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Many native New Yorkers, like myself, get a chance to visit the famed Statue of Liberty during school trips when they're a child in grade school. And if you're not lucky enough to be born in the city, you have to make a special trip to the monument as a tourist. Alas, many ca ...more

Alongside its official unveiling of the lower-cost Pixel 3a smartphone at Google I/O, Google took the opportunity to extend its early preview of AR walking navigation in Google Maps to all Pixel devices. After introducing the capability at last year's Google I/O Google began ...more

While The New York Times' augmented reality section has largely been dormant in 2019 (so far), USA Today has continued to crank out AR news stories. On Monday, the news outlet published a feature story about the world's tallest buildings (and the recent lack of new skyscraper ...more

If you thought Google was sitting on the sidelines of the growing race toward mainstreaming augmented reality, think again. A patent published by the US Patent and Trademark Office last week may have given the world a sneak peek at the AR headset reportedly under development ...more

Just weeks after revealing plans to port one of its most vital augmented reality products from HoloLens to the smartphone world, Microsoft has finally opened the mobile software floodgates to the public. Now, if you have an ARCore-compatible smartphone, you can try out Micros ...more

Lebron James, or King James to his royal subjects, is extending the reach of his kingdom beyond basketball and into the realm of augmented reality. The NBA superstar, in his role as pitchman for Nike, is the centerpiece for a new in-store Snapchat AR advertisement at the Hous ...more

If you've ever wanted to barge into Jerry Seinfeld's apartment like Cosmo Kramer, you can now do so without having to book a ride on the Peterman Reality Tour. Built with input by Tho. E. Azzari, the sitcom's original production designer, the Seinfeld Set Replica is a non-AR, ...more

An augmented reality system developed by Lyft might make it less awkward for drivers to figure out who they are supposed to pick up. In a patent application published by the US Patent and Trademark Office on Thursday, Lyft proposes an augmented reality system that helps passe ...more

We are in the midst of a mini-boom for communications tools designed for augmented reality headsets, with the introduction of Avatar Chat and Mimesys for Magic Leap One and Spatial for the HoloLens within the last few months. However, these apps have largely been siloed to on ...more

Last year at CES, RealMax blew away the AR headset competition with a prototype AR headset surpassing 100 degrees field of view. This year, after announcing the launch of the new RealMax Qian headset in December, the company has returned to Las Vegas with a product that is re ...more

The city of London is getting a holiday gift this season, but it's not the kind you unwrap, since it's completely delivered in augmented reality. Snapchat has created an augmented reality version of the famed Big Ben tower clock building that enables Westminster residents and ...more

Occipital's initial augmented reality module, the Structure Sensor, gave iPhones and iPads the depth-sensing abilities of the HoloLens. Now, the company's latest product promises to do the same for Android devices, as well as augmented reality and virtual reality headsets and ...more

Magic Leap One owners, start your virtual engines, as automotive virtual reality developer RelayCars has published an app to Magic Leap World that lets users customize and test drive a 2019 Kia Stinger. The RelayCars app, which is available as a free download, enables Magic L ...more

With barely a whisper of augmented reality during the first day of its developer's conference, Samsung came out swinging on day two with the introduction of its version of the AR cloud and a partnership with Wacom that turns Samsung's S-Pen into an augmented reality magic wand ...more

Smartglasses and AR headset makers like Microsoft, Magic Leap, and Google (and aspiring AR wearables makers like Apple and Snapchat) need display components for their products, and LetinAR is among the companies ready to supply those components. The Korean startup has just cl ...more

Electronic Arts is inviting players of The Sims Freeplay and their friends to visit the homes of their Sims in augmented reality with a new AR mode that supports multiplayer and persistent content using ARKit 2.0. Available in the Brilliant Backyards update for ARKit-compatib ...more

Google subsidiary Owlchemy Labs has cooked up an experimental ARCore mobile app that enables smartphone users to follow along with their VR friends as they play games in a head-mounted display. Called Mobile Spectator, the app uses ARCore to track the smartphone's position in ...more

Departing from the long string of entertainment-focused partnerships released in recent weeks and months, a new, enterprise-focused Magic Leap app has finally emerged in the form of Onshape. On Wednesday, the Massachusetts-based company officially unveiled its partnership wit ...more

Augmented reality productivity software maker Upskill has expanded the reach of its Skylight platform with support for Microsoft HoloLens. Typically used with enterprise-focused smartglasses, like the Vuzix M300 or Google Glass Enterprise Edition, Skylight assists front-line ...more

While many of the latest content partnerships announced by Magic Leap appear to lean towards entertainment and gaming, a new partnership with medical technology provider Brainlab has Magic Leap getting down to more serious business. The companies have arrived at an exclusive ...more

