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This week, Apple unveiled its own version of Google Lens in the form of Live Text. In response, Google just hit back with a new feature for its visual search tool called Places, a new search category that can recognize landmarks and return information on them within the camer ...more

Mobile augmented reality for iOS typically comes through apps via ARKit, but Apple is borrowing a few pages from Google's playbook and bringing AR directly to iOS 15. During the keynote presentation at the WWDC 2021, Craig Federighi, senior vice president of software engineer ...more

Even as the world continues to grapple with the pandemic, the tech industry continues to chug along, with some looking for ways to present new products, and in some cases continue major conferences that reveal the latest in augmented reality developments. In this case, the co ...more

Snapchat may trail Facebook and Instagram in terms of daily active users, but a new partnership with Samsung may get those innovative AR Lenses onto the mobile devices of a lot more users. Non-fungible tokens, perhaps the hottest segment of the blockchain tech industry at the ...more

Rumors around Apple's not-so-secret development of an AR/VR headset have been prevalent throughout the young year, but the latest round of reports move speculation of the device into a clearer view. The latest leaks give us not only specifications but also an artist's renderi ...more

We often discuss the augmented reality efforts coming from the biggest players in Silicon Valley like Google, Facebook, Apple, and others, but one name that keeps coming up when you really begin to dig into the AR space is Vuzix. Since the late '90s, the company has quietly bu ...more

While Apple and Samsung have started integrating depth sensors into the iPad Pro and Galaxy smartphones, more advanced AR experiences are arriving for standard smartphone cameras on Android devices. Earlier this month, Niantic began rolling out updates for Pokémon GO that add ...more

For the last three years, Apple has hosted its Worldwide Developers Conference at the San Jose Convention Center, but thanks to the COVID-19 pandemic, WWDC 2020 is now an online-only event. So what can you expect from the new virtual format and when and how can you watch the k ...more

This week, the beginning of an epic legal battle was set to begin between augmented reality players Magic Leap and Nreal, the small China-based startup accused by the former of stealing trade secrets. However, a new wrinkle has emerged in the legal skirmish that could change ...more

When filtered through the prism of the top stories of the year, the business of augmented reality 2019 was defined as much by epic failures of AR startups as it was by the promising developments that propelled the industry forward into 2020. On the dark side of the spectrum, ...more

Despite their awkward appearance, Apple's AirPods have become the earbuds of choice for working out, largely thanks to quality audio without any wires to tangle. However, at $159 to start, they aren't exactly for everyone. As with most innovations, when one company makes big ...more

The USB Rubber Ducky and the Digispark board both suffer from the same issue when attacking macOS computers: a keyboard profiler pop-up which tries to identify any non-Apple USB keyboards. While it's an annoying setback, the solution is a simple modification that allows Mac co ...more

If you have an iPhone, iPad, iPod touch, Mac, or Apple TV, then you already have a quick way to subscribe to Apple TV+, Apple's entry into the streaming wars. Some of you might even have a free year of the service. But if you don't have any of those products or you're just loo ...more

So you can't figure which one to buy. It's understandable. Apple released three iPhones, each designed for a different segment of the market. But which one is right for you? The iPhone 11, iPhone 11 Pro, or iPhone 11 Pro Max? That's a good question. We recommend checking out ...more

By far the most significant development for AR in the coming months and years — the development that will drive AR adoption — will be our reliance upon the AR cloud. Soon, you will see companies attempt to brand this technology with some moniker they've created (for example, ...more

These days, it seems new phones get announced every other week. We've grown accustomed to glossing over the specs, looking at some press renders, then moving on to check out the next phone. If you had done this in September 2008, you might have overlooked what would become one ...more

I've had a few days to live with the Magic Leap One, and it's time to finally weigh in with some thoughts as someone who has been tracking this company from the beginning, for almost five years now. Let's get right to the meat of the matter: Magic Leap One is not a flop. Not ...more

Magic Leap CEO Rony Abovitz doesn't engage in tweetstorms often, but when he does, those tweets are bold, exceedingly confident, and there's usually a strong takeaway regarding what the company is or isn't doing. But on Thursday, Abovitz's latest tweetstorm sent an unusually f ...more

With the announcement of ARKit 2.0 at WWDC 2018, Apple is bringing some powerful new capabilities to mobile augmented reality apps this fall. Shared experiences, persistent content, and 3D object recognition will enable more social, transcendent, and immersive experiences for ...more

A few long-awaited iOS 11 features that Apple had promised way back in June 2017 have finally made their way to iPhones with the iOS 11.4 update. Aside from finally delivering on those, there's not a whole lot new in iOS 11.4 as a whole, though, there are a few things you'll d ...more

