Hollywood

Back in November I visited The Hollywood Wax Museum on Hollywood Blvd. After pacing through the entire museum, I was bothered deep down in the guch area that there were no Jackass wax mannequins! So I took the liberty of making my own Johnny Knoxville mannequin. The plan was t ...more

This week's Market Reality covers a variety of business news from acquisitions and partnerships to competitive and technology assessments to quarterly financial results. Upskill Bolsters Product Portfolio with Pristine Acquistion Enterprise augmented reality software provide ...more

HOLLLLLYWOOOD! When I get a Louis V cake for my birthday, I'll know I've made it. Truly, truly awesome cakes by Highland Bakery of Atlanta, Georgia. (Oh Lord, the Hollywood Sign cake kinda leaves me breathless). Previously, Oh Snap. I'm Biz and My Birthday Cake Spins. The Bri ...more

When it comes to the ever-shifting sands of the augmented reality space, you never know which week will end up being truly historic. Well, this one was one for the history books. Not only did Facebook finally launch its AR-precursor smartglasses with Ray-Ban, it turns out tha ...more

If you've ever wanted to scour the basement of a Hollywood hotel looking for evidence of a gruesome murder spree, this new AR experience might be the game for you. Horror games have changed drastically over the years to make you feel like you're in the story. Video horror gam ...more

Hollywood has already proven that it's on board with augmented reality, with examples ranging from Avengers: Infinity War to Ralph Breaks the Internet. But one startup wants to make the augmented reality content that's being used to promote TV and film entertainment smarter. ...more

Magic Leap's recent L.E.A.P. conference was free to all who registered in time, but if you weren't able to make the trip to Hollywood, the company just released video of some of the sessions that took place over the course of two days. The sessions, which are really discussio ...more

It's the holiday season, and the tech industry is giving consumers several AR products and apps as gift-giving options. When Facebook started shipping Portal TV on Nov. 5, it marked a milestone as the first mainstream AR device for televisions. We had a chance to run it throu ...more

While most of Hollywood and its celebrity class are enthralled by virtual reality, a new augmented reality experience featuring some of the music and film world's top talent is preparing for virtual liftoff. Masters of the Sun is a graphic novel that was released this summer ...more

Makeup artist Rachel Goodwin's signature star treatment, the hazy smoky eye, is a versatile look seen all over Hollywood's sultry-eyed starlets. Rachel has painted celebrity faces from Penelope Cruz, Christina Ricci to Hilary Duff and the Pussycat Dolls. A professional Hollyw ...more

Everyone wants to be a writer, but selling a screenplay is a tough job in Hollywood, especially if you know nothing of the industry standard screenplay format. Believe it or not, making your script stand out is actually counterintuitive— anything other than the traditional for ...more

By now, you've probably already seen Andy Serkis and his performance capture demo for Magic Leap. And sure, marrying motion capture acting and augmented reality sounds compelling, but how does it really work as an experience? A few days ago, I had a chance to find out, thanks ...more

The holidays are stressful. Between traveling, family, and dinner, Thanksgiving weekend can feel like weeks. Many families have traditions that make the days long, but some of us would rather curl up somewhere and watch our favorite shows. But all is not lost — our phones do s ...more

The landscape of augmented reality marketing is growing by leaps and bounds nearly every month, with Hollywood and the cosmetics industry leading the way. But increasingly, the alcohol industry is coming up with interesting ways to ply its liquid wares in virtual space, the l ...more

After the dust settled from Apple's annual iPhone event, there's not a lot to get hyped up about the iPhone 13 lineup, particularly if you upgraded your smartphone last year. Sure, the iPhone 13, along with the premium Pro and Pro Max and the pint-sized Mini variants, get spe ...more

It's been a long time coming, but HBO will finally be releasing their cable-free streaming service next month in the U.S., over two years after they had released similar standalone subscriptions in countries such as Norway. The new premium service, HBO NOW, will be available ...more

Investment in augmented reality remained robust in 2019. For the third consecutive year, we looked back on the biggest funding deals in the AR industry this week, and a familiar name came out on top. One of the companies investing in AR, Qualcomm, announced its new chipset fo ...more

