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The rite of passage for every tech product, formally known as Federal Communications Commission (FCC) certification, has come for the Magic Leap One: Creator Edition. The approval was stamped today, Friday the 13th (let's hope that's not a bad omen), on an application dated b ...more

Another massive piece of the mysterious augmented reality puzzle known as Magic Leap fell into place on Wednesday as AT&T announced that it will be the exclusive launch carrier for the device. "AT&T is excited to pair our pioneering technologies, unmatched network, content pl ...more

If touring the scenic vistas behind the Lord of the Rings film franchise doesn't persuade tourists to visit New Zealand, perhaps immersive content viewed through Magic Leap One will do the trick. On Thursday, Air New Zealand announced a strategic partnership with Magic Leap, ...more

For years, Magic Leap has promised to deliver stunning augmented reality experiences that will outperform any other competitor, and a newly revealed partnership hints that the company may be able to deliver on those promises. Framestore, the Oscar-winning studio behind many o ...more

The NBA Finals is underway, and now basketball fans with iPhones and Android devices can get closer to the action for free than they ever could with expensive courtside tickets. Now available on the Google Play Store after debuting on the iOS App Store last year, the latest v ...more

On the one year anniversary of the introduction of ARKit, Apple is planning to reveal major updates its augmented reality toolkit for mobile apps at its Worldwide Developers Conference in San Jose, California next week. Citing sources close to the matter, Bloomberg reports th ...more

While Vuzix is beefing up the processing power of its next-generation smartglasses with the Qualcomm Snapdragon XR1, the company will also give its devices an upgraded display engine. At the Augmented World Expo today, the smartglasses maker announced that it will pair its wa ...more

Apple released iOS 11.4.1 beta 1 to developers on Wednesday, May 30, just one day after the official release of iOS 11.4, which brought Messages in iCloud and AirPlay 2 to the public for the first time. There does not appear to be any new features in this first iOS 11.4.1 beta ...more

While Huawei smartphones haven't always been the best choice when it comes to custom ROMs, one thing that has always been accessible is the ability to unlock the bootloader. An unlocked bootloader is the first step into the magical world of rooting, but after May 24, Huawei wi ...more

Microsoft's Monday keynote introduced the fourth generation of the company's Kinect sensor during Build 2018 in Seattle. The latest iteration, Project Kinect for Azure, gives enterprise companies the power of spatial understanding for connected devices in their factories and ...more

At its F8 developers conference on Tuesday, Facebook announced new tools and features coming in a new version of AR Studio, including the integration of 3D content aggregator Sketchfab's Download API. Launched last month, the Download API enables developers to add 3D models d ...more

Riding the coattails of one of the biggest movies this year, the first edition of the new Moviebill augmented reality magazine will be available at Regal Cinema theaters nationwide this weekend alongside the release Avengers: Infinity War. Moviegoers will be able to scan the ...more

Less than a week after iOS 11.3 was released to the public, iOS 11.4 beta dropped for developers on April 2, then became available for public beta testers the following day. If you're an iPhone user, there doesn't seem to be much to love about iOS 11.4 just yet, since its most ...more

The business of enabling the development of augmented reality experiences appears to be as lucrative as AR app development itself. Apple is already reaping the rewards for its own AR toolkit, with more than 13 million installs of ARKit apps in the six months since its launch. ...more

Magic Leap has reached a major milestone in the lead-up to the launch of its Magic Leap One: Creator Edition by opening access to its developer portal and software development kit (SDK) to all developers. In a Twitter post, the company announced that it has made the "technica ...more

Ever since the announcement of The Walking Dead: Our World game last fall, publisher AMC and developer Next Games have been quiet about the title. Almost too quiet. That silence has now been shattered with the release of a gameplay trailer (see bottom of this page) for the ga ...more

This week, two companies preparing the most anticipated augmented reality devices for consumers were the subject of reports regarding strategic moves to put them in better positions to move those products forward. Magic Leap is reportedly seeking an extension of its last roun ...more

On Tuesday, at the Geneva International Motor Show, Volkswagen gave the world an early peek at a futuristic autonomous concept car that includes a virtual AI host embodied in an augmented reality interface. For its I.D. Vizzion concept car, Volkswagen has endeavored to create ...more

As part of its ARCore release announcement, Google also revealed a forthcoming app that's sure to excite those who celebrate '80s pop culture. That app is Ghostbusters World, which is coming later this year from Sony Pictures Entertainment Consumer Products, Ghost Corps (the ...more

Mobile augmented reality developer Blippar's mission is to construct a computer vision map the world, with visual recognition of thousands of notable buildings, bridges, castles, holy places. A major step toward that goal has been taken by the company this month with the annou ...more

