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The buttery scent of crescent rolls bring me back to my childhood, but those tubes that open with such a satisfying pop are more than just retro reminders. Crescent rolls can morph and serve as the base for hundreds of creative and cool dishes. You feel free to use frozen puf ...more

Apple is set to unveil the iPhone 6 on September 9th, and shortly thereafter carriers like AT&T and Verizon Wireless will begin selling them online and in stores. So, if it's time in your contract for a device upgrade, it's time to start thinking about trading your current iPh ...more

One feature of Samsung devices that's less useful than I had expected is S Voice, the voice assistant that ships with all new Galaxy devices. The voice is annoying, the features are lacking, and it's an all around subpar product. With Google Now, Siri, and now Microsoft's Cort ...more

Safari saw many new features and improvements with Apple's latest iOS update, including webpage translations, privacy reports, and picture-in-picture. While the updates were well-received, Apple's mobile browser is still lacking some very basic features. Thankfully, there are ...more

Halloween is barely in the rearview mirror, but Coca-Cola is ready to bypass Thanksgiving altogether to accelerate the arrival of Christmas, and the brand has enlisted augmented reality as an accomplice. On Tuesday, the company introduced its holiday packaging for its Coca-Co ...more

Less than a month after launching its augmented reality Swim Goggles, wearables startup Form is preparing to add a major new feature for aquatic athletes. On Tuesday, the company revealed that it plans to bring support for heart rate monitors from Polar to its AR wearable, en ...more

The company that supplied some of the technology behind the Star Wars Jedi Challenges AR playset now has its own headset to offer. Augmented reality hardware maker Ximmerse recently published a video introducing its Rhino X headset, teasing a variety of experiences ranging fr ...more

Thanks to a new update to Amazon Sumerian, developers will now be able to not only create more realistic 3D content, but also build AR experiences more easily. This week, Amazon revealed that its AR and VR development platform now supports physically-based rendering (PBR), a ...more

In a legal brief entered on Monday, Florida-based startup Magic Leap has filed suit against the founder of Nreal, a former employee of Magic Leap, claiming that the company's Nreal Light smartglasses were built using Magic Leap's intellectual property. The documents, which we ...more

After one of Britain's "Brothers Bling" bought Blippar out of bankruptcy, the mobile augmented reality company is getting back to business with the addition of web-based AR capabilities to its platform. On Thursday, Blippar revealed that an update of its Blippbuilder AR platf ...more

Perhaps it's a coincidence that the Vuzix Blade smartglasses look like the sunglasses that a police officer would wear, but a new partnership with an AI software company makes the wearable a perfect fit for law enforcement. The iFalcon Face Control Mobile system pairs facial ...more

After testing the waters with a few pop-up stores along the West Coast earlier this year, North is bringing its smartglasses to more cities across the US and Canada. With a presence at Amazon's re:Mars Conference this week in Las Vegas, North's summer tour started this week V ...more

Smartglasses maker Vuzix rushed out of the gate to be the first company to announce hardware powered by the Qualcomm Snapdragon XR1 for augmented reality wearables, but now the company is buying time until the product is ready to ship. On Thursday, at the Augmented World Expo ...more

The long and somewhat tumultuous journey of Leap Motion has come to an end, thanks to another startup. While most of the augmented reality industry was knee-deep in technical discussions about the future AR and new product reveals, Ultrahaptics quietly acquired Leap Motion on ...more

Lions and tigers and bears are just a few of the animals that Google users can now bring into their physical environments. Less than a month after previewing augmented reality capabilities in Search at Google I/O, Google has begun to roll out support for embedding 3D content ...more

As the tech world patiently waits for the advent of mainstream consumer smartglasses, Google is content to stick to the business world (for now). Nearly two years after refocusing Glass on the business sector with its Enterprise Edition, on Monday, Google unveiled the sequel ...more

Smartglasses are the future of augmented reality, and Samsung is betting on waveguide maker DigiLens to emerge as a leader in the growing AR wearable industry. On Tuesday, the company closed a $50 million Series C funding round that counts Samsung's venture arm and Pokémon GO ...more

While North has yet to add third-party app support to its Focals smartglasses, the company has been diligent as of late in its efforts to add more functionality to the bare-bones AR device. This week, North released the latest set of new functions designed to keep users enter ...more

While the tech industries giants and eager startups chase the dream of widespread consumer augmented reality, enterprise AR is living the dream today. Now, riding on the strength of present-day return on investment over future potential, enterprise AR platform maker Scope AR ...more

Despite the hype and potential of immersive computing, the augmented reality industry is showing that it is not invincible, as another AR hardware maker, this time Osterhout Design Group (ODG), is reportedly going out of business. On Tuesday, asset liquidator Hilco Streambank ...more

