Everything that has a beginning has an end. This week marked the end of the long wait for the reveal of Magic Leap's first product and the beginning of the wait for more substantive details. Likewise, Google Tango will meet its end in March 2018, when ARCore will officially b ...more
At the moment, it would be safe to say that demand for devices running Tango, Google's augmented reality smartphone platform, is relatively low among consumers. Kaon Interactive, a B2B software company who has built more than 5,000 interactive applications for use at trade sho ...more
At the Google I/O keynote presentation today, Clay Bavor, Vice President of Virtual Reality for Google, shared a number of new initiatives in virtual and augmented reality. This included new services for the Tango platform called visual positioning service, or VPS. The Tango ...more
Apple has billed ARKit as a means to turn millions of iPhones and iPads into augmented reality devices. The refrain is similar for Kaon Interactive, a developer of product catalog apps for businesses. Kaon's High Velocity Marketing Platform powers product catalog apps for com ...more
The spirit of Google's Tango augmented reality platform lives on at Vivo, a China-based company that has developed its own 3D sensor for mobile devices. Presented during this week's Mobile World Congress in Shanghai, the smartphone maker revealed its new the time-of-flight (T ...more
Wargaming's World of Tanks — the popular multiplayer online war game — teamed up with The Tank Museum to create an augmented reality experience like no other. Alongside several German tanks that are part of the exhibit, visitors can use Microsoft HoloLens and Google Tango tech ...more
Augmented reality began on smartphones but technical limitations have prevented further development. Google's Tango (formerly Project Tango) aimed to change all that, and with Lenovo's help, they now have their first device. Check out the features in this video from Lenovo: V ...more
Verizon will be exclusively selling the ASUS ZenFone AR, which supports Tango (Google's mobile AR platform) and Daydream VR. The news was confirmed in an ASUS press release after being announced at Google's I/O developer conference on Thursday. The smartphone is expected to h ...more
Mobile 3D scanning company Scandy has released a new app for devices on Google's Tango mobile AR platform that gives users the advanced 3D scanning capabilities. With Scandy Pro, Tango users can scan objects large and small to create 3D meshes that can be exported for use in ...more
Legacy Games, developer of mobile games for children, has just updated Crayola Color Blaster, an augmented reality Android adventure for Google Tango devices, with new content. "Paint My Dragon," a new storyline available as an in-app purchase ($2.99), brings dragons, ogres, ...more
Chipmaker Qualcomm introduced the second generation of its Qualcomm Spectra image signal processor (ISP), which has gained capabilities that will enable smartphones to facilitate augmented reality apps. The latest Spectra ISP, which controls the speed at which the camera modu ...more
Artificial intelligence and augmented reality go together like spaghetti and meatballs, and Lenovo has some ideas on how to spice up the recipe. As part of their annual Tech World conference in Shanghai, China, Lenovo presented several concept applications and devices powered ...more
We started with a static page and evolved to dynamic screens, and making that 2D surface interactive was a relatively straightforward transition in design. But when you can put holographic objects literally anywhere in the room, the way you design apps, games, and experiences ...more
Augmented reality developer Blippar has created a new visual positioning service based on computer vision that is two times more accurate than GPS in urban locales. Positional accuracy has significant implications for location-based augmented reality experiences. With less ma ...more
San Francisco-based 6D.ai is preparing to launch a beta of its AR cloud platform that's capable of constructing a real-time dense mesh from crowdsourced data for use in 3D mapping and multi-user AR experiences. The technology captures environmental data from a smartphone's ca ...more
With the advent of ARKit, apps that can place virtual furniture in a real room have become nearly a universal practice for furniture retailers, with Pottery Barn being the latest to join the fray. While it might seem as though Pottery Barn is playing catch-up with the likes o ...more
Apple CEO Tim Cook told us that augmented reality would change everything, and now we have a better idea of exactly what he meant. A new report reveals that Apple is already hard at work on a rear-facing 3D sensor for the iPhone that would vastly expand the iPhone's AR capabi ...more
With mobile developers near and far primed to implement augmented reality into their iOS apps with Apple's ARKit, uSens offers them a new tool for markerless location tracking. The tracking solutions provider announced today that they have developed an inside-out positional t ...more
Today in Santa Clara, California, at the Augmented World Expo, Scope AR revealed a major new update that will add markerless tracking for their remote assistance application, Remote AR, on standard devices. This update, powered by real-time image tracking solution Wikitude, p ...more
As with any new smartphone (but especially with Apple), the iPhone 8 is generating rumor after rumor. This newest rumor, however, rocks the boat a bit, as BGR reports that the iPhone 8 may release at Apple's standard time in the fall, but the 3D camera will be pushed to the 8s ...more
