Epic War

Already among the leaders in AR development tools via its Unreal Engine, Epic Games has added another tanky weapon to its arsenal. On Wednesday, the company announced its acquisition of Sketchfab, itself one of the leading repositories of 3D content for AR and VR experiences. ...more

After years of waiting, Microsoft has finally updated its industry-leading augmented reality device, the HoloLens. During a pre-show event at the Mobile World Congress in Barcelona, Spain, HoloLens inventor Alex Kipman, along with Microsoft CEO Satya Nadella and Julia White, ...more

There was a huge Marvel movie that opened a week ago, and a popular TV show just finished its second episode of the current season. Both of these facts translate to more cool Snapchat lenses to try out on your iPhone or Android phone, thanks to Snapchat's Lens Studio — where a ...more

Every year the fine folks at Row Three do a post-TIFF mega-wrap up, collecting the micro-blurbs of a bunch of attendees into a giant meta-analysis of what everyone liked, loved, hated, etc. etc.. We'll link to that post when it goes up on the weekend, but in the mean time, her ...more

When it comes to shooting games, battle royale titles like PUBG and Fortnite have come to dominate the scene, leaving other sub-genres like top-down and third-person shooters living in the shadows. They're far from irrelevant, though, as evidenced by all the great games releas ...more

Augmented reality startup Nreal was a hit at this month's CES event, with some even calling the device a worthy challenger to the Magic Leap One. However, the company's path to success in the US may not be as smooth as it first seemed, as gaming giant Epic Games has lodged a ...more

This week, the beginning of an epic legal battle was set to begin between augmented reality players Magic Leap and Nreal, the small China-based startup accused by the former of stealing trade secrets. However, a new wrinkle has emerged in the legal skirmish that could change ...more

The week of the annual Consumer Electronics Show is supposed to be filled with good news for the augmented reality industry as AR headset and smartglasses makers show off their new wares. Alas, as CES wrapped this week, a dark cloud hung over the AR hardware fraternity. We le ...more

Since early March, iOS users have been able to enjoy the most popular video game sweeping the rounds. Android users have been left envious as they wait for a "few months," the only vague release date given by Epic Games. In the meantime, there are a few ways we can still satis ...more

"I'm Rey." That's what a lot of people will be saying again this Halloween, as Rey costumes are sure to be another favorite of trick-or-treaters and cosplayers. Yes, on Oct. 31 we all have a chance to be the scavenger of Jakku who just so happens to be the "new hope" for a Jed ...more

Over the past three years, Epic Games has raised billions of dollars in funding on the success of Fortnite as well as Unreal Engine, one of the top 3D engines available for developing games and AR experiences. But, with its latest massive funding round, it has its eyes set on ...more

"Unfortunately, no one can be told what the matrix is, you have to see it for yourself." That's the line just before Morpheus gives Thomas Anderson (aka Neo) the red pill, finally opening his eyes to the tapestry of code that has veiled his eyes for his entire life. It's a se ...more

On this platform, we talk a lot about the future of augmented reality, and we pay attention to what is being said elsewhere as well. Sometimes the future chatter is about the hardware. Even more frequently, in recent months, the discussion is about the future of the AR cloud, ...more

Over the past decade, Marvel Studios has been a dominant force at the box office, raking in more than $21 billion dollars. Averaged out over that span of time, the yearly earnings of those movies outweigh the gross domestic product of some countries. And while those films hav ...more

It's already been a banner year for mergers and acquisitions in the augmented reality industry, with WaveOptics and Ubiquity6 among the notable companies acquired. Two of the more active M&A players, Snap and Epic Games, continued their respective buying sprees this week with ...more

If we were to assign a theme for the 2019 edition of the Next Reality 30 (NR30), it might be something along the lines of, "What have you done for me lately?" Many of the top names in the industry from the 2018 edition remain the same, but their positions have shuffled. The p ...more

The year 2020 was a pivotal span of time during which the word "virtual" took on a brand new meaning. Instead of referring to VR or augmented reality, the term was hijacked to describe meeting across long distances through a variety of software tools, most often through video. ...more

The biggest problem with Netflix (which is hardly a real problem) is the overwhelming amount of content available for streaming. Browsing through profile-specific categories might help narrow down your search on something to watch, but some of those categories come and go with ...more