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Now that the holiday season has officially kicked off, Office Depot has updated its popular Elf Yourself app with a few new augmented reality options. But you'd be excused if you weren't overly thrilled with the implementation. For those who are unfamiliar with the app, Elf ...more

At the Google I/O keynote presentation today, Clay Bavor, Vice President of Virtual Reality for Google, shared a number of new initiatives in virtual and augmented reality. This included new services for the Tango platform called visual positioning service, or VPS. The Tango ...more

Now even muggles can see how they'd look chasing the Golden Snitch on a Nimbus 2000. That's because Snapchat is gifting Harry Potter fans with a 3D Bitmoji Lens that adorns their digital doppelgängers in the robes of the houses of Hogwarts. To cast this AR spell with your Sn ...more

All the news and rumors regarding the Galaxy S8 have finally coalesced and brought us to this moment, and it couldn't come soon enough. Samsung's flagships are making their official debut live on Wednesday, March 29. The stakes are especially high for the South Korean tech gia ...more

Despite the hype and potential of immersive computing, the augmented reality industry is showing that it is not invincible, as another AR hardware maker, this time Osterhout Design Group (ODG), is reportedly going out of business. On Tuesday, asset liquidator Hilco Streambank ...more

Another AR cloud candidate has emerged in YOUAR, a startup that has developed a new system that enables persistent augmented reality experiences on iPhones and Android devices. Compatible with ARKit, ARCore, and other computer vision systems, YOUAR's UberCV system uses comput ...more

Lenovo announced at Tech World '16 a slew of new products, and one of them aims to upend the smartphone accessory ecosystem: Moto Mods. Moto Mods are proprietary modular add-ons developed for two new Motorola phones that were also announced in the keynote, the Moto Z and Moto ...more

With all the hype surrounding the recent Galaxy S8 release, it can be easy to forget Samsung makes other smartphones. But let's be real here; $726 isn't cheap. If you're someone who doesn't want to drop that kind of cash on a smartphone — or who doesn't feel your device needs ...more

If you just can't wait to see the Pixel and Pixel XL, the new Google-branded smartphones expected to be announced tomorrow, you're in luck. After weeks of rumors and blurry images, a smartphone sales company called Carphone Warehouse just accidentally dropped the entire ball. ...more

The guy who recreated Super Mario Bros. as a first-person obstacle course is back with an augmented reality take on another classic game. While the previous experiment was built for HoloLens, this time the developer, Abhishek Singh, has come up with an AR version of the class ...more

The Meta 2 developer kit has finally begun shipping! Gary Garcia, the senior director of customer success at Meta, just sent out an email that they are shipping out to the first round of preorder customers. Waves will be building from there, up to far higher manufacturing rate ...more

On Tuesday, at Google's I/O developer conference, the company announced a huge update to its ARCore augmented reality toolkit that matches the latest features of ARKit, and surpasses Apple's AR platform via support for shared experiences. Cloud Anchors is the name Google's ne ...more

With the iPhone XS, XS Max, and XR, Apple introduced dual-SIM capabilities to iOS, made possible by eSIM technology. If you recently picked up one of these three new iPhones and need to utilize your eSIM while traveling abroad, you might want to take a look at the data plans o ...more

Before you read further, you may want to make sure you're wearing brown pants if you scare easily. Developer Abhishek Singh conjured an augmented reality experience that recreates the spine-tingling scene from The Ring where (spoiler alert) the ghost of Samara (or Sadako, fro ...more

Google Assistant has introduced tappable shortcuts on the Google app for Android, iOS, and Google.com this week. The tech giant made the official announcement on their blog on Tuesday after much online speculation that they were integrating their screen search feature into th ...more

Fast-casual burger restaurant Bareburger expects to soon replace all of its paper menus with 3D models of its burgers and other items rendered in augmented reality, but for now, the company is preparing some rather interesting limited AR interactions. The up-and-coming restau ...more

Super Mario Run was released for iOS on December 15, 2016. Even though it debuted as a "free" app, almost all of the playable content was hidden behind a ridiculous $10 unlocking package. Despite coming with such a hefty price tag and receiving a two-star rating on the day of ...more

Meta's long-awaited Meta 2 development kit finally began shipping in late-December last year, after having been delayed about six months. While very few have received a dev kit at this point, some more information about the headset has just been announced; Depth-sensing techno ...more

We're inching closer towards the singularity—that point where technology advances to the steepest slope of the logistic function S-curve and simply skyrockets at a rate we've never seen before. Somewhere along the way, the line between humans and the tech we rely on will becom ...more

Not all remakes of video game classics turn out well, but a new augmented reality take on Super Mario is likely to draw in fans of the Nintendo hit. Created by Vancouver-based Stuart Langfield, the AR gaming experiment isn't an official release, but after seeing what's possib ...more

