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Google Glass, the augmented reality head-mounted display, has sent ripples through the technology world ever since its inception in 2012—even warranting Time Magazine to recognize it as one of the "Best Inventions of the Year 2012". Today, Google announced that it’s now openin ...more

Enterprise augmented reality software provider Upskill has raised $17.2 million in its latest round of funding, led by new investors Cisco and Accenture. Last year, the company closed a Series B round of funding led by strategic investors Boeing HorizonX and GE Ventures, who ...more

We live in a marvelous age, a time where technology is driving us forward as a species at a rapid pace, and tech-driven miracles are becoming more and more commonplace. While the human race may not be focused on building the largest wonders of the world, as it once was in hist ...more

After raising more $100 million in funding from some of the tech world's biggest names, Mojo Vision is finally ready to show the world the building block of its "invisible computing" platform. On Thursday, at the Augmented World Expo (AWE) in Santa Clara, California, the star ...more

It's March once again, and while that might signify the beginning of spring for some, basketball fans have this month marked on their calendars for one good reason: NCAA March Madness. Though the tournament is already underway, the Sweet Sixteen leg begins Thursday, March 23, ...more

An augmented reality system developed by Lyft might make it less awkward for drivers to figure out who they are supposed to pick up. In a patent application published by the US Patent and Trademark Office on Thursday, Lyft proposes an augmented reality system that helps passe ...more

After entering the UK's version of bankruptcy last month, Blippar's assets are up for sale, and bidding ended today. But now, with Blippar's story nearly at an end, a surprise twist has entered the company's story — the founders of Layar, which was sold to Blippar in 2014, ar ...more

If you need some help expressing how you feel to your mom for Mother's Day, Snapchat and Facebook are here with some augmented reality help. On Sunday, Snapchat will offer several Mother's Day-themed AR Lenses to help users create photo or video messages for their materfamili ...more

Google I/O is like Christmas for smartphone fans. At their annual developer's conference, the Mountain View search giant gave us a glimpse of what they've been working on over the past year—and they've been quite busy, to say the least. Don't Miss: Meet Allo, Google's New AI ...more

Although professional sports has been no stranger to emerging technology, it still seems hard to think about how a football player might benefit from strapping on a VR headset. While it won't do much in an actual game, many athletes can improve by using virtual reality as a tr ...more

Another entrant into the do-it-yourself AR content creation market has emerged, as Zappar has updated its ZapWorks Studio software to include features for development newbies. Available now, ZapWorks Studio 5 brings a new feature called Actions that enables users to build AR ...more

As Facebook, Apple, Samsung, and others offer augmented reality selfie effects and content that challenge its platform, Snapchat has continued to innovate with its augmented reality capabilities. The latest example, released to the app's Carousel on Monday, is a Lens that rea ...more

If you are obsessed with anyone on Instagram to the point where you never want to miss another post again, then Instagram has got you covered. Built within the app, there's a neat little trick to turn on notifications everytime someone you like posts. So, who do you follow? T ...more

Mobile augmented reality developer Blippar has updated its mobile app for iOS and Android with an augmented reality face profiles feature based on the company's real-time facial recognition engine. Dubbed Halos, Blippar users can open their own AR face profile and connect wit ...more

With augmented reality making its way into the mainstream, consumers have been expecting a company bloodbath for a while now, one that will have a ton of casualties. Blippar has been expected to be one of those casualties due to the reported loss of millions of dollars earlier ...more

There's a general belief that augmented and mixed reality is going tied to enterprise solutions for the foreseeable future, and most developers in the field are focused on business use-cases. Without a dramatic breakthrough in the next couple of years that will likely be the c ...more

Online glasses retailer Warby Parker built its reputation by selling fashionable yet affordable eyeglasses, so it perhaps a surprise that it's one of the first developers to take advantage of the technology in the least affordable iPhone yet. While other developers are making ...more

Just nine days after the official release of iOS 11.2, Apple has released iOS 11.2.1. The update initially seems to have been seeded to only a handful of users and is intended to fix bugs in 11.2. One specific bug fix revolves around HomeKit. Apple's Home app experienced a vu ...more

Ever since the planet went crazy trying to find augmented reality creatures in Pokémon GO, we've been waiting for the next virtual object game capable of delivering a similar hit. And now, we might finally have one coming, direct from the magical world of Harry Potter. The ne ...more

