Franchise

Collision Repair Related Careers When you think of a career in collision repair you probably think of a body repair or paint technician. However, there are a lot of related careers that collision repair can lead to. For Example, you can work in auto parts stores, dealerships, ...more

For the release of John Wick: Chapter 3 - Parabellum, Snapchat and Lionsgate aren't just creating AR experiences to promote the movie, they are giving fans the opportunity to create and share their own AR experiences. On Friday, the promotional partners launched the "Art of W ...more

To promote Star Wars: The Last Jedi, Disney and Lucasfilm released virtual porgs into the wilds of Snapchat via a Sponsored Lens on Sunday. The Lens placed a porg in your personal space via the rear-facing camera. Using the front-facing camera, the Lens also equipped users wi ...more

Augmented reality already seemed like the ideal technology to advertise for a movie based on the premise of being sucked into a video game world the first time around. For the sequel, how about two times the immersion? After previously working together to create a web-based a ...more

In the Tom Holland era, it appears to be impossible to promote a new Spider-Man movie without an augmented reality experience, a trend that continues with Spider-Man: Far From Home. Starting on Thursday, Papa John's customers who order a Superhero XL two-topping pizza can sca ...more

Game demos are unfortunately a dying breed. While broadband has made it easier than ever to distribute demos to PC and console gamers, they've become more expensive and risky to make. They seldom come out before the full game, especially for AAA games. Developers realize their ...more

When Disney teased an augmented reality game called Star Wars: Jedi Challenges running on a headset from Lenovo, fans had more questions than Disney had answers. When? How much? Can I be a real Jedi? With official word today from Lenovo and Disney by way of IFA 2017 in Berlin ...more

Yes, they are May numbers, NPD is late by a month due to "IT" problems. They might have well blamed it only oil spill crisis. System Sales: PlayStation 3 154.5K PSP 59.4K Xbox 360 194.6K Wii 334.8K Nintendo DS 383.7K Last May for comparison: Wii - 289,500 Xbox 360 - 175,00 ...more

In the mid '90s, there was no such thing as a widely available indie video game. Brick-and-mortar stores were the only places for consumers to buy games, and magazines were the only outlets to hear about them. For video game creators, the need for a publisher to market and dis ...more

The latest portal demo made with Apple's ARKit is one small step for man, one giant leap for augmented reality. That's right, the latest demo allows you to venture through a door onto a moon from wherever you are. Mohammed Bader, senior game developer at Gamified Labs in Kuwa ...more

Last Thursday, on October 7th, indie game developers from around the world walked down a red carpet in Santa Monica, California in the hopes of winning an IndieCade award. We previously discussed the IndieCade festival and conference, but the award show is a smaller, more incl ...more

We've got almost a full year until the next installment of Ghostbusters arrives, but in the meantime, it turns out that Sony is about to launch an augmented reality experience that will let fans use immersive computing to combat the franchise's whimsical apparitions. Starting ...more

Niantic pioneered location-based augmented reality gaming with Ingress and popularized it with Pokémon Go, but others have attempted to replicate the model without reaching the level of success that Niantic has garnered. Cable network AMC may have cracked Niantic's formula wi ...more

Admit it—at some point or another, you've wished that you had your own personal hovercraft. Don't worry, we've all been there. Well, a company called Aerofex wants to make a hovercraft that's way more than your standard leaf-blower-powered one, taking a queue from the swoop an ...more

Even in augmented reality, Wile E. Coyote still can't catch the Road Runner. The latest AR experiment from developer Abhishek Singh brings the classic Looney Tunes duo into the real world. A recent demo video shared on Twitter and YouTube shows the pair running around a park ...more

For more than a decade, Interplay was arguably the best video game publisher in America. Their list of games is a who's-who of the most creative and forward thinking games of the '90s, including everything fromOut of This World to Alone in the Dark to Earthworm Jim to Descent. ...more