Owners of Google Pixel devices now have a plethora of imaginary friends to play with thanks to the Playground augmented reality app. The app, a rebrand of the AR Stickers app, launched as an exclusive app for the Google Pixel 3 and 3XL handsets in October. On Wednesday, Googl ...more

Christmas has arrived early for ARCore app developers, as Google just unwrapped a few iterative improvements to the augmented reality toolkit in version 1.6. The first improvement comes in the form of improved lighting in Sceneform, Google's 3D rendering library for Javascrip ...more

The augmented reality smartglasses future that Snap founder Evan Spiegel has teased for so long may be closer than many realize. On Tuesday, just days after the departure of Snap's vice president of content, a source claims that the company will release a new, AR-powered vers ...more

With barely a whisper of augmented reality during the first day of its developer's conference, Samsung came out swinging on day two with the introduction of its version of the AR cloud and a partnership with Wacom that turns Samsung's S-Pen into an augmented reality magic wand ...more

After a little more than a year at motion tracking technology maker Leap Motion, Keiichi Matsuda has resigned his position as vice president of design and global creative director, the company announced on Wednesday. A designer and filmmaker (and NR30 member), Matsuda is perh ...more

Snapchat has officially unveiled its Visual Search service for Amazon (teased a month ago), a tool the company began testing on Monday. Now, when the app recognizes a barcode or a matching object, a card for the corresponding product on Amazon will appear on the screen. That ...more

The fortunes of ARKit and ARCore are still in the hands of developers, who have been increasing the number of mobile augmented reality apps on the market, but perhaps not as fast as companies like Apple might have expected. But one new product is looking to literally kickstart ...more

On Thursday, at the Augmented World Expo, Stockholm, Sweden-based eye tracking company Tobii announced that the augmented reality display company Lumus will integrate its eye tracking technology into the Lumus DK50 AR development kit. While Lumus produces optical engines for ...more

On Tuesday, on the one-year anniversary of the announcement of its AR Camera platform, Facebook founder and CEO Mark Zuckerburg revealed at the company's F8 developers conference that the platform will be extended to the company's Instagram and Messenger apps. Users of the In ...more

The augmented reality and VR arm of Verizon, Envrmnt, wants to make it really easy for anyone to create AR apps. AR Designer is a web-based tool with a drag-and-drop interface that enables non-developers to import 3D assets, build ARKit and ARCore apps, and publish them to th ...more

It looks like Google's feud with Amazon won't end anytime soon. A war has been brewing ever since Amazon pulled Chromecast, Apple TV, and other competing devices from their store in 2015, but the latest exchange is a huge blow to people using Amazon Fire tablets and streaming ...more

What many thought was inevitable, based on recent hints, has been revealed to be in the planning stages: Snapchat is working on smartglasses. The surprising information came out on March 2 in a report that also claims Snap Inc. is planning to release version two of its Spectac ...more

It's been months since Leap Motion, the hand-tracking interface startup, announced the hiring of Keiichi Matsuda as the VP of design and global creative director based in London. Since then, Matsuda's normally active social media stream has been fairly quiet — until now. Hard ...more

Facebook just ratcheted up its ongoing augmented reality war against the competition by stealing away Google's director of product for AR, Nikhil Chandhok. In his new role, the executive will serve as Facebook's director of product on the company's Camera/AR team. Over the pa ...more

Around this time in 2016, the predictions for the next year had reached something of a consensus: 2017 would be the year of augmented reality. But a funny thing happened on the way to the future — nothing much, really. At least not for the first half of the year. It seemed cl ...more

The knee-jerk reactions to Magic Leap's long-awaited augmented reality device, the Magic Leap One: Creator Edition, range from pent-up joy to side-eyed skepticism. That's what happens when you launch the hype train several years before even delivering even a tiny peek at the p ...more

While most of Hollywood and its celebrity class are enthralled by virtual reality, a new augmented reality experience featuring some of the music and film world's top talent is preparing for virtual liftoff. Masters of the Sun is a graphic novel that was released this summer ...more

Immersive advertising company Vertebrae has extended its native ad platform to augmented reality via mobile Chrome browsers for Android and Safari for iPhone. Originally built for virtual reality, the platform provides advertisers with six templates. For the front-facing came ...more

IKEA won't be alone among ARKit apps for visualizing home décor and improvements when iOS 11 arrives next week. Unlike IKEA or Lowe's Home Improvement, Cambria and Markilux are hardly household names (no pun intended). Yet, with tools like ARKit and Google's ARCore, AR apps a ...more

One of the byproducts of the success of Pokémon Go was the viral images that made the rounds on social media of people putting Pikachus, Charmanders, and their brethren in compromising positions. Snapchat has a similar claim to fame, most recently with the inexplicable popular ...more

