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As augmented reality continues its collision course with mainstream adoption, the technology will now have a role in one of the most anticipated boxing matches of the year. On Saturday, the much-hyped rematch between challenger Tyson Fury and champion Deontay Wilder (the figh ...more

In a world full of augmented reality camera effects apps, one app is going in a more social direction. On Tuesday, a rebooted version of Octi (which first debuted in 2018) dropped on the Apple App Store. Now, instead of merely adding AR effects to photos and videos, the app u ...more

After several iterations of the product, Snap is focused on making sure the world knows that its smartglasses can be fashionable. This week, during a private event at Art Basel Miami Beach 2019, Snapchat's parent company pulled the curtain up on its limited-edition Spectacles ...more

Silicon Valley-based startup 8th Wall has spent much of the last few years building a reputation for enabling AR experiences that are platform agnostic via web browsers and mobile apps. Now, 8th Wall is promising to give developers the freedom to build and host AR experiences ...more

Smartglasses from Apple have become the holy grail of augmented reality, and 2020 has been the rumored time horizon for the product's arrival for the past two years. The latest analyst report sheds more light on its potential debut next year. In the present day, though, Sony ...more

Stories are everywhere in social media today, but that wasn't always the case. In 2013, Snapchat introduced the world to these temporary windows into our daily lives. Since then, stories have infiltrated other popular apps. However, to stand out, you can't solely rely on the a ...more

Move over, cosmetics companies. The athletic footwear industry wants to be able to give their customers the opportunity to try on products in augmented reality as well. A new mobile app from augmented reality commerce company Wannaby, appropriately named Wanna Kicks, uses sma ...more

Nearly a year to the day after the unveiling Magic Leap One, Magic Leap has dropped another update to the Lumin OS that runs the device. Lumin OS version 0.94 is available now as an over-the-air update or via download on the Creator Portal for Magic Leap One users. The bulk ...more

Augmented reality developers who have exhausted their treasure trove of video tutorials and panels from the recent Magic Leap developer conference can now shift their continuing education attention to Unity. The Unite Los Angeles 2018 conference took place on October 23, with ...more

While many retailers have introduced try-before-you-buy features in their apps, Walmart has gone in another direction by bringing shoppers an augmented reality tool to help them compare products they want to buy. Available exclusively for iOS (app versions 18.20 and ARKit-com ...more

So far, consumer augmented reality headsets haven't found mainstream success. That's primarily because no manufacturer has managed to hit the sweet spot between slim form factor, performance, and affordability. So when you hear that a Norwegian company called Ludenso is offer ...more

In a leaked company memo, Snap CEO (and NR30 member) Evan Spiegel has made it clear that the future of the company lies not only augmented reality but also hardware that enables those AR experiences. In other words, Snap is definitely planning on getting into the smartglasses ...more

A major obstacle to the mainstream acceptance of smartglasses is the current inability able to smoosh processors, sensors, and batteries into a pair of frames that look cool. Wearables maker Thalmic is hinting that it may have figured it all out. North is Thalmic's consumer s ...more

While most kids his age are busy playing Fortnite, 11-year-old Yumo Soerianto is developing augmented reality games. Kids like Soerianto are the future of the augmented reality field — they'll likely be coming into their own as professional developers right as AR technologies ...more

Traditional media institution The New York Times continues to break new ground in its augmented reality news coverage, this time with a 3D volumetric capture of model Ashley Graham. The feature, part of the publication's coverage of New York Fashion Week, serves to shine a li ...more

Any little bit of new light shed on Apple's rumored augmented reality plans is irresistible, and the latest comes from a fairly powerful source — a former Apple engineer who worked on the iPhone. Working as a human interface designer, Ken Kocienda joined Apple way back in 200 ...more

If you subscribe to notifications for Magic Leap CEO Rony Abovitz's Twitter feed, you'd think everyone in the world already has a Magic Leap One. Alas, that is not the case, but those not within the geographic areas of Magic Leap's LiftOff service now have a loophole through w ...more

Just in time for Women's Equality Day on Aug. 26, Treasury Wine Estates is breaking out a line of wines with augmented reality experiences that pay tribute to historically famous women. When scanned with the Living Wine Labels app for iOS or Android, the emBRAZEN wine labels ...more

On Tuesday, at the Unite Berlin developers conference, Unity unveiled new tools designed specifically for augmented reality that could literally raise the technology to the next level. Coming this fall, a new extension for Unity called Project MARS (short for Mixed and Augmen ...more

This time last year, computer vision company uSens introduced a stereo camera module capable of hand tracking. Now, uSens can achieve the same thing with just a smartphone's camera. On Thursday, at the Augmented World Expo in Santa Clara, uSens unveiled the beta version of it ...more

