How to Create Advertisements

Although next week will mark the late David Bowie's 72nd birthday, his fans and admirers are the ones receiving a gift in the form of an augmented reality app that explores the artist's career Available for $7.99 on the App Store and Google Play on January 8, "David Bowie Is" ...more

I think I hate this game. I don't really see how you can play more than 15 minutes of Tap Mania without smashing your head into a wall. You do nothing but tap. Tap, tap, tap. At least they got the name right. My editor asked me "would you enjoy this game more if you followed ...more

One could argue that, at least for the moment, software development is more important to the augmented reality experience than hardware. Since a viable augmented reality headset has yet to emerge for the broader, mainstream consumer market, currently, the same devices that mak ...more

While Elon Musk is in Los Angeles showing off the future of personal transport via the Cybertruck, another, unaffiliated group is taking one of his most popular ideas to market, with augmented reality as a key part of the plan. This week, the HyperloopTT team unveiled its det ...more

Facebook games are ostensibly all about connecting their players. Yet, in many ways they exist on an isolated island. That's one of the reasons traditional gamers and game franchises have avoided Facebook in the past. And all of the breakout hits so far on Facebook have been c ...more

I noticed the neon yellow sign at the new location of Pho Bar in Chinatown right away. The sweeping cursive yellow letters spell out "Crazy Rich Broth"; the same phrase printed on the back of servers' shirts. It's the kind of minimalist but colorful design feature that is espe ...more

Marketing and healthcare, two of the leading industries in the adoption of augmented reality, continue to demonstrate applications for the technology in their businesses. Meanwhile, improvements to augmented reality devices are just around the corner with new developments from ...more

Crazy Taxi continues to be a favorite among gamers of all ages, from those who played the game in late-'90s arcades to those who discovered the game later on consoles. This weekend, Sega announced their mobile version of Crazy Taxi would now be available for free. What a time ...more

One of the best parts of Pandora is its personalized stations that auto-generate songs within the specific style or genre you've chosen. Not only does this play your favorite tracks with regularity, but it also opens your ears to previously unknown songs or artists — ones you ...more

It's bad enough that we have to deal with autoplaying video advertisements all over the Web, so why do we have to be subjected to autoplaying videos on Twitter, too? Autoplay video are muted by default, but that doesn't make them any less annoying, especially if you have a sma ...more

The iOS 14.4 developer beta was pushed out a day ago, and now the iOS 14.4 public beta is out and ready for your iPhone. At first glance, there's not much to look at in the new beta release, and it's not yet known if it lays out the groundwork for missing features such as 5G d ...more

All you Pixar Cars fans out there have surely seen the Cars 2 trailer by now, but now you can watch it done all with LEGO. Awesome job and great advertisement for LEGO and PIXAR.

This time last year, we got our first taste of what mobile app developers could do in augmented reality with Apple's ARKit. Most people had never heard of Animojis. Google's AR platform was still Tango. Snapchat introduced its World Lens AR experiences. Most mobile AR experien ...more

Skoda has created an amazing car constructed with CAKE! for their latest advertisement. Via Car Pages, "Once filming was finished we had planned to cut the cake car up and distribute it to local charities, schools and hospitals. Unfortunately, however, as the car had been un ...more

It's not rare to see an advertisement in tech directly call out the competition. Whether it's the famous Mac vs. PC ads from back in the day or the Pixel burning the iPhone 7's lack of a headphone jack, rivalries in these commercials are certainly commonplace. Samsung's new ad ...more

Verizon Wireless executives recently cooked up a plan so devious that it could have only come from one of the four major US carriers. Apparently, they aren't satisfied with simply loading every Android device they sell with their own bloatware, so now they're reaching out to b ...more

As fun as Twitter is, it can also quickly turn scary. Anonymous, aggressive, and troll accounts can attack you for your tweets and stalk your every move. While you could make your profile private and block users, there are lesser-known privacy and security features that you ca ...more

French automaker Renault is tapping into the promotional machine for Solo: A Star Wars Movie by deploying an AR experience through Shazam that's triggered via synergistic advertising. To access the experience, users scan the Shazam code embedded on bus stop advertisements in ...more

