Frame in

The emerging narrative as CES begins is that consumer-grade smartglasses require a heavy compromise in functionality in order to arrive at a form factor and price point that appeal to mainstream customers. China-based startup Nreal is ready to subvert those expectations with ...more

A new profile on Apple's exiting design chief Jony Ive, the man behind many of the company's most successful products, paints a fuller picture of what led to his departure. But amid all the talk of a gradual decline in Ive's presence in Cupertino, as well as reports of disill ...more

The HoloLens can do some pretty crazy things such as create a robot invasion in your walls, but it can also help you do simple stuff, like hanging frames, paintings, or anything else on those walls—after you repair them from the robot attack, of course. Video: . Brick Simple m ...more

Update: New Trailer (7/9/10) In July of 2008, Fawaz Al-Matrouk, director of "To Rest In Peace", brought me on to shoot his USC graduate thesis film. Two years, 3 cameras, and over 15,000 miles later, the film is in its last week of post, having completed our final color correc ...more

Apparently a little amateur astronomy can go a long way. On March 21, 2009, Ralf Vandebergh, sitting in his backyard, pointed his 10 inch telescope at the sky and "saw a few bright pixels appear precisely where the work was going on at exactly the moment it was being conducted ...more

Lost among the latest laptops, smart assistants, VR headsets, and Motorola-branded gadgets that it brought to CES 2018, Lenovo has also introduced a new pair of augmented reality smartglasses. While Lenovo could be credited with the first true consumer AR headset by way of th ...more

Here at Next Reality, our typical approach to all things augmented reality involves vision combined with remote control, either via a handheld device, gaze control, or hand/finger tracking. But a new dynamic takes the notion of interaction with virtual content into a new real ...more

Microbial cells can improve the functionality of clothes in creative and useful ways, including cooling us down during a workout or making clothing glow for better visibility. The innovative products were developed by a team of 14 researchers from MIT, in such broadly diverse ...more

While ARKit and ARCore are poised to bring AR experiences to millions of mobile devices, one company is poised to anchor those experiences anywhere in the world with just a set of geographic coordinates. The geospatial augmented reality platform Aireal enables developers to p ...more

Digital imaging company OmniVision Technologies and the Hong Kong Applied Science and Technology Research Institute Company Limited (ASTRI) entered the CES fray this week with a new reference design for an augmented reality headset capable of 60 degrees field of view (FoV). T ...more

Modern "mad men" are buying into augmented reality for marketing, with the two latest examples being trendy burger maker Bareburger and department store chain Zara. And one of the leading social VR platforms wants to diversify its business with AR as well, and it has convince ...more

Now that the augmented reality cat is out of the bag, Magic Leap is beginning to open up a bit more about how of some of its work came together in the years and months leading up to the Magic Leap One's release earlier this month. On Wednesday, the company unveiled a behind th ...more

Hello World! Welcome to the place wholly devoted to the local surf of Southern California. I am like many people a transplant from the East Coast. I started surfing when I moved here for college 8 years ago.  I love longboarding Malibu or San O and am working on getting my s ...more

Influencers of augmented reality demonstrate expertise in their fields and outline a strong vision for the future that they evangelize to others. They help define the direction of the industry and identify others who foster and create innovation in the field. The idea of the ...more

CEO (and NR50 member) Tim Cook and Apple unveiled the long-awaited lineup of next-generation iPhones today on stage of the Steve Jobs Theater, packed with hardware improvements to facilitate AR experiences from ARKit, which will arrive with the iOS 11 on Sept. 19. The new iPh ...more

When it comes to marketing, sexy sells, a point that has been lost on most augmented reality hardware makers focused mostly on the geek space. But a new promotional spot from AR-in-the-car accessory maker WayRay indicates that AR companies are beginning to see the virtual sizz ...more

After teasing what smartglasses powered by Snapchat might look like with two product cycles of camera glasses, Snap has now added augmented reality capabilities to its third take on Spectacles. On Tuesday, the company unveiled Spectacles 3, which packs a pair of temple-mounte ...more

When it comes to augmented reality smartglasses, for now, it's still a mostly enterprise world, since the form and function of most are more acceptable on a job site versus your local cafe, and the still high price tags are far more palatable to major companies rather than ind ...more

Sony hit MWC 2017 in full gallop, announcing four different additions to its Xperia lineup on Monday, February 27, 2017: the XZ Premium, XZs, XA1, and XA1 Ultra. Sony's flagship phone for 2017, the XZ Premium, packs some hard-hitting specs that'll give other top-tier handsets ...more

