Augmented reality software maker 8th Wall has closed a Series A funding round of $8 million in capital to feed the growth of its development platform. Founded by former Google and Facebook engineers, 8th Wall uses computer vision to enable six degrees of freedom tracking, lig ...more
In the wake of reports of slow iPhone X sales and a possible early end to its shelf life, Apple CEO Tim Cook is on a public goodwill tour of sorts, espousing the virtues of Apple AR. While iPhone X may have underwhelmed the AR community, it has since carved a niche (if not a ...more
While the mainstream consumer market waits for cool augmented glasses to arrive from Magic Leap, or maybe even Snap Inc. (Spectacles 2.0??), AR headset maker DAQRI and its business customers are finding new, money-saving and time-saving use cases for the technology today. A r ...more
If you want your own lightsaber, you don't need to be a Jedi or have kyber crystals in your possession; now, thanks to augmented reality, all you need is an iPhone and a rolled up piece of paper. On Wednesday, app developer 2020CV released InstaSaber on the iOS App Store. The ...more
With today's augmented reality experiences, we can see and hear virtual content, but Ultrahaptics wants you to be able to feel those experiences, too. The company has partnered with Meta Company to pair its ultrasound-based haptic feedback system with the Meta 2 augmented rea ...more
Most of the animated characters and animals we've seen in augmented reality are still fairly basic in terms of visual fidelity. And because many are still impressed by simply seeing 3D figures properly scaled and tracked alongside real-world objects, this approach has worked . ...more
Snapchat has broken new ground in its augmented reality advertising efforts, as BMW has opted to show off its new X2 model in AR with the Augmented Trial Lens. Users who opt in to the experience via ads running between user or publisher stories (or scan the corresponding Snap ...more
To revise a line from the Blues Brothers, when it comes to ARKit apps, we've got both kinds — home utilities and games. As such, two more candidates for each category have made their way to the app store. In addition, one by one, NFL teams are taking a pass at augmented reali ...more
ARKit and ARCore generate excitement among various segments of the tech industry for spurring adoption of augmented reality with consumers via mobile devices. The consensus among many experts, though, is that the future lies within augmented reality headsets, and that the ent ...more
After installing the new iOS 11 update on one of our iPads, we noticed something peculiar — AirDrop simply stopped working. The button was still there in the revamped Control Center, but it was almost imperceptibly grayed out. Tapping it did nothing, nor did long-pressing or 3 ...more
Wise Snacks wants baseball fans to reach for potato chips instead of peanuts and Cracker Jacks, and it's calling augmented reality out of the bullpen to close the deal. The snack maker has partnered with two Major League Baseball teams, the Atlanta Braves and the New York Met ...more
There have been a number of rumors about the iPhone 8 over the past couple of months, but the latest speculation about the device's dual FaceTime camera, that could take 3D selfies, has definitely grabbed our attention. Mac Otakara reports that there is a "possibility" that a ...more
Today at Microsoft Build 2017 in Seattle, Washington, ScopeAR announced that their mixed reality smart instruction development platform, Worklink, will now work with the Microsoft HoloLens in addition to the mobile devices that are currently supported. The heart of this platf ...more
Every Friday, Next Reality reviews the latest headlines from the financial side of augmented and mixed reality. This Market Reality column covers funding announcements, mergers and acquisitions, market analysis, and the like. This week's column is led by two companies cashing ...more
Asobo Studios, one of the first companies to partner with Microsoft on HoloLens development, is applying their expertise towards building applications for various business verticals through their internal HoloForge Interactive team. Their latest proof of concept is a holograp ...more
If you've been longing since the '90s for the total Clueless experience of virtually trying on clothes, you missed out by not attending London Fashion Week earlier this year. Designer Sabinna Rachimova is known for her "see now, buy now" business model that allows clients to ...more
4DViews, the volumetric capture company that films actors and performers in augmented and virtual reality for things like movies, TV series, and applications, has just released the app 4DViews: Raise Virtual to Reality, to demonstrate its technology for smartphones. The mobil ...more
As a society, we seem to be moving backwards toward communicating by pictures only. Emojis and GIFs are today's cave paintings, and I, for one, am totally okay with that. To make this transition even more amazing, photo-editing app Facetune created a tool that lets us change o ...more
Listen up ladies, there's no need to go to Sephora and model a hundred different shades of lipstick anymore. Now with Virtual Artist, Sephora's award-winning app, for iOS and Android, you can virtually test thousands of shades of single and palette eyeshadows, lip colors, and ...more
While there are many uses for augmented reality in the automotive industry, adoption has been slow. With the plethora of makes and models on the road today and rolling off assembly lines tomorrow, developing and deploying knowledge bases that utilize augmented reality to deale ...more
