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Pixar's Incredibles 2 has entered the fray as the latest sequel in a summer of highly anticipated follow-up films and, like its peers, it also has an augmented reality experience to promote its presence in theaters. Available via Snapchat, the AR experience places the familia ...more

Hulu has a lot of content — with thousands of movies and TV series, there's bound to be a few titles here and there you simply don't like. If Hulu is inexplicably recommending garbage you don't want to watch, there's a new way to stop that from happening. Announced on May 17, ...more

Ramadan, the Islamic holy month of fasting and prayer, is underway, and Google has rolled out several tools to help Muslims commemorate the event, including an augmented reality app. Last year, Google launched Qibla Finder, an augmented reality web app that points users in th ...more

When it comes to augmented reality apps, visually immersive experiences are plentiful, but audio experiences are somewhat underrepresented. A new app for iPhones and iPads seeks to shift the AR paradigm toward the latter. Now available via the App Store, the Fields app create ...more

HBO is only a couple of episodes into the second season of Westworld, the television version of the classic science fiction movie about a robot resort gone awry, and the fan theories about the show are already reaching Season 1 levels of weirdness. But while you were obsessed ...more

The recent 0.4.0 update for PUBG Mobile brought us a host of welcome features like the training ground and arcade mode. Sadly, one highly sought-after feature remained out of our reach: The ability to play in first person perspective, or FPP mode. Our wait may soon be over, as ...more

As you're surely aware, your phone can be used against you. Thanks to our cameras and microphones, a clever hacker can obtain access to your device and invade your privacy. But spying isn't limited to just these two sensors — gyroscopes, proximity sensors, QR codes, and even a ...more

HTC is entering the augmented reality market through the back door by giving developers access to the stereo front-facing cameras on the Vive and Vive Pro VR headsets. The company announced on Wednesday, April 11, an update to the OpenVR camera API that will enable developers ...more

Less than a week after ARKit 1.5 became available to the public through the iOS 11.3 update, the App Store has its first app with AR features (Artsy) to leverage Apple's AR toolkit update. Using ARKit's new vertical surface detection capabilities, Artsy gives users with compa ...more

If you have an ARKit-compatible iPhone or iPad, check for a software update, as iOS 11.3, with ARKit version 1.5 in tow, has just dropped. As we previously reported, ARKit 1.5 brings several new augmented reality features for app developers to use. Apps supporting the toolkit ...more

Google is constantly changing and updating its apps to make the lives of its users easier. Google Maps is no exception, as the company now includes options for wheelchair accessible transportation routes. From now on, you can set a trip with accessibility as a priority with Go ...more

A Swedish digital artist has developed an app for the iPhone X that creates mind-bending 3D illusions that correlate to the user's point of view. The app, called TheParallaxView, uses the TrueDepth camera on the iPhone X to track the user's head movements and generates images ...more

Location services provider Mapbox is giving developers a means for building location-based AR apps and multi-user experiences with its new Mapbox AR toolkit. Mapbox AR provides developers with 125 million locations, business information from Foursquare and Factual, and live l ...more

Apple released the official iOS 11.2.6 update Monday for iPhones, which comes just under four weeks after Apple pushed iOS 11.2.5 to users. This latest update was released off Apple's normal release schedule to quickly patch the "Telugu" character bug that causes erratic behav ...more

The Tesla-riding Starman that was launched into space via Elon Musk's SpaceX last week will miss its Mars target and is instead headed toward a lonely asteroid belt in the void of space. But if you missed the initial launch and would like to get a taste of what Starman is seei ...more

Snapchat has been known to jazz it up for big events. They went deep on the Grammys, taking you behind the scenes — and adding a James Corden lens to boot. So when Snapchat had a super cool filter up their sleeve for Super Bowl LII, we weren't exactly shocked. Snapchat's Supe ...more

Intel Corp.'s augmented reality division could ship consumer-focused smartglasses before the end of the year, according to reports. On Thursday, citing anonymous sources, Bloomberg reported that contract manufacturer Quanta Computer Inc. is producing the AR headset. Known int ...more

Apple released iOS 11.3 beta on Jan. 24 and the public stable release on March 29, and it didn't take us long to find plenty of cool new stuff. Aside from new Animoji, Health Records, and some upcoming changes related to the recent battery fiasco, most of the new features are ...more

While flying can be a frustrating and sometimes nerve-racking experience, Airbus is banking on augmented reality features in its new iflyA380 app for iPhones and iPads to help passengers learn to love the ordeal. In addition to booking flights on an Airbus A380, discovering n ...more

We knew it was coming, it was just a matter of when. Apple has just announced iOS 11.3, a new update for iPad, iPhone, and iPod touch, and it will include a brand-new set of Animoji for the iPhone X. The animated Animoji, powered by the TrueDepth camera on the iPhone X, have ...more

