Experience H

In recent years, augmented reality has increasingly helped to take art off museum walls and bring it (virtually) into people's homes and communities, offering new perspectives on classic pieces and modern creations alike. On Tuesday, Apple announced [AR]T, a new project desig ...more

Hand tracking technology company Leap Motion has built a stunningly fluid augmented reality ping-pong game that not only showcases the capabilities of its open source Project North Star augmented reality headset, but also demonstrates how artificial intelligence can elevate im ...more

After weeks of teasing what many hoped might be a live, on-device demo of Magic Leap software to go along with the hardware glimpse we got last month, it turns out that all we got was a bit of new demonstration video footage. Once again hosted by Alan Noon, a senior learning ...more

The actual augmented reality portion of Pokémon GO is about to get even more fun for players. On Tuesday, the company revealed GO Snapshot, an extension of AR+ Mode facilitated by ARKit and ARCore that will enable players to pose Pokémon characters in augmented reality for ph ...more

What's it like to dive 15,000 feet into a stadium of 110,000 people? Not long ago, there was only one way to find out! Thanks to Sgt. Adam Sniffen of the 101st Airborne Division, however, the experience is now available to anyone with the time and means to watch the following ...more

The augmented reality industry has an insatiable lust for 3D content, which makes an investment of $48 million into Matterport a no-brainer for investors. This week, the 3D content capture company confirmed the investment via Twitter, stating that it had closed the funding ro ...more

When Treasury Wine Estates released 19 Crimes Snoop Cali Red this summer, named for its new partner in wine, rapper Snoop Dogg, it already came with the brand's signature AR-enhanced label. Now, with an assist from creative studio Tactic and the web-based AR platform from 8th ...more

Who wouldn't like to experience soaring through the skies like Iron Man? Purincess Labs has created a device that may create a somewhat similar experience (okay, not quite... but similar, nonetheless): "Wouldn't it be great if we could simulate the experience of hang-gliding ...more

Most people are familiar with the decline of honeybee colonies around the world. Among other threats, Colony Collapse Disorder (CCD) is eroding the capability of honeybees to maintain their hives and provide their services to human farmers. Not usually discussed as major driv ...more

Walsh, a new community under construction on 7,200 acres of former ranch land near Fort Worth, Texas, will one day contain 15,000 homes. To sell prospective home buyers on the development before it is fully built, Republic Property Group is leaning on technology. A high-spee ...more

Uber is one of the best ways to get around, but nobody said it was cheap. What's even more infuriating is when you have a bad experience with a ride. Sure, you can get a refund, but then you need to figure out where to enter in the promo code for the coupon that Uber sends you ...more

Often, when you crack open a beer with friends, your buddies are more focused on texting and Snapchatting than what's happening right in front of them. Smartphones have wedged their way into bars around the world—but an innovative new beer glass is encouraging patrons to put d ...more

Between Renault Truck's testing of the HoloLens in factories and BMW promoting its newest model through Snapchat, the auto industry is hot for augmented reality to improve internal operations and engage consumers. Meanwhile, though Apple has made its initial play for AR with ...more

Binging on YouTube these days can be just as fulfilling as Netflix or Hulu, but sometimes you just need to skim through a video. Whether you want to skip over a long-winded intro or you want to show your friend the best part in the middle, YouTube has a great gesture for you. ...more

Before the iPhone 7 models were released, there were many rumors pointing to the inclusion of wireless charging, which obviously didn't happen. Now the rumor mill is back at it again for Apple's next smartphone, most likely being called the iPhone 8, and the possibility of wir ...more

Uber has recently been updating their app on a weekly basis to ensure that users have the smoothest travel experience possible. The entire UI was recently redesigned to increase user-friendliness, the total app size was reduced to improve performance, and an intelligent shortc ...more

Big-box retailer Target has been on a bit of an augmented reality advertising shopping spree via Snapchat lately. The latest example, revealed on Tuesday, comes via a pair of Halloween-themed experiences, available in the camera carousel in Snapchat. Don't Miss: Snapchat Is ...more

Last week, we told you about one of the first pairs of augmented reality smartglasses to get Amazon Alexa functionality, and now we're finally getting a look at how it works. On Friday, as the CES tech conference in Las Vegas wrapped up, Vuzix posted a demonstration video of ...more

So you've decided to transform your drab backyard into a Japanese Zen garden. You've made the right choice. Yes, tire swings and crab grass can slowly kill the soul. That being said, a bit of planning lies ahead. This article offers a list of How To tips, culled from the Lands ...more

Ever experience a devastatingly embarrassing fall on the ice? Perhaps as a child in front of, say, an entire school bus of your peers? (Let's just say I haven't tread lightly on icy sidewalks since the age of 12.) If you've been battling icy terrain this winter, you may want t ...more

Wow, this story, written by Becky, is riveting. I know we've got some StarCraft 2 fans in here. I'm glad that Eve seems really stoked to be playing StarCraft 2, and I think a lot of the grief she's getting is from jealous players who are mad that they didn't get selected for a ...more

Just days ago, Georgio Armani canceled his live show in Milan and opted to stream it instead due to coronavirus concerns. Now, at the start of Paris Fashion Week — shadowed by similar worries — Burberry has launched an augmented reality tool that lets you view the latest high ...more

The Oculus Rift's virtual experiences become a little less immersive when you're barely moving in a chair with a headset on, playing on a gamepad—but you don't have to accept that reality anymore. Their special Touch controllers, which theoretically let the user explore the V ...more