Snapchat just fast-tracked the majority of its app user base into the world of augmented reality production by making its Lens and Filter tools available to anyone with a web browser. On Thursday, Snap released a new web-based tool called Create Your Own that lets anyone crea ...more

Apple released the second beta for iOS 11.3 on Tuesday, Feb. 6. The update comes two weeks after the original announcement and release of the iOS 11.3 beta, which brought new Animoji, Messages on iCloud, and Apple Music Videos, among other features. One glaring omission was th ...more

When Apple unboxes the next major update to its mobile operating system this spring, iPhones and iPads will gain some significant new features for augmented reality experiences: verticality. In a preview of iOS 11.3 released on Wednesday, Apple unveiled details for iterative ...more

On Tuesday, original design manufacturer (ODM) Flex used the CES spotlight to help introduce a smartglasses reference design aimed at companies interested in bringing their own enterprise AR headsets to market. Flex AR is a head-mounted display with a similar form factor to H ...more

Samsung's Galaxy S8 and S8+ are excellent smartphones that wowed critics and consumers alike. So, it's only natural that Samsung's followup, the Galaxy S9 and S9+, would garner significant anticipation. While we don't know everything about these devices quite yet, we do have g ...more

In a highly exciting but ultimately disappointing turn of events, Google released the ARCore Preview 2 today. While the new preview does bring with it new versions of the application programming interface (API) for the C language, pause and resume functionality, as well as inc ...more

These days, location-based augmented reality gaming pioneer Niantic is best known as the developer behind Pokémon Go, but the uber-popular mobile game was not its first foray into the AR gaming genre. That distinction goes to Ingress, which was released in 2012 for Android (a ...more

Until self-driving cars become mainstream, augmented reality might be the next big technology to hit your dashboard. AR navigation company WayRay recently walked away with the grand prize at the AutoMobility LA trade show, beating out nine other startups with innovations incl ...more

On Wednesday, Snap, Inc. unveiled a revamp of its Snapchat app that draws a hard line between content from your friends and content from professional media organizations. However, the new changes, teased during the company's recent third quarter financial results, won't impac ...more

This week, Samsung officially kicked off the Oreo Beta Program for the Galaxy S8 and S8+ in North America and several other markets. The full list of changes is quite substantial, so we'll be running through them in a series of posts detailing what's new. First up, the Galaxy ...more

Just days after announcing the launch of two new mixed reality studio facilities, Microsoft is extending its mixed reality reach even further with the announcement that the HoloLens will now be offered in 29 new markets. The announcement was made on Wednesday, Nov. 1, in conj ...more

Investors are ready to throw their money at augmented and virtual use cases that demonstrate a business purpose and a return on investment. The two latest examples come in the form of mobile apps for selling cosmetics and a software solution for medical professionals to view ...more

Immersive advertising company Vertebrae has extended its native ad platform to augmented reality via mobile Chrome browsers for Android and Safari for iPhone. Originally built for virtual reality, the platform provides advertisers with six templates. For the front-facing came ...more

Augmented reality headset maker DAQRI today named chief product officer Roy Ashok as the company's new chief executive officer to accelerate the company's growth. Stepping aside as CEO, company founder Brian Mullins will continue to serve in an advisory capacity and as a memb ...more

As augmented reality gains popularity, the demand for delivering related services and generating content increases. This is demonstrated by a pair of investments from the past week, one in the expansion of a technology lab and another in the form of seed funding for a content ...more

Influenced by the growth of augmented and virtual reality technology as well as 3D computer vision, Ericcson Ventures invested in Matterport, whose hardware and software help companies create AR/VR experiences. In other AR market news, HoloLens supplier Himax Technologies is ...more

A top executive from Baidu's telematics division believes the company will become the word leader in driverless by 2020, according to a report in today's South China Morning Post. Citing Xu Yongming, the general manager of Baidu's telematics division as the source, Baidu exec ...more

GE Aviation and their software partner Upskill are seeing success by giving their mechanics smart tools and smart glasses, the latter in the form of Google Glass. In a pilot program at their Cincinnati factory, GE Aviation gave a team of mechanics Google Glass Enterprise Edit ...more

Apple has sprung a massive AR following since the announcement of their ARKit, with users waiting to see what exactly the tech giant will do next. Now, thanks to a patent application published today, we might have an idea of what's coming: augmented reality glasses. The rumo ...more

The status of Uber's driverless program remains a big unknown amid the company's recent woes, but a reported multibillion-dollar shot in the arm by Japanese tech giant Softbank could change all that. Softbank has approached Uber unilaterally about offering to purchase a multi ...more