Users of Epson's smartglasses can now tell their devices to "talk to the hand" when it comes to passwords and authentication. The Moverio BT-300 smartglasses now support PalmID, a biometric authentication platform from Redrock Biometrics, for device unlocking. Using the front ...more

Augmented reality startup 6D.ai is now accepting applicants for the closed beta of its 6D SDK. While operating in the background on a smartphone, the computer vision platform captures a dense 3D mesh in real time using just the device's camera (such a feat typically requires ...more

Samsung and Apple are the two titans of the mobile phone industry. After Apple deployed the iPhone X in November, Samsung had three months to brood until Mobile World Congress, where they unveiled the Galaxy S9. Now that both phones are out, it's time to put them head-to-head. ...more

With the Galaxy S9 finally making its debut, flagship season is officially underway. But even though Samsung's latest offerings are the newest phones out there, they already face some stiff competition — namely, the LG V30. The LG V30 has only been on the market since Septemb ...more

Just a week after news leaked out about Intel's 2018 plans for smartglasses, the company revealed what the device looks like and how it works in a new video (bottom of this page) released on Monday. Intel's Vaunt smartglasses weigh just 50 grams and come closest to looking li ...more

While 2017 saw the rise of "bezel-less" smartphones, none truly lived up to the name. Samsung shrank its bezels significantly, while Apple went with the infamous "notch." However, Samsung seems on the verge of kicking bezels out the door with a new patent application that embe ...more

Binance, a China-based cryptocurrency exchange, is rapidly gaining popularity thanks to the sheer selection of digital currencies you can purchase — Ripple (XRP), Tron (TRX), IOTA, and Stellar (XLM), to name a few — using both Bitcoin (BTC) and Ethereum (ETH). Binance has an i ...more

Augmented reality hardware maker Vuzix came to the rescue of a vision-impaired student in Pennsylvania today by delivering a pair of Vuzix M300 Smart Glasses to enhance her eyesight. Alyssa Baxter, a student at Portage Area Junior-Senior High School in Pennsylvania, was born ...more

With an eye toward future iPhone X-focused augmented reality functions, Apple's new investment in one of its components vendors will increase production capacity for the technology behind its TrueDepth camera, but could also apply to its future AR ambitions. On the software s ...more

Now that the holiday season has officially kicked off, Office Depot has updated its popular Elf Yourself app with a few new augmented reality options. But you'd be excused if you weren't overly thrilled with the implementation. For those who are unfamiliar with the app, Elf ...more

Christmas came early for Apple, as the company was awarded more than 40 patents by the US Patent and Trademark Office on Tuesday, including one covering a system for compositing an augmented reality construct based on image recognition. The patent (US 9,824,495) covers a syst ...more

To the best of my recollection, Fruit Ninja was one of the first touchscreen games that appeared to really take advantage of the new paradigm of user input, turning the player's finger into a produce-slicing katana. At first blush, the latest title from Halfbrick Studios, mak ...more

Since the very first moment I saw the iPhone X track a human face and display the results in real-time on an Animoji character, I've been waiting for the first great hack of this new iPhone feature. Not only do we now have that first great demonstration, it's so impressive it ...more

Any sufficiently cool new technology will be immediately repurposed to do something even cooler. Such is the case with Apple's iPhone X and its Animoji feature, which has led to something completely unanticipated: Animoji karaoke. The best example of this new pastime being en ...more

When the Super Bowl airs, every other TV network puts on reruns because no one wants to face that juggernaut for ratings. The launch of a new iPhone is the Super Bowl of the tech world, with the launch of the iPhone X being the biggest one yet. So it's either unfortunate timi ...more

As if Amazon didn't already make it easier to buy things from home than in a store, the company has now given shoppers yet another reason to avoid the holiday rush with an ARKit update to its iPhone app. While Amazon may have lagged behind IKEA in arriving to the ARKit party, ...more

Just as we published our rumor roundup for the HTC U11 Plus, the internet happened: A Facebook video revealed the flagship HTC U11 Plus and the midrange HTC U Life in all their glory. The video was in German and has since been taken down, but according to a translation, it rev ...more

A few months ago, we gave you a small peek at a new entrant in the race to deliver augmented reality smartglasses to the masses, and now the device is finally ready for the public. ThirdEye Gen is now accepting preorders for its X1 Smart Glasses, which will also provide users ...more

After announcing another massive round of funding to the tune of $502 million, Magic Leap is adding another powerful weapon to its creative arsenal: John Gaeta, the man who helped develop the iconic Bullet Time effect for The Matrix series of films. Gaeta made the announcemen ...more

With a new installment of the Saw horror series opening in theaters nationwide this weekend, Lionsgate is betting its ad dollars on immersive advertising to sell tickets. Using Vertebrae's recently-launched AR mobile web ad platform, the ads for Jigsaw will be served as displ ...more

