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After announcing at Google I/O 2019 that augmented reality content would come to Search, Google revealed how it would make that happen with the latest round of updates to ARCore. Scene Viewer, the company's web-based AR format, enables developers to embed gITF 3D models into ...more

The perfect promotion for Pokémon: Detective Pikachu has finally come to fruition as Niantic has added some movie-related perks to Pokémon GO. Starting Tuesday at 4 p.m. Eastern time and continuing until the same time on May 17, Pokémon GO players taking photos with the enhan ...more

In an effort to raise awareness regarding the impact of emissions on the environment, Snap has partnered with the United Nations Environment Programme to use augmented reality to show how much ocean levels will rise over the next 80 years. For the entirety of Earth Day, Snapc ...more

An augmented reality system developed by Lyft might make it less awkward for drivers to figure out who they are supposed to pick up. In a patent application published by the US Patent and Trademark Office on Thursday, Lyft proposes an augmented reality system that helps passe ...more

Although next week will mark the late David Bowie's 72nd birthday, his fans and admirers are the ones receiving a gift in the form of an augmented reality app that explores the artist's career Available for $7.99 on the App Store and Google Play on January 8, "David Bowie Is" ...more

If you're hungry for pizza and ordering from Domino's in Australia, you can now see what your pie will look like in augmented reality before placing your order. Available through the App Store and Google Play, the updated Domino's mobile app includes New Pizza Chef, an entert ...more

With Android Pie beta now available for the Galaxy S9 and S9+, Samsung is well on its way to catching up to major competitors like the Google Pixel 3 in terms of giving its users the latest and greatest software Android has to offer. Of course, Samsung has added its own touche ...more

Google subsidiary Owlchemy Labs has cooked up an experimental ARCore mobile app that enables smartphone users to follow along with their VR friends as they play games in a head-mounted display. Called Mobile Spectator, the app uses ARCore to track the smartphone's position in ...more

One could argue that, at least for the moment, software development is more important to the augmented reality experience than hardware. Since a viable augmented reality headset has yet to emerge for the broader, mainstream consumer market, currently, the same devices that mak ...more

Snapchat has officially unveiled its Visual Search service for Amazon (teased a month ago), a tool the company began testing on Monday. Now, when the app recognizes a barcode or a matching object, a card for the corresponding product on Amazon will appear on the screen. That ...more

Google and Apple are working to enable augmented reality content for the web, but startup 8th Wall has managed to launch a web AR platform that works on mobile browsers now. On Tuesday, the company launched 8th Wall Web, a platform that adapts the company's own environmental- ...more

While we've seen Snapchat apply sky segmentation to AR content, the makers of the Blue Sky Paint app have applied similar capabilities to create and share airborne art. Published by AR developer Kevaid and available now on the App Store, Blue Sky Paint is similar to Similar t ...more

After parting ways with Papa John's, the National Football League has drafted Pizza Hut as its official pizza purveyor, and the company has hit the field with an augmented reality game to entertain hungry football fans. After scanning specially marked pizza boxes using the Be ...more

The fortunes of ARKit and ARCore are still in the hands of developers, who have been increasing the number of mobile augmented reality apps on the market, but perhaps not as fast as companies like Apple might have expected. But one new product is looking to literally kickstart ...more

If you cover a particular area in tech long enough, you develop certain pet peeves, and one of mine happens to be devices that attempt to keep us wed to the Google Glass style of augmented reality. And while I remain mostly uninterested in such devices, one of these products r ...more

On Tuesday, on the one-year anniversary of the announcement of its AR Camera platform, Facebook founder and CEO Mark Zuckerburg revealed at the company's F8 developers conference that the platform will be extended to the company's Instagram and Messenger apps. Users of the In ...more

Upon Google's release of ARCore in February, the platform wasn't only playing catch-up with Apple and ARKit in terms of downloads, but it also lagged in capabilities, as Apple already had vertical surface recognition and image recognition on the way with ARKit 1.5 for a March ...more

While Magic Leap may have plans to eventually introduce sign language translation for smartglasses in the near future, students at New York University have demonstrated that such a feat is possible today with a smartphone and a prototype app. Using computer vision and augment ...more

If you're on a limited data plan, you no doubt set Google Photos to only back up over Wi-Fi on your Android device. In recent months, however, there have been many complaints that Photos won't actually back up your pictures when you get back home and connect to your network. T ...more

Business cards are a great way to keep tabs on the contacts we network with. So why shouldn't our smartphones make them even more useful? Enter Google Lens, which will help you save, search, and expand on the contact information found on all of the business cards you've collec ...more

If you're a fan of Gboard, Google's third-party keyboard for iOS, then you can already search Google, YouTube, and Google Maps from any screen you're on. But if you prefer Apple's stock keyboard or another third-party one on your iPhone, you don't have any Google search option ...more

