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Apple demonstrated their continued interest and investment into the awesome world of augmented reality during their Sept. 12 event, highlighting a few new AR games that will appear on iPhones thanks to ARKit. But that's not all you can expect — as long as you have an iPhone wi ...more

The worlds of augmented reality and virtual reality are closely linked in many ways. That means it's smart for AR insiders to keep a close on new developments in VR. If you have been paying attention, you know that Oculus CTO John Carmack is one one of the most important think ...more

With the Google Maps API giving entertainment brands the means to build their own location-based AR games, Niantic is raising the bar for the genre with new updates to Pokémon GO. In a blog post published on Monday, Pokémon GO announced the addition of research tasks to the a ...more

Franchises left and right are releasing Pokémon Go-style augmented reality games, and Google is making it even easier to churn out the apps. Announced today via a company blog post, the Google Maps API now enables developers to build their own location-based games using Maps ...more

While you were slaving away at work or school or whatever you were so busy doing over the last seven days, people have been hard at work creating a variety of new Snapchat lenses for your enjoyment. These lenses are hot off the presses, and I'm honestly really impressed with t ...more

Niantic's Harry Potter: Wizards Unite offers players an augmented reality look into the world of witchcraft and wizardry. The Wizarding World and Harry Potter novel series is full of unique and interesting characters, which is why it makes sense that Wizards Unite offers you t ...more

After three years and change, no one seems to be able to knock Pokémon GO off its augmented reality throne. Zombies, dinosaurs, and ghosts have all met defeat at the hands of the pocket monsters. Heck, not even the world's most popular wizard and Pokémon GO's developer can rep ...more

Spring is finally here (in earnest now), and a new batch of great augmented reality Snapchat lenses have come along with it. New life has been breathed into meme culture with the spring lineup of TV shows, Mark Zuckerberg's ongoing investigation, and college kids with too much ...more

Even three years after its initial release, Niantic's Pokémon GO is still going strong. If you're an Android user still on the hunt for your city's latest Pokémon haul, however, you'll want to listen up — Niantic is cutting support for aging Android devices, meaning soon your ...more

Universal Studios and Cinemark Theaters have enlisted mobile augmented reality game Seek to promote The Mummy, a reboot of the action-adventure film franchise starring summer movie mainstay Tom Cruise. Available as iOS and Android apps, Seek is among a growing number of mobil ...more

Regal Cinema's augmented reality magazine Moviebill enjoyed a big debut in April and it has its sights set on an even bigger (virtually) outing with its next edition. Arriving in Regal theaters on June 22, the second issue of the publication will feature Jurassic World: Falle ...more

At long last, the magical world of Harry Potter has received a mobile game worthy of its name. Harry Potter: Wizards Unite is the game in question, and is set to touch down worldwide on June 21, 2019. For the longest time, however, the game has been available as a soft launche ...more

Players who have stuck around with location-based game Jurassic World Alive just got a new treat that makes the augmented reality experience even more fun. Available in an update (version 1.8) of the app via the App Store and Google Play, the game gains a new feature called S ...more

Forget headphone jacks and "Courage." Look past the shiny Jet Black finish and beyond the minimized antenna lines. Sure, quad-LED flash and dual cameras are nice—but dual-SIM would've been much better. Dual-SIM support in the iPhone 7 had been rumored for months leading up to ...more

Next to Game of Thrones, Harry Potter is one of the most beloved franchises in entertainment today, and now we have another peek at its dive into augmented reality. This week, Warner Bros. released the third trailer for its upcoming AR game Harry Potter: Wizards Unite. The n ...more

With barely a whisper of augmented reality during the first day of its developer's conference, Samsung came out swinging on day two with the introduction of its version of the AR cloud and a partnership with Wacom that turns Samsung's S-Pen into an augmented reality magic wand ...more

While it has been slower to arrive than a walker limping through thick Georgia mud, location-based augmented reality game Walking Dead: Our World finally has a confirmed launch date: July 12. Along with a release date, the game's publisher, Next Games, has provided a few more ...more

We've seen plenty of good, bad, and weird things that have come out of the worldwide augmented reality game Pokémon GO, including murder and location-based bans, but nothing on a large scale. That was, of course, until Iran decided to ban the game country-wide. Don't Miss: Po ...more

The concept of Metaverse, otherwise referred to as AR cloud, where a digital twin of the real world filled with virtual content anchored persistently for all to see, has been a sci-fi dream of futurists for years and an aim for most tech companies who are serious about AR. It ...more