Around this time in 2016, the predictions for the next year had reached something of a consensus: 2017 would be the year of augmented reality. But a funny thing happened on the way to the future — nothing much, really. At least not for the first half of the year. It seemed cl ...more

The COVID-19 pandemic has practically shut down all sports except for World Wrestling Entertainment, which has continued staging matches without an audience, leaving us sports fans with nothing much to cheer for. While they can't replace live games, smartphone games provide an ...more

In the technology space, there are certain brands you grow to depend on. Whether it's due to a long, multi-decade track record of success, or new innovations that blow you away, some tech names accrue a rare kind of brand equity with users that's difficult to earn. That's why ...more

With the Google Maps API giving entertainment brands the means to build their own location-based AR games, Niantic is raising the bar for the genre with new updates to Pokémon GO. In a blog post published on Monday, Pokémon GO announced the addition of research tasks to the a ...more

Following in the augmented reality footsteps of Pokémon GO, Universal Studios has decided to give us an AR version of Jurassic World. The new game is called "Jurassic World Alive," and while the trailer for the game doesn't show any actual gameplay, the cinematic approach to ...more

The latest installment in the Alien movie franchise, Alien: Covenant, came out many months ago, and the fan day dedicated to the franchise, Alien Day, April 26, is long past. But for many Alien fans, Alien Day is every day. For those loyal members of the xenomorph-worshipping ...more

Already a dominant force at the box office, Marvel Studios appears intent on establishing itself as the ruler of augmented reality media as well. After licensing Iron Man to Hasbro for the Hero Vision Iron Man AR Helmet as a tie-in to Avengers: Infinity War, Marvel has return ...more

Riding the coattails of one of the biggest movies this year, the first edition of the new Moviebill augmented reality magazine will be available at Regal Cinema theaters nationwide this weekend alongside the release Avengers: Infinity War. Moviegoers will be able to scan the ...more

Fan favorite Transformer Bumblebee returns to theaters on Friday in a spin-off of the film franchise, so Paramount Pictures is bringing the car-robot back into the homes of fans via augmented reality. On Thursday evening, Snapchat launched a Sponsored World Lens featuring Bum ...more

Universal Studios and Cinemark Theaters have enlisted mobile augmented reality game Seek to promote The Mummy, a reboot of the action-adventure film franchise starring summer movie mainstay Tom Cruise. Available as iOS and Android apps, Seek is among a growing number of mobil ...more

If you're looking for your gaming fix and nothing on the App Store is piquing your interest, you should give soft-launched games a try. These are games that haven't been released in the US yet because they're getting tested in smaller markets first. Using a simple workaround, ...more

At long last, the magical world of Harry Potter has received a mobile game worthy of its name. Harry Potter: Wizards Unite is the game in question, and is set to touch down worldwide on June 21, 2019. For the longest time, however, the game has been available as a soft launche ...more

Text adventure games, such as the well-known Zork series, were some of the first computer games ever made, second only to the likes of Spacewar! and the better-known Pong. So let's travel back in time for a moment, to a time that never was. Charles Babbage successfully built ...more

Franchises left and right are releasing Pokémon Go-style augmented reality games, and Google is making it even easier to churn out the apps. Announced today via a company blog post, the Google Maps API now enables developers to build their own location-based games using Maps ...more

Just as the Transformers animated TV series of the '80s were basically half-hour commercials for toys, a new Transformers AR app for iOS similarly functions as a promotion for the latest installment in the film franchise. Paramount Home Media Distribution has published an ARK ...more

Not every DIY project is as executable as, say, making a potato gun. Occasionally, we observe a quixotic project that is just plain wonderful. Consider rich guy Philip Anschutz and his eponymous Anschutz Entertainment Group (AEG). His ambition to bring an NFL team to Los Angel ...more

Regal Cinema's augmented reality magazine Moviebill enjoyed a big debut in April and it has its sights set on an even bigger (virtually) outing with its next edition. Arriving in Regal theaters on June 22, the second issue of the publication will feature Jurassic World: Falle ...more