This week, two companies preparing the most anticipated augmented reality devices for consumers were the subject of reports regarding strategic moves to put them in better positions to move those products forward. Magic Leap is reportedly seeking an extension of its last roun ...more

San Francisco-based 6D.ai is preparing to launch a beta of its AR cloud platform that's capable of constructing a real-time dense mesh from crowdsourced data for use in 3D mapping and multi-user AR experiences. The technology captures environmental data from a smartphone's ca ...more

Google, Facebook, and Huawei have made an investment in nurturing the future of augmented and virtual reality through $6 million in contributions to the opening of a new center at the University of Washington. The UW Reality Lab at the Paul G. Allen School of Computer Science ...more

For some, going to the dentist can be a terrifying experience, but a new use of augmented reality could go a long way toward making the trip feel more like it's worth the orthodontic angst. A new app called Janus Health AR uses the camera of a tablet to capture a patient's sm ...more

In a move that will increase production capacity for its TrueDepth camera system, Apple has awarded vendor Finisar with $390 million from its Advanced Manufacturing Fund. The Texas-based company makes the vertical-cavity surface-emitting lasers (VCSELs) used in the iPhone X f ...more

Continuing its unrelenting (and mostly successful) campaign against Snapchat, on Tuesday, Facebook announced the addition of "World Effects" to its Messenger app. If that sounds familiar, it's because the name and general execution mirror Snapchat's popular "World Lens" featu ...more

A new stories archive feature appeared in the version 25 update for Instagram on both Android and iOS. This means you no longer need to save stories to your phone for later viewing, if you like doing that, but it also means all those stories are saved to your Instagram account ...more

If you've ever wanted to hang out with a flying unicorn that sounds like actor/comedian Patton Oswalt, get ready to get Happy! NBC Universal Media's new augmented reality mobile app promotes the new series "Happy!" on the SYFY channel. The app brings to life the title charact ...more

Thanks to Metaverse, it has never been this easy to create your own AR game. The platform gives users a web-based tool for building interactive AR experiences, with no coding knowledge necessary. Via a link or QR code, users can then share their project with others, who can v ...more

On Wednesday, Snap, Inc. unveiled a revamp of its Snapchat app that draws a hard line between content from your friends and content from professional media organizations. However, the new changes, teased during the company's recent third quarter financial results, won't impac ...more

The Star Wars saga may have occurred a long time ago in a galaxy far, far away, but Nissan is using a futuristic technology to bring stormtroopers and droids into its dealerships. As part of its promotional tie-in with the upcoming Star Wars: The Last Jedi film, Nissan dealer ...more

Based on newly surfaced information, transparent smartphones like those teased in Iron Man 2 and those hand-tracking monitors made famous in Minority Report may eventually end up being "designed by Apple in California." Among a treasure trove of more than 60 patents awarded t ...more

Rabbit ears and dog noses are fun and all, but Kay Jewelers is here to class up Snapchat. Claiming a first among the jewelry market, Kay Jewelers has launched a Sponsored Lens that lets Snapchatters virtually try-on three necklaces. A pucker of the lips triggers a virtually-b ...more

Snapchat has broken new ground in its augmented reality advertising efforts, as BMW has opted to show off its new X2 model in AR with the Augmented Trial Lens. Users who opt in to the experience via ads running between user or publisher stories (or scan the corresponding Snap ...more

Essential recently launched their Android Oreo Beta Program, open to all owners of their PH-1 flagship. We detailed a quick and easy method for installing the beta on your device. With every beta program, there are bound to be plenty of new features and a few bugs, as we found ...more

A Brooklyn-based startup has launched a glasses-free holographic display for less than the cost of an iPhone 8 Plus. HoloPlayer One (see what they did there?), from Looking Glass Factory, consists of a light-field display, such as those rumored to appear in Magic Leap's devic ...more

Up until now, experiencing augmented reality through Vuzix's next-generation Blade 3000 smartglasses would have required a trip to a tech conference where the company has an exhibition booth. Thanks to Paul Boris, the chief operating officer at Vuzix, you can now get a brief ...more

Snapchat's popular AR lenses just got a lot more useful for businesses, as the company has now opened its Context Cards platform to sponsored content. Launched last month, Context Cards give Snapchat users relevant information about the snaps that they view. For example, snap ...more

If DroneBase's new AR platform inspires even half the creativity among its users as Minecraft did with its community, then drone pilots are about to enjoy acres of blocky worlds to explore among the clouds. That new platform is called AirCraft, and it's available as a beta fe ...more

