First Impressions

Apple pushed out the Release Candidate for iOS 14.6 on Monday, May 17. The 18F71 build includes new features and bug fixes, including an option to unlock your iPhone with Voice Control. It comes just hours after Apple announced Spacial Audio and Lossless Audio playback for App ...more

Welcome to the first annual Next Reality 30, our list of people who've made the biggest impact on the augmented reality space in the last 12 months — and what a 12-month roller-coaster ride it's been. Apple introduced ARKit-powered apps last fall, Google launched ARCore for An ...more

One of the primary assumptions in the world of VR and augmented reality is that the user has the ability to "see" virtual objects and the real world structures around them. But what if the user doesn't have perfect eyesight, or any eyesight at all? A new project from Google c ...more

The new WandaVision series is perhaps the hottest TV show on the Disney Plus streaming service since...well, its own The Mandalorian wrapped up its second season late last year. Now, after publishing AR experiences in partnership with Google to promote the latter, Disney has ...more

Andrew Mucci, a New Jersey-based vlogger who is also Social Media Coordinator at Sennheiser, likes to use Instagram not only as a platform for the brand but also as a place to experiment with content on his own account. Sennheiser, the German-based company that specializes in ...more

When iOS 7 was released, there were actually news reports of people getting disoriented and sick due to the motion of the parallax effect, along with the speedy animations when opening and closing apps and folders. Reducing motion in your Accessibility settings can help calm ...more

Mermaid Braid Hair Style Tutorial For Beginners!!!! Stylize your appearance into that of a lovable and charming princess with this elegantly conspicuous Mermaid Braid Hair Style. Made in easy and simple few steps, this distinctive hairstyle ceaselessly makes a new and gracefu ...more

It's (virtual) developer conference season, and this week was Facebook's turn with F8 Refresh. Like Google and Snap, Facebook had some new AR capabilities to show off. And while Google and Snap made big AR hardware reveals, Facebook did not. However, CEO Mark Zuckerberg did r ...more

With HoloLens and its enterprise-focused software offerings, Microsoft continues to make an impression on companies looking to adopt augmented reality, with Toyota Motor Corporation among the latest. Microsoft CEO Satya Nadella told the Nikkei Asian Review that Toyota is now ...more

With the theatrical premiere of Deadpool 2 less than two weeks away, the hype train for the sequel to 2016's surprise R-rated hit is gaining steam, and augmented reality is on board for the ride. The marketing superheroes behind the movie have teamed up with 7-Eleven, which i ...more

Microsoft's HoloLens has many applications in the business world, both large and small, but what about gaming? Initial demos gave the impression that we could expect amazing first person shooters, platformers, and even Minecraft. Yet, as Newsweek noticed, the HoloLens was nowh ...more

Amid the coronavirus chaos, two companies at the forefront of augmented reality technology took starkly different approaches to their upcoming developers conferences, as Facebook has canceled its annual F8 conference and Magic Leap plans to invite a limited number of attendees ...more

When it comes to the business of augmented reality, companies that aren't already introducing new products or apps are focused on producing the AR technology of the future. But in the realm of real products and apps, Magic Leap continues to show off what its headset can do, th ...more

While Google isn't ready to commit to a wide release of the AR walking navigation mode for Google Maps, the company has begun testing the feature with members of its Local Guides crowdsourcing community. As a result, I've had the opportunity to test an alpha build of the feat ...more

Consumers are chomping at the bit for augmented reality smartglasses from Cupertino's finest, but one market analyst is saying not so fast, Apple fans. Meanwhile, automotive AR is gaining speed, with the latest milestone coming courtesy of a major investment in waveguides by C ...more

There are all kinds of theories—many supported by science—about what causes Alzheimer's disease. Tangles of protein called ß-amyloid (pronounced beta amyloid) plaques are prominently on the list of possible causes or, at least, contributors. An emerging theory of the disease s ...more