AMC Theatres was never a fan of MoviePass and even predicted its unsustainability. After the struggling MoviePass turned off diehard fans with too many new restrictions to combat its cash problems, AMC stepped in to save the day with its AMC Stubs A-List subscription for cheap ...more
This week, at its developer's conference, Samsung took the wraps off a new tool from Wacom that bestows the S-Pen with AR powers, as well as its own entry to the AR cloud market called Project Whare. But while Samsung is just starting to float its AR cloud to developers, Nian ...more
In the lead up to the Magic Leap One launch, Magic Leap has been coy about what the actual field of view (FoV) is for its first commercial product. Now, a developer noticed that the client-side source code of the FoV documentation (published last month as a placeholder with t ...more
During its presentation at Unite Berlin, Magic Leap gave attendees a crash course in developing experiences for Magic Leap One (ML1), we found out quite a bit more about how the device works and what we can expect to experience with the device. Alessia Laidacker, interaction ...more
The year is 2018. You just received your own Magic Leap One: Creator Edition. What now? Rewinding back to today, we know of one specific app that will be available for Magic Leap's device, along with two others that could be tagged as highly likely. Paired with Magic Leap's o ...more
If you're like me, then you're rarely just watching TV. You're probably also simultaneously following reactions on Twitter during a live airing of The Walking Dead. Or perhaps you're checking your fantasy football scores while a real game is in progress. Or you might just have ...more
When it comes to technology, there are no bigger names than Google and Apple. They're the two most valuable companies in the world, and they've swapped places a few times over the last year, so they're truly neck-and-neck. But let's put business aside for a moment — which of t ...more
When Apple announced their ARKit platform in June, they immediately staked the claim to the largest augmented reality hardware platform, with millions of iPhones and iPads compatible with iOS 11 becoming AR devices this fall. Not so fast, says Google. Today, Google revealed t ...more
Last June, Meta began shipping their Meta 2 mixed reality headset, to the delight of many. In September, it was announced that shipping had been delayed until the end of the year. Then it appeared that Christmas would bring something magical when Meta sent out an email four da ...more
Virtual reality is all the rage these days, especially with devices like the Oculus Rift, Gear VR, and HTC Vive hitting shelves lately. But before any of those fancy, expensive headsets ever made it to the market, Google came up with a thrifty and inventive substitute in the f ...more
The long rumored and recently leaked Amazon phone has finally been unveiled, and in the interest of branding, continues down the Fire line—the Amazon Fire Phone. You can check out the full reveal here (warning: it's long), but I'll take you through all the features that sets t ...more
If you're one of the lucky people who received the gift of terrible eyesight from your parents at a young age, chances are you ate an awful lot of carrots growing up. Though carrots are one of the top vision-boosting foods, they don't offer fast results. Rather than risk turn ...more
Help me, George Clooney. You're my only hope. If that mash-up of cultural references doesn't make sense, it will momentarily. To promote The Midnight Sky, the new film starring George Clooney and dropping via Netflix on December 23 (Happy Festivus), the streaming studio is la ...more
Despite the fact that over 600,000 Snap Lens filters have been created since Lens Studio debuted in 2017, and Facebook is reporting that more than a billion users have interacted with its Spark AR filters across Facebook properties, social augmented reality filters get a bad r ...more
2017 was a down year for HTC. First, the U11 and U Ultra were widely criticized. Later, Google purchased a large chunk of HTC's manufacturing division, leaving the Taiwanese company running with a skeleton crew after losing 2,000 key employees. But that's not stopping HTC — th ...more
The augmented reality industry made great strides in 2017, but its apex is not even in sight. In terms of software, augmented reality is approaching meaningful mainstream awareness, thanks mostly to Apple and ARKit. Meanwhile, on the hardware side, AR is very much in its infa ...more
The last quarter of 2017 brought us some downright excellent smartphones. Between the iPhone X, Pixel 2, and Note 8, consumers have more fantastic options than ever when choosing a new device. It's now the perfect opportunity for Samsung to set the tone for 2018 smartphones wi ...more
We usually focus on augmented reality here, but when something important in VR happens, we highlight it as part of the overall immersive computing story. In this case, the momentous event is the debut of a fully developed VR game experience from none other than Netflix. • Do ...more
After adding full-body tracking and 3D body mesh in its past two Lens Studio updates, Snap continues to supply creators, particularly apparel retailers, with tools for creating clothing-centric AR experiences. Arriving via Wednesday's release of Lens Studio 4.1, the Upper Gar ...more
We already know that the US Army will be using its modified HoloLens 2 for special missions, and major businesses are deploying the augmented reality device for enterprise use cases. Nevertheless, despite Microsoft's mostly business-focused push for the advanced AR device, th ...more
