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The hype for HBO's Game of Thrones reached proportions as epic as the series itself this week with the latest release of the final season's official trailer, but it's a Snapchat promotion that will truly make fans at SXSW bend the knee. Using what Snapchat calls AR Marker Tec ...more

After some social media teasing, the Star Wars universe's Magic Leap debut has finally arrived. On Tuesday, Magic Leap announced the release of Star Wars: Project Prog, which is available for free via Magic Leap World. In addition, ILMxLAB, the immersive entertainment divisi ...more

Nike and Snapchat, having already reigned triumphant with its viral augmented reality ad featuring Lebron James, are teaming up with another basketball legend at NBA All-Star Weekend This year's site for the league's annual star-studded event, which takes place on Saturday an ...more

The actual augmented reality portion of Pokémon GO is about to get even more fun for players. On Tuesday, the company revealed GO Snapshot, an extension of AR+ Mode facilitated by ARKit and ARCore that will enable players to pose Pokémon characters in augmented reality for ph ...more

The last few months have delivered some great new Magic Leap releases, but that doesn't mean the development team is resting on its laurels when it comes to the platform itself. On Thursday, Magic Leap began inviting users to join its Lumin OS Beta Program, which includes a r ...more

Returning to the spotlight after its debut at last year's CES, augmented reality smartglasses maker Rokid is back with a new update. On Monday, the China-based startup announced Project Aurora at CES in Las Vegas. Rokid describes the new prototype hardware device as functioni ...more

Although Niantic is already an augmented reality startup unicorn thanks to the success of Pokémon GO, the company has reportedly captured yet another round of funding. Citing sources close to the matter, the Wall Street Journal reports that the AR gaming and software develope ...more

Any real Star Wars fan knows that fear is a path to the dark side, as it leads to anger, and then suffering. For players of Star Wars Jedi Challenges, though, access to the antagonistic side of the Force is now available through their mobile apps. The new Dark Side expansion, ...more

The landscape for mobile augmented reality apps is still mostly filled with utility and gaming apps, but a new entrant into the space is looking to pull children into the mix. A just-released iOS app called Bookful takes classic children's stories usually found in large-sized ...more

In the waning days of October, at the Innovation Tokyo 2018 conference, attendees got their hands on some of the new augmented reality experiences that Niantic is working on through its Real World Platform. Among the experiences available to the 12,000 attendees who visited t ...more

Magic Leap's recent L.E.A.P. conference was free to all who registered in time, but if you weren't able to make the trip to Hollywood, the company just released video of some of the sessions that took place over the course of two days. The sessions, which are really discussio ...more

While these days it is better known for the cross-platform gaming sensation Fortnite, Epic Games also makes Unreal Engine, one of the top development environments for 3D content and, in turn, augmented reality and virtual reality experiences. As a result, the company has mana ...more

Despite the relatively small size of Magic Leap's first annual L.E.A.P. conference, there was a lot to see and experience. Apparently missed by many was one of the best experiences I had at the event: Wingnut AR's unreleased Pest Control game. For those of us who hate bugs, t ...more

Electronic Arts is inviting players of The Sims Freeplay and their friends to visit the homes of their Sims in augmented reality with a new AR mode that supports multiplayer and persistent content using ARKit 2.0. Available in the Brilliant Backyards update for ARKit-compatib ...more

Google subsidiary Owlchemy Labs has cooked up an experimental ARCore mobile app that enables smartphone users to follow along with their VR friends as they play games in a head-mounted display. Called Mobile Spectator, the app uses ARCore to track the smartphone's position in ...more

When Pokémon GO developer Niantic launches its Real World Platform for augmented reality gaming, it will run over 5G speeds courtesy of T-Mobile parent company Deutsche Telekom and the edge servers of its MobiledgeX subsidiary, the companies announced today. As we've previous ...more

The thrill and excitement of great tourism generally requires visitors to take part in the country's local fare in person. But Air New Zealand's new augmented reality experience for the Magic Leap One gives visitors an immersive taste of what the country has to offer without e ...more

As promised last week, Magic Leap has finally released the long-awaited augmented reality game Dr. Grordbort's Invaders. The game, developed by Weta Workshop, is easily the most well known and hyped title among all of the Magic Leap apps (and there aren't many) currently on t ...more

It turns out that Dr. Grordbort's Invaders is not the only Magic Leap demo to become a reality for the Magic Leap One. ILMxLAB, the augmented and virtual reality arm of Lucasfilm, announced on Monday the Star Wars: Project Porg for Magic Leap One. The team didn't disclose whe ...more

Magic Leap One owners with itchy trigger fingers may have their itch scratched next week, as Magic Leap has shared a brief teaser on Twitter for the long-awaited Dr. Grordbort's Invaders game from Weta Workshop. The video concludes with the Magic Leap logo and the hashtag #le ...more

