How to Magic with Rose

Augmented reality startup Nreal was a hit at this month's CES event, with some even calling the device a worthy challenger to the Magic Leap One. However, the company's path to success in the US may not be as smooth as it first seemed, as gaming giant Epic Games has lodged a ...more

Smartglasses and AR headset makers like Microsoft, Magic Leap, and Google (and aspiring AR wearables makers like Apple and Snapchat) need display components for their products, and LetinAR is among the companies ready to supply those components. The Korean startup has just cl ...more

A new app for iPhones and iPads gives developers a sandbox for testing their AR experiences and sharing them with the world. Available now in the iOS App Store, wiARframe, a free app with no in-app purchases, enables developers to create their content via a web-based tool des ...more

Fans attending the US Open Tennis Championships in Queens, New York, which kicks off on Monday, will have the opportunity to meet tennis star Venus Williams in an augmented reality game sponsored by American Express. Fittingly, Williams' younger sister Serena was recently fea ...more

During Snap Inc.'s quarterly earnings report, released on Tuesday, the company disclosed that it snagged a revenue total of $230.8 million for the first quarter of 2018, an increase of 54% compared to last year, largely fueled by its augmented reality offerings and other adver ...more

Snapchat has released three new augmented reality Lenses that boast uber-accurate face tracking courtesy of the TrueDepth camera on the iPhone X and ARKit. Starting on Friday, professional wrestler-style face paint, a Day of the Dead-inspired mask with gold roses, and a golde ...more

When I'm with my friends on the weekend, we always end up Snapping shots of one another, adding in whatever stickers and lenses we've accumulated over the last week. But these filters are fleeting, so it's always a challenge to keep up with the best new ones. If you want to ge ...more

Apple CEO Tim Cook's most recent tech prophecy is that "AR will change everything." And now, that includes Apple's own website. The company has published a new page highlighting its AR apps, specifically, AR content produced by developers using ARKit. "Imagine if the line be ...more

Who doesn't experience food cravings? Whether you're trying to adhere to a strict diet, or simply hoping to avoid sugary, fatty foods, curbing cravings can feel like a monumental task. How do you say no to the tantalizing chocolate cake laying before you at a birthday party? ...more

Dulce de leche is a beautiful, caramel-like spread that you can slather onto bread or use to flavor cakes, cookies, or flan. You can also use it as a drizzle for ice cream, chocolate candies, and pastries. It tastes like heavenly toffee, translates roughly to "milk candy," and ...more

When filtered through the prism of the top stories of the year, the business of augmented reality 2019 was defined as much by epic failures of AR startups as it was by the promising developments that propelled the industry forward into 2020. On the dark side of the spectrum, ...more

Considering Rovio Entertainment quite literally owes its existence to Apple and the App Store, it may ruffle a few feathers that the company has opted to aim the augmented reality debut of its blockbuster Angry Birds franchise at Magic Leap instead. Developed in partnership w ...more

On Wednesday, the tech world woke up to fairly shocking news with the announcement that AT&T would be the exclusive wireless carrier for the forthcoming Magic Leap One, as well as an investor in Magic Leap. The deal harkens back to the introduction of Apple's iPhone, the devi ...more

With the brand new SMS-based ordering service called Magic, anyone with a mobile phone can order whatever they want—really, anything—by sending causal text messages. Who says magic isn't real? WIRED shelled out $500 to one of their writers, Brent Rose, to spend on Magic. In t ...more

Who likes to buy apps? The answer is no one, of course. Unfortunately, as in life, the best apps and games don't come free. That's why it makes sense to wait until those apps go on sale before handing over your hard-earned cash. And what better day to find discounts in the iOS ...more

In honor of Earth Day tomorrow (woo!), visual artist Justin Brice Guariglia has released a new augmented reality app that lets you experience climate change from wherever you're standing. The app, named "After Ice," finds your current position through geolocation and then put ...more

Like many others, I like a good cocktail every now and then, and I've always been impressed when my cocktail enthusiast friends would come up with a new drink or even just remember how to concoct a Clover Club (FYI, it's made with gin, raspberry syrup, lemon, and egg white). T ...more

Mobile gaming has exploded, with roughly $70 billion in revenue in 2019. This gave rise to the so-called gaming phone, headlined by names like Razer and ASUS. While the Galaxy S20, S20+, and S20 Ultra are being marketed as everyman devices, make no mistake — these are unstoppa ...more

Over the years, Magic Leap's long-cultivated shroud of mystery led some onlookers to buy into the company's dream before even trying the device, while for others, the secrecy seems to have stoked the kind of resentment and overcorrecting critique usually reserved for the might ...more

When you drive along the deceptively sedate streets of Silicon Valley, there are few hints that all those nondescript office parks and low-rise buildings contain the very future of the planet, but they really do. On a recent trip to tech's epicenter, I found that out firsthand ...more

As headlines focus on melting glaciers and rising water levels caused by global warming, climate change is quietly taking its toll on the nearly invisible occupants of this planet, the microbes. In a study published in the journal Nature Ecology and Evolution, researchers fro ...more

On October 17, 1943, a story in the New York Herald Tribune read "Many laymen — husbands, wives, parents, brothers, sisters, friends — beg Dr. Keefer for penicillin," according to the American Chemical Society. Dr. Chester Keefer of Boston was responsible for rationing the new ...more

"Beer is proof that God loves us and wants us to be happy." We've all seen the quote, attributed to Benjamin Franklin, on numerous shirts, glasses, and bar signs. It's a good, if overused slogan. It makes one clear, indisputable point: beer is great, and life is better with it ...more