For its latest augmented reality trick, Snapchat has brought the world an AR Lens that has become a bit of a viral hit on Twitter as users turn themselves and their favorite movie stars into characters out of a Pixar movie. According to a Snap spokesperson, more than 215 mill ...more
The era of virtual meetings has been evolving every few months, with augmented reality filters leading the charge in changing the way we interact when chatting via video streams. Now Zoom, the current leader in the virtual meetings space, has changed the game again by bring a ...more
Gamers, anime fans, and those with an interest in Japanese culture are in for an AR treat courtesy of Google. On Tuesday, the company added 14 3D renditions of popular Japanese characters, headlined by pop culture icons Pac-Man and Hello Kitty, to its roster of augmented real ...more
The true crime genre has long been popular on television and more recently on podcasts with shows like Serial. Now, one developer is further banking on the fascination with true crime by bringing the experience to augmented reality via the CrimeDoor app. • Don't Miss: Oscars ...more
Apple has four iPhone models for the remaining months of 2020, but the most impressive ones are the iPhone 12 Pro and iPhone 12 Pro Max. While the iPhone 12 and iPhone 12 mini are great smartphones, the "Pro" models offer more advanced features, especially for photographers an ...more
For enterprise augmented reality platform makers, remote assistance apps represent one of the greatest opportunities to show off the power of immersive computing. These apps enable experts to guide front-line workers or customers with AR prompts and other content in the field ...more
It's safe to say that we can call the annual ranking of AR investments a holiday tradition at Next Reality. Following our 2018 and 2017 editions of the biggest AR investments, we've expanded the list to include the top 25 this year. While there are many familiar names at the ...more
Can you be too lazy for video games? That's how I feel sometimes. I want to play the latest PlayStation has to offer, but I can't be bothered to get out of bed. As if Sony read the minds of lethargic gamers everywhere, the company has released an amazing thing — PS4 Remote Pla ...more
Apple CEO Tim Cook has said that augmented reality (or, AR for short) will "change everything." But what, exactly, is augmented reality? Generally, augmented reality refers to the process of presenting virtual objects and imagery — usually through a wearable lens or external ...more
Last year's augmented reality investments roundup was impressive. And in 2018, the dollars flowing toward AR haven't decreased, as venture capitalists and strategic investors continue to aggressively fund AR startups at a rapid pace. And while the technology still has yet to ...more
By now, you've probably already seen Andy Serkis and his performance capture demo for Magic Leap. And sure, marrying motion capture acting and augmented reality sounds compelling, but how does it really work as an experience? A few days ago, I had a chance to find out, thanks ...more
The iPhone XR offers a discounted experience compared to the expensive iPhone XS and XS Max. However, that lower price tag comes with some caveats, such as "Haptic Touch" in lieu of 3D Touch. If you think these two "touch" features are the same, think again. Before you get an ...more
One feature in iOS you're likely underutilizing is 3D Touch, a highly useful, unique tool for iPhones ever since it first appeared on the iPhone 6S. Apple's pressure-sensitive interactivity gives iOS an extra layer of functionality, which can be clearly seen across the entiret ...more
WWDC 2017 is right around the corner, where Apple is expected to reveal iOS 11, the newest version of their mobile operating system. There have been many rumors floating around about what iOS 11 will have in store for us, but not all of those features will end up in the final ...more
As someone with a pretty nice TV, I've never found the allure in purchasing a projector. While they're certainly smaller and sleeker than a television, and more portable, they can be pricey and produce a less than stellar image. And who really buys a projector anyways? They're ...more
No, Jack Dorsey's Cash app isn't about to launch an augmented reality device (er, I don't think...), but its latest outing is about as close as we've come to full confirmation that the wearable AR age is upon us. The popular payments app loved by the clout-chasing and the fam ...more
Snapchat and its augmented reality capabilities have become a haven for music artists seeking to promote their new albums or simply amplify their art with immersive experiences. We've seen the likes of Drake, Nicki Minaj, and Ariana Grande publish Snapchat Lenses to push thei ...more
Ever since China's Nreal unveiled its Light smartglasses at CES two years ago, an army of look-alikes have emerged from the Asian nation. We can also count Rokid among the companies blazing a different trail with Rokid Glass and Rokid Vision, each owning a distinctive look. ...more
In recent weeks, Google managed to capitalize on the hype surrounding the Star Wars streaming series The Mandalorian with an AR app that was not only exclusive to Android but also available only for 5G-equipped devices. Now, Google has partnered with Red Bull to launch an AR ...more
Apple just released the third public beta for iOS 14 today, Thursday, July 23. This update comes one day after the company released iOS 14 developer beta 3, and two weeks after the release of iOS 14 public beta 2. Apple released this update at 10 a.m. PDT. While we expected t ...more