While many of the latest content partnerships announced by Magic Leap appear to lean towards entertainment and gaming, a new partnership with medical technology provider Brainlab has Magic Leap getting down to more serious business. The companies have arrived at an exclusive ...more

Location-based AR game Ghostbusters World is creeping closer to launch, and developer FourThirtyThree has released some new gameplay footage and a trailer to capture the interest of the living. As hinted by previous gameplay reveals, the game from Sony Pictures and franchise ...more

Now that the iPhone XS is officially available for pre-order, Verizon and Apple are giving Snapchat users the opportunity to win the device through an augmented reality scavenger hunt rather than forking over $1,000 for one. Starting on Friday and ending Sept. 17, Snapchat us ...more

Augmented reality gaming developer Niantic has decided to give its players the opportunity to make their mark on Pokémon GO with a PokéStop nomination system. While an international launch date has not been revealed, the company announced on Tuesday that it plans to start a l ...more

In an SEC filing published on Monday, Snap, the company behind Snapchat, disclosed that Imran Khan, its chief strategy officer and a member of the NR30, is leaving the company to "pursue other opportunities." Khan will continue to serve in his role on an interim basis to ensu ...more

Not content to let NFL's official pizza sponsor corner the market for feeding football fans, 7-Eleven has taken a page out of Pizza Hut's playbook with a promotional augmented reality game. Available now through Dec. 31 in the 7-Eleven mobile app for iOS and Android, users ca ...more

Space Ape has soft-launched Go Race: Super Karts, giving you a fresh take on mobile racing games by blending in elements found within the classic Mario Kart series and RPGs for some seriously addicting gameplay. And while it's only available in Australia, Netherlands, and Phil ...more

After parting ways with Papa John's, the National Football League has drafted Pizza Hut as its official pizza purveyor, and the company has hit the field with an augmented reality game to entertain hungry football fans. After scanning specially marked pizza boxes using the Be ...more

Fans attending the US Open Tennis Championships in Queens, New York, which kicks off on Monday, will have the opportunity to meet tennis star Venus Williams in an augmented reality game sponsored by American Express. Fittingly, Williams' younger sister Serena was recently fea ...more

The fortunes of ARKit and ARCore are still in the hands of developers, who have been increasing the number of mobile augmented reality apps on the market, but perhaps not as fast as companies like Apple might have expected. But one new product is looking to literally kickstart ...more

The famous Flappy Bird (technically Flappy Droid) game is still around in Android 9.0 Pie. First introduced in 5.0 Lollipop, the game was originally the version number easter egg for the new Android update. But after Android Marshmallow, Google began to hide it from its usual ...more

On Thursday, Epic Games released Unreal Engine 4.20, which finally includes support for the latest iterations of ARKit and ARCore, as well as Magic Leap One early access. Originally announced earlier this year, Unreal Engine 4.20 is the first version to fully support developm ...more

The updates just keep on coming. Apple released the third beta for iOS 12 to public testers Wednesday, July 18, just after seeding the fourth iOS 12 developer beta to registered developers the previous day. This update comes thirteen days after the release of the second public ...more

On Tuesday, Unity released the latest version of its 3D engine, which brings improvements to the Scriptable Render Pipeline that the company introduced earlier this year. Introduced in Unity 2018.1 as a preview feature, the Scriptable Render Pipeline (SRP) enables developers ...more

Hand tracking technology company Leap Motion has built a stunningly fluid augmented reality ping-pong game that not only showcases the capabilities of its open source Project North Star augmented reality headset, but also demonstrates how artificial intelligence can elevate im ...more

Kings of Soccer recently soft launched in the Netherlands and a few other countries, garnering positive reviews from the mobile gamers who've experienced it. With the 2018 FIFA World Cup now in full swing, we wanted to let you in on a little secret: You can play Kings of Socce ...more

Although some look to golf for some quick off-the-grid time, the scenic hills and blue skies of your local putting green are not immune from the ever-expanding reach of augmented reality. A new update to the Golfshot mobile app brings new AR features to iPhones and iPads desig ...more

Less than two months after launching its augmented reality platform for casual gaming and shared experiences, Snapchat is ready to make Snappables available to advertisers. The first sponsored Snappables will be available to users Thursday in Snapchat. Candy Crush makers King ...more

While mobile gaming, in the 10 years since the App Store launched, has matured to console-level quality, premium augmented reality games built with ARKit (or ARCore) have been scarce. Immersive VR is looking to do its part reduce that deficit with the launch of The Ancients A ...more

The NBA Finals is underway, and now basketball fans with iPhones and Android devices can get closer to the action for free than they ever could with expensive courtside tickets. Now available on the Google Play Store after debuting on the iOS App Store last year, the latest v ...more

