With the upcoming Memorial Day weekend serving as the unofficial start of summer, Pepsi is turning to Instagram to help sell its soft drinks to quench the thirst of beachgoers and BBQers. This week, Pepsi kicked off its #Summergram (yes, with the hashtag symbol) campaign with ...more
Not content to let NFL's official pizza sponsor corner the market for feeding football fans, 7-Eleven has taken a page out of Pizza Hut's playbook with a promotional augmented reality game. Available now through Dec. 31 in the 7-Eleven mobile app for iOS and Android, users ca ...more
With its latest version of Apple Maps, Apple has made perhaps its strongest push since the launch of the app to dethrone Google Maps from its perch atop the App Store rankings. Available now via the iOS 15 update, Apple Maps now includes highly-detailed 3D maps, an AR mode fo ...more
When it comes to the athletic footwear retail game, it's just not enough to just sell shoes anymore. Count Puma as the latest brand to pump up the customer experience in its stores with augmented reality, as the brand recently celebrated the opening of its flagship New York C ...more
Automotive augmented reality company WayRay has set its destination for a $1 billion valuation with an estimated time of arrival of 2019, and it has just passed a major milestone towards that goal. On Tuesday, the company announced that it has closed an $80 million Series C r ...more
The shifting sands of immersive computing, currently fluctuating between augmented reality and virtual reality, can be hard to navigate if you're only versed in one of the platforms. But a new series of videos from Leap Motion paints a picture of a near future world in which A ...more
A new study published by American University demonstrates how Pokémon GO and other augmented reality games can help city governments bring communities closer together. An ongoing partnership between Pokémon GO developer Niantic and the community investment program of the John ...more
The availability of space for filming immersive content has just gotten bigger with the launch of Innovation Studios by Sony Pictures Entertainment. The 7,000 square-foot facility on the Sony Pictures Studios lot will house Sony Corporation's research and development efforts ...more
Nissan has confirmed reports that the Nissan Leaf's Propilot option will go on sale in the US in September, but when it does, don't expect it to compete against the Tesla Model 3's driverless features. Ahead of the Propilot's launch in the US, details revealed about Nissan's ...more
It's 2017 and finally ordering "fries with that" at McDonald's is an even easier prospect for all you lovers out there ball and chained to the fast food game. The great big golden arches are moving one step closer to making your order as golden as it ought to be through a mobi ...more
Stakeholders in the driverless industry are anxiously awaiting changes the US Department of Transportation (DOT) is making to self-driving vehicle guidelines. Under the existing guidelines drafted by the DOT during the President Obama era, a 15-point "safety assessment" detai ...more
All kinds of people pretend to be someone they're not on the internet, including scammers, people attempting to wind others up, hackers and web predators. Almost all of these people will leave bases uncovered and they're all easy to expose when you understand how to. Here are ...more
Just like cash, bitcoin is used for everything from regular day-to-day business to criminal activities. However, unlike physical cash, the blockchain is permanent and immutable, which means anyone from a teen to the US government can follow every single transaction you make wi ...more
The remake of the Warner Bros. classic animation meets live-action movie Space Jam, this time starring LeBron James instead of Michael Jordan, hits theaters today. And while bringing Bugs Bunny into your real world surroundings is still Hollywood fantasy, thanks to augmented ...more
Mobile augmented reality for iOS typically comes through apps via ARKit, but Apple is borrowing a few pages from Google's playbook and bringing AR directly to iOS 15. During the keynote presentation at the WWDC 2021, Craig Federighi, senior vice president of software engineer ...more
The AR walking navigation feature in Google Maps, which is arguably one of the most useful mobile augmented reality to available to consumers, is about to get even more indispensable for travelers. On Tuesday, Google announced a number of new features coming to Google Maps, c ...more
You don't have to be a frequent flyer to know how indispensable navigation apps have become. Many of us rely on these apps for traveling from state to state and getting around in foreign cities, but even more of us count on these apps to beat rush hour traffic and find the qui ...more
One could argue that, at least for the moment, software development is more important to the augmented reality experience than hardware. Since a viable augmented reality headset has yet to emerge for the broader, mainstream consumer market, currently, the same devices that mak ...more
People are always looking for ways to save money, and for the most part, saving money and cheating the system are synonymous when it comes to things like free internet access. Practically every new gadget is capable of connecting to the web, which means more and more people ar ...more
5G is here. Well, not everywhere. All three wireless carriers have turned on their 5G networks, but only in select markets. Like 4G, each carrier is doing things a bit differently, which means your 5G experience will not be the same across the board. With the 5G rollout being ...more
If you live with pets, you know where their tongue has been, yet you let them kiss and lick you all they want without even thinking twice about it. I've heard people say that a dog's mouth is very clean, and that their saliva, delivered by licking, can help heal wounds, but is ...more
Everything you post on social media lives there forever — even if you delete it. Just ask anyone that's ever posted something stupid. Instagram does not provide built-in tools to save or download images and videos from other users, but there are workarounds. Third-party tools ...more
The year 2019 was filled with all the normal peaks and valleys of the tech business cycle, but this year was particularly important in a space as relatively young as the augmented reality industry. What once seemed like a vast fertile bed of mobile AR apps, powered by Apple's ...more
Influencers of augmented reality demonstrate expertise in their fields and outline a strong vision for the future that they evangelize to others. They help define the direction of the industry and identify others who foster and create innovation in the field. The idea of the ...more
In just a few weeks, on May 29, the annual AWE (Augmented World Expo) conference will take place once again in Silicon Valley (Santa Clara, California, to be exact). And while everyone will be on the lookout for the next big thing in augmented reality coming from major player ...more
Apple's latest big software update includes an entirely new Apple app, a controversial change in the TV app, better Siri control, an improved Shortcuts app, interesting Safari upgrades, Apple Music Sing, and more. Keep reading to see what iOS 16.2 has to offer your iPhone. Th ...more
Apple's new iOS 16 software update is finally here, and there are over 350 new features and changes for you to enjoy on your iPhone. There are major lock screen and home screen improvements, a pleasant surprise for the Contacts app, and tons of new upgrades to Safari, Mail, Me ...more
The year 2020 was a pivotal span of time during which the word "virtual" took on a brand new meaning. Instead of referring to VR or augmented reality, the term was hijacked to describe meeting across long distances through a variety of software tools, most often through video. ...more