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If you're not impressed with the current crop of AR content, and you're worried this may put a damper on the industry's growth, these stories should give you cause for some optimism. As Magic Leap builds momentum in the run-up to the launch of its Magic Leap One headset, the ...more

Augmented reality is really picking up steam as a tool for marketing departments to pitch their products. Over the past week or so, we've seen numerous examples of the augmented reality used to promote events in the world of entertainment. In the movie business, Disney/Pixar ...more

At present, consumer-facing augmented reality is a mobile world, and Snapchat is making money on it through advertising partnerships. The future, however, is in wearables, and that future is getting closer. While Magic Leap is lining up content for the launch of Magic Leap On ...more

It will likely take a few more years before smartglasses are ready for primetime as component makers achieve the innovations necessary for consumer-centric device designs. Nevertheless, two technology companies are making steps in that direction as Qualcomm is rumored to be wo ...more

Consumers are chomping at the bit for augmented reality smartglasses from Cupertino's finest, but one market analyst is saying not so fast, Apple fans. Meanwhile, automotive AR is gaining speed, with the latest milestone coming courtesy of a major investment in waveguides by C ...more

The price tag for the Microsoft HoloLens might be out of range for the average consumer's budget, but for enterprises, like BAE Systems, adopting the AR headset is yielding a return on the investment. And for those with even slimmer wallets, Best Buy just made the Lenovo Mirag ...more

Modern "mad men" are buying into augmented reality for marketing, with the two latest examples being trendy burger maker Bareburger and department store chain Zara. And one of the leading social VR platforms wants to diversify its business with AR as well, and it has convince ...more

The augmented reality business was all about audiences this week. Vuzix looked for an audience with the Supreme Court of New York regarding a defamation lawsuit against an investor. Magic Leap held an audience with royalty, showing off the Magic Leap One in a rare public appe ...more

Noted poet T.S. Elliot once wrote that "April is the cruelest month." But Magic Leap might argue that March is the most miserable, as the Ides of March brought more legal woes to augmented reality startup. Elsewhere, its closely-held branding secrets have been spilled by way o ...more

In any business, there are a number of questions companies must answer in order to get customers to buy a product or service. The same holds true for companies selling augmented reality headsets. How do you sell the devices? For Magic Leap, the answer may include physical ret ...more

While it may seem to some like investors are just throwing their money at augmented reality companies simply because the tech is heavily hyped, these money managers do actually want to see a return on their investments. That's probably at least part of the reason Sketchfab ha ...more

It would be difficult to discuss the business of augmented reality without acknowledging the annual tech meat market of CES. The biggest stories of CES came courtesy of Vuzix, which debuted its consumer-centric Blade smartglasses, and Meta Company, which struck a deal with De ...more

Everything that has a beginning has an end. This week marked the end of the long wait for the reveal of Magic Leap's first product and the beginning of the wait for more substantive details. Likewise, Google Tango will meet its end in March 2018, when ARCore will officially b ...more

With an eye toward future iPhone X-focused augmented reality functions, Apple's new investment in one of its components vendors will increase production capacity for the technology behind its TrueDepth camera, but could also apply to its future AR ambitions. On the software s ...more

Between Renault Truck's testing of the HoloLens in factories and BMW promoting its newest model through Snapchat, the auto industry is hot for augmented reality to improve internal operations and engage consumers. Meanwhile, though Apple has made its initial play for AR with ...more

We may have to wait a few years before they arrive, but reports of Apple's headset taking shape in Cupertino gives the tech world hope that its white knight for consumer AR is on its way. Snap's disappointing third quarter financial results, however, give us some pause on the ...more

The launch of the latest line of iPhones came and went without major revelations for advanced AR hardware other than the next iteration of processors and cameras. The reaction to the new iPhones from AR investors and influencers of the NR50 was, in a word, tepid. Inbar & Emr ...more

Outside of early military applications, augmented reality is a relatively new technology. It stands to reason that the next company to make a splash in AR would be a startup, and Techstars wants to help. Nonetheless, there are also more established companies working in AR, an ...more

This week, two companies looking to capitalize on the growing augmented reality industry, raised funding from starkly different sources. Meanwhile, several companies supplying components and technology for augmented reality experiences reported positive results from the first ...more

Aside from the fact that it was the only game available on my cell phone at the time, I was really good at Snake. I still occasionally play it on my smartphone, but I've never been able to duplicate the same level of achievement as I once did. What made Snake so awesome was i ...more

Most smartphone games are clichéd and mundane, but every now and then a mobile game will appear with a new concept or idea that sets it apart from all the rest. While other developers continue to regurgitate the same old "winning" formulas, developer Sebastian Goszyla is chang ...more