Every now and then, Hollywood has a moment where two (or more) movies arrive at around the same time, most recently with the release of dueling Fyre Festival documentaries. Augmented reality is having a similar moment right now, with Google's Arts & Culture department publish ...more

The Equipment The Jackass Crew climb inside a bunch of different human-size hamster balls, just like the Aussies use in zorbing. The Race Then they find a hill or a giant ramp and race down the streets of someplace cool (Hollywood Blvd?). Or you can use water hamster balls ...more

On July 20, 1969, humans set foot on the moon for the first time. But some say our microbes beat us there. With the Space Age came new questions about microscopic invaders from outer space and concern about where we are leaving our microbial footprints. The questions are even ...more

When most people think of Los Angeles they think of Hollywood and the movie industry, but in the last 10 years the city has rapidly transformed into a thriving new hub for visual artists. In recognition of this phenomenon, LA-based Snapchat has embraced the community by teami ...more

HOLLLLLYWOOOD! When I get a Louis V cake for my birthday, I'll know I've made it. Truly, truly awesome cakes by Highland Bakery of Atlanta, Georgia. (Oh Lord, the Hollywood Sign cake kinda leaves me breathless).

We already know that Magic Leap is working with Hollywood motion capture legend Andy Serkis on a new immersive content experience but, so far, all we've heard are descriptions of the work. Well, now the mystery is over, and the character of Grishneck, who Magic Leap mentioned ...more

Magic Leap's legal battle against Nreal has taken an intriguing turn this week, as Magic Leap set a date to discuss the matter with Nreal. But a new partnership struck by Nreal adds another wrinkle to the duel between the two AR wearable makers. Meanwhile, Magic Leap, YouTube ...more

The Sharknado franchise is, somehow, releasing a fifth movie "Sharknado 5: Global Swarming" (groan) next month. In anticipation of the film's release, the company has decided to create an augmented reality mobile game called, prepare yourself, "Sharknado: ShARkmented Reality". ...more

This week, the recurring theme in augmented reality can be summed up fairly succinctly: content is king. For Magic Leap, content comes in the form of the delivery of the Madefire immersive comics app. In the case of Apple, content arrives via a virtual try-on tool from Warby ...more

Signaling a new direction forward for the company, Magic Leap shook up its executive suite by re-assigning to top leaders to new advisory roles. Meanwhile, a new startup backed by Hollywood executives, tech venture firms, and notable angel investors plans to bring new life to ...more

In this year of everything going virtual and remote, it makes even more sense now that Hollywood is leaning heavily on augmented reality. In this case, it's HBO using AR to promote its highly-acclaimed original programming. After developing a series of AR experiences via Snap ...more

Basically what you do is go around the street as old people (again) and throw poo at people. but make it look like you just shat yourself and pull it out your pants and just lob it. totally awesome! the stunt involves all the jackass crew and i doesn't have to be real shit but ...more

We're about to get real here... DSLR filmmaking has made every would-be filmmaker's dreams of shooting a feature that looks as good as a 'professionally shot' Hollywood film a reality. These consumer-level cameras bring with them many advantages, but they also have their disad ...more

This was a busy week in the tech space. After everyone got over the major announcements of Apple's latest, we examined the metaverse through the lens of Hollywood, and then took a closer look at Facebook's first smartglasses. We also took a trip back through history using Sna ...more

Samosa House This southern Indian market and restaurant is a stellar choice for any veggie. Their jackfruit is superb! If you've never tried it, please do. It looks like pulled pork, tastes like a seitan or chicken and is a great natural alternative to meat. Lucky you, they j ...more

Today in Los Angeles, Unity will be at the Loews Hollywood Hotel to host Unite '16, its annual developer conference. Unite is Unity's platform for showing the development community its upcoming direction and roadmap for augmented and virtual reality, game development, 3D techn ...more

This is a quite clever minimalistic movie trailer for an otherwise horribly cheesy film.  How long is it going to be before hollywood gives up 3D once and for all?  Here is the movie trailer for "Jaws 3D"