Engaging

The great thing about competition is it drives innovation. But when a company tries to one-up its competitor, it's not always with something brand new. Sometimes, one party will draw heavy inspiration from the other — but hey, it's still all good, because the consumers benefit ...more

Influencers of augmented reality demonstrate expertise in their fields and outline a strong vision for the future that they evangelize to others. They help define the direction of the industry and identify others who foster and create innovation in the field. The idea of the ...more

Kitten Planet, a spin-off company that grew up in Samsung's C-Lab incubator, has developed a connected toothbrush that teaches and motivates children to brush their teeth better via augmented reality while tracking their performance. Called Brush Monster, the $49 toothbrush c ...more

While its direct-selling model echoes brands like Avon and Tupperware, Indonesia's MindStores gives the approach a modern twist—with augmented reality. Recognized as the first partnership store network to use augmented and virtual reality, MindStores equips its store owners w ...more

I don't know about you, but I'm tired of hearing some of the same old jargon from people online who claim that all you need to make it on Instagram is to take good pictures and post consistently. Yes, for sure, but do you really think it's that easy? Instagram, if you're seri ...more

Mobile augmented reality developer Blippar has escalated the augmented reality advertising arms race, introducing a new rich media ad format that enables augmented reality experiences without a dedicated app. Augmented Reality Digital Placement (ARDP) delivers content to smar ...more

The Oscars are just a couple of days away when Hollywood will celebrate the best crop of films from 2019 in the US and internationally. To enhance the event for hardcore movie fans, the Los Angeles Times and Yahoo News have teamed up to produce an augmented reality experience ...more

At its height, the COVID-19 pandemic forced many auto showrooms to close their doors. As the pandemic persists, many consumers are still hesitant to let their socially distanced guard down. To solve this dilemma for its dealers in the UK, BMW has launched a web-based AR exper ...more

Free beer and AR? What could be better? Amstel, a Dutch beer brand, has launched an innovative sampling campaign using an AR app called "Snatch." Snatch is a treasure hunt gaming app, and if you win the game, your prize is 10,000 free pints of Amstel beer, redeemable at Mitch ...more

Your childhood "social networking" may have been to go outdoors to the neighbor's — and outdoors is a great place for kids to be. But these days, the terms educational, digital media, entertainment, and toddlers don't have to be mutually exclusive. Like most things in life, it ...more

Obesity has ballooned into a worldwide epidemic. The World Health Organization estimates that 2.3 billion adults will be overweight and 700 million will be obese by 2015. Over 20 million children are overweight today. The reasons for these distressing figures are common knowle ...more

During this week's unveiling of the new Samsung A Series of smartphones, much of the focus was on the high-end features at a more affordable price as the South Korean tech giant looks to regain its status as the world's top smartphone maker versus Apple's iPhone. But buried i ...more

In keeping with its focus on loading the Magic Leap One with content at launch, Magic Leap has inked a creative partnership agreement with augmented reality production studio Square Slice Studios. "The team at Square Slice Studios has a reputation for forward thinking and inn ...more

Location-based gaming company Niantic knows its business model is inextricably tied to the outdoors, so it is in its best interest to help preserve that environment to give players a place to play. So, for the second straight year, Niantic will encourage Pokémon GO to assist ...more

If it's not official by now, it really should be: if you're going to sell cosmetics, you need an augmented reality app. Of course, that's not all augmented reality is good for. It can be used to animate medical models and engage sports fans. Read on below… Meitu Launches Look ...more

Augmented reality platform maker Zappar and its marker-based augmented reality technology have been around well before Apple and Google brought markerless AR to mobile apps. But, as the saying goes, if you can't beat them, join them. On Thursday, Zappar unveiled ZapWorks Stud ...more

Journals are a great source of hilarity and embarrassment, detailing everything from your elementary school crushes to those super awkward middle school dances. While rereading your old hand-scrawled entries might make you cringe, that old journaling habit could benefit you as ...more