When it comes to marketing, sexy sells, a point that has been lost on most augmented reality hardware makers focused mostly on the geek space. But a new promotional spot from AR-in-the-car accessory maker WayRay indicates that AR companies are beginning to see the virtual sizz ...more

Using the CES tech conference in Las Vegas as the launch pad, Dell has announced that it's partnering with Meta Company to offer its augmented reality headsets to business customers. The deal makes Dell the first PC manufacturer to offer an AR headset from Meta. While Dell di ...more

Huawei recently announced the Honor 7X, a mid-tier smartphone aimed at budget-conscious consumers. Spearheaded by the Kirin 659 SoC, it offers great performance at a price point where speed is normally an afterthought. Today, Huawei is making this $199 phone even more attracti ...more

The augmented reality industry made great strides in 2017, but its apex is not even in sight. In terms of software, augmented reality is approaching meaningful mainstream awareness, thanks mostly to Apple and ARKit. Meanwhile, on the hardware side, AR is very much in its infa ...more

Did you forget to get a Christmas gift for that niece or nephew who you see once a year? If you're lucky, the Walmart near you may have a Merge Cube in stock. When paired with the 57° North game for the Merge Cube, the mysterious-looking cube offers the possibility of extende ...more

Apple's codec for photos and videos in iOS 11, HEVC (High-Efficiency Video Coding), as well as the container, HEIF (High-Efficiency Image File Format), result in a reduction in size for pictures and movies without sacrificing quality. Seems like a win-win situation, but Window ...more

So you want to do Kendrick Lamar's "HUMBLE." in Animoji Karaoke, but you need the lyrics. Well, now you can see those rhymes spit out in augmented reality. Available now in the App Store, AR Lyrics recognizes your music a la Shazam and displays the lyrics in your immediate su ...more

Usually paper beats rock. With augmented reality, The Rock beats paper. Using the Life VR app for iOS or Android, Entertainment Weekly readers can point their smartphones at the cover of the Dec. 8 edition to view a holiday greeting from Dwayne "The Rock" Johnson, star of the ...more

Last month, BMW rolled out its playful take on augmented reality with Snapchat, and now the automaker is bringing that same immersive computing whimsy to iOS directly. Using Apple's ARKit, the BMW i Visualizer app allows you to select and customize a life-sized version of the ...more

Lately, any subject in the realm of politics is a figurative powderkeg primed to explode on the nearest social media channel. Now, one app wants to use your iPhone and AR to strike a match. Released on Tuesday on the App Store, fuse.it gives users the ability place augmented ...more

Just weeks after previewing its smartglasses in a pair of videos, augmented reality hardware maker Vuzix announced on Friday that pre-orders are open for Vuzix Blade developer kits. The hardware and software developer's kit costs $1,997 plus shipping and taxes, with a $495 re ...more

As it turns out, Apple did get AR hardware into its retail stores for the 2017 holiday shopping season, but it's not the headset we've been hearing rumors about for years; it's the MekaMon battle-bot. Apple will be the exclusive retailer for the AR robot, which can be purchas ...more

Now that it has buried the legal hatchet with Meta Company, augmented reality startup Dreamworld has announced plans to open up pre-orders for its Dream Glass AR headset. Based on filings with the US District Court of Northern California on Nov. 3, Meta reached a settlement i ...more

Apple released iOS 11.2 beta 3 on Monday to developers, with only a handful of changes over Beta 2. Still, it's always recommended you upgrade to the newest version of iOS, so if you are running any of the previous 11.2 betas, make sure to update. Beta 3's most significant ch ...more

Augmented reality is making many of our childhood dreams from Star Wars come true. A week after Lenovo gave us the ability to actually play Holochess, Apple has now made it possible to take live video of ourselves and layer on a (non-3D) hologram-like effect, closely resemblin ...more

Honeywell recently completed successful testing of virtual window technology that enabled drivers to maneuver an otherwise windowless combat vehicle on rough terrain at speeds exceeding 35 miles per hour. The testing was conducted under contract with the Defense Advanced Rese ...more

Self-driving vehicles may be the apex of safe driving, taking human error out of the equation. Until then, augmented reality can help reduce accidents by improving driver awareness. This week, Mitsubishi Electric Corporation introduced its EMIRAI 4 concept car, which uses aug ...more

At their event in San Francisco today, Microsoft announced that they have begun accepting pre-orders for Windows Mixed Reality headsets from Acer, Dell, Lenovo, and HP, with the devices arriving on Oct. 17 along with the Windows 10 Fall Creators Update. Video: . In addition, t ...more

As a long-distance runner off and on for the past, I absolutely detests hills. While there are many apps that can measure elevation and slope for certain routes, understanding spatial data on a line graph or even an elevation map can be difficult. A solution arrives by way of ...more

With the official release of iOS 11, the availability of an app that uses the much-hyped ARKit platform to place virtual furniture in one's home was expected. The fact that the app comes from Houzz, and not IKEA, may come as a surprise, considering that the latter was feature ...more