If you're a regular reader of Next Reality, you're more likely to spread the joy of augmented reality than most others. But it can be difficult to introduce newbies into the AR fold if you don't give them exactly the right starting point in terms ease-of-use and affordability. ...more

Every other year, Apple comes out with "S" model iPhones that enhance and speed up their main series models from the previous year. This year, however, because of the highly-anticipated 10th anniversary iPhone, aka the iPhone X, Apple has dropped the "S" and moved straight to ...more

Apple's been hard at work adding new features and finishing touches to iOS 11, and there's evidence of it everywhere. But there's one place where these changes are more noticeable than perhaps anywhere else — Safari. The iPhone's default web browser has cool new features like ...more

Reading through various internet forums, it certainly sounds like the Google Pixel and Pixel XL are attracting more iPhone users than any of Google's previous Nexus devices. The sales figures seem to back that up, too, as the Pixel is outpacing last year's Nexus 6P, and pre-or ...more

Google is on a mission to bring a better messaging experience to Android users. We've seen them try and fail over the years with various messenger apps, but this time, they're taking a different approach by working with industry leaders to create a new messaging standard. The ...more

Apple's special September event just wrapped up with the company unveiling several new products, including the iPhone 6S, iPhone 6S Plus, iPad Pro, and the new Apple TV set-top box. In addition to hardware, Apple also discussed a couple of its latest software platforms, iOS 9 ...more

Uninstalling an app on your Mac isn't as straightforward as you would think. When you drag and drop an app into the Trash, then empty it, the main app itself may be gone, but many associated files and folders are left behind. So how do you get rid of them? There are a couple o ...more

With only a few days until Apple Watch preorders begin, and just a couple of weeks until its official release, the biggest question in Apple Land seems to be: "Are you going to get an Apple Watch?" Apple Watch Pricing & Availability Probably the biggest concern that most of ...more

Apple is notoriously cryptic when it comes to the reveals of its new products, and as usual, they've kept us guessing about the release of the iPhone 5 (or "New iPhone?"). It's expected to be officially revealed on September 12, and rumor has it that sales will begin on the 21 ...more

Rumors about the 2022 iPhone series stirred well before the iPhone 13 models were even released. While Apple remains quiet on the next big iPhone, as it always does, we're seeing more and more leaks and reveals for the iPhone 14 series as we lead up to a likely fall release. ...more

During its annual autumn keynote address, Apple didn't move heaven and earth. Instead, the company pushed the envelope ever so slightly forward for its marquee consumer devices. In addition to introducing the iPhone 13 series, Apple made meaningful updates to the iPad, iPad m ...more

Over the past decade, China tech giant Tencent has invested in several companies with varying roles in the augmented reality industry. Its latest bet backs a startup with some short-term impact related to the COVID-19 pandemic but more future-focused growth potential in the c ...more

As brands and content makers create more augmented reality experiences, the demand for tools to create 3D content grows in kind. And Apple may have just leveled the playing field for 3D content creation. Don't Miss: Apple Delivers Competitor to Google Lens & Google Maps AR F ...more

The development of virtual reality at Facebook has been evolving lightspeed in the last few years. But while a relatively small group of VR enthusiasts and gamers are enjoying the social media giant's dedication to immersive headsets, it is the augmented reality space and its ...more

Apple just released iOS 14.4.1 for iPhone today, Monday, Mar. 8. The event marks 41 days since Apple released a public update for iPhones, with iOS 14.4 back on Jan. 26. Apple released this update at 10 a.m. PDT, the company's standard release time for iOS updates. According ...more

Based on recent reports, we've got a pretty clear picture of what to expect from Apple's rumored augmented reality headset expected to arrive next year, but the outlook is more opaque concerning its consumer-grade AR smartglasses. Now, an analyst with a proven track record pr ...more

Apparently, we learned nothing from Jurassic Park, as scientists are still working on bringing extinct species back to life. Until that day comes, you can interact with long-lost animals through augmented reality...if you have a newer model iPhone. On Wednesday, Atlantic Prod ...more

The latest whispers about Apple's plans to launch its long-awaited (yet still unconfirmed) augmented reality device hits several familiar notes, but lands on a different refrain. Earlier this month, a generally-reliable analyst has predicted that an AR device from Apple would ...more

It's not so difficult to stay at home during the coronavirus lockdown when there's so much free entertainment to take advantage of. That seems to be the M.O. for many studios and streaming services, as they've made so many shows and movies available to the public for free. Tha ...more

As augmented reality continues its collision course with mainstream adoption, the technology will now have a role in one of the most anticipated boxing matches of the year. On Saturday, the much-hyped rematch between challenger Tyson Fury and champion Deontay Wilder (the figh ...more