The Pixel 2 and Pixel 2 XL were built by different manufacturers. This is pretty common knowledge among Android fans at this point — Google's smaller Pixel 2 was built by HTC, while the larger Pixel 2 XL was built by LG. What would the Pixel 2 XL look like if HTC had followed ...more

The bandwagon for NFL teams using augmented reality to engage fans isn't exactly full, but it is starting to get a bit crowded. The Philadelphia Eagles (iPhone | Android), the Houston Texans (iPhone | Android), and the Denver Broncos (iPhone | Android) are the latest teams to ...more

Razer, the company known for PC peripherals and laptops, is joining the smartphone industry with a new device. Rumors have been swirling since they announced an event on November 1 at 4 PM EDT, but now, we have our best look yet with a leaked promotional video before the actua ...more

It's finally that time. Stranger Things 2 dropped today, just days before Halloween. And to get you in the mood, Snapchat has quietly launched a spooky new filter that lets you immerse yourself in the world depicted in the hit Netflix series. Using the World Lens feature laun ...more

So, it's Halloween time, and you feel like playing around with some augmented reality apps? Well, you've come to the right place — if you have an iOS device. Sure, you could load up some Halloween-themed filters on Snapchat (like the new lens sponsored by Stranger Things 2) a ...more

Microsoft's latest move to further secure its hold on the emerging mixed reality space comes in the form of two new Mixed Reality Capture Studios in San Francisco (the flagship studio) and London. Announced on Oct. 25, the new studios will allow producers from a wide array of ...more

While some companies like IKEA and Lowe's zig towards ARKit to entice shoppers, Target has opted to zag to broader appeal with an augmented reality see-before-you-buy tool for its mobile website. With Target's new See In Your Space Tool, shoppers can visualize more than 200 f ...more

Today, anyone with a compatible PC can download the Windows 10 Fall Creators Update and experience Windows Mixed Reality. Also arriving today are Windows Mixed Reality headsets from Acer, Dell, HP, and Lenovo, which are all available through Microsoft Stores. Best Buy also se ...more

Update 10/14: Developer paphonb has added rootless Google Now integration to the leaked Pixel 2 launcher, so now, anyone running Android Nougat or Oreo can get the full Pixel 2 home screen experience. For those running Lollipop or Marshmallow, we've left the unaltered leaked v ...more

Immersive advertising company Vertebrae has extended its native ad platform to augmented reality via mobile Chrome browsers for Android and Safari for iPhone. Originally built for virtual reality, the platform provides advertisers with six templates. For the front-facing came ...more

You have a lot of choices when it comes to your next smartphone. iPhone, Galaxy, Pixel, G6, V20, and many more all vie for your wallet. Each of these phones are great for different purposes, but what if your main interest is mobile gaming? Which phone will give you the longest ...more

Clearly, the next big battlefield for tech gamesmanship between Apple and Google will be augmented reality. While the announcement of the new iPhones by Apple may have underwhelmed in the AR department, they did highlight their new ARCore platform and Core ML image recognitio ...more

Your iPhone has a lot of personal information contained within it, so of course you want your device to be secure. You don't want that information getting into the wrong hands — or any hands other than your own, for that matter. This guide breaks down the new privacy settings ...more

Last week, I tried out StackAR, a puzzle app updated to support ARKit where the AR features felt mostly unnecessary. On the other hand, PuzzlAR: World Tour, available on the App Store for $2.99, demonstrates how a puzzle game should be played in AR. The objective of the game ...more

Over the years, Kodi (formerly XBMC) has become one of the most popular media players. It provides all the essential functionality needed for any home theater setup while remaining open source and free. However, Kodi is not limited to just your living room. With the Kodi app f ...more

The promise of augmented reality when it comes to gaming is the conversion of the player's real-world environment into a virtual playground. Army of Robots, available for $1.99 in the App Store for ARKit-compatible devices, gives us a tangible example on how the promise could ...more

When Apple announced the iPhone X, 8, and 8 Plus, they had a laundry list of new features to talk about. They discussed the improved camera, the new screen, wireless charging, and many other things, but they curiously failed to mention that they just matched one of biggest fea ...more

Now that the cutting-edge iPhone X is up for preorder, everyone is excited to see how the new device will compare to offerings from Apple's competitors. Namely the Galaxy Note 8, which is a beast of a phone in its own right. The reasoning behind wanting to see how the iPhone ...more

When Apple introduced ARKit earlier this year, they trotted out IKEA as one of the companies it was working with to build an augmented reality app that lets customers see furniture as it would appear in their home. While the Swedish furniture monger did not make an appearance ...more

Scanning important paperwork on smartphones is a tedious process, often relying on either external scanners or third-party apps that had to be either purchased or were loaded with annoying ads just to get the job done. Thankfully, iOS 11 now lets you easily scan documents usin ...more