Smartglass maker ThirdEye Gen, Inc. has introduced an augmented reality solution for enterprises that includes their X1 Smartglass and a suite of software applications that enable completely hands-free computing. The market for enterprise augmented reality solutions is alread ...more

Germany-based Pupil Labs has jumped into the UX and control deep-end with a range of products that allow the user to add eye tracking to not only their existing augmented and virtual reality head-mounted displays but computers as well. This type of technology can add a new dep ...more

Mobile wallet Curve just released a new feature that lets you correct past mistakes. Sounds incredible, right? Unfortunately, the mistakes you can erase aren't things like forgetting to do an assignment in school, screwing up a job interview, or, well, your ex. However, you ca ...more

Savor this moment: we've got a confirmed number of sales for the Google smartphone. We say this because unlike most hardware manufacturers, Google refuses to share official sales numbers for their phone. Instead, during earning reports they simply bundle the product under Alp ...more

After Uber noticed that if you walked to a more convenient pickup spot — instead of your exact location — that it would save you time and money, they decided to make a change to their system. Uber Pool in Manhattan already allows you to meet at a certain location to be picked ...more

Three variants of the Pixel 2 have appeared in Google's Android Open Source Project (AOSP) code, confirming various suspicions about which processor will power the Pixel 2. The AOSP code mentions that the devices will use the Qualcomm Snapdragon 835, which makes sense, as Goo ...more

The Galaxy S8's Bixby Vision feature isn't working up to its full potential for Verizon customers, according to a recent CNET report. Bixby Vision was supposed to let you use the phone's camera to recognize bar codes and shop for products via Amazon, but for Verizon customers ...more

Bose Corp is the latest company trying to make another dollar off of you without your permission. Bose Connect, the companion app to the swag $350 Bose headphones, is not the Jane to your Jack that maybe we all hoped it to be. Yesterday, Kyle Zak filed a lawsuit against Bose ...more

Every time Donald Trump tweets about a stock you own, Trigger Finance, or just Trigger—the app founded on the "if this, then that" rule to track and invest in the stock market—alerts you with a notification for real-time analysis of financial data. Rachel Mayer, the CEO and c ...more

Facebook Messenger has now incorporated a live location sharing feature, one week after Google Maps revealed its own real-time location tool. On Monday, the social media giant announced the new feature, which will allow users to share their live whereabouts with friends at the ...more

Google Maps now allows users to share their location in real time and update their friends and family on their location and estimated time of arrival when making a trip. On Wednesday, March 22, the tech giant announced that this Google Maps app update for both Android and iOS ...more

When Facebook purchased WhatsApp for $19.3 billion back in 2014, we all knew this was coming—it just took longer than we thought. But starting today, the data mining became official, and now, information from your favorite messaging app is no longer out of reach for the world' ...more

Swipe keyboards such as GBoard, SwiftKey, TouchPal, and Swype are handy for quick one-thumbed typing on an iPhone, but Microsoft upped the game with its experimental Word Flow Keyboard. In short, the keyboard fans out to occupy the natural range of your thumb, where you can ty ...more

Google first introduced Google Home, its latest smart product in the works, at the company's I/O conference in May 2016. It will directly compete against Amazon's Echo, which has so far been a success with over 3 million devices sold, and it was even featured as FBI Agent Dom' ...more

Shopping around for a good broadband company or mobile carrier may soon be as easy as shopping for cereal, thanks to the introduction of broadband consumer labels by the FCC for both fixed and mobile broadband. When shopping for an internet or cellular provider, we often defa ...more

You didn't have to attend this year's CES to have gadget envy. There are so many great smartphones, computers, laptops, and other gadgets available in the market that the real challenge becomes choosing the right one to fit your needs and your budget. While sites like Amazon ...more

Google, like Apple before them, no longer supports mobile Flash, but clearly there's plenty of Flash content still available on the web. From games to videos, it can be frustrating to get the most out of your mobile browsing experience without Flash functionality. Adobe keeps ...more

Since The Guardian published leaked documents exposing the depth of the NSA's spying powers, many people who've never put much effort into protecting their privacy are finally starting to pay attention. Evidence of public opinion concerning PRISM can be seen from the rise in t ...more

Amazon really wants to make itself at home in your home. Like, everywhere in your home, from your doorstep to your kitchen, your kids' rooms, and everywhere in between. During a virtual press event on Tuesday, the company unveiled a veritable cornucopia of new smart home devi ...more

We always know roughly when Apple events are coming, but when their new product events pop up, they're always a pleasant tech refresher from the Cupertino tech giant. This time, the Apple event news comes with a special treat, another beautiful augmented reality invitation. ...more