Dutch police are using a system very similar to Pokémon GO on smartphones, but they aren't walking around trying to catch little pocket monsters. The purpose of this system is to give augmented reality help to first responders who may be less qualified to work a fresh crime sc ...more

If you're like me, then you're rarely just watching TV. You're probably also simultaneously following reactions on Twitter during a live airing of The Walking Dead. Or perhaps you're checking your fantasy football scores while a real game is in progress. Or you might just have ...more

For some of us, winter puts the brakes on apps like Pokémon GO since smartphone screens usually only respond to bare fingers. Nobody wants to be that guy who caught frostbite chasing a Sneasel. When you use normal gloves, the display's sensor simple doesn't activate, so that d ...more

About a year ago, a certain watershed mobile augmented reality game based on a familiar video game franchise was released into the wild. Today, a number of imitators and emulators have introduced their own location-based games with hopes of similar success. The process of rep ...more

Pokémon Go takes the popular franchise and brings it into the real world through augmented reality, allowing us to play the game while exploring our physical environments at the same time. It doesn't just put pocket monsters into a more realistic context, but it changes the ga ...more

So while it is the weekend of San Diego Comic-Con, and it should not be a complete surprise — without a word of warning hitting my feed — the trailer for the upcoming film, Ready Player One was released today. And wow it looks amazing. So, you have no idea what I am talking a ...more

With the next iPhone release around the corner, Apple is hard at work getting iOS 10 squared away. On Monday, July 18, they issued the third beta of iOS 10 to developers, which should be released within a few days to those using the iOS 10 public beta. Don't Miss: All the Co ...more

People say that money makes the world go 'round. And it's no different in the world of augmented reality. If there are any doubts about the future of the AR industry, it doesn't seem like many venture capitalists or corporate investors share those doubts. According to Digi-Ca ...more

If you've played the game Portal by Valve before, you've most likely popped one portal onto the ceiling and another directly below it on the floor, dropped your Companion Cube in, and then watched it fall forever. Well, now it has been done in real life, in an actual hallway, ...more

Can lightning strike twice? Niantic is betting that it can with its latest augmented reality game based on the best-selling multimedia franchise Harry Potter. If the developer's name is unfamiliar, then perhaps Ingress, the company's first mobile game, which not only earned a ...more

After a relatively short beta-testing period, Pokémon Go is now rolling out to Android and iOS devices right now. If you want to catch 'em all in the real world, your wait is over. Video: . By now most of us know the details of the highly-anticipated, real-world Pokémon advent ...more

Niantic announced today that all gyms in Pokémon GO will be closed while the company prepares to celebrate two major anniversaries for the game. There will be updates, in-game celebration, and the first ever real-world Pokémon Go event. Updates will arrive shortly after the a ...more

Apple CEO Tim Cook has said that augmented reality (or, AR for short) will "change everything." But what, exactly, is augmented reality? Generally, augmented reality refers to the process of presenting virtual objects and imagery — usually through a wearable lens or external ...more

Have you ever wondered what it would be like to try to survive The Purge as depicted in the popular movie series? Well, thanks to augmented reality, now you can. After four films, the dystopian horror The Purge is jumping to the small screen on USA Networks as a television se ...more

Saying that I was obsessed with Pokémon as a child would be a serious understatement, and even though I'm not the Pokémon fanatic I once was doesn't mean I don't love playing still. However, I do often find myself dumbfounded by all of the new features and characters in each g ...more

Apple recently scored a patent (number 9,488,488) to create augmented reality maps, hinting at possible AR integration into the iOS Maps application for iPhone. Does this mean we'll be seeing super visionary projections of places in the app in the near future? Maybe. Apple fi ...more

Collecting Pokémon in Pokémon GO is only half the fun. Once you've reached Level 5, it's time to get your Pokémon ready to do battle with other Pokémon. This is where Gyms come in. Don't Miss: Use This Map to Find PokéStop Locations in Pokémon GO Much like PokéStops, you'll ...more

During the opening keynote of their Worldwide Developers Conference today in San Jose, Apple introduced the ARKit for the new iOS 11 that will bring augmented reality apps to millions of compatible iPhones and iPads. ARKit will allow developers to leverage motion tracking, su ...more

Pokémon GO has had an incredible impact on gamers in a way we've never seen before, but you can only do so much in augmented reality on a smartphone. It's clear we're headed for more immersive experiences, but the Amsterdam-based development studio Capitola VR already created ...more

As promised with its teaser from Build 2019, Microsoft has unveiled the details for its augmented reality version of Minecraft for smartphones. The company published a new trailer for the game, which has a rather similar feel to the trailer Niantic originally produced for Pok ...more