Pokémon Go takes the popular franchise and brings it into the real world through augmented reality, allowing us to play the game while exploring our physical environments at the same time. It doesn't just put pocket monsters into a more realistic context, but it changes the ga ...more
The keynote at this week's Vision Summit 2017, a two-day event put together by the Unity team in beautiful Hollywood, California, revealed a few new features coming to the Unity platform. They also previewed some of the beta features that are currently available for those less ...more
At the end of June, Unity 2017.1, the newest version of the popular 3D development engine, went live. And with that release, it brought out some very cool new features like Timeline and Cinemachine, to name a few. Now, for those of us that develop with Unity and follow the bet ...more
Over the past week, we are seeing more companies capitalizing on services leveraging augmented reality. One company secured funding to expand their service, while two other companies grow its own services through acquisition. Aira Raises $12 Million to Grow Visual Interpreter ...more
Asobo Studios, one of the first companies to partner with Microsoft on HoloLens development, is applying their expertise towards building applications for various business verticals through their internal HoloForge Interactive team. Their latest proof of concept is a holograp ...more
We're on the verge of an amazing evolution of technology where we can work and play in virtual worlds that merge with our own—or let us escape into our imaginations entirely. But creating virtual, mixed, and augmented reality experiences requires resources and hardware that no ...more
When Apple announced their ARKit platform in June, they immediately staked the claim to the largest augmented reality hardware platform, with millions of iPhones and iPads compatible with iOS 11 becoming AR devices this fall. Not so fast, says Google. Today, Google revealed t ...more
Coming up at the end of May is the world's largest conference and expo dedicated to all things augmented and virtual reality, the Augmented World Expo, more commonly known just as AWE. And this year, a few of us from NextReality are going to be there. This year's AWE USA will ...more
When it comes to applying augmented reality to various business functions, as the saying goes, there's more than one way to skin a cat. When it comes to using augmented reality to communicate to customers, carmaker Genesis is opting to inform customers with their Virtual Guid ...more
In 2017, major breakthroughs in smartphone-based simultaneous localization and mapping (SLAM) opened up new doorways for developers and users of both Apple and Android phones. Unfortunately for Android users, the solution that Google is previewing, ARCore, currently only works ...more
This week's Market Reality covers a variety of business news from acquisitions and partnerships to competitive and technology assessments to quarterly financial results. Upskill Bolsters Product Portfolio with Pristine Acquistion Enterprise augmented reality software provide ...more
Every Tuesday, Next Reality will give readers a rundown of the augmented and mixed reality news briefs from the preceding week that we didn't cover already. This way, you'll never miss anything of importance in the Next Reality landscape, and will always know what's going on w ...more
The reveal of Magic Leap One: Creator Edition brought with it some insight into the path the device took from prototype to "final" design. By comparing notes with the Rolling Stone article on Magic Leap with other reports on comparable milestones, we get a clearer picture of ...more
Walsh, a new community under construction on 7,200 acres of former ranch land near Fort Worth, Texas, will one day contain 15,000 homes. To sell prospective home buyers on the development before it is fully built, Republic Property Group is leaning on technology. A high-spee ...more
Google I/O is right around the corner, and everyone's expecting new virtual and augmented reality news. Here's what to expect from this week's announcements. Google Cardboard Will Evolve into Android VR Given the power of upcoming virtual reality headsets like Facebook's Ocu ...more
Google announced several new devices (as well as updates to existing devices) that will take advantage of the company's augmented and virtual reality platforms. During their keynote presentation at Google I/O, David Bavor, vice president – virtual reality at Google, shared th ...more
In a highly exciting but ultimately disappointing turn of events, Google released the ARCore Preview 2 today. While the new preview does bring with it new versions of the application programming interface (API) for the C language, pause and resume functionality, as well as inc ...more
This morning Google announced ARCore, an SDK for Android devices that will allow augmented reality developers to add new functionality to Android 7.0 and up, all without any special hardware other than the camera of a phone. While Apple released ARKit into beta at WDCC a few ...more
Lenovo is teaming up with Google to debut the first Project Tango smartphone, which uses 3D sensors to map the world around it. The Tango phone will be able to give directions without the need for GPS, and it can augment reality to bring things like dinosaurs and cars into you ...more
This time last year, we got our first taste of what mobile app developers could do in augmented reality with Apple's ARKit. Most people had never heard of Animojis. Google's AR platform was still Tango. Snapchat introduced its World Lens AR experiences. Most mobile AR experien ...more
