answers. When? How much? Can I be a real Jedi? With official word today from Lenovo and Disney by way of IFA 2017 in Berlin ...more
Consumers who haven't already delved into the interactive wonders of augmented reality are about to be pushed into the immersive waters by market forces. In the lead up to next week's upfronts, an annual event during which TV networks work to woo advertisers with new shows an ...more
When it comes to platform games on mobile, endless runners are some of the hardest to play since they can go on seemingly forever. There's always room for improvement since your goal is to beat your previous score (or someone else's high score). But which endless running games ...more
The era of AT&T and Magic Leap has quietly entered a new phase that ramps up the mainstreaming of the cutting edge augmented reality device. This week, the wireless giant began offering the Magic Leap One for sale directly on its website, a move that aligns with its recent de ...more
Like many things associated with Magic Leap, the start of the company's first annual L.E.A.P. conference got off to a unique start. Taking the stage on Wednesday morning in Los Angeles, the company's CEO, Rony Abovitz, gave a brief introductory speech welcoming the crowd and o ...more
It doesn't matter how cool or groundbreaking a particular technology is, if it doesn't offer the promise of big returns on investments, you'll have trouble drawing interest from both Silicon Valley and Wall Street. That's why we're increasingly seeing existing augmented realit ...more
Coming into this year's Consumer Electronics Show (CES), the common sentiment among observers was that this was expected to be the big year for augmented reality. But as the biggest tech conference of the year draws to a close, the reality is that 2018 seems more likely to be ...more
If you're a regular reader of Next Reality, you're more likely to spread the joy of augmented reality than most others. But it can be difficult to introduce newbies into the AR fold if you don't give them exactly the right starting point in terms ease-of-use and affordability. ...more
The US Department of Treasury isn't generally known for being on the very edge of technology innovations (see the current hubbub around crypto), instead usually waiting until certain tools have been battle-tested in the mainstream or enterprise sector. Well, it looks like aug ...more
The new WandaVision series is perhaps the hottest TV show on the Disney Plus streaming service since...well, its own The Mandalorian wrapped up its second season late last year. Now, after publishing AR experiences in partnership with Google to promote the latter, Disney has ...more
Even the biggest fan of Mario Kart may have reservations about traveling to Super Nintendo World in Japan in the middle of a worldwide pandemic to experience the augmented reality-enhanced roller coaster ride that recreates the game in real life. Luckily, video of the entire ...more
The company augmented reality that Rony Abovitz was trying to build at Magic Leap apparently wasn't working out the way he hoped it would. That company, built on dreams, music, and future-looking entertainment, rather than truly new technology, came with a $2,300 price tag for ...more
Whenever the name Magic Leap comes up, the talk inevitably seems to turn to the company's big-name backers and "unicorn-level" amounts of cash poured into the venture. And if it's not that, observers tend to focus on the company's market strategy and overall prospects. These ...more
Trivia games are among the most entertaining ways to learn factoids and interesting info you may have never known about before. They're also the perfect genre to enjoy with friends and family, as they're particularly great at breaking the ice to make for a more memorable time ...more
With the release of the Pixel 2 XL and the iPhone X, smartphones have hit a new high not just in price, but also raw processing power. These new flagships not only cost more than twice as much as an Xbox One or PlayStation 4, they have also become almost as powerful as far as ...more
Thanks to ever more powerful smartphones — the iPhone X with its advanced A11 processor and the Galaxy Note 8 powered by Snapdragon's 835 come to mind — the mobile industry is fast closing in on consoles and PCs with regards to gaming. Game developers have been aware of this f ...more
In recent years, Hollywood has taken a shine to hackers, with hackers appearing in almost every heist or mystery movie now. This can be both good and bad for our profession. As we know, whichever way Hollywood decides to depict our profession is how most people will perceive i ...more
Mystery is a tricky thing. Used correctly, it can give onlookers the impression that wondrous and perhaps valuable things are afoot. However, once the veil of suspension of disbelief is removed in any significant way, that same mystery can quickly turn into not just skepticism ...more
The latest Star Wars movie, Solo: A Star Wars Story, has grossed almost $350 million worldwide during its first month in theaters. This is a good opportunity to discuss how hackers can use media hype (in this case, Hollywood movie hype) to disarm an unsuspecting Windows user i ...more
In Guardians of the Galaxy Vol. 2, Mantis resides in the shadow of an Ego who considers himself the actual heart of the universe. But when it comes Halloween costumes? Mantis will be the center of attention every time. The internet sure has noticed Mantis, and it's abuzz with ...more
As Apple, Google, Snap, and Facebook wrestle for positioning to lure developers and creators to build augmented reality experiences for their respective tools, Facebook is looking at a learning approach for its Spark AR platform. On Tuesday, the Spark AR team launched a new s ...more
The rise and fall of Meta, the Silicon Valley-based augmented reality startup that looked to challenge the likes of Microsoft's HoloLens, and others, took just six years. Now, as the story of the company draws to a close, we finally have some deeper insight into what exactly ...more
One could argue that, at least for the moment, software development is more important to the augmented reality experience than hardware. Since a viable augmented reality headset has yet to emerge for the broader, mainstream consumer market, currently, the same devices that mak ...more
YouTube's massive user base comprises almost one third of all people on the internet, and collectively, users spend well over 100 million hours on the site watching billions of videos each day. Add it all up, and this means that YouTube is viewed by more people than any U.S. c ...more
While I am a writer with a degree in Creative Writing, I haven't published any Steampunk fiction. However, as a panelist and track director, I've been on panels with many well-known Steampunk writers and have gleaned insight from the things they've said. I've compiled some of ...more
There are two types of people in this world: those who recognize Wordle grids of yellow, green, and gray/black blocks and those who do not. No matter which category you fall in, there's a Wordle-inspired game that's perfect for you. The viral success of Wordle, the daily five ...more
The Fourth of July, the celebration of US independence, as well as the second paid holiday of the summer, has arrived. If you're vaccinated, you're probably planning to commemorate the occasion much differently than last year. However, if you're still playing it safe, you can ...more
The latest film addition in the American-produced Millennium series, The Girl in the Spider's Web, was just released on Blu-ray a few days ago. As you could expect, the movie has many hacking scenes throughout, just like the previous English and Swedish language movies centere ...more