Game of Racing

Another entrant — Aryzon — has joined the competition to be crowned as the "Cardboard of AR." The Netherlands-based startup launched their Kickstarter campaign Monday (May 29) and the campaign has already surpassed its funding goal. The company expects to ship units to backer ...more

Mobile augmented reality developer Blippar has escalated the augmented reality advertising arms race, introducing a new rich media ad format that enables augmented reality experiences without a dedicated app. Augmented Reality Digital Placement (ARDP) delivers content to smar ...more

The battle of the budget phone is well and truly underway, as both T-Mobile and ZTE have launched affordable new devices simultaneously. This week, ZTE's Max XL and T-Mobile's Coolpad Defiant were released for those of us with a limited budget. While not quite as budget-frien ...more

When shopping for a new smartphone, you'll encounter comparisons and spec sheets that are filled to the brim with values like mAh, GB, and GHz. To the average consumer, however, these values are meaningless, so we end up looking at which device has the specs with the highest a ...more

The year leading into fall is turning out to be packed with a flurry of augmented reality activity. Most notably, TikTok is adding another major weapon to its AR arsenal. Also on deck are the powers of Hollywood horror in the form of an innovative approach to AR marketing that ...more

Google and Snap held their annual conferences this week, and both companies managed to upstage their new AR software features with fantastic new AR hardware. After Snap unloaded a deluge of new AR capabilities and tools for creators and brands on Thursday, it dropped the mic ...more

The Metaverse, or AR cloud, has been a sci-fi dream for decades, but only recently have companies begun to actually develop the technology to build it. With its latest funding round, Epic Games is suddenly a front-runner in this pursuit. Likewise, smartglasses are another of ...more

Mobile gaming has exploded in recent years, with experts predicting 2.4 billion global mobile players by the end of 2019. It already accounts for 47% of the worldwide gaming market, besting console and PC. No wonder we've seen the rise of gaming smartphones, a class of phones ...more

Among a crowded field of AR cloud companies aiming to power the future of augmented reality by creating a world of persistent holographic content that lives in a cloud, accessible across devices and accounts, Ubiquity6 is hoping it has found a way to differentiate its platform ...more

Another contestant has emerged in the race to deliver a mainstream augmented reality car navigation system, with Silicon Valley-based Phiar picking up $3 million in seed funding to launch its own artificial intelligence-based mobile app by mid-2019. The Venture Reality (VR) F ...more

In a leaked company memo, Snap CEO (and NR30 member) Evan Spiegel has made it clear that the future of the company lies not only augmented reality but also hardware that enables those AR experiences. In other words, Snap is definitely planning on getting into the smartglasses ...more

This year's big iPhone update, iOS 12, aims to solve many of the issues that arose during iOS 11's controversial, buggy tenure. With that in mind, it may be tempting to jump on board the new software immediately and leave iOS 11 in the dust for good. Here are some reasons why ...more

If CES 2018 is the starting gate for this year's race to release smartglasses, then Vuzix is already racing down the augmented reality track with its Blade smartglasses. After a "surreptitious" preview and a pre-order launch in 2017, Vuzix Blade will make its "official" debut ...more

Magic Leap has always been intensely secretive about its work on its augmented reality headset, so it's interesting that they're now publicly recruiting developers to build software for the device before its launch. The Florida-based startup is working on the AR headset, whic ...more

The driverless competition is heating up as Detroit automakers attempt to woo tech talent away from some of Silicon Valley's biggest players. Bloomberg reports that there here are currently 5,000 job openings in software and electronics product development in the Motor City a ...more

Velodyne wants to set the standard for the driverless industry when it comes to LiDAR. To do that, the Silicon Valley-based team just announced its next step — create a low-cost, fixed-laser sensor that can be embedded into a wide range of automotive and autonomous vehicles. T ...more

Chinese search engine giant, Baidu, has just announced its own autonomous car platform which is intended to speed up the development of driverless vehicles. On Tuesday, the company launched Project Apollo, which provides a software and hardware solution to specific partners a ...more

Virtual reality headsets are all the rage these days, and among the menagerie of tech companies gunning for the top spot, there's one mysterious startup that is ahead of the game—Magic Leap—and you can tell just by watching their latest demo video of their product in action. V ...more

If you have a hard time remembering what you've just read on your iPad or Kindle, try changing the font next time. The typeface you use to read books, newspapers, and online articles is either hurting or helping your memory, and you'll be surprised which ones are killing your ...more

