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Though the Golden State Warriors won the crown as the NBA's best team again this season, the Sacramento Kings continue their rule as the sport's technology leader, debuting their new uniforms from Nike through augmented reality today. With an assist from Zappar's augmented re ...more

Heathrow Airport's most recent arrival isn't a flight, but rather an interactive children's game featuring augmented reality technology. The game is the first of its kind at the airport, allowing children to scan digital badges using an app on their smartphones to see charact ...more

Wise Snacks wants baseball fans to reach for potato chips instead of peanuts and Cracker Jacks, and it's calling augmented reality out of the bullpen to close the deal. The snack maker has partnered with two Major League Baseball teams, the Atlanta Braves and the New York Met ...more

Wargaming's World of Tanks — the popular multiplayer online war game — teamed up with The Tank Museum to create an augmented reality experience like no other. Alongside several German tanks that are part of the exhibit, visitors can use Microsoft HoloLens and Google Tango tech ...more

Apple continues to impress the AR world with game-changing innovations that add to their already incredible products. The company's most recent endeavor has been to plunge into the world of augmented reality with the announcement of their ARKit. Now it seems they are already ...more

The Sharknado franchise is, somehow, releasing a fifth movie "Sharknado 5: Global Swarming" (groan) next month. In anticipation of the film's release, the company has decided to create an augmented reality mobile game called, prepare yourself, "Sharknado: ShARkmented Reality". ...more

Free beer and AR? What could be better? Amstel, a Dutch beer brand, has launched an innovative sampling campaign using an AR app called "Snatch." Snatch is a treasure hunt gaming app, and if you win the game, your prize is 10,000 free pints of Amstel beer, redeemable at Mitch ...more

Developers are really having a field day with Apple's ARKit, announced last month. Since it's release to developers, videos have been appearing all over the Internet of the different ways that developers are getting creative with the ARKit using iPhones and iPads. Here are a ...more

Though the Microsoft HoloLens' release to the consumer market is still a distant thought at the moment, Ubisoft is preparing for the future with the unveiling of AR video game prototypes. The French video game publisher revealed the AR prototypes at a talk called 'AR Prototyp ...more

About a year ago, a certain watershed mobile augmented reality game based on a familiar video game franchise was released into the wild. Today, a number of imitators and emulators have introduced their own location-based games with hopes of similar success. The process of rep ...more

Dogmented reality might be coming to Apple's ARKit, so get ready to play with your new (AR) pups! Don't Miss: A Breakdown of the What Apple's New ARKit Can Do for iPhones & iPads As reported by UploadVR, a tweet from the Good Dogs Twitter account stated that a dog app will b ...more

Disruptor Beam just soft launched The Walking Dead: March to War in the Philippines. It's not officially available in the US yet, but there are ways to play this take on Robert Kirkham's post-apocalyptic masterpiece regardless of where you live. The Walking Dead: March to War ...more

While two augmented reality companies were recently recognized for their innovative technologies, other companies have turned to augmented reality to innovate in their respective fields. Over the past week, use cases have ranged from selling snacks and video games to raising a ...more

Pokémon GO has been making the news since it was released last summer. But throughout the past year, the core gameplay has remained mostly the same. We're learning today that is about to change, as Niantic is gearing up to release a major update for the popular AR game. In a ...more

The company that brought us a BB-8 droid controlled with the Force — okay, just a high-tech wristband — is releasing its take on Spider-Man. Toymaker Sphero collaborated with Marvel to release an app-enabled Spider-Man toy equipped with numerous features, as well as games for ...more

Netmarble's Lineage 2 Revolution has finally soft launched in the Philippines, giving mobile gamers hope that a worldwide release isn't too far off. What many don't realize, however, is that this game can be had for free right now — with a little digital elbow grease, that is. ...more

The Asphalt series has been a staple in the racing genre since its first incarnation all the way back in 2004 — I still remember buying it for my newly-obtained Nintendo DS. It warms my heart to see that, after all this time, Gameloft continues to produce mobile Asphalt games, ...more

This week, augmented reality spawns in the world of online role-playing games with a soft launch down under from an indie game developer. Meanwhile, in Asia, another startup wins a coveted award for its AR headset. Finally, an established player in the mobile AR touches up its ...more

Meet Android Excellence, Google's latest platform with the ability to showcase the highest quality apps and games on a quarterly basis. Sound familiar? It should. This all ties back to Google's ongoing competition with Apple in the mobile space. Earlier this month at WWDC, Ap ...more

Stop me if you've heard this one before. You plop a marshmallow down in front of a kid and propose the following: You can eat this marshmallow now, or you can wait twenty minutes and eat two marshmallows. What do you think the kid is going to do? Better still, what do you thin ...more