If two hands are better than one, then two hand-tracking SDKs must be better than one as well. After uSens announced its Hand Tracking SDK at the Augmented World Expo in Santa Clara on Thursday, ManoMotion unveiled the latest version of its own SDK. Both technologies give app ...more

Futureplay has soft-launched Battle Bombers Arena, giving mobile gamers a refreshing twist on MOBA by infusing it with simple but addicting gameplay based on the console classic Bomberman. Though only available in select European countries, this game can be played on your iPho ...more

Despite the abundance of sci-fi titles in the iOS App Store, very few of these mobile games ever have the staying power keep us glued for more than a few hours. Enter Space Pioneer, an awesome space exploration game that soft-launched in Canada ahead of a worldwide debut. With ...more

Taking a cue from the smash hit Super Mario Maker, Bandai Namco has soft launched PAC-MAN Maker in Canada ahead of a worldwide release. This is welcome news for mobile gamers, as you won't need a console to enjoy this classic arcade game when it finally touches down stateside. ...more

With tons of titles to choose from on the iOS App Store, you'll never be lacking when it comes zombie shooters. Unfortunately, the same can't be said if you're more interested in base-building and defending against the undead. PlayStack aims to change this, and they've soft-la ...more

Even in augmented reality, Wile E. Coyote still can't catch the Road Runner. The latest AR experiment from developer Abhishek Singh brings the classic Looney Tunes duo into the real world. A recent demo video shared on Twitter and YouTube shows the pair running around a park ...more

A newly-filed patent application from Disney Enterprises, Inc. teases more augmented reality lightsaber duels, either for at-home gaming or for the media behemoth's forthcoming Star Wars theme park. The patent, titled "Augmented Reality Interactive Experience," describes a sy ...more

NBA 2K18 has been out for the iPhone for months, but its $7.99 price tag put it out of reach for many mobile gamers. There's light at the end of the tunnel now, as a free-to-play version is in the works as a soft-launch in New Zealand. If you can't bear the wait, you can play ...more

Amazon Web Service's do-it-yourself tool for building augmented reality experiences and VR has graduated from beta and is now available to all interested users. Unveiled at the AWS re:Invent developer conference last year, Amazon Sumerian is billed as software that lets anyon ...more

Kitten Planet, a spin-off company that grew up in Samsung's C-Lab incubator, has developed a connected toothbrush that teaches and motivates children to brush their teeth better via augmented reality while tracking their performance. Called Brush Monster, the $49 toothbrush c ...more

On Tuesday, at Google's I/O developer conference, the company announced a huge update to its ARCore augmented reality toolkit that matches the latest features of ARKit, and surpasses Apple's AR platform via support for shared experiences. Cloud Anchors is the name Google's ne ...more

The crime procedural show is the perhaps the most direct path to the average TV viewer's heart. Could the same hold true for augmented reality games? Exhibit A: Forensic Detective: Inside the Crime Scene, a new, iOS-only mobile game for iPhones and iPads, that will be availab ...more

Scavenging for weapons and supplies in PUBG adds to the element of excitement and dread of the unknown. But this feeling can quickly turn into annoyance as you attempt to swap your weapon for a better one on the ground, only to automatically pick up the gun you just dropped ag ...more

With the heavily anticipated installment of the God of War game series arriving on April 20, PlayStation has taken the opportunity to make its first foray into mobile augmented reality with a companion app. God of War: Mimir's Vision, available now for free on the App Store a ...more

Part of the Star Wars: Jedi Challenges experience that was once exclusive to users of Lenovo's Mirage AR headset is now available to anyone with an ARKit-compatible iOS device. The updated version of the Jedi Challenges app now lets iPhone and iPad users running iOS 11 to pla ...more

With PUBG and Fortnite dominating the gaming scene, other companies are making royale-themed games to get in on the trend. Futureplay is no different, as they've soft launched Battlelands Royale in Finland, Poland and Ukraine to iron out bugs before its worldwide debut. If you ...more

One of the most popular mobile games out there for kids has added an augmented reality mode that brings the titular character into the real world. An update of Nickelodeon's Sky Whale, available now on the App Store and Google Play renders the game's oceanic environment and i ...more

Mobile gamers who grew up on J.K. Rowling's fantasy epic have yet another reason to rejoice, as Jam City's Harry Potter: Hogwart Mystery is slated to touch down on both iOS and Android on April 25. But if you can't bear the wait, there's a little hack you can do to give the ga ...more

Just weeks after being acquired by comedian turned producer Byron Allen for $300 million, The Weather Channel has tapped augmented reality studio The Future Group to integrate immersive augmented reality experiences into its broadcast content. Augmented reality made its live ...more

Ever since JamCity dropped the first trailer for Harry Potter: Hogwarts Mystery, fans have been eager to get their hands on the game. What Harry Potter fanatic wouldn't want to live out their own Hogwarts adventure on their iPhone or Android device? Well, we now know when the ...more