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We've seen a variety of AR experiences related to athletic footwear over the years, but Puma is betting sneakerheads will buy into a version of interactive design where sneakers are the augmented reality experience The shoemaker launched the LQD Cell (pronounced "liquid cell" ...more

Marvel has solidified itself as the dominant superhero franchise with the release of Avengers: Infinity War, and it's now dipping its toes into the world of mobile card-based strategy games with the soft launch of Marvel Battle Lines in select countries ahead of a worldwide re ...more

Marvel's Future Fight gave gamers the ability to brawl through near-countless levels as their favorite superhero. Not to be outdone, DC has soft launched DC Unchained in select Southeast Asian countries in preparation of a worldwide debut. If you're willing to put in a little ...more

MLB.TV is a great service that lets you watch most Major League Baseball games in North America, as long as you're a subscriber, of course. While I personally love it, blackouts can ruin the ability to watch my favorite teams. Fortunately, MLB At Bat Android users have an easy ...more

With the Super Bowl just days away, it seems appropriate to draw parallels between football and the professional sport of technology business, or, more specifically, the augmented reality segment. Like the Patriots and Eagles, businesses have to deal with the media, as Apple ...more

Though not quite as agile as the world famous plump plumber Mario, Toad, the lovable fungus, is still one of the most fun characters to use while playing Super Mario Run. Thankfully, he is also by far the easiest character to unlock in the game, requiring no special tasks to c ...more

When it comes to differentiating from the competition, brands are continuing to leverage augmented reality to give consumers to the point that there are few "firsts" left to achieve in the marketplace. While L'Oreal jumps on the augmented reality bandwagon for cosmetics, Acura ...more

You may have heard of Honor of Kings, the multiplayer online battle arena game so popular that it has the potential to do for mobile what League of Legends has done for the PC in the world of competitive online gaming, but you'll soon hear about its western iteration, Strike o ...more

The latest iteration of the gaming classic, The Sims, has arrived as a soft launch for both iOS and Android in Brazil. Aptly named The Sims Mobile, this free-to-play game seems to be very faithful to the PC-based version that won it so much acclaim. There are plenty of things ...more

Fans of Titanfall now have a great alternative to play on their iPhones whenever they're out and about. Titanfall: Assault has arrived as a soft launch for iOS devices. A hybrid between card-based and real-time strategy genres, the game will pit you against other players with ...more

Prison Architect, the BAFTA winner for the Best Persistent Game in 2016, has finally soft launched on iOS. Originally a PC game, Prison Architect lets you build and maintain a maximum security prison. Comparable to running a small city, the game has you manage an ever-expandin ...more

The world of mobile gaming is flush with MMORPGs that entice players with console-quality graphics and gameplay, intense co-op dungeons similar to World of Warcraft, and epic loot that'll give you a leg up over your competition. While there are games like Order & Chaos that ne ...more

Once upon a time, Flash games reigned as some of the best entertainment the internet had to offer. But then came the smartphone, which quickly overtook this genre with similar games that you could play no matter where you were. If you yearn for the good old days, though, you'l ...more

Fans of fighting game series such as Street Fighter and Mortal Kombat are in for a treat! Skullgirls has entered the crowded field of the mobile fighting genre and has touched down in the form of a soft launch for iOS devices, which is now available for download in Canada and ...more

DayZ is a first-person shooter game for Windows that places you in a vast post-apocalyptic world filled with zombies and other players that are all out to get you. Famous for its realism, DayZ has garnered a cult following and influenced many subsequent games in the genre. But ...more

Nintendo's first ever game for Android has finally touched down (unless you actually count the abomination that is Miitomo). Fire Emblem Heroes, a classic turn-based RPG optimized for mobile gaming, has come out for Android and iOS in Australia, Europe, and Japan, and is due o ...more

Super Mario Run was released for iOS on December 15, 2016. Even though it debuted as a "free" app, almost all of the playable content was hidden behind a ridiculous $10 unlocking package. Despite coming with such a hefty price tag and receiving a two-star rating on the day of ...more

Okay, so that headline definitely got your attention, but what the hell do cats have to do with Android Nougat? Well, apparently, Google's on a far-out trip reminiscent of the post-India Beatles era, because this is actually a thing. Previous Android versions have included an ...more

There are so many great apps in the Google Play Store that it's become the number one app marketplace in the world. Here at Gadget Hacks we love apps and were excited to hear that the Google Play Store held an awards ceremony to celebrate some of the best apps of the year. Bu ...more

A mustachioed Italian plumber collects coins and battles bullets, plants, fish, mushrooms, and turtles in strange environments to save a princess held captive by a crazy, spiked-shell, bipedal tortoise. It's insane to think that Mario saved the video game industry—but he did. ...more

