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While augmented reality is mostly in the minds of consumers in the form of Pokémon GO, AR has been popular behind the scenes, with AR companies marketing it as a tool to help business operations become more efficient. This business-to-business market is the target of the new a ...more

You've decided you want to lose weight or build lean muscle. That's great! Now grab your smartphone. It's a valuable asset that can help you achieve your physical fitness goals, whether to improve your health or enhance your appearance, and I'm going to show you how. Numerous ...more

The face tracking of cats and dogs are probably my favorite AR innovations that have come to Snapchat Lenses over the past few years. What can I say, I enjoy taking photos and videos of my shorkie Lucy and my cat Dorian with goofy effects anchored on their cute little mugs. S ...more

Next to things like natural disasters and disease, the specter of war is one of the only things that threatens to derail the 21st century's long stretch of technological innovation. Now a new app is using augmented reality to remind us of that by focusing on those most impacte ...more

A Seattle development team is putting the "ARRRR" in AR with the maiden voyage of Captain Blimey, an augmented reality game for iOS and Android devices that puts a pirate premise on Pokémon GO. Instead of stalking make-believe monsters, players in Captain Blimey hunt for trea ...more

Microsoft's HoloLens may the coolest new advancements in technology we've seen in quite some time, and anyone (with deep pockets) can buy one right now. But so far it's been an isolated platform where you experience mixed reality alone and others watch you air tap nothing but ...more

While Magic Leap turned heads at the Game Developers Conference with AR experiences at the Unity and Unreal Engine booths, news broke that the company was the winning bidder for ODG's patents. Speaking of GDC, Epic Games used its pulpit at the conference to announce a new fun ...more

Mobile augmented reality gaming pioneer Niantic is chomping at the bit to get games like Pokémon GO out of smartphones and onto smartglasses, and it appears to be taking matters into its own hands. After previewing a proof of concept of Pokémon GO running on HoloLens 2 earlie ...more

While most established media brands are satisfied with copying Pokémon GO to jump into augmented reality gaming, at least one property is taking a slightly different approach. Launched this week, Wallace & Gromit: The Big Fix Up is a mobile game fitting into the life simulati ...more

A report from app data firm Sensor Tower reveals that more than 13 million ARKit apps have been installed on iPhones and iPads within the first six months since the toolkit launched with iOS 11. Among the apps built expressly for ARKit, San Francisco-based Sensor Tower ranks ...more

Apparently, it's Google Week for the augmented reality business. Now that ARCore has a firm foothold in the app ecosystem, Google is making a case with educators and marketers that the apps should have a place in schools and campaigns, and the company is also encouraging deve ...more

Up until the last 15 years or so, watching the commercials during the Super Bowl was arguably more exciting than the game itself. Super Bowl XXIV featured the San Francisco 49ers blowing out the Broncos, 55-10, in the worst Super Bowl beatdown of all time. The game might not h ...more

Because our smartphones are ever present, frequently used apps become the topic of conversation in social situations. This often leads to sharing app links via messages, either by copying/pasting an app's URL or sending it through the sharing menu. However, there's another way ...more

Although Niantic is already an augmented reality startup unicorn thanks to the success of Pokémon GO, the company has reportedly captured yet another round of funding. Citing sources close to the matter, the Wall Street Journal reports that the AR gaming and software develope ...more

Having found success in video games and a hugely popular Netflix series, The Witcher franchise is now on the hunt for the coin Pokémon GO has earned in location-based augented reality mobile games. Developer Spokko, a subsidiary of CD Projekt Red (the developer behind the con ...more

Two of the three entities behind Pokemon GO, the reigning champion in mobile augmented reality gaming, are joining forces again to see if lightning can strike more than once. This week, AR developer Niantic and gaming giant Nintendo announced a partnership that will see a ser ...more

Aspiring engineers, your challenge, should you choose to accept it, has been issued by Jaguar Land Rover. Prove yourself and you can be the next in line for greatness. — Jaguar That is the challenge posed by Jaguar as they attempt to find the next generation of the best and ...more

We continue to field stories underscoring the strong trends of Investment in augmented reality in various sectors. This week, one company strengthens their offerings to the enterprise sector, while two other companies capitalize on the promise presented by augmented reality to ...more

The long-awaited augmented reality game based on the Harry Potter franchise from Pokémon GO masterminds Niantic is closer to release, as the developer has begun public beta testing of the app. On Tuesday, the beta version of Harry Potter: Wizards Unite, built in partnership w ...more