As with any new smartphone (but especially with Apple), the iPhone 8 is generating rumor after rumor. This newest rumor, however, rocks the boat a bit, as BGR reports that the iPhone 8 may release at Apple's standard time in the fall, but the 3D camera will be pushed to the 8s ...more

Looking past the obvious visual similarities between the iPhone 7 and Google's new Pixel phones, there are several indications that the search giant had Apple in its sights as they released their latest flagships. For once, this isn't an Android phone we're talking about, it's ...more

As a side scrolling game, performing various jumps in Super Mario Run on your iPhone or Android is as vital as eggs in a breakfast buffet. Tapping away on your phone's screen like a madman won't accomplish much in this game, so it's imperative that you familiarize yourself wi ...more

A lot more people are about to be able to use Android Auto. Google announced at I/O 2016 that you'll soon be able to use the app with only your phone, so you won't need a compatible car or third-party display unit. And if (or more likely, when) Google brings the app to iOS, Ap ...more

With products and solutions offered by the likes of Scope AR, Trimble, DAQRI, VIATechnik, and others, augmented reality is becoming a hot commodity for improving productivity while maintaining safety in the construction and manufacturing industries. Another example of AR in t ...more

Rooting a phone lets us install custom operating systems, known as ROMs, which replace the device's preinstalled OS. Most custom ROMs are based on code from the Android Open Source Project (AOSP), which gives them a look and feel similar to Google's version of stock Android. B ...more

The same approach to augmented reality that some companies use to improve workforce productivity could also make it easier for car owners to operate and maintain their vehicles. Mercedes-Benz is driving down that new path by releasing an augmented reality owner's manual calle ...more

The new Samsung Galaxy S8 and S8+ are two of most head-turning phones we've ever seen, thanks to gorgeous build quality and a seemingly bezel-less Infinity Display. Combine that with flagship-grade internals for top notch performance, and you can almost guarantee that Samsung ...more

We've seen plenty of good, bad, and weird things that have come out of the worldwide augmented reality game Pokémon GO, including murder and location-based bans, but nothing on a large scale. That was, of course, until Iran decided to ban the game country-wide. Don't Miss: Po ...more

Dutch police are using a system very similar to Pokémon GO on smartphones, but they aren't walking around trying to catch little pocket monsters. The purpose of this system is to give augmented reality help to first responders who may be less qualified to work a fresh crime sc ...more

After pouring out $10 million for 60 seconds of Super Bowl advertising time, Doritos and Mountain Dew continued their Sunday marketing binge on Snapchat. For their spot during the game, Doritos and Mountain Dew staged a lip-synched rap battle between highly meme-able actors P ...more

Wise Snacks wants baseball fans to reach for potato chips instead of peanuts and Cracker Jacks, and it's calling augmented reality out of the bullpen to close the deal. The snack maker has partnered with two Major League Baseball teams, the Atlanta Braves and the New York Met ...more

It's not an official app, but for fans of Rick and Morty, it's a welcome piece of the series' universe until the recently renewed animated show returns to Adult Swim. Created by New York-based filmmaker Gabe Jacobs, the short experience is designed to be viewed via Snapchat a ...more

4DViews, the volumetric capture company that films actors and performers in augmented and virtual reality for things like movies, TV series, and applications, has just released the app 4DViews: Raise Virtual to Reality, to demonstrate its technology for smartphones. The mobil ...more

While all of my previous Have You Seen This? posts have all focused on individual HoloLens apps in the Windows Store, this time I'll be sharing a couple at once. These holographic applications are really simple in scope, so there is not a lot to say about them, yet they are in ...more

All across the country, retailers like Best Buy, Target, and Walmart are gearing up for their Black Friday sales. Brick and mortar stores are already packed to the brim with inventory in anticipation of the craziness that will strike as soon as the doors open the day after Tha ...more

If you're like me, then you're rarely just watching TV. You're probably also simultaneously following reactions on Twitter during a live airing of The Walking Dead. Or perhaps you're checking your fantasy football scores while a real game is in progress. Or you might just have ...more

In years past, Apple has always waited two years before redesigning the iPhone, but this year they broke the trend. Aside from a few minor changes, the overall design and style of the iPhone 7 models is the same as last year's iPhone 6s models, and the iPhone 6 ones before tha ...more

For some of us, winter puts the brakes on apps like Pokémon GO since smartphone screens usually only respond to bare fingers. Nobody wants to be that guy who caught frostbite chasing a Sneasel. When you use normal gloves, the display's sensor simple doesn't activate, so that d ...more

New Balance is helping Liverpool Football Club (FC) fans see how they look in the team's new kits with an augmented reality experience in Snapchat. The Lens uses background segmentation to replace the user's surroundings with a virtual stadium and a full-body mask to place th ...more

