Hololens

Architects are natural candidates to be early adopters of mixed reality. Their trade consists of not only designing buildings and spaces, but also presenting those designs to clients, who then decide that their vision is worth spending thousands (if not millions or billions) ...more

Mimesys, whose core focus has always been about creating holographic representations of humans for virtual and augmented reality, has released a video showing off their holographic communication platform in action. This new communication tool uses a combination of virtual real ...more

Thanks to the expanding universe of augmented reality tools being made available, increasingly, anybody can liven up sleepy office meetings with immersive computing. Now, a new 3D presentation-sharing service for the Magic Leap One has PowerPoint is in its crosshairs (someone ...more

Within the coming months, software startup Neurable plans to introduce the next paradigm in virtual and augmented reality: the brain–computer interface (BCI). A BCI interprets brain signals so that devices can understand user intention from predefined selections. Relying on s ...more

Since its release into the arms of waiting developers, Apple's new ARKit is already making waves in the augmented reality scene. Only a week out and there are already a hefty number of videos appearing on the web showing off various demos with iPhones and iPads. Generally, wi ...more

During the unveiling of its content partnership with the NBA, Magic Leap CEO Rony Abovitz, with an assist from former player/current pitchman Shaquille O'Neal, described at least one of the ways fans would be able to experience sports using the augmented reality device. What ...more

ARKit is a marketer's dream. By providing tools for creating augmented reality experiences on mobile devices, AR apps can now be deployed easily alongside just about any campaign. As expected, we now have ARKit apps pushing wares ranging from automobiles to tequila. Of course ...more

One thing that I got more and more excited about as we got closer and closer to the Microsoft Build 2017 developers conference was finally learning about the new Acer Windows Mixed Reality head-mounted displays (HMD). Brandon Bray, Principal Group Program Manager at Microsoft, ...more

If you've ever made graphs and charts, you know it can be a struggle to represent a large amount of data. It's something that just doesn't work very well on a flat surface. In virtual and mixed reality, however, the data can exist all around you. In the below, futurist Jim Re ...more

Returning to the spotlight after its debut at last year's CES, augmented reality smartglasses maker Rokid is back with a new update. On Monday, the China-based startup announced Project Aurora at CES in Las Vegas. Rokid describes the new prototype hardware device as functioni ...more

Just weeks after revealing plans to port one of its most vital augmented reality products from HoloLens to the smartphone world, Microsoft has finally opened the mobile software floodgates to the public. Now, if you have an ARCore-compatible smartphone, you can try out Micros ...more

We don't know exactly what form 5G cellular technology will take, but it intends to bring faster Wi-Fi-like performance to mobile devices. While that'll provide major advantages to lots of connected technology, PC Magazine notes that it could be what augmented and mixed realit ...more

Microsoft enjoyed a few months in the spotlight after releasing the developer version of the very first mixed reality (MR) headset, but now we're starting to see the competition jump in. The Meta 2 is finally out to the world, with the first wave of preorder shipments imminen ...more

Today at the Unite '16 conference in Los Angeles, Unity's Timoni West and Amir Ebrahimi showed off its new virtual reality authoring and world editor, EditorVR, using the HTC Vive. Coming in December to Unity is a version of its editor that works inside a VR headset, which wil ...more

Magic Leap is no stranger to hype and speculative advancement—when their name pops up in the news, all focus turns to them. And the company is making news again this week, with the knowledge of an acquisition of a startup founded by former Apple employees, and by hiring animat ...more

Here at Next Reality, our typical approach to all things augmented reality involves vision combined with remote control, either via a handheld device, gaze control, or hand/finger tracking. But a new dynamic takes the notion of interaction with virtual content into a new real ...more

Most virtual and mixed reality headsets offer unnatural controls, making you use awkward movements or physical devices to control the holographic elements in your direct view. This doesn't make a lot of sense because using your hands is more natural, so Manus developed a set o ...more

DigiLens, a company specializing in optical waveguide technology, recently announced that they had closed a $22 million round of strategic investment, also known as Series B funding. This round brought in Sony, Foxconn, Continental, and Panasonic, as well as more traditional v ...more

The largest and arguably most widely known event of its type, especially in the US, the Sundance Film Festival is an annual celebration of independent film—ones made outside the Hollywood system. This year, a new type of experience appeared at the Sundance Film Festival in an ...more

This week, Dr. Sung-Hoon Hong, Vice President of Samsung Electronics, announced at the Virtual Reality Summit in San Diego that not only does Samsung have a new virtual reality headset coming, but that Samsung intends to enter the field of augmented reality, too. In fact, Hong ...more

