Experience H

All Kohl's wants for Christmas is Snapchat augmented reality. In conjunction with a holiday pop-up hosted in New York City from Nov. 7 through Nov. 10, Snapchat ran a sponsored portal lens available to targeted Snapchat users in the AR carousel. The experience gave users the ...more

Sony's Ghost Corps, the caretaker of the Ghostbusters franchise, just released some pre-alpha gameplay footage from the upcoming Ghostbusters World location-based AR game to whet the appetites of would-be hunters of the paranormal. Built on the new Google Maps API, the game l ...more

These impressions are coming from a person completely new to the Final Fantasy Online world. Never played FF 11 or the FF 14 Beta. This game is not friendly to new people. The account creation is a Kafka like experience in things that don't make sense. For the game itself, the ...more

They say a picture is worth a thousand words, but augmented reality is giving the United States Holocaust Memorial Museum the ability to add a few more poignant real words to its exhibits. The museum is testing a mobile app that will enable visitors to see more information ab ...more

Another branding team has stepped up to the bar to order a tall glass of augmented reality for its marketing campaign, this time through a mobile app for Rémy Martin VSOP Limited Edition cognac. Available in the App Store, the ARt by Rémy Martin app displays AR versions of th ...more

With the reveal of Magic Leap's developer documentation last week, many questions have been answered—and several new ones have been raised as well. But since the Magic Leap One (ML1) isn't simply called the "Leap One," these are questions that the company probably has no inter ...more

While Magic Leap has remained mostly silent regarding its plans for its Magic Leap One successor, the software team continues to makes strides with improvements to the device's Lumin OS and SDK. In version 0.97 of Lumin OS, arguably the biggest change is the graduation of Map ...more

Google+ is taking over more and more of Google's core properties. This week, we've seen several announcements from Google blogs about new products, new features, new looks, new integrations. If you're like me, you actually want to know where to go for all the latest informatio ...more

What Is IPython? IPython is a richly featured replacement for the standard python interpreter. It offers a wider range of functionality, that the standard interpreter, which generally ships with python, sorely lacks. It's a great tool for learning Python faster than you would ...more

Just weeks after officially launching its mobile augmented reality toolkit, Google can now claim one of its first Android and ARCore app exclusives with the Curate app from Sotheby's International Realty. Available now in the Play Store, Curate operates similarly to furniture ...more

Perhaps the biggest new feature within Apple's iOS 17.2 update for iPhone is Journal, a new journaling app designed to help you take a moment to reflect each day using reflection prompts, recommendations via on-device intelligence, and suggestions for recent activities and eve ...more

Augmented reality content makers often position the technology as a new storytelling medium. And who loves stories more than children? Available now in the App Store as a free download with in-app purchases for additional content, Wonderscope uses ARKit to place content, whic ...more

Augmented and mixed reality experiences attempt to break us out of windowed computing experiences and allow us to place software anywhere in the room. But that software doesn't have to take a rectangular form—theoretically, the web doesn't have to restrict itself to a page in ...more

Some people believe that art makes artists immortal, and now one of the best known performance artists on the planet is working on taking that immortality into the realm of augmented reality. Marina Abramovic is using volumetric capture technology, along with the Magic Leap O ...more

It's Black Friday time, and in 2020, that means a lot of online deals to make up for more stores closing on Thanksgiving, as well as everyone avoiding in-person shopping because of the coronavirus. But while you may wish to grab a better 65-inch 4K TV, the new PlayStation 5, o ...more

Snapchat continues to deepen its roster of clients adopting its Shoppable AR Lens, with clothing giant Levi's and Disney becoming the latest brands to try on the e-commerce platform for size. Accessible via a Snapcode posted on Twitter and on display in the Disney Springs Lev ...more

The future of augmented and mixed reality offers many possibilities, mostly because we're still figuring out everything it can do. While Meta is open to exploration, they've spent a lot of time thinking about what the future of this technology will be. We spoke to Ryan Pampli ...more

Firefox Focus is Mozilla's effort to make your internet experience a little more secure. Originally released in November 2016 for iOS, Focus blocks internet trackers, search history, anything that gets in the way of a clean, private browsing experience. iPhone users were the ...more

We're set to see the actual debut of Google Daydream on October 4, and it'll hopefully serve as a significant step up from Cardboard—their current virtual reality smartphone platform. If you want to get an early taste, you can set up a development kit—you just need two phones ...more

Just in time for Women's Equality Day on Aug. 26, Treasury Wine Estates is breaking out a line of wines with augmented reality experiences that pay tribute to historically famous women. When scanned with the Living Wine Labels app for iOS or Android, the emBRAZEN wine labels ...more

The new WandaVision series is perhaps the hottest TV show on the Disney Plus streaming service since...well, its own The Mandalorian wrapped up its second season late last year. Now, after publishing AR experiences in partnership with Google to promote the latter, Disney has ...more

Bud Light being the official beer sponsor of the NFL just makes sense for American football. But what about the NHL, with hockey being the official winter sport of Canada by decree? Enter Labatt Blue, which might as well be the national beer of Canada and includes a hockey pa ...more

Last year at CES, RealMax blew away the AR headset competition with a prototype AR headset surpassing 100 degrees field of view. This year, after announcing the launch of the new RealMax Qian headset in December, the company has returned to Las Vegas with a product that is re ...more

One of the more meme-able characters from the animated series Rick & Morty will be able to beckon iPhone owners to "show them me what you got" thanks to ARKit. A demo from Immersion VR simulates an invasion of the Cromulons (from episode five of the second season), or, to som ...more

Most of us work with a single monitor, but even with one or two extras, they still offer a rather confined workspace. Virtual reality, however, doesn't have such boundaries. As a result, VR headsets can work as excellent productivity tools. Windows can't just adapt on its own, ...more