Not too long ago I showcased ReCam, a free app that lets you schedule recordings and use your Android device as a security or spy camera of sorts. While useful, this app required you to schedule when to record in advance, resulting in you possibly missing the footage you inten ...more

Augmented reality was recently named the "Mobile Disruptor of the Year" for 2017 by Mobile Marketer, but the technology is showing no signs of slowing down as we head into 2018. In fact, the technology appears to be gaining momentum. While Facebook takes aim at future consume ...more

The next frontier for AR hardware is the consumer headset, and tech companies of varying size and tenure are working hard to strike the right mix between comfort, cool factor, and cost. How these companies handle the hype and flow of information vary wildly. Magic Leap is not ...more

When a firm like Techstars believes that augmented reality is an attractive industry to invest in, there's a high probability that it's right. As an accelerator and investor, TechStars has raised nearly $4 billion dollars in funding for more than 1,000 companies, with nearly ...more

Snapchat is mostly credited as the first AR social network, and, like most social media companies, its revenue model is nested largely within advertising. As such, the company now has a new avenue for branded content. Of course, they are not the only mobile advertising game i ...more

Microbial cells can improve the functionality of clothes in creative and useful ways, including cooling us down during a workout or making clothing glow for better visibility. The innovative products were developed by a team of 14 researchers from MIT, in such broadly diverse ...more

Stumbling upon a specifically tailored advertisement on your iPhone can be a bit disconcerting. But that's what happens when you let advertisers track your data. Some of you may appreciate more relevant ads in apps, but the rest of you might consider it a straight-up privacy i ...more

All of the the tech industry giants, including Apple, Facebook, and Google, are working on new smartglasses and/or AR headsets, but this week, Google took a major step forward with gesture recognition technology that could make its way into AR wearables, posing a threat to Lea ...more

The North remembers...that smartglasses are the future! Game of Thrones jokes aside, the smartglasses startup opened its doors, and we visited its Brooklyn store to get our hands the consumer-focused Focals smartglasses. While North is just getting off the ground, Microsoft a ...more

Every dollar that comes your way is a blessing, especially when it comes to trading in the volatile world of bitcoins. Thankfully, Coinbase rewards you for sending much valued customers their way, giving you more money to feed your cryptocurrency trading needs. Coinbase has a ...more

I couldn't live without seeing previews of certain notifications on my iPhone, but there are definitely some that I'd like to hide, either because they're annoying or because I don't want anyone else to see them. Previously, you could only disable notification previews for App ...more

While Magic Leap turned heads at the Game Developers Conference with AR experiences at the Unity and Unreal Engine booths, news broke that the company was the winning bidder for ODG's patents. Speaking of GDC, Epic Games used its pulpit at the conference to announce a new fun ...more

This week, at its developer's conference, Samsung took the wraps off a new tool from Wacom that bestows the S-Pen with AR powers, as well as its own entry to the AR cloud market called Project Whare. But while Samsung is just starting to float its AR cloud to developers, Nian ...more

Cited by many listed on this year's NR30 list as the most important event in the last 12 months, last year's release of ARKit catapulted Apple CEO Tim Cook to the top of Next Reality's rankings. This week, we dug deeper by explaining why he's at the top of the list of NR30 Mob ...more

The hype around augmented reality has risen to a fever pitch over the past two years, and if this week's selection of business news stories are any indication, the din is about to get down right deafening. That's because the Microsoft's follow-up to the original HoloLens is a ...more

Reading the augmented reality news lately has felt a bit like reading a John Grisham novel, as the business side of things has dripped with legal drama. This week alone, a patent infringement case involving Meta Company (or what's left of it) approached its climax. Meanwhile, ...more

The internet is chock-full of fun and interesting content, but there's only so much time in the day for consuming it. That's when saving webpages for later comes in handy. If you don't want your bookmarks and favorites folders to clutter up fast, consider using the "Reading Li ...more

Google+ doesn't have quite the user base of Facebook or Twitter, but for Android enthusiasts, it's definitely the place to be. All of the major developers—such as Chainfire and Koush—make their social media home on Google+, and the Android app sports one of the nicest interfac ...more

Samsung has a long-standing reputation for packing their devices with lots of added functionality, and the Galaxy S6 Edge is no exception. It comes with a nifty feature called "Information stream," which allows you to get quick, at-a-glance information by swiping the edge of y ...more