While Magic Leap doesn't yet have a consumer edition of the Magic Leap One, that hasn't stopped AT&T from building apps for mainstream audiences for the headset. Elsewhere, startup 6D.ai, a company that shares Magic Leap's dream of the AR cloud, officially released the iOS ve ...more

Before smartglasses makers can dream of taking smartglasses to mainstream consumers, they must first determine the right mix of form, function, and price that will drive customers to buy into what they're hoping to sell. Google's AI research team may have part of the solution ...more

The recent announcement of a $480 million US Army contract awarded to Microsoft over Magic Leap for supplying 100,000 augmented reality headsets shows just a how lucrative the enterprise (and government) sector can be for AR. However, considering sales of total smartphones to ...more

While Magic Leap has gained attention for its ability to raise capital, the company (now with an actual product on the market) still faces an uphill climb against the titans of the industry. Namely, there's the looming presence of Apple, who 18 months ago didn't even have an ...more

Apple has a few exciting surprises for you in its latest iOS 16 and iPadOS 16 software updates. Released on Thursday, May 18, version 16.5 includes new features, bug fixes, and security patches, and there are even hints of some big things coming in future software updates for ...more

If you're in the market for a new smartphone and want nothing but the best of the best, now's the time to act. Some of the greatest phones money can buy are being released as we speak, while others are still in their prime and will continue to be for most of 2024. Whether you ...more

The App Store has been around for almost 14 years now, and during that time, we must have seen over a million games come and go and stay and expand. But only a tiny fraction of those games have become blockbuster sensations because of the mighty App Store's reach on iPhone and ...more

In 2018, augmented reality went from the vague promise of interesting things in the near future to tangible developments in software and hardware, proving that immersive computing is indeed the future. Traditional mobile apps on smartphones continued to maintain user attentio ...more

One major component of Level 4 and Level 5 driverless cars is in very short supply. Venture capitalists and engineers from around the world are racing to fill the LiDAR production, price, and performance void. Production of LiDAR sensors is seeing months-long production bottl ...more

The coming year promises to be a good one for those of us watching the augmented and mixed reality world. And the Consumer Electronics Show (CES), starting Jan. 5 in Las Vegas, Nevada, for its 50th year, is bringing 2017 in with a bang—we're expecting a ton of great announceme ...more

In response to Sony unveiling its own holographic display back in October, Looking Glass Factory CEO Shawn Frayne quickly penned a letter welcoming the electronics mainstay to the field, with a post-script teasing the reveal of their own for December of 2020. That day is fina ...more

Right on the heels of the iOS 11.4.1 beta 3 release, Apple pushed out iOS 12 beta 2 to registered developers on Tuesday, June 19. Public beta testers received the same version, labeled as iOS 12 public beta 1, six days later on Monday, June 25. Last year, the iOS 11 public bet ...more

Apple Card has generated quite the buzz since its March 2019 announcement. The iPhone maker's new credit card pairs with Apple Wallet on your device, is simple to sign up for, includes enhanced security over other cards, has zero fees, and provides daily rewards right to your ...more

Update: The new Galaxy phones are now official! Check out all the details on the Galaxy S10 and S10+ or the Galaxy S10e. The Galaxy S9 didn't even hit shelves before fans were already musing about its followup. It's no secret Samsung's newest device, as impressive as it is, i ...more

While autonomous vehicles are almost assuredly the future of personal transportation, we are likely many years from seeing self-driving cars become as ubiquitous as manually-driven ones, as the auto industry has a myriad of government regulations and other constraints to conte ...more

Apple's latest iPhone and iPad software, iOS 15.5 and iPadOS 15.5, became available on May 16, so you can download and install it right now if you haven't already. While there aren't as many new features as iOS 15.4 and iPadOS 15.4 had, there are a few big ones in the U.S. you ...more

Outside of iPhone releases, software updates are arguably the most exciting aspects of iOS life. It's like Christmas morning when your iPhone installs an update, as you dive through your device to find all the new features and changes Apple thought to include. With iOS 14.4, t ...more

Android 12 was released to the Google Pixel devices on Oct. 19, 2021, so anyone with a Pixel 3 or newer model can install the new operating system with an over-the-air update. The AOSP version of Android 12 was released a few weeks earlier on Oct. 4, so OEMs could use or modif ...more