Continuing our NR30 series this week, we focused on the leaders of the software development industry that make augmented reality experiences possible. In other news, two of the current leaders in making AR headsets, Microsoft and Magic Leap, are pursuing multiple verticals wit ...more

The Animal Crossing series has been a big hit for Nintendo, so in a bid to enhance the experience even more for users, the game is getting the augmented reality treatment. The latest update for Animal Crossing: Pocket Camp adds two new features for iOS and Android smartphone ...more

We are in a pretty major technology boom at the moment. One that will likely make the industrial revolution look tiny. And one of these technologies that are building up to lead the way is something called augmented reality. There is a chance you've heard the phrase thrown ar ...more

The herd of augmented reality cloud startups that emerged in 2018 have been hunted to near extinction, with Google-backed Ubiquity6 the latest to move from an independent entity to a wholly-owned asset. On Monday, the company revealed that it has been acquired by Discord, the ...more

While a release date for Harry Potter: Wizards Unite has not yet materialized, co-developers Niantic and WB Games have finally released gameplay footage and an in-depth game description to whet the appetites of eager Harry Potter fans. In addition to the reveal of gameplay fo ...more

Magic Leap's legal battle against Nreal has taken an intriguing turn this week, as Magic Leap set a date to discuss the matter with Nreal. But a new partnership struck by Nreal adds another wrinkle to the duel between the two AR wearable makers. Meanwhile, Magic Leap, YouTube ...more

Despite its status as a hot commodity amongst emerging technologies, the augmented reality industry is not immune to the ebbs and flows that occur in every industry. As Microsoft prepares to unleash the sequel to original HoloLens, Meta Company has crashed and burned, as the ...more

Whenever you attend or remotely watch a major Apple event, you're likely to see Phil Schiller, the company's senior vice president of worldwide marketing, unveiling a brand new product on stage. Outside of an official event, Schiller is the second most likely person (after App ...more

When life hands you lemons, make lemonade. At Magic Leap, the lemons are the COVID-19 pandemic, and the lemonade is a new solution for virtual meetings born out of social distancing. As reports of Apple's long-awaited AR wearable begin to kick up again (and designers continue ...more

The enterprise sector is where the money is for augmented reality at the moment, and remote assistance apps are the go-to app for many enterprise customers. We took a look at the leading apps and platforms from this category, from the top contenders to the underdogs with uniqu ...more

If you ever thought the Snorlax in Pokémon Go should be taller, and you have an iPhone compatible with ARKit, get ready to look up. Niantic has updated location-based AR game to support Apple's ARKit, making good on its promise over the summer to refresh the game. The company ...more

Over the past two years, the tech industry has formed a series of symbiotic relationships that are now converging in the augmented reality space. This week, we took a look at these interrelated technologies and how they are shaping the future of AR. Meanwhile, Marvel and HBO ...more

The Sharknado franchise is, somehow, releasing a fifth movie "Sharknado 5: Global Swarming" (groan) next month. In anticipation of the film's release, the company has decided to create an augmented reality mobile game called, prepare yourself, "Sharknado: ShARkmented Reality". ...more

We may or may not see Apple's long-awaited take on AR smartglasses this year, but the company is more than getting its practice swings in with its current wearables business, which hit record revenue in 2019 according to financial results released this week. Aside from Apple' ...more

If there's one augmented reality app idea that should have gone up in smoke, it's probably Tokédex, an app that brings cannabis to the world of AR. As you might guess, the app for iPhones and iPads utilizes ARKit to visualize vape and edible products right in front of you. (F ...more

Despite the launch of ARKit a year ago, and ARCore this year, a true killer app has not arrived for either platform, that's according to the head honcho for one of the leading development environments for 3D applications. In an interview at TechCrunch Disrupt on Wednesday, Un ...more

It isn't too hard to see John Hanke's bias towards augmented reality. His company, Niantic, created the astronomically profitable game Pokémon GO, which revolves around AR technology. However, Hanke has a case against virtual reality—he believes it just won't be healthy, in mo ...more

Fresh off shipping an augmented reality game for Magic Leap, Resolution Games has farmed another $7.5 million in funding through a Series B round. The round was led by MizMaa Ventures, with new investors including venture capital firms GP Bullhound and Fly Forever, as well as ...more