Verizon could be getting in on the autonomous vehicle party, judging by its recent investment in driverless software company Renovo Motors. The Wall Street Journal reports that Verizon's (strategic) generosity was part of a $10 million round led by venture capital firm True V ...more

While the numbers may not always seem to agree, the message remains the same: augmented reality is a growth segment. This week's edition of Market Reality starts with two new reports outlining the expected good fortunes for the industry and concludes with an example of a compa ...more

Running diagnostics on your Android phone can be a very tedious process. More often than not, you need to key in dialer codes to see if your device's hardware is functioning properly, though you can also download apps — but these are often hard to understand for a layperson. W ...more

Despite a round of updates to Pokémon GO that patched and eliminated location spoofing, the game still has a difficult time dealing with the most hardcore cheaters. Like weeds on a grassy lawn, third-party bot makers still remain the biggest thorn in Niantic's side and continu ...more

During his opening address on April 18 at F8, Facebook's developer conference, CEO Mark Zuckerberg launched the company's augmented reality platform centered on artificial intelligence-powered cameras. The new AR platform will allow developers to display information, add digi ...more

Welcome to the maiden voyage of our new Market Reality column. Each Friday, NextReality will give you a roundup of news briefs from the financial end of the augmented and mixed reality industry. We'll cover funding news, market analysis, and more. Boeing Forms Technology Inve ...more

Soon, users will no longer need an expensive headset or even a smartphone to experience mixed reality. The new Microsoft update will be bringing mixed reality applications to every Windows computer next month. This new upgrade to Windows 10 named the Windows 10 Creators Update ...more

Apple is combining internal and external talent in an effort to give them in edge in the augmented reality market, though we still don't know what form their foray into alternative realities will actually take. Rumors have been spreading for years about Apple's interest in au ...more

The '90s were a great decade to be alive. Before the internet became a high-availability service, we were untethered from the bombardment of media present in today's culture. Children ran through the streets with levels of physical exertion beyond what's required to capture fi ...more

The company that pioneered music scanning for mobile devices is moving into the augmented reality advertising arena. Included in an update of their iOS and Android apps last week, Shazam can now scan special codes to immerse users in 3D animations, 360-degree videos, mini-game ...more

We live in a marvelous age, a time where technology is driving us forward as a species at a rapid pace, and tech-driven miracles are becoming more and more commonplace. While the human race may not be focused on building the largest wonders of the world, as it once was in hist ...more

A few days before Christmas last year, we saw the first glimpse of HoloSuit, a new motion controller by startup Kaaya Tech. This full-body motion controller is designed as a tracksuit with sensors that can be used to control devices such as a computer or Microsoft HoloLens, an ...more

Sky Zhou, also know as Matrix Inception on YouTube, is no stranger here on NextReality. We loved his Pokémon concept game for HoloLens, as well as his D3D Keyboard that lets HoloLens users leave notes around the house. He just can't seem to stop creating cool mixed reality app ...more

If you've played the game Portal by Valve before, you've most likely popped one portal onto the ceiling and another directly below it on the floor, dropped your Companion Cube in, and then watched it fall forever. Well, now it has been done in real life, in an actual hallway, ...more

With the Game Developers Conference (GDC) in San Fransisco just a few weeks away, Microsoft Senior Program Manager Vlad Kolesnikov has announced via Channel9 (Microsoft's developer news outlet) that not only will new low-cost virtual reality headsets be coming in March to deve ...more

Last month, Dr. Sung-Hoon Hong, Vice President of Samsung Electronics, announced at the Virtual Reality Summit in San Diego that Samsung would be moving into the augmented reality market. According to a recently published patent application, that move has begun. Trying to sor ...more

There's an adage that says "Every plan, no matter how great, goes out the window as soon as you're punched in the face." While our lives are (hopefully) not violent, that saying can easily translate to our daily living. That punch in the face can come in various forms, mainly ...more

Once mixed reality technology is more widely available and realistically priced for consumers, using the tech to create the illusion of a larger space, will likely be a favorite use for mixed reality in places where real-estate is expensive, people tend to live in smaller home ...more

When developing for the HoloLens, keeping a constant 60 fps (frames per second) while making things look beautiful is a challenge. Balancing the processing power to display complex models and keeping the frame rate where it needs is just a straight up painful process, but a so ...more

Each generation of smartphones ushers in a new set of top-of-the-line specs, with processing power, battery size, and display resolution growing by the year. These headlining features get the most press, but there's one unsung hero that has the potential to make the biggest di ...more