Apple has billed ARKit as a means to turn millions of iPhones and iPads into augmented reality devices. The refrain is similar for Kaon Interactive, a developer of product catalog apps for businesses. Kaon's High Velocity Marketing Platform powers product catalog apps for com ...more

An update to the Human Anatomy Atlas 2018 enhances the study of the human body with augmented reality courtesy of iOS 11 and ARKit. The app provides a detailed 3D model of the human anatomy, allowing students to see tissues and organs and virtually dissect without all the mes ...more

If giving truly is better than receiving, then The Box AR should be the best ARKit app available when iOS 11 releases next week. Dad jokes and hyperbole aside, developer 8ninths puts a creative spin on placing holograms on the user's view of the real world. Every 24 hours, A ...more

When it comes to finding lost things, the joke goes that it's always in the last place you look. With an assist from ARKit, Pixie can make your iPhone the first and last place you look for that missing item. When iOS 11 drops, the updated Pixie app will guides users with comp ...more

On Oct. 19-20, the MOC Exhibition Center in Munich, Germany will play host to the Augmented World Expo (AWE) Europe 2017. The agenda for the conference includes presentations from AR software and hardware makers like Google, Meta, DAQRI, Osterhout Design Group, Vuzix, Avegant ...more

A developer has previewed a pair of potential applications built on ARKit that can be triggered by Alexa, the resident voice assistant of the Amazon Echo. The demos come courtesy Scott Finkelstein, manager of web technologies at Adelphi University. In the first video, Finkels ...more

Thanks to augmented reality, fashion companies can let customers try on cosmetics, clothes, more cosmetics, and sunglasses from the comfort of their homes and through the non-judgmental eyes of their smartphone camera. Now, watches enter the augmented reality fitting room, co ...more

Imagine walking into a store with your own personal model to show you how any clothing item you want is going to work. ObsessVR wants to make that a reality, and make the store you're shopping in come alive using Apple's ARKit. The company is a virtual reality shopping platf ...more

From all the demos we've seen, we know for sure that the marketing world is going to change drastically thanks to Apple's ARKit. We've already started to see examples of it like the giant iPhone advertisement that let you get a large scale 3D look at the newest iPhone and all ...more

One of the latest demos made with Apple's ARKit is a new way of checking out maps, more specifically ski trail maps. When looking at possible ski trails to ride on, it can be difficult to tell what a trail is actually like. However, thanks to ARKit, you can view a 3D, detailed ...more

A patent application for waveguide-based smart glasses submitted by way of their subsidiary Oculus sheds light on Facebook's plans to escalate their augmented reality efforts. According to the filing submitted to the US Patent and Trademark Office in Feb. 2016, the near-eye d ...more

The creative possibilities are part of what makes Apple's ARKit so exciting. We've seen new camera effects, painting, and new ways to tell stories through ARKit. Now, the app developer studio "Orb" has created an app to let you create scenes with 3D objects of your choosing. ...more

If you've ever browsed a restaurant menu and wondered what a particular dish looks like, then the augmented reality mobile app from Kabaq was made for you. KabaQ displays highly-realistic 3D models of menu items on the user's view of their table, allowing them to see various ...more

Overall, Plex is a great service. You just install the server on your computer, then you can stream your media library to wireless devices with the Plex app for iPhone or Android. But it does have one annoying feature that's enabled by default: Theme music plays automatically ...more

Buyers can't wait for their Tesla Model 3 to be delivered. But with no clear arrival date in sight, buyers are starting to get a little antsy waiting to see what the Tesla Model 3 will look like up close. Luckily, Tesla accessories seller EVANNEX partnered with technology firm ...more

Artificial intelligence and augmented reality go together like spaghetti and meatballs, and Lenovo has some ideas on how to spice up the recipe. As part of their annual Tech World conference in Shanghai, China, Lenovo presented several concept applications and devices powered ...more

The Force is strong with Lenovo, who is working with Disney and Lucasfilm to deliver an augmented reality headset and lightsaber handle for the forthcoming Star Wars: Jedi Challenges game. The headset and game were revealed at the D23 Expo, which is ongoing at the Anaheim Con ...more

Following the most recent election, some argue that increasing political polarization is dividing Americans. A new app, called Read Across the Aisle, is aiming to combat this by encouraging users to read news from media outlets on both sides of the political spectrum. Don't M ...more

In a recent series of tweets, investor and entrepreneur (and NR50 member) Amitt Mahajan summarized the challenges and opportunities for iOS developers looking to leverage Apple's ARKit for augmented reality experiences. "ARKit apps still have the same problem as every other m ...more

Mobile 3D scanning company Scandy has released a new app for devices on Google's Tango mobile AR platform that gives users the advanced 3D scanning capabilities. With Scandy Pro, Tango users can scan objects large and small to create 3D meshes that can be exported for use in ...more