Part of the fallout from the canceled Mobile World Congress is that a range of products, ideas, and designs slated for reveal in Barcelona are now being showcased without the framing and context of the massive tech gathering. Two of those releases come from VR giant HTC Vive, ...more

Despite some of the biggest players in tech still lagging in terms of offering smartglasses options, there are nevertheless a number of smartglasses makers, including North and Vuzix, with consumer-grade smartglasses on the market right now. Startup Form now joins the ranks o ...more

In a world full of augmented reality camera effects apps, one app is going in a more social direction. On Tuesday, a rebooted version of Octi (which first debuted in 2018) dropped on the Apple App Store. Now, instead of merely adding AR effects to photos and videos, the app u ...more

While Apple, Facebook, and Snapchat are still working on their first-generation AR wearables, startup North is already preparing to bring its second-generation smartglasses to the world in 2020. On Tuesday, North announced that Focals 2.0, which will feature a lighter, slimme ...more

Silicon Valley-based startup 8th Wall has spent much of the last few years building a reputation for enabling AR experiences that are platform agnostic via web browsers and mobile apps. Now, 8th Wall is promising to give developers the freedom to build and host AR experiences ...more

When it comes to the athletic footwear retail game, it's just not enough to just sell shoes anymore. Count Puma as the latest brand to pump up the customer experience in its stores with augmented reality, as the brand recently celebrated the opening of its flagship New York C ...more

In the midst of fending off legal challenges from Magic Leap and Epic Games, startup Nreal isn't retreating. Instead, the company is digging in its heels and pushing forward with its launch plan for its Nreal Light smartglasses. On Wednesday, the Beijing-based smartglasses re ...more

The longer it takes Apple, Snapchat, Facebook, and other tech giants to build their own version of augmented reality headsets and smartglasses, the longer runway of practical experience Microsoft gains with the HoloLens and its sequel. The latest example: AR cloning. Count Sa ...more

Some investors play the short game, placing their bets on industries that show the quickest return on their investment, and, in the augmented reality space, that means the enterprise sector. RealWear is among the smartglasses makers capitalizing on enterprise AR, and the comp ...more

While augmented reality industry continues to grow, analog board games are also making a comeback. So, why not join the two together? That's the gist behind Tilt Five, an augmented reality headset that projects 3D content onto a game board. Players interact with the games via ...more

Two years ago, Facebook founder and CEO Mark Zuckerberg kicked off the F8 Developers Conference keynote with augmented reality and the introduction of Facebook's AR camera platform, now known as Spark AR. Since then, Facebook has faced an avalanche of controversy on its appro ...more

Whenever a new, category-defining Apple product is in the works, we usually get a series of creative concept designs to accompany the rumors swirling around the prospective launch. Now we're being given the same creative treatment for the much-talked-about potential release o ...more

You can almost detect the collective breath-holding of the augmented reality industry as it waits for Apple's inevitable entry. A new Apple wearable built with augmented reality technology is likely the device that will finally make the smartphone take a backseat. Apple's for ...more

While some widely praised immersive computing initiatives at Google are shutting down, over at Epic Games things are just ramping up, and it involves quite a bit of cash available to indie augmented reality developers and startups alike. At this week's Game Developers Confere ...more

Four months have passed since Mojo Vision emerged from stealth, and we are no closer to seeing exactly what its "invisible computing" technology looks like. But we do know that Google is impressed enough to back the technology from the startup, as the company's AI-centric ven ...more

Beloved toy maker Lego is returning to the realm of augmented reality, this time with an experience that explores supernatural fun. This week, the company unveiled its Hidden Side line of augmented reality playsets, which include an ordinary looking school, house, bus, and gr ...more

Augmented reality optics maker WaveOptics has just infused its operations with a fresh round of funding to facilitate its objective of bringing consumer-grade smartglasses at a $600 price point to market in 2019. On Tuesday, the London-based company announced that it has clos ...more

Amazon Prime Video is undoubtedly one of the best services out there for streaming and downloading movies and TV shows to your iPhone. If you try to buy or rent a movie or show in any of Amazon's iOS apps, however, you'll notice that there's no apparent way to do so. No button ...more

On Thursday, Mojo Vision, a startup comprised of former engineers from Apple, Amazon, Google, and other Silicon Valley mainstays, emerged from stealth backed by $50 million in funding for a hands-free augmented reality platform that runs without smartphones, tablets, or other ...more

So far, consumer augmented reality headsets haven't found mainstream success. That's primarily because no manufacturer has managed to hit the sweet spot between slim form factor, performance, and affordability. So when you hear that a Norwegian company called Ludenso is offer ...more