Apple just released iOS 14 developer beta 3 for iPhone today, Wednesday, July 22. The update comes 15 days after Apple released the second developer beta for iOS 14, and 13 days after the release of iOS 14 public beta 2. Apple released this update at 10 a.m. PDT, the company' ...more
The original iPhone SE was, for some, the perfect iPhone. It brought back the popular one-handed form factor of the iPhone 5 but packed in the internals of the then-new iPhone 6S. Now, the second-generation iPhone SE is here for 2020, but can it live up to what made the first- ...more
Apple's iOS 13 has been quite the disrupter. The initial update featured over 200 new features and changes, while its successor, iOS 13.1, brought another 22 to the mix. With the company's latest update, iOS 13.2, you'll see an extra 22 amendments on your iPhone, including new ...more
Apple's scheduled to show off the first look of iOS 13 at WWDC 2019 on June 3, but what will the new operating system hold for iPhone? Rumors suggest that many features initially planned for iOS 12 will show up in iOS 13, codenamed "Yukon," and dark mode will be the big ticket ...more
Cinemark may not be as big as AMC Theatres, but it also has a subscription if you want cheaper access to movie tickets. There aren't as many theaters, but if there's no AMC around you, there will likely be a Cinemark to save the day. But is the price of its Movie Club plan wor ...more
Contrary to popular belief, augmented reality apps have been available for a while now. I remember using the Layar app (still available for iOS and Android) to explore nearby businesses and landmarks with varying success via an early-generation Android handset. It would be ha ...more
Apple demonstrated their continued interest and investment into the awesome world of augmented reality during their Sept. 12 event, highlighting a few new AR games that will appear on iPhones thanks to ARKit. But that's not all you can expect — as long as you have an iPhone wi ...more
It would only make sense that Google is one of the most active app developers on the Android platform, particularly when you consider that they develop the platform itself. From my count, there are an astounding 117 unique apps that the search giant and its subsidiaries have p ...more
The emergence of Facebook's collaboration with Ray-Ban to launch Stories smartglasses has finally put an exclamation point on a new category of smartglasses: the pre-augmented reality wearable segment. And while the Facebook device isn't particularly groundbreaking in terms o ...more
If you're not planning to upgrade to a new iPhone 13, the new version of the iPhone operating system will breathe some new life into your iOS device. Last year, the migration of widgets to the home screen stole the show for iOS 14. This time around, Apple has made some big ch ...more
Over the past few weeks, Google, Snap, and Facebook have all taken their turns to show off their new augmented reality technologies. This week, it was Apple's turn, with new AR features for iOS 15 along with new capabilities for developers. Meanwhile, Facebook's plans to laun ...more
When it comes to augmented reality wearables, it's currently an enterprise world. As such, Magic Leap's latest Lumin updates are centered on features that appeal to enterprise customers. And Epson and Spinar are joining forces with a solution for distributed workforces. Mean ...more
After weeks of reports about their first augmented reality device, Apple actually shipped a real AR product this week in the form of a TV tie-in AR app. Of course, the advertising industry is one of the foremost adopters of consumer-focused AR at the moment, and Super Bowl LV ...more
The new iOS 14 for iPhone arrived Wednesday, Sept. 15, 2020, alongside iPadOS 14, and there are a lot of features to uncover. Improved widgets. Better home screen customization. Exciting Messages improvements. New abilities in Camera and Photos. There's so much here that it'll ...more
It's finally out. After months of testing, iOS 13 is available to install on your iPhone, which means over 200+ new features you can use right now. The update, released on Sept. 19, can be installed over the air or from a restore image using iTunes in macOS Mojave and older or ...more
Apple has pulled quite the headscratcher in anticipation of its big iPhone unveiling next week. Its latest iPhone update, iOS 13.0, is just on the horizon, going through eight beta versions so far. And yet, before that software's official release, the company has started beta ...more
When Apple takes the stage next week, we have no idea what version of iOS it will release. For months it seemed like a given that we would, of course, see iOS 13 seeded to our iPhones. Now, we aren't sure if Apple will tout iOS 13 or iOS 13.1, since the latter is now the focus ...more
If tradition holds, we're roughly one month away from Apple's big iPhone announcement. While we're excited to see what will mainly be a significant camera upgrade, it's not all about the hardware. Apple will also release the official version of iOS 13 to coincide with the iPho ...more
The wait wasn't so long this time. Apple released public beta 3 for iOS 13 on Thursday, July 18, just one day after the release of developer beta 4. For context, Apple took five days to seed public beta 2 after releasing dev beta 3, so it's a pleasant surprise that the latest ...more
Over the past decade, Marvel Studios has been a dominant force at the box office, raking in more than $21 billion dollars. Averaged out over that span of time, the yearly earnings of those movies outweigh the gross domestic product of some countries. And while those films hav ...more