There's already some fierce competition between Snap and Facebook in the AR space, but it's about to heat up even more, with Snap snatching up a 3D mapping startup that could add some new AR capabilities to its arsenal. Meanwhile, Facebook is investing a sizable portion of it ...more

So, your grandmother finally wants to ditch her flip phone for a shiny new smartphone? Congratulations. But helping her get used to her new device, even when it's an iPhone, is no small task. Grandma mastered checking her email in late-2012 and just recently learned there's a ...more

The worlds of augmented reality and virtual reality are closely linked in many ways. That means it's smart for AR insiders to keep a close on new developments in VR. If you have been paying attention, you know that Oculus CTO John Carmack is one one of the most important think ...more

Many tech insiders are waiting for augmented reality to go mainstream, but if you look around hard enough, you'll find that it's already gone as mainstream as possible, thanks to talk show host Ellen Degeneres. Degeneres and her partner, actor Portia de Rossi, recently teamed ...more

A major software tool first promised during the reveal of the HoloLens 2 earlier this year is finally available. Native support for Unreal Engine 4 has arrived for the HoloLens 2 via early access on GitHub (login required). Don't Miss: Microsoft's Live HoloLens 2 Apollo 11 D ...more

The long-awaited augmented reality game based on the Harry Potter franchise from Pokémon GO masterminds Niantic is closer to release, as the developer has begun public beta testing of the app. On Tuesday, the beta version of Harry Potter: Wizards Unite, built in partnership w ...more

With plans to compete with Niantic and other augmented reality game developers, game developer WarDucks has closed a $3.8 million funding round. According to Venture Beat, EQT Ventures led the round, with Suir Valley Ventures and other investors also participating. The fundi ...more

Next to Game of Thrones, Harry Potter is one of the most beloved franchises in entertainment today, and now we have another peek at its dive into augmented reality. This week, Warner Bros. released the third trailer for its upcoming AR game Harry Potter: Wizards Unite. The n ...more

After publishing two batches of videos from its L.E.A.P. developer conference, Magic Leap has made the session on Seedling from Insomniac Games available to the public. Featuring Joel Bartley, lead gameplay programmer for Insomniac Games, and Michael Liebenow, lead software e ...more

Epic Games released Unreal Engine 4.21, bringing a number of new features, bug fixes, and improvements for augmented reality development, including deeper support for Magic Leap One and the addition of support for the Windows Mixed Reality platform and headsets. Initially inc ...more

Players of Pokémon GO on Android now have a reason to turn on AR mode with the release of AR+ support via ARCore. Pokémon GO enthusiasts on iOS have had access to AR+ mode on ARKit-compatible iPhones and iPads (yes, I can attest to playing the game on a tablet, don't @ me) si ...more

Have you ever wondered what it would be like to try to survive The Purge as depicted in the popular movie series? Well, thanks to augmented reality, now you can. After four films, the dystopian horror The Purge is jumping to the small screen on USA Networks as a television se ...more

Despite the popularity of Pokémon GO, augmented reality gaming hasn't quite caught on yet. The makers of the popular World of Tanks game aren't taking a shot at Niantic's crown yet, but they are looking at giving spectators a new way to watch the game. The game's maker, Warga ...more

Time to play — Fortnite is now officially available on Android. However, the game won't be available across the Android ecosystem right away. Fortnite Battle Royale launches on Samsung devices first. That means if you have a Galaxy S7, S8, S9, Note 8, Tab 3, or Tab 4, you can ...more

Cable TV network Nickelodeon is looking to break new ground with a new series that will be experienced in virtual and augmented reality. Developed under the working title Meet the Voxels, the series will be one of the first animated shows developed completely within a gaming ...more

While devices as old as the iPhone 5s have been treated quite well by iOS 12, the same cannot be said for Fortnite. The smash hit has had a rocky run on the latest iOS betas, with a known crashing issue featured on each beta update's release notes. That changes with developer ...more

The old school staple of many US homes with children, the remote control race track, has been given new life in augmented reality thanks to the Room Racer app for iPhones and iPads. Using ARKit, the app places a miniature race track on a floor or tabletop. The game includes n ...more

With the opening round of Wimbledon, one of professional tennis's four major tournaments, beginning on Monday, Snapchat is serving up an augmented reality tennis mini-game. The game challenges worldwide users and their 3D Bitmoji avatars to take on the digital doppelganger of ...more

Snapchat is enjoying a high field goal percentage when it comes to securing movie studio business with its sponsored augmented reality experiences, the latest coming through the basketball movie Uncle Drew. Lionsgate and promotional partner Pepsi are running not one but two A ...more

Location services company Mapbox has added new capabilities to its location-based gaming tool to fend off Google's challenge for the same mobile app category. With version 1.4.2 of its Maps SDK for Unity, Mapbox has made it easier for developers to target real-world points of ...more