Smartglasses maker ThirdEye has announced that its X1 model wearable will be updated by the slimmer, as yet unreleased X2 model. Both devices will be promoted and sold through its partner, brick and mortar technology retailer b8ta. The company shared a close-to-final render o ...more

Leading augmented reality headset makers Microsoft and Magic Leap are among the companies now vying for a military contract for battlefield heads-up displays. Citing bid documents and sources close to the situation, Bloomberg reports that the US Army is seeking technology com ...more

If the iPhone XS, XS Max, or XR is your first Home button-free iPhone, you might have some questions, such as "How do I access the app switcher?" and "How do I use reachability?" While iPhone X owners have had over a year of practice, newcomers to Apple's buttonless revolution ...more

To punch up the launch of its new podcast, USA Today has created an augmented reality experience to introduce listeners to the story of corruption in Chicago. Debuting Sept. 24, The City examines the backroom politics of several American cities, with the Windy City serving as ...more

Royal Dutch Airlines (KLM) is making it easier for its passengers to travel by employing an incredibly practical new augmented reality feature included an update to its iOS app. Now, iPhone and iPad users can place a translucent virtual suitcase over their own real world lugg ...more

The latest sponsored augmented reality experience on Snapchat from a movie studio might be its scariest — and perhaps most popular — yet. The Sponsored Lens, purchased by Warner Bros. to promote the new The Nun horror movie, uses background segmentation to provide a mostly da ...more

Less than 20 days after the launch of Magic Leap One, Mapbox has jumped at the chance to provide its map services to Magic Leap developers through its Maps SDK for Unity. Dubbed the Magic Maps SDK, the toolkit enables developers to pull 3D vector maps, satellite maps, and ele ...more

Smartglasses maker Epson remains the top gun in the drone market with its Moverio line of wearables, and the company is further elevating its offerings with its new Drone SoAR app for DJI drones. Made for the Moverio BT-300 Drone Edition, the app lets pilots view their drones ...more

With iOS 12, Apple is offering users more options than ever to create, store, and manage their saved passwords. Not only can iOS 12 make you new passwords via the AutoFill feature, you can quickly and efficiently access your entire iCloud Keychain using Siri. Why go hunting fo ...more

When Magic Leap One owners unbox their new devices over the next few months (or, if they are lucky, days), they will have some familiar augmented reality news content to consume. That's because the augmented reality coverage available via the NY Time app for iOS and Android w ...more

After a series of hints revealed by CEO Rony Abovitz via Twitter, Magic Leap looks like it is ready to launch Magic Leap One on Thursday at 8:08 a.m. ET. Rony Aboviz changed his twitter profile's header to this launching whales image at 8:08pm on 8/7/2018. One day before laun ...more

The latest preview build for Microsoft HoloLens is packed with new sharing features, including support for the Miracast protocol. Available in the Insider Preview RS5 for the Windows 10 April 2018 Update, Miracast enables HoloLens users to mirror their view to a nearby Surfac ...more

A couple of months ago, I got the opportunity to get a sneak peek at a new media interface for ODG's R-9 Smartglasses, and the experience was impressive. Now, after weeks of keeping it under wraps, I can finally show off what I saw. The interface is part of what ODG calls the ...more

Based on its continued research, it appears Microsoft recognizes that the next HoloLens needs a wider field of view (FoV). Based on a recently-revealed documentation, the company's research team has found another way to accomplish that objective. A patent application filed wi ...more

One of the best features in the Apple News app is the ability to save stories for later. If you see an interesting or important article but don't have time to read it right away, there's a good chance you'll never find it again unless you save it. Ever since News' birth in iOS ...more

Hand tracking technology company Leap Motion has built a stunningly fluid augmented reality ping-pong game that not only showcases the capabilities of its open source Project North Star augmented reality headset, but also demonstrates how artificial intelligence can elevate im ...more

Developers can now publish augmented reality experiences that are viewable through the experimental version of Chrome and ARCore. Google announced the release of the WebXR Device API last month for VR experiences in Chrome version 67. Now, Google has made the WebXR Hit Test A ...more

Although some look to golf for some quick off-the-grid time, the scenic hills and blue skies of your local putting green are not immune from the ever-expanding reach of augmented reality. A new update to the Golfshot mobile app brings new AR features to iPhones and iPads desig ...more

While mobile gaming, in the 10 years since the App Store launched, has matured to console-level quality, premium augmented reality games built with ARKit (or ARCore) have been scarce. Immersive VR is looking to do its part reduce that deficit with the launch of The Ancients A ...more

Apple's digital health initiative in iOS 12 includes Screen Time, a settings menu that shows you how much time you spend playing games, reading news, and whatever else it is you do. This menu also lets you schedule downtime away from your iPhone, set time limits for your apps, ...more