A potentially groundbreaking new app targeting retail financial services hopes to bring augmented reality to your local bank and credit union. Last week, Kony, an enterprise applications developer based in Austin, Texas, introduced its Digital Banking Platform. The software ...more

While VR promises to take gamers to another world, AR has the potential to bring the game elements into your own neighborhood or home. Just in time for Halloween, ARZombi places your living room into the epicenter of a zombie outbreak, with your ARKit-compatible iPhone or iPa ...more

CEO (and NR50 member) Tim Cook and Apple unveiled the long-awaited lineup of next-generation iPhones today on stage of the Steve Jobs Theater, packed with hardware improvements to facilitate AR experiences from ARKit, which will arrive with the iOS 11 on Sept. 19. The new iPh ...more

When iOS releases in the next few weeks, consumers on both iOS and Android operating systems can expect to see more AR ads in the mobile web browsers thanks to Vertebrae, an advertising platform for immersive media. Next month, Vertebrae will be able to distribute web-based A ...more

Here are a couple of quick bits, and also a little bit of a teaser. If you know of my old YouTube channel and are a developer, you may be aware of the "Scale and Rotation System" tutorial series I did. I then started working for Next Reality and never finished it. Since then, ...more

Elon Musk has repeatedly said Tesla models in production today have the requisite hardware to offer "full self-driving" capabilities. But for features more advanced than Level 3, Tesla will, in fact, have to revamp Autopilot's hardware to handle the extra computing load. More ...more

The Audi A8 may be short on the wow factor as the industry's first Level 3 car, but Audi has revealed some interesting details about one stand-out feature underneath the hood: the car's ability to self-pilot itself at stop signs and lights. Indeed, when the A8 goes on sale th ...more

Elon Musk's SpaceX is launching the world's most powerful rocket. The Tesla founder and CEO says the company is about to go through "manufacturing hell" to make delivery schedules for its new Tesla 3. Somehow, Musk says Tesla will offer Level 5 driving (so you can take a nap w ...more

General Motors (GM) seems to have gone to great lengths to avoid lawsuits as it launches its first hands-off driving system in its soon-to-be-launched Cadillac CT6. As GM makes the Cadillac CT6 available to a limited number of reviewers ahead of its launch this fall, early te ...more

Tesla founder and CEO Elon Musk said during the Model 3 launch party Friday night that all Tesla cars in production have the same driverless hardware, signaling that Tesla's jump to Level 4 hinges on a software update — but Musk didn't exactly say that. Often overlooked is ho ...more

All eyes will be on Tesla CEO and founder Elon Musk tonight to see if he is reveals details about the status of Tesla's challenged Autopilot at tonight's official Model 3 launch party. Taking a step back, the Model 3 debut arguably represents Tesla most-important launch to da ...more

Tesla's Autopilot self-drive interface in its new Model 3 signals the carmaker is already prepping its cars for Level 4 driving years ahead of the competition. The incremental-yet-revealing modification consists of the Model 3's Autopilot gearshift option. Unlike the cruise c ...more

When you think of AR experiences, you typically think of something that either involves a headset or a handset. Augmented reality without either of those things has seemed impossible in the past. But if anyone is going to try to find a way to have an augmented reality experien ...more

Some drivers give Tesla's Autopilot update released this week rave reviews, after version 8.1 has taken longer than expected to live up to Elon Musk's "smooth as silk" Tweet from earlier this year. With this update, drivers report noticeable improvements in Tesla models' driv ...more

If it's not official by now, it really should be: if you're going to sell cosmetics, you need an augmented reality app. Of course, that's not all augmented reality is good for. It can be used to animate medical models and engage sports fans. Read on below… Meitu Launches Look ...more

In the first part of this series, we looked at the surface detection that is provided by the ARKit. We looked at how it worked and covered some of the tools that could help us determine what is not working; when it doesn't. Now let's take this to the next step. Before we can ...more

A pair of organizations recognized companies working in augmented reality for their innovative technologies over the past week. Meanwhile, another company used augmented reality for a sector that is overdue for a technology makeover, while another company has developed new cam ...more

Tesla says the new version of Autopilot is now as good as the previous one, after having completed over-the-air updates of the driverless software during the past few days. Model S and Model X Tesla models the electric car firm began to make October 16 last year lacked certai ...more

Leading tier-one supplier Continental has confirmed it will sell driverless platforms developed from BMW, Mobileye, and Intel's previously announced alliance, giving the company a potential edge over competitors by widening the range of technologies it offers directly to OEMs. ...more

It seems that mobile app developers are constantly coming up with new ideas to apply augmented reality, with Apple's ARKit promising to increase adoption in apps exponentially. Recently, two developers came up with some rather unique ways to apply AR to familiar mobile applic ...more