Using Facebook and Twitter as a news source can be frustrating at times, mainly because opening links will divert you away from your current application. Instead of a smooth process, you find yourself going back and forth from app to browser, over and over again. Flynx, from ...more

For its latest augmented reality trick, Snapchat has brought the world an AR Lens that has become a bit of a viral hit on Twitter as users turn themselves and their favorite movie stars into characters out of a Pixar movie. According to a Snap spokesperson, more than 215 mill ...more

Influenced by the growth of augmented and virtual reality technology as well as 3D computer vision, Ericcson Ventures invested in Matterport, whose hardware and software help companies create AR/VR experiences. In other AR market news, HoloLens supplier Himax Technologies is ...more

Apple has sprung a massive AR following since the announcement of their ARKit, with users waiting to see what exactly the tech giant will do next. Now, thanks to a patent application published today, we might have an idea of what's coming: augmented reality glasses. The rumo ...more

Joyce Kuo of Nijie Technology released a video showing a group fighting it out Dragon Ball Z-style in a restaurant, but instead of Goku, Piccolo or Vegeta, we have two horse-headed young ladies shooting fire and other elements at each other. From what I can make out, they're ...more

The Washington Post believes augmented reality adds an extra layer to stories, and they're doubling down on that belief by adding in new AR features into their already popular "rainbow" news (iOS and Android) and Classic (iOS and Android) news apps. Last year the media compan ...more

A group ironically called the "Guardians of Peace" hacked into Sony Pictures' computer systems and released a mountain of internal information such as medical records, leaked scripts, work complaints, and even celebrity aliases. Why did this happen? Sure, a lot of well-though ...more

Virtual reality and horror were meant for each other. You'll get all the positive aspects of experiencing a terrifying situation such as excitement and an adrenaline rush, without any of the real-life consequences, like being ripped to shreds by a herd of flesh-eating monsters ...more

One of the more compelling human interest stories of the summer has been the plight of the Thai Wild Boars soccer team, who were trapped in a cave for weeks. To show just how perilous the largely unchartered cave was, The New York Times has transported its readers into an aug ...more

The OnePlus 5T is a great device. However, for those of us in the States, we're pretty limited when it comes to OnePlus color choices. While we can pick one of two different spec models, both come in the same Midnight Black. Thankfully, OnePlus has just changed that, releasing ...more

While the technology continues to mature, businesses from various industries continue to adopt augmented reality to improve the efficiency of business processes. In this edition of Brief Reality, as conference season continues, we see examples of augmented reality applied to l ...more

Thanks to augmented reality, fashion companies can let customers try on cosmetics, clothes, more cosmetics, and sunglasses from the comfort of their homes and through the non-judgmental eyes of their smartphone camera. Now, watches enter the augmented reality fitting room, co ...more

Smartphones tend to struggle when it comes to recording video in low light situations. Danish phone manufacturer Lumigon included a good camera capable of shooting 4K video on its latest phone, The T3, but the real interest lies in the second camera, which is a dedicated night ...more

With today's augmented reality experiences, we can see and hear virtual content, but Ultrahaptics wants you to be able to feel those experiences, too. The company has partnered with Meta Company to pair its ultrasound-based haptic feedback system with the Meta 2 augmented rea ...more

Earlier this year, rumors began to swirl regarding Apple's upcoming iPhone SE 2. They predicted an A10 processor and a glass back for wireless charging, all at a price point at least $150 cheaper than the iPhone 7. While it wasn't poised to turn heads like the iPhone X, it wou ...more

Last week, Magic Leap CEO Rony Abovitz teased his Twitter followers with some "fun and cool stuff" to share in the coming days. On Monday, he made good on that promise, sort of. If you're a fan of Sigur Rós, he hit the right note, but if you were expecting to see what the com ...more

If you're a golf fan who can't attend the Arnold Palmer Invitational in person, you can still follow the next stop on the apparent Tiger Woods comeback tour in augmented reality with an iPhone or iPad. The PGA Tour AR, available now on the App Store for ARKit-compatible devic ...more

In the latest example of non-tech companies taking on augmented reality marketing, online travel site Travelocity has added an AR version of its Roaming Gnome mascot to its mobile app. Available for iOS and Android, the feature, enabled by ARKit and ARCore, respectively, give ...more