Augmented reality headset maker Meta Company unveiled Meta Viewer, its first software application, during its keynote at the Augmented World Expo in Santa Clara on Wednesday. Meta Viewer enables Meta 2 users to view 3D CAD models in augmented reality while maintaining the int ...more

Many Americans will celebrate the start of the summer this Memorial Day weekend with backyard cookouts, and two brands hope to solidify their invites to those parties through augmented reality experiences in Snapchat. MillerCoors is running a Sponsored Lens that puts virtual ...more

Although retailers like Mac Cosmetics and Zara have been celebrated for deploying innovative in-store augmented reality experiences in their brick-and-mortar locations, a new report throws cold water on the practice. In a report titled "Augmented Reality in Retail," market re ...more

While Huawei smartphones haven't always been the best choice when it comes to custom ROMs, one thing that has always been accessible is the ability to unlock the bootloader. An unlocked bootloader is the first step into the magical world of rooting, but after May 24, Huawei wi ...more

At Google's I/O developer conference keynote on Tuesday, ARCore may have been absent, but Google did preview a potentially trailblazing augmented reality feature for Google Maps. Google's vice president of product for AR, VR, and vision-based products, Aparna Chennapragada, p ...more

On Thursday, waveguide maker WaveOptics announced that semiconductor and microelectromechanical systems supplier EV Group (EVG) will provide the manufacturing infrastructure for the production of its waveguide displays designed to support lower-cost, third-party augmented real ...more

French automaker Renault is tapping into the promotional machine for Solo: A Star Wars Movie by deploying an AR experience through Shazam that's triggered via synergistic advertising. To access the experience, users scan the Shazam code embedded on bus stop advertisements in ...more

Department store chain Zara is temporarily ditching its mannequins and dressing up its stores with augmented reality experiences featuring virtual versions of real fashion models. Rolling out to 120 of its flagship stores worldwide, customers inside and outside the stores can ...more

Snapchat has released three new augmented reality Lenses that boast uber-accurate face tracking courtesy of the TrueDepth camera on the iPhone X and ARKit. Starting on Friday, professional wrestler-style face paint, a Day of the Dead-inspired mask with gold roses, and a golde ...more

Your Instagram bio could always be used to link to other websites or profiles or just to show off your witty personality. Now, you also have the ability to use this section to tag other Instagram accounts as well as add tappable hashtags. Whether you want to link out to your b ...more

Just weeks after officially launching its mobile augmented reality toolkit, Google can now claim one of its first Android and ARCore app exclusives with the Curate app from Sotheby's International Realty. Available now in the Play Store, Curate operates similarly to furniture ...more

If you have a Mac, you can use Apple's Handoff feature to open one of your Safari desktop tabs in Safari on your iPhone. But if you prefer to use Google Chrome as your desktop browser, whether or not that's because you have a Windows PC, you can't "hand off" open tabs from Chr ...more

Along with the awesome early-2018 addition of Giphy GIFs in Snapchat, you can now share other people's Snapchat handles and tag them in a way that lets others reach those people easily — something you couldn't do before in the app. Whenever you tag somebody in one of your sna ...more

Most Android phones don't even have an Oreo beta yet, but that's not stopping Google from releasing the preview to their next big update. Android Pie is here for developers to test, and with it, one of the more controversial additions in the Android world today — the notch. W ...more

When first released, Snap Map made a lot of users uneasy. Beaming their location to the world at all times isn't necessarily the definition of privacy, but Snapchat's map is nonetheless intriguing, offering users a view into the lives of people across the globe. Now, you don't ...more

Augmented reality headsets with depth sensors, like the HoloLens, offer a much more immersive experience than the average smartphone at present, and one app demonstrates that in a uniquely entertaining fashion. ZOOO, currently available on the Microsoft Store for $4.99, uses ...more

If you're like me, your iPhone has way too many Safari tabs open. Links from other applications open up new tabs automatically, it's too easy to open up new tabs to search, and sometimes you're skittish about closing pages you don't want to forget about. This all creates a mas ...more

One of the more obvious benefits that vertical surface detection will bring to iPhone and iPad apps with the spring 1.5 update to Apple's ARKit platform is the ability to hang virtual artwork that rests realistically on walls. In the meantime, developers wishing to emulate th ...more

Starting your morning right is an essential first step to a productive day. Whether you're running late, rushing to catch up on the day's news, or lagging behind with early emails, little hiccups like these can have a trickle-down effect and ultimately ruin your day. Like with ...more

Unsurprisingly, Google wants to be the caretaker for augmented reality on the web, and its latest move in this endeavor is a 3D model viewer prototype called Article that's designed to work across all web browsers. On traditional desktop PCs and mobile browsers, Article can e ...more