Ads aren't the only annoying part of navigating websites in Safari. Colorful banners, autoplaying videos, embedded objects, and other distracting elements can make it harder to read or watch what you want. Although ad blockers are one answer, they only get rid of advertisement ...more

Best known for its mobile phones and television sets, South Korea's LG has had a quieter presence in the US compared to the country's homegrown efforts. Now, the company is leveling up its augmented reality capabilities with 3D advertisements that spring from home televisions ...more

Long before the HoloLens or the Magic Leap One, a California-based team of independent filmmakers envisioned what the future of augmented reality might look like. Now, after millions of people viewed the initial short film called "Sight," the directors, operating under the na ...more

Ever since Facebook announced its partnership with Luxxotica brand Ray-Ban to produce smartglasses, the augmented reality space has been on high alert awaiting more details. Unfortunately, those details have been scarce, until now. During a session at the Paris Viva Technolog ...more

With all the time most of us spend on our phones each day, wouldn't it be great if we could get rewarded for our addiction? Well, we can, thanks to various iPhone apps out there that can help us make a quick buck, earn cash back, donate freebies to charity, get complimentary c ...more

It's been months since Leap Motion, the hand-tracking interface startup, announced the hiring of Keiichi Matsuda as the VP of design and global creative director based in London. Since then, Matsuda's normally active social media stream has been fairly quiet — until now. Hard ...more

Just yesterday, Google announced that it is banning all apps that contain any form of lock screen ads. Today, they posted a list of the Best Apps of 2017 for the Play Store. Given the new policy of cracking down on apps with advertisements on the lock screen, you wouldn't expe ...more

Most augmented/mixed reality hardware still exists in the development stage, whether that's one of the more robust headsets or a high-powered smartphone. Most everything else isn't widely used or monetized. Snapchat, however, snuck in under the radar and created the foundation ...more

Every time you Google something or click on an ad in a YouTube video, Google gets paid. They are estimated to make well over $100 million a day, and I honestly think that's low-balling it. Of course, making more money than most countries do doesn't quite cut it for big bad Go ...more

It's almost here. Another year has come and gone, and it's time to watch the Baltimore Ravens and the San Francisco 49ers battle it out in New Orleans for Super Bowl XLVII. For the truly football-obsessed, this Sunday is a day almost as exciting as Christmas. Personally, I jus ...more

Anyone who has been within a block of any wireless brick and mortar store or tech conference in the last couple of years has no doubt seen banners, posters, and videos promoting 5G high-speed wireless services on the way. The last time I can remember a technology being so hyp ...more

The promotions around last week's release of Stranger Things 3 have been numerous, with Netflix at one point even taking over an entire baseball field via augmented reality. Don't Miss: YouTube App Lets You Put Yourself in the World of 'Stranger Things 3' via Augmented Realit ...more

The entire wireless industry is working overtime to convince the world that 5G, and the higher prices associated with the faster speeds it affords, will not only be worth it but will deliver never-before-seen wonders. But few companies have produced such a stunningly well-done ...more

It's been a rough week for Instagram. First they came out with a new terms of service that suggested the right to let companies use people's photos for advertisements without the user's permission. Then everyone started freaking out and debating whether or not to leave the onl ...more

Legendary drum-and-bass artist Squarepusher, the Warp records labelmate of fellow electronic music legend Aphex Twin, is back with his fifteenth album called Be Up a Hello, which is set to drop on Feb. 1. To kick off the launch, the artist has just released an amazing new mus ...more

It's getting harder and harder to escape ad tracking by the day. For the latest example, look no further than T-Mobile. The No. 2 carrier updated its privacy policy on Feb. 23, 2021, indicating that it would start sharing customer data with advertisers under the guise of more ...more

We've been hearing rumors suggesting that the upcoming iPhone 7 would be announced a bit early this year—perhaps being unveiled as soon as September 7, with preorders opening up a day or two after. The actual release date was originally rumored to be the following week, but a ...more

Whenever a new Apple event invite arrives, the entire tech industry begins tearing the invite's graphics apart in a bid to decipher what the company may be planning on releasing in the coming weeks. Therefore, it only makes sense to give the company's latest art-as-marketing ...more