Many home cooks were taught never to press down on a burger as it cooks since that would ruin your all-beef patty by getting it to release the juices it needs to stay tender and moist. Turns out that is total hooey—a complete myth. In fact, wildly successful burger chains Sha ...more

The Lens Studio community, now made up of more than 200,000 creators, has generated some impressive augmented reality effects in the last few years. Amazingly, the groundbreaking Lenses for Snapchat continue to come, often from the internal AR team at Snap. Take, for instance ...more

People fundamentally distrust magicians. And they should. The illusions they proffer are just that, illusions meant to astound rather than tangible interactions and results that have weight and meaning in our real world. Our lizard brains know this, and, no matter what the out ...more

Influencers of augmented reality demonstrate expertise in their fields and outline a strong vision for the future that they evangelize to others. They help define the direction of the industry and identify others who foster and create innovation in the field. The idea of the ...more

The mysterious technology product teased via an eccentric TED Talk nearly five years ago has finally been revealed, and it's called the Magic Leap One: Creator Edition. After all of the non-disclosure agreements, furtive comments from CEOs and insiders given early access to th ...more

Black Mirror, Netflix's technology-horror anthology, never fails to provide thought-provoking entertainment centered around emerging and futuristic technologies, and the third season's second episode, "Playtest," delves deep into the worlds of mixed, augmented, and virtual rea ...more

What happens when a entrepeneur/theme park creator and special effects artist/magician team up? You get a team crazy enough to create the first true virtual reality theme park (sorry, Six Flags). They only have a single experience so far, but it's already taken a giant leap be ...more

From the front lines of mainstreaming augmented reality smartglasses comes the latest update from Snap and its Spectacles wearable. This time the demonstration of the device's powers comes from a more creative arts perspective. • Don't Miss: AR Snapshots — Dive into Shark We ...more

The economic impacts of the COVID-19 pandemic have been felt in practically every business sector. Now, as we look back at the top augmented reality investments of 2020, the AR industry has been no exception. While the overall dollar value of this year's top 10 investments wa ...more

After years of complaining about rising prices, OEMs are finally listening to consumers. It couldn't have come at a better time thanks to potential recession due to COVID-19. As evident with the poor sales of Samsung's Galaxy S20 series, consumers are not looking to spending $ ...more

In just a few weeks, on May 29, the annual AWE (Augmented World Expo) conference will take place once again in Silicon Valley (Santa Clara, California, to be exact). And while everyone will be on the lookout for the next big thing in augmented reality coming from major player ...more

The last time we heard from Meta, the makers of the Meta 2 augmented reality headset, things looked pretty bleak. Now, as several new facts have come to light, we have confirmation regarding the beleaguered company's fate: Meta is done. As we reported back in September, the c ...more

Are you looking for a little microbe magic? Think composting. Composting is a great way to reuse food and plant waste that you would otherwise throw into the trash, which would just end up in a landfill somewhere. During the composting cycle, microbes reduce this organic wast ...more

When it comes to busted smartphones, liquid damage ranks right up there with shattered screens as one of the most common issues owners have to deal with—as well as the most embarrassing. Thankfully, though, with the rise of waterproof phones such as the Samsung Galaxy S7 and e ...more

Sangria... the elixir of summer. When properly prepared, there are few things more refreshing and magical. If you're looking for a way to mix things up and "get out of the bottle," try one of these lovely libations before the warm weather ends: peach-mango sangria, pineapple-b ...more

If you've ever turned on an episode of Iron Chef or Top Chef, chances are you've seen a contestant in gloves and goggles, yielding a canister that looks far more fit for a chemistry lab than for a kitchen. Wonder what's in the canister? Liquid nitrogen, the go-to tool/ingredie ...more

If you've got a birthday party to plan for a young budding scientist coming up, a little nitrogen should do the trick. In this project, I'll show you 10 "super cool" tricks with liquid nitrogen that you could try, but probably shouldn't! Video: . WARNING: Adult Supervision Nee ...more

This year, as part of the Next Reality 30, in partnership with Snap, we're spotlighting an up-and-coming innovator in augmented reality. Specifically, we were searching for an independent developer or creator who embodies the bleeding edge spirit of AR and its ability to lever ...more

It would only make sense that Google is one of the most active app developers on the Android platform, particularly when you consider that they develop the platform itself. From my count, there are an astounding 117 unique apps that the search giant and its subsidiaries have p ...more

Break out the office supplies and kitchen utensils, because improving your morning makeup routine is about to get a lot easier. Some of the things you have lying around the house can provide the perfect solution for some of the most common beauty problems. We've collected 10 o ...more

I grew up in a household where bacon was considered its own necessary food group. My mom saved the bacon fat in a jar and reused it in other dishes, which my friends considered vile, unless they were also from immigrant families or the American South, where saving bacon fat ha ...more

The year is still off to a roaring start, with augmented reality at the center of nearly everything, from enterprise solutions, to entertainment, to safety. In the realm of streaming, the Marvel universe got another dose of augmented reality marketing help thanks to Disney Pl ...more

Andre was enjoying the carefree life of a 12-year-old with his friends, riding his bike and playing sports, like all kids that age. Schoolwork wasn't hard for him, and his grades showed that. Then, the headaches began. He lost vision in one eye, symptoms that drove his famil ...more

The private automobile has been an intrinsic part of our lives for around a hundred years. But over the last decade, car sharing has gained a very small but growing part of the mobility market. The more recent rise of companies like Uber and Lyft is witness to a more dramatic ...more

Chief among iOS 14's excellent new features is the overhauled home screen. Now, you can add customizable widgets that live alongside your traditional apps, and both first-party and third-party apps can take advantage of it. Talk about an upgrade. They even work in the Today Vi ...more