With its 3D engine being responsible for approximately 60% of augmented and virtual reality experiences, Unity is continuing to place a premium on tools that not only keep developers working in its development environment but also make their workflows easier. During the keyno ...more

Like many things associated with Magic Leap, the start of the company's first annual L.E.A.P. conference got off to a unique start. Taking the stage on Wednesday morning in Los Angeles, the company's CEO, Rony Abovitz, gave a brief introductory speech welcoming the crowd and o ...more

If touring the scenic vistas behind the Lord of the Rings film franchise doesn't persuade tourists to visit New Zealand, perhaps immersive content viewed through Magic Leap One will do the trick. On Thursday, Air New Zealand announced a strategic partnership with Magic Leap, ...more

While it has been slower to arrive than a walker limping through thick Georgia mud, location-based augmented reality game Walking Dead: Our World finally has a confirmed launch date: July 12. Along with a release date, the game's publisher, Next Games, has provided a few more ...more

Pokémon Go takes the popular franchise and brings it into the real world through augmented reality, allowing us to play the game while exploring our physical environments at the same time. It doesn't just put pocket monsters into a more realistic context, but it changes the ga ...more

About a year ago, a certain watershed mobile augmented reality game based on a familiar video game franchise was released into the wild. Today, a number of imitators and emulators have introduced their own location-based games with hopes of similar success. The process of rep ...more

So while it is the weekend of San Diego Comic-Con, and it should not be a complete surprise — without a word of warning hitting my feed — the trailer for the upcoming film, Ready Player One was released today. And wow it looks amazing. So, you have no idea what I am talking a ...more

With the third season of Netflix's hit series Stranger Things set to debut July 4, it's time to crank up the hype machine, this time, in augmented reality. For its latest promotion, Netflix has summoned the AR powers of Snapchat to bring "the upside down," the alternate dimen ...more

Marvel has solidified itself as the dominant superhero franchise with the release of Avengers: Infinity War, and it's now dipping its toes into the world of mobile card-based strategy games with the soft launch of Marvel Battle Lines in select countries ahead of a worldwide re ...more

It is almost indisputable that smartglasses and head-worn displays are the future of augmented reality. However, at this precise moment, they are still a very niche market. Those who have been in the presence of a HoloLens, Meta 2, or Magic Leap One have witnessed how powerfu ...more

Any real Star Wars fan knows that fear is a path to the dark side, as it leads to anger, and then suffering. For players of Star Wars Jedi Challenges, though, access to the antagonistic side of the Force is now available through their mobile apps. The new Dark Side expansion, ...more

Pixar's Incredibles 2 has entered the fray as the latest sequel in a summer of highly anticipated follow-up films and, like its peers, it also has an augmented reality experience to promote its presence in theaters. Available via Snapchat, the AR experience places the familia ...more

Marvel and Walmart are looking to capitalize on the uber-successful Black Panther film with a mobile augmented reality app designed to push the franchise's merchandise. Enlisting mobile app developer Current Studios, the Explore Wakanda app for iOS and Android lets challenger ...more

Can lightning strike twice? Niantic is betting that it can with its latest augmented reality game based on the best-selling multimedia franchise Harry Potter. If the developer's name is unfamiliar, then perhaps Ingress, the company's first mobile game, which not only earned a ...more

Facebook games are ostensibly all about connecting their players. Yet, in many ways they exist on an isolated island. That's one of the reasons traditional gamers and game franchises have avoided Facebook in the past. And all of the breakout hits so far on Facebook have been c ...more

If you're following the classic Halloween playbook closely, you've already got a costume or three picked out, you've binged-watched your favorite horror movies, and you've likely visited a haunted house. But it's 2017, so how about trying something new, like a haunted house th ...more

As promised with its teaser from Build 2019, Microsoft has unveiled the details for its augmented reality version of Minecraft for smartphones. The company published a new trailer for the game, which has a rather similar feel to the trailer Niantic originally produced for Pok ...more