Experience H

Nike has launched an augmented reality design tool at its Niketown store in London that lets shoppers customize sneakers and see their designs on a real product. At the NIKEiD Direct Studio, shoppers can choose color and material selections on an enclosed tablet and see their ...more

This morning, Google opened a pop-up showroom where anybody can visit to get a hands-on look at the new Made by Google hardware lineup. At 10 am the line at 96 Spring st, in the SoHo neighborhood of New York City, was growing but still manageable. As we waited to be ushered in ...more

While Jack Daniel's is one of the most iconic brands in the liquor business, when it comes to augmented reality marketing, it's joining a long list of others telling a very familiar story in the growing marketing medium. On Monday, the company published the Jack Daniel's AR E ...more

Grey's Anatomy fans— you have just gotten a better viewing experience— an interactive viewing experience. But you need an Apple iPad to bask in the sweet delight of doctorly debauchery and do-goodery. With ABC's new iPad App, aptly called ABC's Grey's Anatomy Sync, it provide ...more

Magic Leap has already entered the realm of entertainment and enterprise, but on now it has blazed its way into a new augmented reality frontier: fashion. On Wednesday, Moschino and H&M held a fashion show in New York City that, in addition to the traditional runway model vam ...more

How can an orchestra be stupid, one may ask? Well, when musically measuring a toaster next to a cello, one device certainly comes across as inherently… dumber. Think 200 vintage vacuum cleaners, blenders and washing machines assembled into a whirling, ringing, humming cacophon ...more

Up until now, experiencing augmented reality through Vuzix's next-generation Blade 3000 smartglasses would have required a trip to a tech conference where the company has an exhibition booth. Thanks to Paul Boris, the chief operating officer at Vuzix, you can now get a brief ...more

Rumors are swirling today that NASA's Jet Propulsion Laboratory (JPL) may have shown us the first public glimpse of the next-generation HoloLens. Are they real? Or just a prototype? We've been digging in all day to find the answers. The "Leaked" HoloLens In a video published ...more

For some, going to the dentist can be a terrifying experience, but a new use of augmented reality could go a long way toward making the trip feel more like it's worth the orthodontic angst. A new app called Janus Health AR uses the camera of a tablet to capture a patient's sm ...more

The Tokyo Game Show (TGS) is the biggest video game expo in the most game crazy country on Earth. It is kind of a big deal. As such, their "indie" game showcase/contest Sense of Wonder Night (SOWN) is a major opportunity for developers of all shapes and sizes to showcase their ...more

Real-time strategy (RTS) was the most popular genre in PC games at one time. It put Blizzard on the map—one of the biggest game developers in the world. And it buried the once venerable turn-based strategy genre, the only survivor being the Civilization series. But like hair m ...more

Android device manufacturers may see the new Pixel "Phone By Google" devices as just another competitor, one that likely won't upset their entry-level margins. But that would be a mistake. Pixel is Google's call to action. With Google now offering as near to perfect an Android ...more

There might not be a better brand partnership for the speedy Sonic the Hedgehog character than a fast-food restaurant. For that matter, augmented reality is also the ideal technology for promoting a movie that features an animated talking rodent living life in the real world. ...more

What does our future hold when augmented and mixed reality finally enter the mainstream? As developers, we are always looking for the ultimate solutions to the problems our users see. Welcome the innovative minds of DataMesh Consulting and their impressive HoloLens interior de ...more

The Pixel 4 and 4 XL are the first Android phones released in the US to support secure facial recognition. You no longer have to hate on your Apple's friends because you now have "Face ID" as well. So I assume you want to set it up right away — here's how. The new facial reco ...more

Although it sounds like a foodie's take on Facebook, what Calabasas, California-based FaceCake actually offers is more about augmented reality fashion marketing rather than food selfies. At the National Retail Federation's Big Show & Expo in New York this week, the company un ...more

Exotic sports cars are the province of the ridiculously wealthy but, thanks to augmented reality, you can now get closer than ever to a Bugatti Chiron. Social and mobile gaming powerhouse Zynga has updated the iOS version of its popular racing game meets Fast & Furious simula ...more