If anyone has every told you that they see music they listen to, they have synesthesia. It's a fascinating neurological phenomenon where people experience crossed responses to stimuli, and no one knows exactly how common this is. A rough estimate claims that one in every 5,000 ...more

Augmented reality gaming company Niantic Labs is now instigating conflicts between Pokémon GO players, but it's not as bad as it sounds. On Wednesday, Niantic began rolling out the new Trainer Battles player versus player fight mode, starting first with players level 40 and a ...more

If you need to know whether you are really a Hufflepuff or a Gryffindor, then it's time to get yourself an augmented reality sorting hat. The sorting hat game went live for Harry Potter fans this week within Wizarding World, a new mobile app and website launched by Harry Pott ...more

When Microsoft unveiled Mesh a couple of weeks ago, the move revealed a major part of Microsoft's next steps toward dominating the augmented reality space, particularly with regard to enterprise customers. But aside from the general details contained in the announcement, what ...more

I've covered augmented reality apps for about three years now and the most useful mobile app I've encountered over that time is Google Lens. In brief, Google Lens can recognize and interact with text and identify a wide spectrum of objects, turning your smartphone's camera in ...more

Considering Rovio Entertainment quite literally owes its existence to Apple and the App Store, it may ruffle a few feathers that the company has opted to aim the augmented reality debut of its blockbuster Angry Birds franchise at Magic Leap instead. Developed in partnership w ...more

While Magic Leap has gained attention for its ability to raise capital, the company (now with an actual product on the market) still faces an uphill climb against the titans of the industry. Namely, there's the looming presence of Apple, who 18 months ago didn't even have an ...more

Apple CEO Tim Cook's most recent tech prophecy is that "AR will change everything." And now, that includes Apple's own website. The company has published a new page highlighting its AR apps, specifically, AR content produced by developers using ARKit. "Imagine if the line be ...more

Niantic's most successful app, Pokémon GO, has become the first app to integrate the company's Real World Platform, the developer's AR cloud technology that enables multiplayer AR, persistent content, and occlusion with physical objects. "RAD!" you say to yourself. "Now Pikac ...more

The augmented reality cloud and multi-user experiences are shaping up to be one of the hotter areas of augmented reality, and now Google is the latest entity to back these emerging branches of AR. GV (formerly known as Google Ventures), the investment arm of Google parent com ...more

Alongside the usual collection of holiday-themed Lenses, Snapchatters received an extra-special treat from Snapchat over the weekend—a world-spanning Easter egg hunt. Like a highly-simplified version of Pokémon GO, The Great Snapchat Egg Hunt challenged Snapchat users to retr ...more

Smartglasses are the future of augmented reality, and Samsung is betting on waveguide maker DigiLens to emerge as a leader in the growing AR wearable industry. On Tuesday, the company closed a $50 million Series C funding round that counts Samsung's venture arm and Pokémon GO ...more

It seems that mobile app developers are constantly coming up with new ideas to apply augmented reality, with Apple's ARKit promising to increase adoption in apps exponentially. Recently, two developers came up with some rather unique ways to apply AR to familiar mobile applic ...more

The Avengers aren't the only shiny new toys available to Pixel handset owners, as the animated stars of the upcoming Pokémon Detective Pikachu movie have arrived in the Google Playground app. Just weeks after bringing the headlining characters of the box office-owning Avenger ...more

After parting ways with Papa John's, the National Football League has drafted Pizza Hut as its official pizza purveyor, and the company has hit the field with an augmented reality game to entertain hungry football fans. After scanning specially marked pizza boxes using the Be ...more

This week, developer Niantic began rolling out a new feature called AR Mapping to Pokémon GO that has bigger implications on the realism of augmented reality in mobile gaming and beyond. AR Mapping is a Field Research task type that players unlock by spinning PokéStops that c ...more

For those who thought the action in Pokémon Go was a bit too pedestrian, Father.io wants to recruit you for a multi-player, first-person shooter that unfolds on the streets of your own city. Through a mobile app, available now on the App Store and Google Play, and a pocket-si ...more

Fans of The Walking Dead can now kill time until the series returns from its winter hiatus by raising walkers from the labels on bottles of wine influenced by the show. With the Living Wine Labels app for iOS or Android, fans can unlock augmented reality content embedded in l ...more

The company behind augmented reality's first real gaming hit, Pokémon GO, is quietly making moves toward supporting the rapidly growing smartglasses space that may one day move its content away from smartphones and tablets and onto AR lenses positioned on your face. On Friday ...more