If you don't know Clay, you're probably going to want to. According to their website, Clay VR's goal was to not only expose users to the world of AR/VR, but fully immerse them in it. Clay does this by allowing users to feel like they were touching the objects in virtual world ...more

One of the primary marketing tactics used by Magic Leap in promoting the Magic Leap One was selling early adopters on the "magic" contained within the device. On Thursday, some of that magic was uncovered as the Magic Leap One was completely disassembled by repair engineers, r ...more

When it comes to applying augmented reality to various business functions, as the saying goes, there's more than one way to skin a cat. When it comes to using augmented reality to communicate to customers, carmaker Genesis is opting to inform customers with their Virtual Guid ...more

While Apple introduced new AR features for iOS 15 and Object Capture for Reality Kit 2 during the WWDC 2021 keynote, updates for ARKit were curiously absent in the official presentation. That doesn't mean there isn't anything new coming to Apple's toolkit for mobile AR apps, ...more

Scope AR has decided to take its live remote assistance enterprise application, Remote AR, further into the mobile augmented reality realm by harnessing the powers of Google's recently released ARCore. While previously supporting devices like the HoloLens, ODG R7, as well as ...more

We've seen how mixed and augmented reality can offer better shopping experiences for consumers, and even how Magic Leap wants to make advertising a non-intrusive experience. So it's no surprise that Magic Leap seems to have partnered up with Chinese e-commerce company Alibaba— ...more

We live in a computer world full of file formats. Whether we are talking about images, videos, or text documents, there are dozens of file types for each, and there are new ones added every year to applications. Keeping in mind that many of these formats were created before th ...more

With CES in full swing, it seemed like Magic Leap would have little to announce at the major tech event, but it turns out that one of its partners has weighed in with a rather substantial update regarding the company. On Wednesday, AT&T announced that it would be expanding it ...more

Forget 3D movies. Warner Bros.' newest patent shows off designs for a mixed reality movie-going experience that will leave other theater-going experiences in the dust ... all in the comfort of your own home. Patently Apple discovered the patent application, which was publishe ...more

In the first part of this series, we looked at the surface detection that is provided by the ARKit. We looked at how it worked and covered some of the tools that could help us determine what is not working; when it doesn't. Now let's take this to the next step. Before we can ...more

Enterprise augmented reality software maker Scope AR is bringing the powers of its two productivity apps together like the Wonder Twins into the form of a single app. Announced at the Augmented World Expo (AWE) in Santa Clara on Thursday, the merged app brings together Remote ...more

When Google announced its ARCore augmented reality toolkit for Android as its answer to Apple's ARKit for iPhones and iPads, the question from many observers was, "What about Tango?" For at least one app Tango app developer, ScapeHop, the answer is to move to ARCore, and don' ...more

Even the biggest fan of Mario Kart may have reservations about traveling to Super Nintendo World in Japan in the middle of a worldwide pandemic to experience the augmented reality-enhanced roller coaster ride that recreates the game in real life. Luckily, video of the entire ...more

Throughout the summer and fall of 2016, in the sudden whirlwind that was Pokémon GO, it was hard to go anywhere in public without seeing someone attempting to catch Pokémon. Now, thanks to an upcoming platform called Motive.io, from the Vancouver company of the same name, loca ...more

The world of CES, the annual technology conference in Las Vegas, usually brings a few surprises, but few expected Samsung to fire off its first real augmented reality salvo at the event. But that's exactly what the South Korean company did late Monday when it unveiled a proto ...more

While holographic Whitney Houston is hitting the road, a new mobile app is bringing volumetric captures of up and coming performers directly to the iPhones and iPads of fans. On Wednesday, AR studio 1RIC launched Jadu, a video app that delivers virtual performances by music a ...more

At Build 2017, the annual developer's conference, Microsoft featured a Windows Mixed Reality Academy. This class was designed to get a developer started creating Mixed Reality experiences quickly. For those of us already developing for the Microsoft HoloLens, while the class — ...more

Augmented, mixed, and virtual reality are all a little bit different, but as many expect—including Metavision—the continuum of our next realities will converge and give us one head-mounted display (HMD) platform that can do it all. If Vrvana, a Canadian company building AR and ...more

After drawing attention from nostalgic Gen Xers for its Motorola Razr reboot with a foldable screen, Lenovo has a new augmented reality smartglasses concept that the company hopes will also turn some heads. At its Tech World 2019 conference in Beijing, Lenovo showed off its L ...more

What happens when a entrepeneur/theme park creator and special effects artist/magician team up? You get a team crazy enough to create the first true virtual reality theme park (sorry, Six Flags). They only have a single experience so far, but it's already taken a giant leap be ...more