Although expected to be only a modest upgrade over the S8, we can't help but be excited about the Galaxy S9's unveiling late next month. Among the many rumors and questions we're looking to see addressed, one of the biggest queries we have is, of course, with the price tag. We ...more

If you've ever wanted to barge into Jerry Seinfeld's apartment like Cosmo Kramer, you can now do so without having to book a ride on the Peterman Reality Tour. Built with input by Tho. E. Azzari, the sitcom's original production designer, the Seinfeld Set Replica is a non-AR, ...more

Facebook is aware that Snapchat is killing the social media game amongst the youths, which makes sense, because in 2017, video is king in social media currency. Facebook has continually shown that Mark Zuckerberg and crew seem to think the best strategy to keep up is to simply ...more

Being on the bleeding edge is a place that you will get cut from time to time, as has been the case for many developers in the HoloLens space. Between major changes in Unity to help support newer versions of .NET, changes in the MixedRealityToolkit-Unity, the requirement of b ...more

About a year ago, a certain watershed mobile augmented reality game based on a familiar video game franchise was released into the wild. Today, a number of imitators and emulators have introduced their own location-based games with hopes of similar success. The process of rep ...more

Less than a week after ARKit 1.5 became available to the public through the iOS 11.3 update, the App Store has its first app with AR features (Artsy) to leverage Apple's AR toolkit update. Using ARKit's new vertical surface detection capabilities, Artsy gives users with compa ...more

It's safe to say that mobile developers are excited about the prospects of Apple's ARKit, with demos popping up seemingly on the hour on YouTube, Twitter, etc. Now, developers are starting to preview actual products. One of them, Directive Games based in Shanghai, China, has ...more

Voice-activated digital assistants from Amazon, Apple, and Google currently have the upper hand for home automation integrations, but a new augmented reality mobile app promises to give homeowners and renters visual control over their connected appliances. Smart AR Home, avai ...more

YouTube has gotten so big over the years that it is now viewed by more 18-49 year-olds than any cable network in the United States. But even though online video platforms continue to gain ground on traditional TV stations, there's one aspect to the viewing experience that live ...more

The new Material You theme engine with its fancy widgets is a sexy change for Android, but there's another new Android 12 feature that's more than just pretty colors and curves. Android 12 has a powerful on-device search engine that makes it easier to find people and conversa ...more

Despicable Me 3 is coming to theaters this summer, and it seems that Minions are everywhere. Literally. You can't even escape them on social media because they've taken over Snapchat with the release of three augmented reality lenses. That's right, this new AR feature means th ...more

Ever wanted to freeze someone, then smash them into a million pieces? Here is your chance! If you've got Adobe After Effects and Autodesk 3ds Max, it's pretty easy. Check out the tutorial video below to see how it's done. Video: . Please like the video and subscribe if you lik ...more

Lazy makeup enthusiasts, this new service is what you've been waiting for! Makeup giant Estee Lauder's latest project incorporates augmented reality to help customers test out their lipsticks without even getting out of bed. The company collaborated with Modiface — a group th ...more

Despite the wide availability of markerless augmented reality experiences for mobile devices, there is still a market for scanned triggers for content, as evidenced by the new image recognition capabilities on Facebook's Camera AR platform. AR experiences for the movies Ready ...more

T-Mobile is going for broke. The carrier recently announced it will be giving away free stuff to its customers every Tuesday through a new app called T-Mobile Tuesdays for Android and iOS, and that's in addition to one share of stock and free in-flight Wi-Fi. The app will give ...more

With the theatrical premiere of Deadpool 2 less than two weeks away, the hype train for the sequel to 2016's surprise R-rated hit is gaining steam, and augmented reality is on board for the ride. The marketing superheroes behind the movie have teamed up with 7-Eleven, which i ...more

On Thursday, yet another piece of the Magic Leap puzzle fell into place at Twilio's Signal developer and customer conference in San Francisco. During one of the stage presentations, Twilio co-founder and CEO, Jeff Lawson, walked on staging wearing the Magic Leap One to introd ...more

Apple released iOS 11.2 beta 3 on Monday to developers, with only a handful of changes over Beta 2. Still, it's always recommended you upgrade to the newest version of iOS, so if you are running any of the previous 11.2 betas, make sure to update. Beta 3's most significant ch ...more

Apps that can display virtual furniture in the home are one of the most popular applications of mobile AR today, but Houzz has decided to raise the stakes with its latest update. On Tuesday, the company rolled out a floor tile AR feature to its iOS and Android apps. Don't Mi ...more

Augmented reality avatars that mimic facial expressions are no longer the exclusive province of Animojis on the iPhone X or AR Emojis from Samsung. Camera app Snow has added its own alternative to Apple and Samsung's features, which it also calls AR Emoji, for iOS and Android. ...more