As if its users weren't already having enough fun with dancing hot dogs and face effects, Snapchat is upping the ante with a new kind of shared augmented reality content. Called Snappables, the interactive Lenses include games that users can play with facial expressions and h ...more

The recent 0.4.0 update for PUBG Mobile brought us a host of welcome features like the training ground and arcade mode. Sadly, one highly sought-after feature remained out of our reach: The ability to play in first person perspective, or FPP mode. Our wait may soon be over, as ...more

Fans of Fortnite Battle Royale were understandably ecstatic when the smash hit arrived on mobile. While at first the game was restricted to invite-only, Fornite is now available to all on iOS. If you're just starting out, you're going to want to check out these expert tips to ...more

Why would Magic Leap, a company preparing to launch its first augmented reality headset this year, need a developer for iPhone and iPad apps? It's not as crazy as it sounds. The company has published a job listing for a senior iOS application developer to "help create the fut ...more

Given Dwayne "The Rock" Johnson's blockbuster movie pedigree and the promotional power that usually accompanies his work, there's a certain predictable symmetry in the news that Rampage, a movie adaptation of the classic arcade game, has now become an augmented reality mobile ...more

Sony's Ghost Corps, the caretaker of the Ghostbusters franchise, just released some pre-alpha gameplay footage from the upcoming Ghostbusters World location-based AR game to whet the appetites of would-be hunters of the paranormal. Built on the new Google Maps API, the game l ...more

The augmented reality cloud and multi-user experiences are shaping up to be one of the hotter areas of augmented reality, and now Google is the latest entity to back these emerging branches of AR. GV (formerly known as Google Ventures), the investment arm of Google parent com ...more

The guy who recreated Super Mario Bros. as a first-person obstacle course is back with an augmented reality take on another classic game. While the previous experiment was built for HoloLens, this time the developer, Abhishek Singh, has come up with an AR version of the class ...more

Following in the augmented reality footsteps of Pokémon GO, Universal Studios has decided to give us an AR version of Jurassic World. The new game is called "Jurassic World Alive," and while the trailer for the game doesn't show any actual gameplay, the cinematic approach to ...more

Location services provider Mapbox is giving developers a means for building location-based AR apps and multi-user experiences with its new Mapbox AR toolkit. Mapbox AR provides developers with 125 million locations, business information from Foursquare and Factual, and live l ...more

After pouring out $10 million for 60 seconds of Super Bowl advertising time, Doritos and Mountain Dew continued their Sunday marketing binge on Snapchat. For their spot during the game, Doritos and Mountain Dew staged a lip-synched rap battle between highly meme-able actors P ...more

Harry Potter fans can set down their wands for a spell, as the highly-anticipated augmented reality game from Niantic based on the franchise won't arrive until after July at the earliest. In an interview with The Financial Times (subscription required), Niantic CEO John Hanke ...more

The augmented reality industry made great strides in 2017, but its apex is not even in sight. In terms of software, augmented reality is approaching meaningful mainstream awareness, thanks mostly to Apple and ARKit. Meanwhile, on the hardware side, AR is very much in its infa ...more

Attention Android users — the famously iPhone-only HQ Trivia is here! If you've been waiting for the worldwide sensation to come to your smartphone, now's your chance to dive into the excitement. While HQ Trivia has been on iOS since its launch in October, Android users have ...more

Did you forget to get a Christmas gift for that niece or nephew who you see once a year? If you're lucky, the Walmart near you may have a Merge Cube in stock. When paired with the 57° North game for the Merge Cube, the mysterious-looking cube offers the possibility of extende ...more

Not all remakes of video game classics turn out well, but a new augmented reality take on Super Mario is likely to draw in fans of the Nintendo hit. Created by Vancouver-based Stuart Langfield, the AR gaming experiment isn't an official release, but after seeing what's possib ...more

If you've been paying attention, you already know that ARKit can detect horizontal surfaces and estimate ambient light, but did you know that it can also help you improve your soccer game? A new app called myKicks uses ARKit to help set up a unique soccer (or "football" if yo ...more

Now, when the weather outside is frightful, Pokémon GO players can expect it to be just as unpleasant in augmented reality. A new update to the popular location-based AR game brings a dynamic weather system to the game. In the new update, weather effects on the game's map wil ...more

An AR/VR developer has managed to use the iPhone X to transport players into an emulation of the classic '90s video game Star Fox as the game's antagonist. The demo comes courtesy of developer Rigel Benton, who concocted the revision of the Super Nintendo classic as part of V ...more

If you or someone you know has younger kids and you're looking for an augmented reality toy, Pai Technology has just the educational option for you. For $199, the toy maker offers Augie, a spherical robot that uses augmented reality to teach children the basics of programming ...more