One day after the official release of iOS 12.1.3, Apple released the first beta for iOS 12.2 to developers. The software appears to be the first in some time to be a major update. Apple's last beta cycles included 12.1.2 and 12.1.3, incremental updates to iOS 12.1. Now, we've ...more

Having already solved for functionality and form factor, Nreal appears poised to pull ahead of its consumer smartglasses competition as the third piece of the puzzle now falls into place. On Thursday, at the Augmented World Expo (AWE) 2019, the smartglasses maker revealed tha ...more

Location-based gaming pioneer Niantic has been preparing its flavor of AR cloud, the Niantic Real World Platform, to bring more realistic and interactive augmented reality experiences to mobile apps. And now the company is looking for a few good developers to help execute its ...more

With the advent of ARKit, apps that can place virtual furniture in a real room have become nearly a universal practice for furniture retailers, with Pottery Barn being the latest to join the fray. While it might seem as though Pottery Barn is playing catch-up with the likes o ...more

With troves of sensitive information, like receipts and password reminders, hiding in your email, your inbox can become a sort of Holy Grail for hackers—or anyone with your password. Although my crazy ex-girlfriend had no hacking experience, using my email login, she was able ...more

Bus stops can provide shelter in the event of rain, and now they also protect you from augmented reality squid. Surprising recent commuters at bus stops in Los Angeles and New York, outdoor media company Outfront Media used the cover of night to add Watchmen-inspired augmente ...more

Following the launch of the Magic Leap One earlier this month, the device and the company took a few hits from early reviewers. But it turns out those were just love taps compared to the absolute scorched earth acidic screed penned this weekend by someone well credentialed to ...more

If you've been following NextReality, you've surely seen me around, or at least have seen my articles. My name is Jason Odom, aka Subere23, and it's about time for a formal introduction. My background primarily falls in the computer game industry, and I have co-owned a small ...more

If you've seen, heard, or even tried the latest virtual reality headsets, you've probably heard about something called "room scale." It's why the HTC Vive suddenly usurped the reign of the Oculus Rift while no one was looking, and it's exactly where Oculus hopes to catch up. H ...more

The remake of the Warner Bros. classic animation meets live-action movie Space Jam, this time starring LeBron James instead of Michael Jordan, hits theaters today. And while bringing Bugs Bunny into your real world surroundings is still Hollywood fantasy, thanks to augmented ...more

After dipping its toes into the AR cloud arena last year, Ubiquity6 is now jumping in with both feet this year. Late last year, the startup launched Display.land, a social network for sharing and editing 3D digital scans of real-world locations. Now, the company is expanding ...more

Mozilla helped get the ball rolling with WebVR, but support for the technology has been notably absent in Google Chrome until recently. Now, the latest Chromium developer build offers limited support. Don't Miss: Will Augmented & Mixed Reality Mark the End of the Web Browser? ...more

Another contestant has emerged in the race to deliver a mainstream augmented reality car navigation system, with Silicon Valley-based Phiar picking up $3 million in seed funding to launch its own artificial intelligence-based mobile app by mid-2019. The Venture Reality (VR) F ...more

Unless you've been totally off the grid, there's a good chance you're aware that the Disney Plus streaming video service launched this week. And, if you're on this site, you're likely salivating over the new Star Wars series, The Mandalorian. But did you know that the service ...more

On Monday, with just days left before Christmas, Lowe's dropped a surprise augmented reality treat in everyone's lap: a brand new Magic Leap One app. With little fanfare or warning, the Lowe's Showroom app popped up in the Magic Leap World section on the Magic Leap One as a f ...more

Some of the oldest art on Earth was created 36,000 years ago on the walls of the Chauvet Cave in France. However, these days, physical access to the cave is restricted in order to preserve the site. Thanks to augmented reality, the cave is now virtually open to the public onc ...more

Microsoft, even being Apple's fierce competitor, is no stranger to producing iOS apps—in fact, they've made 94 of them. But their latest iOS app may be their silliest yet: a goofy photo editor named Sprinkles. Released on April 1 (coincidence?), Sprinkles is reminiscent of Sn ...more

Less than a week after debuting its AR Cloud platform in public with a multi-user installation of more than 100 participants, Ubiquity6 announced on Tuesday that it has closed a Series B round of funding totaling $27 million. Led by Benchmark and Index Ventures, the latest ro ...more

Termite poop and biofuels — what's the connection? New research into termites' intestinal comings and goings describes a process that may speed the development and lower the cost of fuels made from plant matter. Energy sources are a big deal, and the global economy currently ...more

When you think about consumer VR headsets, you either imagine a computer-tethered powerhouse like the Oculus Rift and HTC Vive, or something portable yet limited that utilizes your smartphone like Google Cardboard. Somehow, we haven't seen much in-between, but the Idealens aim ...more

Alternate US history is the go-to move for hot new cable and streaming shows, from HBO's Watchmen to Hulu's The Handmaid's Tale, reimagining how things might have turned out is an endless well of narrative inspiration. The latest show to delve into this genre comes from Disne ...more

After jumping to the head of the class of augmented reality journalism in 2019, USA Today is continuing to push the medium forward in 2020. The latest AR story from the media company explores one of the biggest stories of 2019 in the Boeing 737 Max aircraft, which the Federal ...more

There's nothing quite as exciting in the beta testing world as a new update. Battling overloaded servers to download the latest update as fast as possible, just to scour through the new OS looking for the biggest features to the smallest changes. It was only Thursday that Appl ...more

WonderHowTo pal and contributor Sean Conaty shot this beautiful short for Scion Magazine about exotic fish and the people who love them. The fish veterinarian is particularly fascinating. Who knew that some lucky sea creatures experience greater longevity with the aid of surge ...more