Reading through various internet forums, it certainly sounds like the Google Pixel and Pixel XL are attracting more iPhone users than any of Google's previous Nexus devices. The sales figures seem to back that up, too, as the Pixel is outpacing last year's Nexus 6P, and pre-or ...more

In recent weeks, Unity has made a few great leaps forward for HoloLens development. These new features will increase iteration speed inside Unity and quickly increase the output of applications in the mixed reality space. Of these new features, let's take some time to talk abo ...more

Microsoft's HoloLens may the coolest new advancements in technology we've seen in quite some time, and anyone (with deep pockets) can buy one right now. But so far it's been an isolated platform where you experience mixed reality alone and others watch you air tap nothing but ...more

The latest update to iOS 10 brought with it a number of great new features. Of these, the one that will likely have the most impact on people's iOS experience in the long term are the new apps and stickers for iMessage. Stickers make up the vast majority of what you'll find i ...more

While Leap Motion and Microsoft are looking to capture natural human motion with cameras, Enflux figured out how to do it with a shirt and pants that feel completely natural. Video: . Everyone's trying to figure out the best way to interact with virtual environments now that s ...more

The HoloLens opens up new, digital locales within our physical world, so it was only natural for the HoloLens Challenge to ask developers to create a portal into one. One developer rose to the task and gave life to wall art, turning it into an interactive game called Future Bo ...more

Video game emulation has saved arcade and console classics from obsolescence, and that wonderful hobby has found its way onto the Microsoft HoloLens—with some three dimensional upgrades, of course. If you own a Windows PC, you may have heard about 3DNes, a Nintendo Entertainm ...more

One of the disadvantages of the digital world is that you can't pick it up and touch it. While that can feel like less of a problem in virtual reality, where you're already holding controllers, mixed reality environments—like the one you'd experience in Microsoft's HoloLens—su ...more

Although professional sports has been no stranger to emerging technology, it still seems hard to think about how a football player might benefit from strapping on a VR headset. While it won't do much in an actual game, many athletes can improve by using virtual reality as a tr ...more

Microsoft has the HoloLens and Google has their money on Magic Leap (as well as their own Tango and Cardboard, among others), but we've heard next to nothing about how Apple plans to enter the virtual/augmented/mixed reality space. A new patent offers some clues. Apple could ...more

Microsoft's HoloLens has many applications in the business world, both large and small, but what about gaming? Initial demos gave the impression that we could expect amazing first person shooters, platformers, and even Minecraft. Yet, as Newsweek noticed, the HoloLens was nowh ...more

Pokémon Go takes the popular franchise and brings it into the real world through augmented reality, allowing us to play the game while exploring our physical environments at the same time. It doesn't just put pocket monsters into a more realistic context, but it changes the ga ...more

Smartphones tend to struggle when it comes to recording video in low light situations. Danish phone manufacturer Lumigon included a good camera capable of shooting 4K video on its latest phone, The T3, but the real interest lies in the second camera, which is a dedicated night ...more

Want to actually catch 'em all? Pokémon GO has long-teased the opportunity to hunt for Pokémon in the real world through augmented reality, but few have had the opportunity to actually see it in action. Now anyone in the US can sign up for the field test for the chance to get ...more

Virtual reality and horror were meant for each other. You'll get all the positive aspects of experiencing a terrifying situation such as excitement and an adrenaline rush, without any of the real-life consequences, like being ripped to shreds by a herd of flesh-eating monsters ...more

For the past three or four months, Microsoft has been pushing advertisements onto the lock screens of some Windows 10 users as part of its "Windows Spotlight" feature. This feature normally shows you scenic photographs and gives you the option to learn more about them by launc ...more

With every version bump, Android gets a new Easter egg that can be accessed by tapping the "Android version" entry in Settings. For the most part, these have generally been little animations or live wallpapers that depict the Android code name, but starting with version 5.0 Lo ...more

Apple's special September event just wrapped up with the company unveiling several new products, including the iPhone 6S, iPhone 6S Plus, iPad Pro, and the new Apple TV set-top box. In addition to hardware, Apple also discussed a couple of its latest software platforms, iOS 9 ...more

Saying that I was obsessed with Pokémon as a child would be a serious understatement, and even though I'm not the Pokémon fanatic I once was doesn't mean I don't love playing still. However, I do often find myself dumbfounded by all of the new features and characters in each g ...more

Since the days of Android Jelly Bean, Samsung has implemented an energy preservation feature known as dynamic voltage and frequency scaling, or DVFS for short. What this essentially does is limit or adjust the frequency of the microprocessor to conserve power and prevent exces ...more