Man, I'm kinda jealous of this car's hair. It's blowing in the wind so nicely (mine just doesn't flow like that)! Incredibly well done animated advertisement by Jonathan Gurvit. Previously, Björk Rides Magnificent Waves of Clay. Trip Out On This (Perhaps NSFW). Get Your LSD D ...more

At Adobe Summit 2017 this week, Adobe announced they are looking to occupy a new space in the market by combining their analytic capabilities with augmented reality. Teaming up with Microsoft, the company has combined Adobe Sensei software with the HoloLens, reports GeekWire. ...more

Before The New York Times brought augmented reality to its iPhone app, the only way Winter Olympics fans could get this close a view to the world's best athletes would be to acquire a press pass. Just days after previewing its augmented reality content strategy, the Times has ...more

While the world is only recently becoming aware of its existence, augmented reality has been around in some form or another since the '90s. In the last decade, with the advancement and miniaturization of computer technology — specifically smartphones and tablets — AR has becom ...more

What happens when a struggling writer cannot finish the screenplay to her second film? She writes a book. While artist and filmmaker Miranda July was struggling to conceive the script to The Future, the followup to her successful film Me and You and Everyone We Know, she bec ...more

When it comes to mass adoption, augmented reality is still primarily a mobile world, so Google is pitching its own ARCore flavor of mobile AR to the education and marketing segments. On Tuesday, at the International Society for Technology in Education (ISTE) Conference in Chi ...more

Instagram wants to bridge the gap between advertising and shopping for a more central buying experience. The app has long been a platform for advertisements, with both companies and creators using it as an outlet to link to products, so it's only natural for Instagram to allow ...more

Reigns recently went on sale on the Google Play Store (sorry, iPhone users), and that inspired me to give it a go. I've wanted to try this one out for a while now, but the steep price tag kept me away. ($2.99 is a lot for me, okay?) Now that I've had some time with Reigns, I ...more

The Super Bowl isn't just the most important NFL game of the year, it's also the biggest night for brands to bring their most creative advertisements to a vast television audience. Over the past few years, augmented reality has shared the Super Bowl stage as well, with advert ...more

When I booted up my second Sega Forever title, I wasn't sure what to expect. Sonic 1 was fun, but the controls weren't great. Touch screen controls can be excellent when the game is designed for them, but retrofitting a game designed for a physical controller to be played on a ...more

To celebrate the release of Spider-Man: Homecoming and to advertise Dell's newest gaming laptop, Dell and Sony Pictures teamed up to create a live game in Times Square. Simply walk through the tourist hotspot to unlock the game and help Peter Parker save the day. Two digital ...more

No, Jack Dorsey's Cash app isn't about to launch an augmented reality device (er, I don't think...), but its latest outing is about as close as we've come to full confirmation that the wearable AR age is upon us. The popular payments app loved by the clout-chasing and the fam ...more

From all the demos we've seen, we know for sure that the marketing world is going to change drastically thanks to Apple's ARKit. We've already started to see examples of it like the giant iPhone advertisement that let you get a large scale 3D look at the newest iPhone and all ...more

The next big phase of iOS 14 has started with the release of the iOS 14.4 beta. Right now, the developer-only beta features only one known item. Apple introduced the ability to scan App Clip Codes in iOS 14.3 with the Code Scanner control, and now in iOS 14.4, you can launch a ...more

This is a tool I wouldn't want to do without in my kitchen. It's full name is the Jaccard Super Tendermatic Meat Tenderizer but if you refer to the "Jaccard", most food folks will know what you are talking about. Jaccard makes lots of food prep products but this is probably th ...more

Up until the last 15 years or so, watching the commercials during the Super Bowl was arguably more exciting than the game itself. Super Bowl XXIV featured the San Francisco 49ers blowing out the Broncos, 55-10, in the worst Super Bowl beatdown of all time. The game might not h ...more

Look, we all like getting things for free. That's why we can stomach things like advertisements and optional purchases in freemium apps and games — we're willing to pay for our mobile experiences in every way but currency. Although freemium seems to be the model for the future ...more