New images reveal that Microsoft is already well underway in fulfilling its $480 million contract to provide augmented reality headsets to the US Army. The Army Futures Command recently gave CNBC a preview of the Integrated Virtual Augmentation System (IVAS), which is compris ...more

Who would have thought back in 1991 that you'd eventually be able to play Sonic the Hedgehog whenever and wherever you wanted? Not a crappy Game Gear version, either. I'm talking the full Sega Genesis version of Sonic, available to you on a bus, a plane, or in a rest-stop bath ...more

On Thursday, Snap released three new templates for its Lens Studio that will give creators access to augmented reality capabilities previously only available to Snap's own design team. With the new Segmentation template, Lens Studio users can design Lenses that change the use ...more

The bandwagon for NFL teams using augmented reality to engage fans isn't exactly full, but it is starting to get a bit crowded. The Philadelphia Eagles (iPhone | Android), the Houston Texans (iPhone | Android), and the Denver Broncos (iPhone | Android) are the latest teams to ...more

Sorry Nissan Land Glider, the BMW Simple makes you look like a Granny car. This prototype truly feels like a car and motorcycle combined (plus it bears an amazing resemblance to the Tron light cycle).  From BMW: "Simple is the acronym for sustainable and innovative mobility ...more

There's only so much Netflix and TikTok a person can take in quarantine before they've had enough. We've only just started our stay-at-home lifestyle, but already TV and movies are getting old. The COVID-19 lockdown doesn't just have to be a mindless watch party, so why not ta ...more

CyanogenMod continues to be the most popular custom ROM for a good reason. Their team of developers always stay on top of the latest trends, and ensure that their software is packed with nice tweaks and awesome features. One such feature is an audio equalizer that allows you t ...more

If you've ever used the YouTube mobile app for Android or iOS, you've probably noticed a cool little multitasking feature it has. While watching any video, you can simply swipe down on your screen to shrink the video down to a thumbnail view, which then allows you to browse th ...more

Update January 27, 2014: Samsung has released a statement to address the flip cover issue, claiming it as a bug with a "fix" coming soon: "We have currently identified a software compatibility issue with the Galaxy Note 3 update to Android 4.4 (KitKat) and select 3rd party ac ...more

In the late nineteenth century, the advent of the motion picture wowed audiences with a new storytelling medium. Nearly a century and a half later, augmented reality is establishing a new frontier in film. At the 2020 edition of South by Southwest (SXSW) Film Festival, kickin ...more

A perfect Bloody Mary on a Sunday morning could be the best thing that ever happened to the human race. It's tangy, it's sweet, it's spicy...and there's alcohol. Need I say more? Flavor chemist Neil C. Da Costa's latest project is to investigate the taste sensations created by ...more

The most viral internet cat of the moment is a virtual kitty trapped in a billboard in the Shinjuku district of Tokyo, Japan. But if you've been paying attention, you know that this is just the latest in a trend toward digital billboards that mimic a 3D effect to give passers ...more

With many office workers in the US being asked to work from home if their job allows, Magic Leap's customary updates for the Lumin OS and Lumin SDK brings some help to keep distributed workforces connected. Chief among the new features arriving with Lumin OS version 0.98.10 a ...more

With Android 10 "Q" right around the corner, now would be a great time to get accustomed to the new system-wide dark mode it's bringing with it. Dark themes not only allow for more comfortable viewing at night, but can also consume less battery at the same time. With a single ...more

Around this time in 2016, the predictions for the next year had reached something of a consensus: 2017 would be the year of augmented reality. But a funny thing happened on the way to the future — nothing much, really. At least not for the first half of the year. It seemed cl ...more

Last week, we had a great contribution from Christopher Voute, who introduced us all on some of the basic moves in Python. Now, who else will share their knowledge and tackle some of the topics below? If you know a thing or two, don't hesitate to teach us what you've got, bec ...more