It takes confidence and guts to pull off attractive and yet adequately frightening Halloween makeup as an adult. But rest assured, Perfect Corp's makeup try-on app YouCam has published a new face filter that it crowns the "spookiest, most glam and ghoulish" of all the makeup ...more

Beloved toy maker Lego is returning to the realm of augmented reality, this time with an experience that explores supernatural fun. This week, the company unveiled its Hidden Side line of augmented reality playsets, which include an ordinary looking school, house, bus, and gr ...more

Immersive advertising company Vertebrae has extended its native ad platform to augmented reality via mobile Chrome browsers for Android and Safari for iPhone. Originally built for virtual reality, the platform provides advertisers with six templates. For the front-facing came ...more

Facebook's annual earnings call on Wednesday didn't come with any big surprises, that is, if you took everything at face value. However, if you read between the lines, and paid close attention to the very specific and intentional language the company's CEO, Mark Zuckerberg, u ...more

Everything that has a beginning has an end. This week marked the end of the long wait for the reveal of Magic Leap's first product and the beginning of the wait for more substantive details. Likewise, Google Tango will meet its end in March 2018, when ARCore will officially b ...more

While we haven't covered Amazon Web Services, or AWS, on Null Byte before, Amazon's cloud computing platform is ripe for attack by hackers, pentesters, and cybersecurity researchers. It's also an excellent cloud hosting service to build or use vulnerable-by-design AWS setups a ...more

In just a few weeks, on May 29, the annual AWE (Augmented World Expo) conference will take place once again in Silicon Valley (Santa Clara, California, to be exact). And while everyone will be on the lookout for the next big thing in augmented reality coming from major player ...more

After launching its first augmented reality title for Angry Birds on the Magic Leap One, Rovio has doubled back to the platform that made its franchise famous. That's right, the puzzle game is coming back to iPhones and iPads in Angry Birds: Isle of Pigs, leveraging the surfa ...more

Psychology Today's Elizabeth Svoboda presents an interesting argument on the merits of no holds barred truth telling versus the social sensitivity involved in telling little white lies. Svoboda poses that while truth tellers may rest easy at night, brutal honesty can have nega ...more

Most of today's mobile augmented reality apps focus on individual experiences, but a new entrant into the space wants to make things a bit more social. Battle tested for years in the realm of virtual reality, vTime is finally bringing its immersive social chat experience into ...more

Among all the new Magic Leap app announcements made at the recent L.E.A.P. conference, an update to one of the company's major in-house apps went mostly unnoticed: Create 1.1. For those unfamiliar with Create, the app isn't a game or a productivity app, but more of an incredi ...more

Less than three weeks after Rovio Entertainment announced the game, the augmented reality adaptation of Angry Birds is now available for the Magic Leap One. Released in conjunction with the L.E.A.P. Conference, Angry Birds FPS: First Person Slingshot is now available as a fre ...more

Kings Dominion, an amusement park located in Doswell, Virginia, just announced a mobile augmented reality game for park visitors. Gameplay in The Battle for Kings Dominion — available on May 19 for iOS and Android devices — follows the playbook designed by Niantic through Ingr ...more

An alternative to trick-or-treating every Halloween is to have kids participate in a scavenger hunt. The activity provides the same excitement and still allows you to be with your kids while they participate. A scavenger hunt can be easily organized – here are some steps in pr ...more

Reigns recently went on sale on the Google Play Store (sorry, iPhone users), and that inspired me to give it a go. I've wanted to try this one out for a while now, but the steep price tag kept me away. ($2.99 is a lot for me, okay?) Now that I've had some time with Reigns, I ...more

Augmented reality has given companies worldwide great powers for innovating business practices and engaging customers, but on Monday, Honda demonstrated that with great power, also comes great social responsibility. In this case, the carmaker, with a technology assist from Bl ...more

The way we tell stories is about to change. Imagine you're hearing a story when suddenly characters and images from the tale start to appear in your world. This immersive way of storytelling is in the not-so-distant future thanks to the Microsoft HoloLens and Rémy Martin. Rec ...more