Lyft officially laid its stake in the ground to develop driverless fleets following its Friday announcement, but how fast it is catching up to ride-hailing competitor Uber's driverless initiative remains to be seen. Following Uber's ex-CEO and founder Travis Kalanick's recent ...more

As we all know, and certainly have marked on our calendars, it's World Emoji Day! Considering that over five billion emojis are sent daily on Facebook Messenger alone, emojis deserve to be celebrated, and Apple's doing just that. On this monumentous day, the tech giant is gift ...more

Wargaming's World of Tanks — the popular multiplayer online war game — teamed up with The Tank Museum to create an augmented reality experience like no other. Alongside several German tanks that are part of the exhibit, visitors can use Microsoft HoloLens and Google Tango tech ...more

Apple continues to impress the AR world with game-changing innovations that add to their already incredible products. The company's most recent endeavor has been to plunge into the world of augmented reality with the announcement of their ARKit. Now it seems they are already ...more

Dogmented reality might be coming to Apple's ARKit, so get ready to play with your new (AR) pups! Don't Miss: A Breakdown of the What Apple's New ARKit Can Do for iPhones & iPads As reported by UploadVR, a tweet from the Good Dogs Twitter account stated that a dog app will b ...more

There was big news today from Google, Apple, Volvo, and Nvidia regarding their self-driving efforts. Avis Will Service Waymo's Driveless Fleet Google parent Alphabet's Waymo has selected Avis to service its growing fleet of driverless cars. It now seems Waymo has all of the ...more

Admit it — many of us have not gotten in the Uber's we've requested. Sometimes, you just need to get someone else a cab that you're not going to be going with. No biggie ... but your friend doesn't have any connection to Uber or the driver, which can be a little awkward. Uber ...more

A new survey shows that the majority of companies have an interest in using augmented reality, though adoption remains low. Meanwhile, two companies with support roles in the augmented reality industry are seeing positive financial results. Survey Says Interest in Augmented R ...more

The beauty gurus, gamers, and daily vloggers of the world are getting a great gift from YouTube very soon. No, it's not exclusive swag or diamond awards. Instead, it's an update to the YouTube mobile app that will support all video formats and let you send in-app messages. Th ...more

More video content is making its way to Facebook as the social network relentlessly tries to get its video platform up to par with YouTube. Now, they seem to be making more of an effort to improve their video tab, as new features have started to appear on some Android phones. ...more

Google might be taking the lead on artificial intelligence in smartphones with their latest announcement, MobileNets. MobileNets is a series of TensorFlow vision models built for mobile devices, described by Google as "mobile-first." The company hopes that MobileNets will max ...more

Apple CEO Tim Cook's June 5 announcement that the company is developing autonomous software should have some companies rattled. At least, Morgan Stanley thinks Tesla should be. In a recent report from Morgan Stanley analysts, it was stated that — although Tesla appears to be ...more

With the hype surrounding the iPhone 8, Apple's announcement that it's developing driverless software, and the new iOS 11 beta out, it seems like the tech giant is constantly in the news. Today, Apple's continuing this streak with updates for its iWork app suite on iOS and mac ...more

Right off of the unveiling of the Moto Z2 Play, it looks like Lenovo is gearing up to announce the highly anticipated Moto Z2. The company has sent out press invites, as posted by MobileXpose. The invites come with an image (seen below) that says "Motorola is back" with the d ...more

While many analysts predict that the market for augmented and virtual reality will continue to grow over the next five years, now is the time for investors to get in on the ground floor. Rothenberg Ventures Leads AR/VR Investors According to CB Insights, Rothenberg Ventures ...more

Okay, I have a confession to make. I'm not a real New Yorker. I'm from the land of southern hospitality and steaks bigger than your newborn: Texas. I don't know how to hail a taxi yet, and I still smile at strangers on the street. I'm slowly learning how to fit in, but one thi ...more

Global design and technology services company Tata Elxsi says it has licensed its advanced autonomous vehicle middleware platform "AUTONOMAI" to a "leading automotive OEM." A top-five car OEM worldwide will use the platform to speed up its driverless car development and event ...more

If you thought the selfie would only ever be used to bombard your feed on Instagram, you were wrong. Dead wrong. JetBlue is looking to take those selfies and use them to check you in for your next flight. In an announcement on Wednesday, the airline said it was partnering wit ...more

Google announced several new devices (as well as updates to existing devices) that will take advantage of the company's augmented and virtual reality platforms. During their keynote presentation at Google I/O, David Bavor, vice president – virtual reality at Google, shared th ...more

Google's working on a new mobile operating system called Fuchsia, and while we don't know much about how they intend to use it, we're now getting a glimpse at what the main interface will look like. First, let's talk about what we do know about Fuchsia. It's a mobile operatin ...more