There's never been a better time for streaming movies and TV shows on the go. With so many services available, the only limitation to your enjoyment is your phone's accessories. Whether you're buying for yourself or someone else, here are some of the best gifts that improve th ...more

Last week, iOS 12 developer beta 7 was quickly pulled upon release, due to complaints of poor performance and instability issues. While Apple tackled these bugs with the release of developer beta 8 two days later, testers are seeing beta 7 again in their Software Update settin ...more

The provenance of this Sci Fi Airshow is unquestionable. With decades of experience interpreting science fiction from a written to a visual medium, Bill George is the perfect tour guide for this fantastical, photoshopped exhibit. Assembling the collective imagination of multip ...more

The Power Rangers universe is massive, spanning numerous shows and movies that feature different heroes — from the original dinosaur-themed Mighty Morphin Power Rangers, to Power Rangers Samurai, and so on. To tie it all in, Nexon has soft launched Power Rangers: All Stars in ...more

In the technology space, there are certain brands you grow to depend on. Whether it's due to a long, multi-decade track record of success, or new innovations that blow you away, some tech names accrue a rare kind of brand equity with users that's difficult to earn. That's why ...more

Cross-dressing and gender-bending are nothing new, but the realm of Steampunk seems to be especially accepting of role-reversal in dress. As steampunk grows into an entity unto itself, we are seeing issues such as multiculturalism and erotica being addressed. This expansion o ...more

When iOS releases in the next few weeks, consumers on both iOS and Android operating systems can expect to see more AR ads in the mobile web browsers thanks to Vertebrae, an advertising platform for immersive media. Next month, Vertebrae will be able to distribute web-based A ...more

Like clockwork, Apple has unveiled the latest additions to its ARKit tookit at the annual Worldwide Developers Conference, where ARKit first said hello to the world in 2017, as well as some new tools that take a direct shot at Unity, Unreal Engine, and others. Coming to iOS 1 ...more

It's more addictive than Angry Birds, perhaps as relaxing as transcendental meditation, and satisfyingly simpler than GarageBand. It's Otomata, a newly programmed generative sequencer designed by Batuhan Bozkurt, a Turkish sound artist, computer programmer, and performer. But ...more

Aaron Betsky, director of the Cincinnati Art Museum and previous director of the Netherlands Institute of Architecture, reports on the world's first postage stamp to employ augmented reality. Dutch advertising agency Gummo, the NIA and the Dutch postal service teamed up to pre ...more

The emergence of Facebook's collaboration with Ray-Ban to launch Stories smartglasses has finally put an exclamation point on a new category of smartglasses: the pre-augmented reality wearable segment. And while the Facebook device isn't particularly groundbreaking in terms o ...more

To make its services more accessible to regions with limited bandwidth, Spotify has rolled out with a leaner, stripped down version of its music streaming app. The aptly named Spotify Lite has been released for Android devices in 36 countries in Africa, Asia, and Latin America ...more

Hip-hop artist Drake once rapped that "goin' online...ain't part of (his) day," but that's not stopping him from promoting his new double album, Scorpion, via augmented reality on Snapchat. Using Snapchat's Shoppable AR platform, the experience puts users into Drake's hoodie, ...more

The COVID-19 pandemic has practically shut down all sports except for World Wrestling Entertainment, which has continued staging matches without an audience, leaving us sports fans with nothing much to cheer for. While they can't replace live games, smartphone games provide an ...more

For those of us that were blown away by the spatial mapping and user experience in Fragments and Young Conker, the version of spatial mapping that came stock in the HoloToolkit was lackluster at best. It became apparent really quick that to get an amazing presentation would re ...more

While Magic Leap may have plans to eventually introduce sign language translation for smartglasses in the near future, students at New York University have demonstrated that such a feat is possible today with a smartphone and a prototype app. Using computer vision and augment ...more

We recently set out to find the best phones for people whose primary usage revolves around social media apps like Facebook and Instagram. Samsung, Apple, and Google were the three brands that made our top five, and while the latter only had one finalist, the two bigger OEMs ha ...more