Earlier this month, when Apple announced at WWDC that iOS 12 would include an augmented reality tape measure called Measure, iPhone watchers seemed impressed by the new addition to the company's AR arsenal. Well, just a couple of weeks later, on June 19, it appears that Google ...more
Lately, it seems, that we live in a two-dimensional world. With smart phones and tablets constantly at our fingertips, it always seems as if we are looking into a screen. The goal of Project Tango, as Google is calling it, is to give mobile devices a human-scale understanding ...more
If Google hasn't already demonstrated that it is serious about augmented reality, then it made it abundantly clear at the Google I/O keynote on Tuesday. After opening remarks from Google CEO Sundar Pinchai, which included a preview of AR navigation included in the Google I/O ...more
Facebook just ratcheted up its ongoing augmented reality war against the competition by stealing away Google's director of product for AR, Nikhil Chandhok. In his new role, the executive will serve as Facebook's director of product on the company's Camera/AR team. Over the pa ...more
Mobile game companies Hit Point Studios and Legacy Games have adapted their Color BlastAR augmented reality game for iOS with the ARKit platform. The free game, aimed at children 6-12 years old, places colorless cartoon characters throughout the physical play space. Players, ...more
While the world is only recently becoming aware of its existence, augmented reality has been around in some form or another since the '90s. In the last decade, with the advancement and miniaturization of computer technology — specifically smartphones and tablets — AR has becom ...more
The Augmented World Expo (AWE), the biggest event for augmented, virtual, and mixed reality companies, developers, customers, and connoisseurs, is happening right now. You know what that means for us here at Next Reality? Companies presenting and exhibiting at AWE are releasin ...more
Just as the modern travel experience has improved thanks to the internet, Airbnb wants to make your stay in a stranger's home easier by way of augmented and virtual reality. On Monday, the company revealed that it's working on augmented reality features that, in the future, m ...more
Two companies behind a number of augmented reality devices have joined forces to develop a 3D depth-sensing camera system that will facilitate computer vision capabilities for augmented/virtual reality experiences and more. Qualcomm Technologies, Inc., whose processors power ...more
After the spectacular rise and fall (and rebirth) of Glass, Google is taking another run at augmented reality smartglasses. Citing documents from companies involved in the project, WinFuture reports that Quanta will serve as the contract manufacturer for the wireless headset, ...more
Earnings calls can be a mixed bag. If things are business as usual, the meetings can be, well, boring. Sometimes, however, these reports allow us to extract some juicy gossip. Sundar Pichai, CEO of Google, proved my point yesterday when, during Alphabet's earnings call, he sa ...more
According The Venture Reality Fund, the introductions of Facebook's camera platform and Apple's ARKit catalyzed increased activity among companies developing consumer applications. The firm's quarterly report on the augmented reality landscape concluded that the strongest act ...more
Get ready to draw like Leonardo da Vinci, or, at least, trace like him. A new augmented reality app, SketchAR, is the first mobile app that uses AR to allow users trace an image on real paper. The Lithuania-based company describes their product as "an application through which ...more
Jeep has now jumped on the AR-retail trend with their introduction of the Jeep Compass Visualizer. Customers can now view and customize a Jeep Compass to their liking, all without a real Jeep even present. Customers will be able to use the smartphone to go in depth with a vir ...more
After joining Google and Huawei in underwriting the UW Reality Lab at the University of Washington in January, it appears Facebook is already seeing a return on its donation. According to results published earlier this month through Cornell University's arXiv service in a pap ...more
Those of us that work with or around augmented and mixed reality have seen a powerful shift in the last year as the popularity and interest have grown in the field. With Microsoft's HoloLens release, the popularity of Pokémon GO, and the constant rumor mill known as Magic Leap ...more
For most mainstream users, LiDAR sensors for precision depth sensing remain the exclusive domain of Apple iPhones and iPads, but Google is helping Android device makers close the depth gap on the software side via its ARCore toolkit. After introducing new AR features for Sear ...more
Apple CEO Tim Cook has said that augmented reality (or, AR for short) will "change everything." But what, exactly, is augmented reality? Generally, augmented reality refers to the process of presenting virtual objects and imagery — usually through a wearable lens or external ...more
Years ago, in 2013, Occipital introduced its original Structure Sensor for iOS, a mobile 3D scanning device for measuring three-dimensional objects. Soon after, in an unrelated deal, Apple acquired PrimeSense, the company that made one of the components for Occipital's scannin ...more
The launch of the latest line of iPhones came and went without major revelations for advanced AR hardware other than the next iteration of processors and cameras. The reaction to the new iPhones from AR investors and influencers of the NR50 was, in a word, tepid. Inbar & Emr ...more