Augmented reality headsets with depth sensors, like the HoloLens, offer a much more immersive experience than the average smartphone at present, and one app demonstrates that in a uniquely entertaining fashion. ZOOO, currently available on the Microsoft Store for $4.99, uses ...more

With a new installment of the Saw horror series opening in theaters nationwide this weekend, Lionsgate is betting its ad dollars on immersive advertising to sell tickets. Using Vertebrae's recently-launched AR mobile web ad platform, the ads for Jigsaw will be served as displ ...more

If you're a regular reader of Next Reality, you're more likely to spread the joy of augmented reality than most others. But it can be difficult to introduce newbies into the AR fold if you don't give them exactly the right starting point in terms ease-of-use and affordability. ...more

Augmented reality is quickly becoming a popular tool for marketing use cases, as demonstrated by new projects serving the automotive, entertainment, and tourism industries this past week. Blippar Cranks Up Automotive Recognition to Deliver AR Content Last week, Blippar intro ...more

It's been months since Leap Motion, the hand-tracking interface startup, announced the hiring of Keiichi Matsuda as the VP of design and global creative director based in London. Since then, Matsuda's normally active social media stream has been fairly quiet — until now. Hard ...more

Today, December 7, it was officially announced that Magic Leap has found their replacement for the recently departed Brian Wallace. Magic Leap CEO Rony Abovitz has tapped Brenda Freeman, former EVP and Chief Marketing Officer of National Geographic Channel, as their new Chief ...more

The first teaser for Jurassic World: Fallen Kingdom just hit computer screens on Sunday, but now plans for an augmented reality book for the film have also emerged. Based on a listing for the official augmented reality book on Amazon, the 32-page book by author Caroline Rowla ...more

Snap Inc. is no stranger to augmented reality. In fact, AR has been the Snapchat app's most popular feature, as face filters continue to update and change the way we communicate with each other. But in a new move, Snap Inc. is showing its commitment to improving AR and its rea ...more

The Simpsons has used lots and lots and lots and lots of references to Stanley Kubrick's films. Seriously. So many. Alright, I'll stop. Eh, one more. In that vein, let's go ahead and call the following 360° video of 500 episodes of The Simpsons running simultaneously "A Cloc ...more

Pertussis, or whooping cough, is a highly contagious disease that can be life-threatening for young children. New research backs a recommendation that all pregnant women receive a pertussis booster with each pregnancy, as it can help their infants fight off the infection. Cau ...more

When I was unemployed I looked for different ways to make money. Most of that work was connected with online stuff; I’ve tried writing content, refreshed my old Photoshop skills and even created postcards, but then I realized that my passion to music can bring me more money th ...more

The annual Coachella Valley Music and Arts Festival is one of those events that everyone talks about, so an augmented reality experience in the festival's mobile app and from one of its headlining acts, Eminem, basically means the technology is officially cool. The iOS versio ...more

Augmented reality developer Blippar has created a new visual positioning service based on computer vision that is two times more accurate than GPS in urban locales. Positional accuracy has significant implications for location-based augmented reality experiences. With less ma ...more

Baby, it's cold outside, but, with some help from Snapchat augmented reality, Gucci is thawing our wintery hearths with a virtual trip to the tropics. On Wednesday, Snapchat launched a Portal Lens for Gucci designed to mirror the brand's Gift Giving advertising campaign featu ...more

Department store chain Target is the latest retailer to offer an augmented reality cosmetics app for customers to virtually try on lipstick. For its Beauty Studio web app, Target uses the YouCam platform offered by Perfect Corp. Available through Target.com via any desktop we ...more

Players of Pokémon GO on Android now have a reason to turn on AR mode with the release of AR+ support via ARCore. Pokémon GO enthusiasts on iOS have had access to AR+ mode on ARKit-compatible iPhones and iPads (yes, I can attest to playing the game on a tablet, don't @ me) si ...more

Augmented reality is becoming a slam dunk for sports entertainment, as leagues, their teams, and their broadcast partners have been quick to adopt AR. This obsession with the immersive space is particularly true when it comes to the NBA. The league itself has produced AR apps ...more

They say home is where the heart is. So, the opportunity to view the inner sanctum of Magic Leap is like gaining access to what makes the company tick, just as the fruits of its labor make it into select AT&T stores. Elsewhere, while Apple's big games, news, and TV event didn ...more

While a viable version of consumer-grade smartglasses has yet to find mainstream success, two more contenders emerged this week, as Vuzix confirmed that a leak of a fashion-forward design is legitmate and Vivo introduced tethered smartglasses designed to pair with its new 5G s ...more

Velodyne wants to set the standard for the driverless industry when it comes to LiDAR. To do that, the Silicon Valley-based team just announced its next step — create a low-cost, fixed-laser sensor that can be embedded into a wide range of automotive and autonomous vehicles. T ...more

Although Magic Leap's founder Rony Abovitz has a lot to say about his product, what people really want are visuals, and it looks like we're about to get a lot more of those in the coming weeks. In a post on Magic Leap's official announcements forum page, the company revealed t ...more

Amazon has joined the ranks of film and TV studios using the power of augmented reality to engage fans looking to go behind passive screen viewing. To that end, Amazon has quietly launched the Amazon AR Player app. Don't Miss: Snapchat Gives John Wick Fans the Tools to Build ...more

If waveguide display maker DigiLens has its way, enterprise businesses and consumers will soon be able to purchase smartglasses for less than $500 — as long as they can supply their own computing and battery power. On Monday, the company unveiled DigiLens Crystal, a reference ...more