Once mixed reality technology is more widely available and realistically priced for consumers, using the tech to create the illusion of a larger space, will likely be a favorite use for mixed reality in places where real-estate is expensive, people tend to live in smaller home ...more
A few days ago, I pulled up the Windows Store on my HoloLens and saw a few new applications. One that caught my attention was Oriental Museum, which lets you explore China's Forbidden City, and the other one is very similar free demo app called Secrets of Ancient Egypt by Link ...more
Here at NextReality, we talk a lot about the many different ways of controlling holograms in the HoloLens and other augmented and mixed reality devices; New and creative ways are coming more and more every day. Most recently is something called the HoloSuit. In the 25-second c ...more
Most of us work with a single monitor, but even with one or two extras, they still offer a rather confined workspace. Virtual reality, however, doesn't have such boundaries. As a result, VR headsets can work as excellent productivity tools. Windows can't just adapt on its own, ...more
Black Friday and Cyber Monday are becoming almost synonymous these days, but there are still plenty of awesome deals that you can only get starting on the Monday after Thanksgiving. Amazon, for instance, will be hosting a week-long Cyber Monday sale, and of course, most big-bo ...more
Last year, the Washington Post's Ashley Halsey wrote an article on what really happens to your luggage at airports. In it, they unwittingly published a photo of the master keys the TSA uses for TSA-approved baggage locks. Now, thanks to that picture and a French lock-picking e ...more
LEDs have slowly become the standard for DIY lighting projects because they consume less power and last way longer than regular light bulbs do. Light-emitting diodes have no filament, meaning they generate their light solely by the movement of electrons in a semiconductor mate ...more
The startup JigSpace, which was among the first apps to support ARKit and LiDAR for iPhone augmented reality apps, has capitalized on its early mover status by innovating within the space. On Wednesday, JigSpace closed a $4.7 million Series A round of funding, led by Rampersa ...more
Apple's stock keyboard for iPhone has gone through many changes over the years. Some have been significant, and others more subtle. Overall, most of these updates have been fairly obvious, so you're probably already using them — but there are more than a few interesting featur ...more
VR gaming has developed rapidly in the last few years, moving from a fantasy to a product you can actually afford. As the VR industry grows, so do the ways you can experience virtual reality. The Dragon VR Gaming 3D Stereo Headset with Bluetooth Controller is the ultimate in V ...more
While the big names in augmented reality demonstrated the breadth of opportunities in the industry's landscape this week, one new startup showed off what is possible further in the future. On the AR wearables front, Magic Leap and Nreal, two of the current front-runners for A ...more
If tradition holds, we're roughly one month away from Apple's big iPhone announcement. While we're excited to see what will mainly be a significant camera upgrade, it's not all about the hardware. Apple will also release the official version of iOS 13 to coincide with the iPho ...more
The wait wasn't so long this time. Apple released public beta 3 for iOS 13 on Thursday, July 18, just one day after the release of developer beta 4. For context, Apple took five days to seed public beta 2 after releasing dev beta 3, so it's a pleasant surprise that the latest ...more
Now that we've officially seen the HoloLens 2 and Microsoft has shown off the improvements and new superpowers of the augmented reality headset, what about the specs? Luckily, Microsoft has laid bare the full specifications for its next-generation headset. Let's dive in and s ...more
With the list of available mobile apps for moviegoers constantly expanding and improving, seeing a film at your local theater has never been better. With the right apps for your iPhone or Android phone, you can research movies, find out if showings are sold out, reserve seats, ...more
Now that its first developer conference is in the rearview mirror, Magic Leap continues to nurture its content development community, this time with an assist from strategic investor and retail partner AT&T. After accepting submissions through Oct. 26, Magic Leap held its fir ...more
Continuing to take the steps necessary to reign supreme among the top game engines of the world, with a steady stream of major updates, enhancements, and new features, the team at Unity are keeping the user base in a regular state of surprise. At this rate, it's almost like Ch ...more
For the unaware, RED is a company that specializes in high-end cameras and other recording devices. RED's cameras are used to shoot some of Hollywood's biggest films and TV shows. Their modular designs make them ideal for the user who does a lot of mixing and matching — and ha ...more
Snapchat is mostly credited as the first AR social network, and, like most social media companies, its revenue model is nested largely within advertising. As such, the company now has a new avenue for branded content. Of course, they are not the only mobile advertising game i ...more
Mixed reality display manufacturer Realfiction has developed a 64-inch display capable of delivering 3D holograms without a headset. Billed as the largest display of its kind in the world, DeepFrame consists of a curved video screen that deflects interactive 3D images in 4K r ...more