Those of us that work with or around augmented and mixed reality have seen a powerful shift in the last year as the popularity and interest have grown in the field. With Microsoft's HoloLens release, the popularity of Pokémon GO, and the constant rumor mill known as Magic Leap ...more

If you are an active player of Pokémon GO, you may soon be capturing more than just virtual pocket monsters. When it comes to mapping the world, Niantic does not have the fleet of mapping cars that its former parent company, Google, has at its disposal. But it does have a com ...more

While the long-awaited HoloLens 2 officially arrived this week, details leaked about another, arguably longer-awaited AR headset, the fabled wearable from Apple, and a previously undisclosed partner assisting the Cupertino-based company with the hardware. On the development f ...more

Sports gaming company ePlay Digital, Inc. is looking to capitalize on the fall launch of iOS 11 and ARKit with an augmented reality fantasy sports app. With ePlay GO, the company is borrowing a few pages out of Pokémon Go's playbook, with players finding virtual avatars of at ...more

The hunt for the mixed reality use-case that wins over consumers' hearts and creates a critical mass is a problem every developer would love to solve. Not only would they find themselves rich and famous seemingly overnight, but they would also end up making one of the various ...more

With plans to compete with Niantic and other augmented reality game developers, game developer WarDucks has closed a $3.8 million funding round. According to Venture Beat, EQT Ventures led the round, with Suir Valley Ventures and other investors also participating. The fundi ...more

Not to be outdone by Google's worldwide Pokémon hunt, Samsung has today announced Samsung Fingers, it's latest foray into wearable tech. Being touted as the "first all-over-hand wearable device featuring a flexible Super Emo-LED" for the tech-sensitive consumer, the Fingers wi ...more

With Pokémon GO as its cash cow and the forthcoming Harry Potter: Wizards Unite and Niantic Real World Platform promising future revenue streams, Niantic has convinced investors to bet on its flavor of augmented reality After reports surfaced in December that the developer wa ...more

Google I/O may still be a couple of months away, and although we don't expect anything groundbreaking—no new Android versions, just fixes to KitKat—we could be treated to some new apps. No, not Pokémon inspired Maps, rather new versions of Google's Calendar and Gmail apps. Ge ...more

Smartglasses startup Nreal enjoyed some highs and endured some lows this week, as the company landed a product placement with Kevin Bacon but then faced production issues related to the coronavirus outbreak. But Nreal wasn't the only company dealing with the virus, as some of ...more

Augmented reality gaming developer Niantic has decided to give its players the opportunity to make their mark on Pokémon GO with a PokéStop nomination system. While an international launch date has not been revealed, the company announced on Tuesday that it plans to start a l ...more

While Snap may eventually compete with Apple and Samsung in selling smartglasses to consumers, today it is helping them achieve their business objectives via augmented reality. That's not all that's new with Snap. the company has also brokered a major content deal with Univer ...more

Last week at Mobile World Congress 2019, Google put an augmented reality twist on its annual Android Partner Walk via its ARCore toolkit. For the uninitiated, the Android Partner Walk is a scavenger hunt for collector's pins hidden through the MWC's exhibition halls. The game ...more

Mixed reviews of Magic Leap One aside, it would be hard to deny that Magic Leap has had a big year. And the AR unicorn isn't coasting to the finish line, with a number of new apps dropping and prescription frames finally arriving to bring relief to those who wear eyeglasses. ...more

Augmented reality technology is often likened to magic powers, so it is fitting that a new AR experience featuring the Harry Potter franchise uses the newest AR tricks from Facebook and its Spark AR platform. With Harry Potter and the Cursed Child returning to Broadway this f ...more

Investors continue to bet on augmented reality, both for short-term returns and long-term plays. This week, Niantic reportedly picked up another round of funding from Samsung and others, based on the success of PokémonGO and the prospects for future revenue. Likewise, investor ...more

Now, when the weather outside is frightful, Pokémon GO players can expect it to be just as unpleasant in augmented reality. A new update to the popular location-based AR game brings a dynamic weather system to the game. In the new update, weather effects on the game's map wil ...more

The era of smartglasses designed for consumers has officially begun, as shipments of North Focals began arriving at its stores this week. And the company now has plans to expand its retail footprint. Meanwhile, a new player is emerging in the 3D content creation market, curre ...more

The makers of arguably the two most important mobile AR apps, Niantic and Snap, both had good news this week, with the former preparing to replicate its success with Pokémon GO for another franchise and the latter notching another popular augmented reality Lens for Snapchat. ...more