Unless you've been hiding under a (moon) rock for the past month, you already know that Saturday, July 20 is the 50th anniversary of NASA's Apollo 11 lunar landing. And while it has been 50 years since man first visited the moon, no human has set foot on its surface since 197 ...more

Every Friday, Next Reality reviews the latest headlines from the financial side of augmented and mixed reality. This weekly Market Reality column covers funding announcements, mergers and acquisitions, market analysis, and the like. This week's column starts with a stock price ...more

The week of the annual Consumer Electronics Show is supposed to be filled with good news for the augmented reality industry as AR headset and smartglasses makers show off their new wares. Alas, as CES wrapped this week, a dark cloud hung over the AR hardware fraternity. We le ...more

Indian startup Dimension NXG is launching augmented reality headsets into India's consumer market with a bold idea: focusing on immersive computing in education on the high-end. The plan is to give a new kind of AR headset to schoolchildren in remote Indian villages, starting ...more

A few days before Christmas last year, we saw the first glimpse of HoloSuit, a new motion controller by startup Kaaya Tech. This full-body motion controller is designed as a tracksuit with sensors that can be used to control devices such as a computer or Microsoft HoloLens, an ...more

Beginners luck is a phrase I have always hated. But really, beginners luck comes down to not letting your experience in something get in the way of the idea. This past weekend, I drove to Atlanta for my first ever hackathon, HoloHack, presented by ThyssenKrupp. Twenty hours a ...more

Influencers of augmented reality demonstrate expertise in their fields and outline a strong vision for the future that they evangelize to others. They help define the direction of the industry and identify others who foster and create innovation in the field. The idea of the ...more

Shanghai-based Realmax is introducing the crowds at CES to the Realmax Qian, an augmented reality headset capable of a field of view (FoV) that topples anything available on the market today. Realmax claims 100.8 degrees FoV, surpassing Dreamworld's Dream Glass headset at 100 ...more

Until Star Wars Jedi Challenges arrives in November, a forthcoming ARKit revision of HoloGrid: Monster Battle from Tippett Studios and Happy Giant, might be the closest most Star Wars fans can get to playing the HoloChess game from the movie. While it lacks the official Star ...more

While most people have only begun hearing the term augmented reality in the last year or so, AR has been around in some form since the early '90s. It all started with heads-up displays (HUDs) for pilots to see instant information in their visors, but has graduated to a far mor ...more

Smartglasses from Apple have become the holy grail of augmented reality, and 2020 has been the rumored time horizon for the product's arrival for the past two years. The latest analyst report sheds more light on its potential debut next year. In the present day, though, Sony ...more

Following up on a preview of the deal we reported during last week's CES, Dell has officially announced the details around its role as the first company to resell the Meta 2 augmented reality headset. The partnership gives Dell an AR offering, alongside its bread and butter P ...more

Microsoft dropped a couple of huge bombs at their Windows 10 event Wednesday afternoon. Free operating systems and holographic glasses? This must be a Sci-Fi novel or a Hollywood blockbuster, because it reeks of fiction. As it turns out, we are indeed living in a world where ...more

While its competitors are concentrating on building out AR cloud platforms to give advanced AR capabilities to mobile apps, Ubiquity6 is taking a step in a different direction. On Monday, the company opened its Display.land tool to the general public, following its "early acc ...more

When the HoloStudy Demo app for HoloLens came out in September, it was a pretty impressive start to what could be a very valuable science tool for education. Now, Moscow-based HoloGroup, makers of HoloStudy, started an Indiegogo campaign to improve their modular teaching app. ...more

While flying can be a frustrating and sometimes nerve-racking experience, Airbus is banking on augmented reality features in its new iflyA380 app for iPhones and iPads to help passengers learn to love the ordeal. In addition to booking flights on an Airbus A380, discovering n ...more

Amazon Web Services is calling up an age-old tactic of the tech industry — the hackathon — to drum up excitement and encourage the development of apps built on the Amazon Sumerian AR/VR platform. The company will hand out more than $100,000 in prizes as part of the Amazon Sum ...more

In 2018, Niantic unveiled its in-development augmented reality cloud platform for smartphones, the Niantic Real World Platform. A demo showed Pikachu and Eevee cavorting in a courtyard, darting in front of and behind potted plants and people's legs as they walked through the s ...more

Long before the HoloLens or the Magic Leap One, a California-based team of independent filmmakers envisioned what the future of augmented reality might look like. Now, after millions of people viewed the initial short film called "Sight," the directors, operating under the na ...more

The recent announcement of a $480 million US Army contract awarded to Microsoft over Magic Leap for supplying 100,000 augmented reality headsets shows just a how lucrative the enterprise (and government) sector can be for AR. However, considering sales of total smartphones to ...more