Every step in the evolution of computing brings an in-kind leap forward in user input technology. The personal computer had the mouse, touchscreens made smartphones mainstream consumer devices, and AR headsets like the HoloLens and the Magic Leap One have leveraged gesture rec ...more

When filtered through the prism of the top stories of the year, the business of augmented reality 2019 was defined as much by epic failures of AR startups as it was by the promising developments that propelled the industry forward into 2020. On the dark side of the spectrum, ...more

Ever since Facebook announced its partnership with Luxxotica brand Ray-Ban to produce smartglasses, the augmented reality space has been on high alert awaiting more details. Unfortunately, those details have been scarce, until now. During a session at the Paris Viva Technolog ...more

For anyone who has spent an entire afternoon attempting to assemble a set of IKEA chairs, these wooden masterpieces probably seem pretty appealing. British furniture maker Gavin Munro has found a way to create interesting, yet functional pieces by planting tree shoots, guidin ...more

Last year this guy made his own smartwatch from scratch, so in 2020, naturally, he decided to give making smartglasses a try. And it worked! Nashville, Tennessee-based electrical engineer Sam March is the kind of DIY guy we love. He realized he had a problem he wanted to solv ...more

While many of you were off surfing and lounging on some sandy beach or trying to figure out how to balance work with sky-high summer temperatures, I've been talking to all the companies that make augmented reality what it is today. My best opportunity came during the recent A ...more

Today is the 10-year anniversary of the death of Apple co-founder and former CEO Steve Jobs. To commemorate the occasion, Apple has posted a message and a mini-documentary on its website. But beyond Jobs' visionary accomplishments, this anniversary is also an opportunity to p ...more

Just in time for Women's Equality Day on Aug. 26, Treasury Wine Estates is breaking out a line of wines with augmented reality experiences that pay tribute to historically famous women. When scanned with the Living Wine Labels app for iOS or Android, the emBRAZEN wine labels ...more

Next to millennials, one of the groups most coveted by brand marketers is "Generation Z," the consumers of tomorrow who were born between 1996 and 2010. On Monday, Facebook established a beachhead with that demographic in the realm of augmented reality by launching Facebook Me ...more

Legendary drum-and-bass artist Squarepusher, the Warp records labelmate of fellow electronic music legend Aphex Twin, is back with his fifteenth album called Be Up a Hello, which is set to drop on Feb. 1. To kick off the launch, the artist has just released an amazing new mus ...more

If there's one company that is a fan of the TrueDepth camera on Apple's iPhone X devices, it's the popular eyeglasses retailer Warby Parker. Last year, the company introduced the ability to measure customers' faces using the depth-sensing front-facing sensor on the original i ...more

Sending Christmas cards via snail mail is so passé. Why spend the time and money for a bougie photoshoot, saccharine card design, and postage when you can use augmented reality to instantly dress up photos and videos to send to friends and family instead? Luckily, there is a ...more

The hype train that left the station years ago has reached its first stop, and now we finally have access to the Magic Leap One, the device many have claimed would revolutionize the augmented reality space at launch. But is that really true? On Wednesday morning, as Next Real ...more

The development of virtual reality at Facebook has been evolving lightspeed in the last few years. But while a relatively small group of VR enthusiasts and gamers are enjoying the social media giant's dedication to immersive headsets, it is the augmented reality space and its ...more

Noted analyst Gene Munster is predicting that Apple's initial entry into the augmented reality wearables category will be a year later than previous reports have estimated. The managing partner at Loup Ventures published a report on Thursday regarding Apple's new product cate ...more

If you're a developer working on the bleeding edge of augmented reality, or even an enthusiastic smartglasses early adopter, being first in line for new wearable hardware is a priority. Along those lines, Europe's Deutsche Telekom has opened up an opportunity to score a pair ...more

There was lots of new tech to check out at CES 2016, but you could argue that the majority of the big-ticket items weren't the most unique things in the world. Thankfully, there were a few innovative, unconventional ideas on display, and here are some of our favorites. We Get ...more

Old habits die hard. It may be a cliché, but it's undeniably true, especially when it comes to the bad ones. Nail-biting, fidgeting, and overspending can label you as someone who is obsessive-compulsive, overly nervous, and routinely stressed out, but you can make the break le ...more

Ever heard of Nürburgring? If you're an auto racing enthusiast, you likely have. According to Wikipedia, the racetrack was nicknamed "The Green Hell" by Jackie Stewart (famed Scottish racing driver) and is known as "the toughest, most dangerous and most demanding purpose-built ...more