In recent years, medical professionals have demonstrated how the HoloLens can assist in surgeries, ranging from collarbone repairs to spinal surgeries to cosmetic procedures. Now, the largest children's hospital in the United Kingdom is also ready to deploy the technology. Al ...more

In February, the popular Facebook-owned WhatsApp Messenger service jumped on the "stories" bandwagon and replaced their in-app, text-based "About Me" status (you know, those lovely little messages where you can say "Sleeping" or "Not Sleeping" under the tiny nub of your profil ...more

Last year, The New York Times wrote that certain restaurants in Manhattan and Brooklyn banned patrons from taking photos of their meals. That means no flash photography, no standing on chairs for a better angle, not even a quick pic for your Instagram followers before the firs ...more

Whether you like it or not, certain songs get stuck in your head. You might be driving to work or school when suddenly Cher's 1998 lead single "Believe" plays on the radio. Video: . You pay no heed to the song because you're stuck in traffic, and all you can think about is get ...more

It might sound odd to call interior decorating exciting, especially if you're not a professional within that industry. But that's exactly what it is when combined with augmented reality. I recently found out just how fun it can be when I downloaded the new Sotheby's Curate ap ...more

The words of three of tech's most important executives in the last 48 hours are providing some valuable insight into the near term future of augmented reality and the cloud infrastructures that support it. Apple CEO Tim Cook, Google CEO Sundar Pichai, and Snap CEO Evan Spiege ...more

In the latest installment in its burgeoning augmented reality journalism practice, The New York Times is bringing its readers closer to Mars and NASA's latest spacecraft set to travel to the red planet. When reading the article through the NY Times app for iOS or Android on d ...more

Pong, one of the simplest video games ever created, has managed to evolve in some crazy ways over time, from the original basic 2D version and colorful Breakout sequel, to the PlayStation game with power-ups and 3D graphics, and now Cyberpong VR—a virtual reality game on the H ...more

Apple often cites its tight integration of hardware and software for its success. Startup Illumix is looking to do the same thing for AR gaming by building an AR platform for its apps. Emerging from stealth mode on Tuesday, Illumix has closed a seed funding round of $8.6 mill ...more

Facebook and its Oculus subsidiary have been open about their intentions to bring AR wearables into the mainstream for some time now. Nonetheless, when Oculus talked about its AR plans at the Oculus 6 keynote presentation on Wednesday, it still managed to surprise its audienc ...more

It's impossible to predict the future, but it's fun to try. Adapted from Daniel H. Wilson's short story of the same name, filmmaker Giacomo Cimini's short film "The Nostalgist" shows a futuristic world where mixed reality serves as an escape from a less-desirable physical wor ...more

Among a crowded field of AR cloud companies aiming to power the future of augmented reality by creating a world of persistent holographic content that lives in a cloud, accessible across devices and accounts, Ubiquity6 is hoping it has found a way to differentiate its platform ...more

Sports technology company Form is testing the waters for augmented reality wearables with a product aimed at a very specific user group. On Tuesday, the company unveiled Form Swim Goggles, a $200 pair of goggles outfitted with a see-through display designed to feed activity d ...more

There is a whole world of smartphone accessories out there, some of which are more quirky than others and don't get the recognition they deserve. But these sometimes strange, sometimes embarrassing products can really make life easier on your iPhone or Android phone. We've fo ...more

With fears over the COVID-19 pandemic subsiding, live concerts are returning. And Doritos wants to send music fans to a few of them via an augmented reality promotion. Dubbed "Mark Your Play," the campaign is centered on scannable posters, denoted by a Doritos chip displayed ...more

The landscape of augmented reality marketing is growing by leaps and bounds nearly every month, with Hollywood and the cosmetics industry leading the way. But increasingly, the alcohol industry is coming up with interesting ways to ply its liquid wares in virtual space, the l ...more