In an effort to get more folks to use the company's check-in service, Facebook is now offering access to free Wi-Fi hotspots in local businesses. It's only in beta right now, but they are looking to expand if they decide to continue the program. Users who check-in on Facebook ...more

Facebook Home was just released in the Google Play Store a couple days ago, and for those of you eagerly waiting to get it on your Nexus 7, you'll unfortunately be stuck with this message: The new Facebook Home launcher app is blocked on the Nexus 7, because Facebook only rele ...more

While a viable version of consumer-grade smartglasses has yet to find mainstream success, two more contenders emerged this week, as Vuzix confirmed that a leak of a fashion-forward design is legitmate and Vivo introduced tethered smartglasses designed to pair with its new 5G s ...more

The enterprise sector is where the money is for augmented reality at the moment, and remote assistance apps are the go-to app for many enterprise customers. We took a look at the leading apps and platforms from this category, from the top contenders to the underdogs with uniqu ...more

To borrow from the canon of Game of Thrones, what is dead may never die. And while the Meta Company that we knew this time last year is no more, the patent infringement lawsuit filed against the company lives on. Elsewhere in the AR world, news was more optimistic for Snap In ...more

They say home is where the heart is. So, the opportunity to view the inner sanctum of Magic Leap is like gaining access to what makes the company tick, just as the fruits of its labor make it into select AT&T stores. Elsewhere, while Apple's big games, news, and TV event didn ...more

The augmented reality industry had enough twists this week to surprise even M. Night Shyamalan. With barely a mention of augmented reality throughout its annual unveiling of the Galaxy S line of smartphones, Samsung showed off its forthcoming 5G version of the Galaxy S10, whi ...more

Despite its status as a hot commodity amongst emerging technologies, the augmented reality industry is not immune to the ebbs and flows that occur in every industry. As Microsoft prepares to unleash the sequel to original HoloLens, Meta Company has crashed and burned, as the ...more

The augmented reality industry has a bright future built on innovation and growth, but that doesn't mean we can't look back at the close of the year to see what the industry has accomplished from a business perspective. Magic Leap and Niantic, the industry's startup unicorns, ...more

Mixed reviews of Magic Leap One aside, it would be hard to deny that Magic Leap has had a big year. And the AR unicorn isn't coasting to the finish line, with a number of new apps dropping and prescription frames finally arriving to bring relief to those who wear eyeglasses. ...more

Signaling a new direction forward for the company, Magic Leap shook up its executive suite by re-assigning to top leaders to new advisory roles. Meanwhile, a new startup backed by Hollywood executives, tech venture firms, and notable angel investors plans to bring new life to ...more

The recent announcement of a $480 million US Army contract awarded to Microsoft over Magic Leap for supplying 100,000 augmented reality headsets shows just a how lucrative the enterprise (and government) sector can be for AR. However, considering sales of total smartphones to ...more

Now that the Magic Leap One is out in the real world, the mystery behind the company lies not in whether it will actually ship a product, but when it will ship a consumer product. Or, does CEO Rony Abovitz steer the company in a different direction first? Meanwhile, another c ...more

With would-be unicorns Magic Leap and Niantic among its investments, Google is an active investor in augmented reality technology. This week, the search giant experienced both ends of the investment cycle, with an exit via Lyft's acquisition of Blue Vision Labs, and a funding ...more

A week after the L.E.A.P. Conference, our cup of Magic Leap news continues to floweth over, with the company's content chief giving us some insight into the company's strategy, and Twilio sharing what its virtual chat app looks like. Elsewhere, the demand for AR among busines ...more

For the augmented reality hardware industry to progress towards the consumer segment, display technology needs to get better. Investors recognize that, and they are showing AR display makers the money. This week alone, AR display maker Akonia Holographics gave its investors a ...more

While Magic Leap has gained attention for its ability to raise capital, the company (now with an actual product on the market) still faces an uphill climb against the titans of the industry. Namely, there's the looming presence of Apple, who 18 months ago didn't even have an ...more

It doesn't matter how cool or groundbreaking a particular technology is, if it doesn't offer the promise of big returns on investments, you'll have trouble drawing interest from both Silicon Valley and Wall Street. That's why we're increasingly seeing existing augmented realit ...more

Today, Facebook Messenger is rolling out Discover, a feature that helps you chat with companies and locate nearby businesses of interest to you. First discussed in April at Facebook's developer conference F8, Discover is finally available for public use. During a speech at F8 ...more

Verizon could be getting in on the autonomous vehicle party, judging by its recent investment in driverless software company Renovo Motors. The Wall Street Journal reports that Verizon's (strategic) generosity was part of a $10 million round led by venture capital firm True V ...more