In order for software developers to do their jobs as new hardware reaches the market, they will need the right tools to get their projects off the ground and into augmented and mixed reality devices. There have been completely new approaches to development when it comes to AR ...more
The technology driving the automated vehicle revolution relies on the car's ability to see and understand the world around it. Sensors act as the eyes and ears of the vehicle and collect the necessary information. There are several different ways in which different companies ...more
The new iPhone 16, 16 Plus, 16 Pro, and 16 Pro Max are worth upgrading to, but if you want more advanced features, especially for the camera, you may want to take a closer look at the iPhone 16 Pro and iPhone 16 Pro Max. While all four 2024 iPhone models have the new Camera C ...more
Apple just released the fourth public beta for iOS 14 today, Thursday, Aug. 6. This update comes two days after the company released iOS 14 developer beta 4, 15 days after Apple seeded developers the third dev beta, and two weeks after the release of public beta 3. Apple rele ...more
Apple just released the fourth developer beta for iOS 14 today, Tuesday, Aug. 4. This update comes 13 days after Apple seeded developers the third dev beta, and 12 days after public testers got their hands on public beta 3. Apple released this update at 10 a.m. PDT, the stand ...more
The time to wait for an absolutely killer phone from Samsung is over. They've released a giant of a phone known as the S20 Ultra, and at least on paper, it's a grand slam. But only a few months ago, Apple released its first "Pro" iPhone, and it was giant in its own right. So w ...more
While Snapchat is no stranger to location-based AR scavenger hunts, the app's new world-facing game adds some environmental understanding to the mix. This week, Snapchat launched a new Snappables game dubbed Scavenger Hunt. However, while most Snappables games use the front-f ...more
It might sound odd to call interior decorating exciting, especially if you're not a professional within that industry. But that's exactly what it is when combined with augmented reality. I recently found out just how fun it can be when I downloaded the new Sotheby's Curate ap ...more
Magic Leap is making it easier for developers to share their spatial computing experiments with other Magic Leap One users. On Thursday, Magic Leap has opened up Magic Leap World for developers to publish concepts, which as defined by Magic Leap, are "free apps with limited f ...more
When it comes to building luxury cars, Bentley certainly knows what it's doing. However, when it comes to building an AR app, Bentley is looking less Continental GT and more Geo Metro. At least that's our initial take after sampling the company's new AR app, called Bentley 10 ...more
While Toyota ranks as the leading automotive brand in the world, the company is a follower when it comes to augmented reality. Nonetheless, Toyota is catching up with the competition with a web-based augmented reality advertising campaign for the 2020 Corolla. Executed by ad ...more
We've seen a variety of AR experiences related to athletic footwear over the years, but Puma is betting sneakerheads will buy into a version of interactive design where sneakers are the augmented reality experience The shoemaker launched the LQD Cell (pronounced "liquid cell" ...more
The Oscars are fast approaching, which means that all the most talked about films are getting a second dose of heavy promotion in hopes of winning an Academy Award. Along with those promotions, we're also getting new looks at some of the films. The most notable new perspectiv ...more
The latest film addition in the American-produced Millennium series, The Girl in the Spider's Web, was just released on Blu-ray a few days ago. As you could expect, the movie has many hacking scenes throughout, just like the previous English and Swedish language movies centere ...more
If you've blocked out your calendar to watch the NHL All-Star Game this weekend, then you might be excited to know that USA Today has given its readers the opportunity to meet Washington Capital's John Carlson in augmented reality. And if you didn't know that the NHL All-Star ...more
The app that Lego demoed at this year's iPhone launch event is now available in the App Store, and it showcases several new capabilities available in ARKit 2.0. The Playgrounds app enables players to access augmented reality multiplayer games with ARKit's new shared experienc ...more
Amid the opulent and historic confines of Paris, Microsoft is now hosting an exhibit at a local museum that brings a historic map of a Normandy tourist destination to life in augmented reality. The Musée des Plans-Reliefs, a museum dedicated to 3D military maps dating back to ...more
Ingress, the godfather of location based-AR games developed by Pokémon GO creator Niantic Labs, is getting a new lease on life via Ingress Prime, a reboot of the game built on the Niantic Real World Platform. After teasing the reboot late last year, Niantic launched the new g ...more
Rooting. As an Android user, I'm sure you've heard the word once or twice. According to Kaspersky, 7.6% of all Android users root — but for the 92.4% who don't, we wanted to talk to you. Rooting allows you to remove barriers and open Android to a level of unprecedented contro ...more
The game wizards at Insomniac take pride in diving deep when it comes to world-building, and the same is true for the studio's latest title for Magic Leap One called Seedling. Revealed on Wednesday at the L.E.A.P. conference in Los Angeles, the Magic Leap One-based title is l ...more