A patent application for waveguide-based smart glasses submitted by way of their subsidiary Oculus sheds light on Facebook's plans to escalate their augmented reality efforts. According to the filing submitted to the US Patent and Trademark Office in Feb. 2016, the near-eye d ...more

A sizzle reel just released by augmented reality cloud company 6D.ai shows off what kind of hyper-realistic AR experiences developers can build with its SDK. For its forthcoming game Dragon Duel, developer Happy Giant created an AR dragon that can climb real world objects and ...more

Earlier last week, there were a number of fake five-star WhatsApp reviews to be found on the Google Play Store. Now, Gmail, Chrome, Messenger, and Firefox are all the latest victims to be saturated in five-star spam that wrongly refers to the word "game" in reference to non-ga ...more

At the WinHEC Shenzen 2016 Keynote, Microsoft showed off a system running Windows 10 smoothly on an ARM processor. This could be great news for developers of mixed reality software. Now, if you do not quite understand why this is good for Windows Holographic and mixed reality ...more

Apple's lead marketing tool for the iPhone X, 3D Animoji that you control with your facial and head movements, are once again in the spotlight in a new commercial the company posted on its Korean YouTube account this week. In conjunction with the release of a new single from ...more

Apple just unveiled the new iPhone 7 and 7 Plus at their September event, which means we're inching closer to traffic jams, parking lot fights, and day-long lines at Apple Stores, as well as those inevitable, dreaded words: "sold out." While the new iPhones aren't exactly gro ...more

The idea of remote assistant apps in augmented reality has been taking off in the last couple of years, but Epson is introducing a differing kind of solution for companies that may benefit from a more straightforward dynamic before going full-on immersive with higher-end AR re ...more

Despite the popularity of Pokémon GO, augmented reality gaming hasn't quite caught on yet. The makers of the popular World of Tanks game aren't taking a shot at Niantic's crown yet, but they are looking at giving spectators a new way to watch the game. The game's maker, Warga ...more

After a little more than a year at motion tracking technology maker Leap Motion, Keiichi Matsuda has resigned his position as vice president of design and global creative director, the company announced on Wednesday. A designer and filmmaker (and NR30 member), Matsuda is perh ...more

The release of iOS 11 and ARKit is probably the biggest event for mobile developers since the advent of the App Store. Since ARKit is compatible with the popular AR development tools, namely Unity and Unreal, the learning curve is not very steep for developers. However, that ...more

A peek inside the code of the Snapchat app has revealed that the company is expanding the search capabilities of its augmented reality camera to include visual search that may link to items within Amazon's massive online store. Self-described "technology leaker" on Twitter, a ...more

Google loves to play games. That's just what they did when they went ahead and teased us with a few Android O hints after Reddit user Zitroney unlocked an Easter egg in a Google Creative Lab developer's app ShortStories. At the moment Android O, Google's upcoming version of A ...more

It turns out that the new Galaxy Samsung S8 Active (codenamed Cruiser) will be headed for AT&T in the US later this year, just like previous Active models. SamMobile revealed that the device would be exclusive to the network with a model number SM-G892A. The Merriam-Webster d ...more

Leap Motion created gesture control for all sorts of things, including virtual reality, long ago, but developers must build in support for their tracking peripheral to use its full potential. As a result, they've created an "Interaction Engine" for Unity, the primary platform ...more

When first released, the iPhone SE was nearly identical to its iPhone 6S counterparts in all but form factor. While the rumored SE 2 (if it even happens) is expected to follow suit with the iPhone 8 models, that hasn't stopped people from wondering what it would look like with ...more

For those who enjoy the finer things in life, premium Scottish distillery The Macallan is bringing an augmented reality art gallery, viewable through the high-priced Microsoft HoloLens, to select cities in celebration of whisky season. The Gallery 12 hosts interactive art pie ...more

We started with a static page and evolved to dynamic screens, and making that 2D surface interactive was a relatively straightforward transition in design. But when you can put holographic objects literally anywhere in the room, the way you design apps, games, and experiences ...more

A major software tool first promised during the reveal of the HoloLens 2 earlier this year is finally available. Native support for Unreal Engine 4 has arrived for the HoloLens 2 via early access on GitHub (login required). Don't Miss: Microsoft's Live HoloLens 2 Apollo 11 D ...more

One of the defining parts of my childhood was getting extremely frustrated with claw machines at arcades. Usually, that was because as fun as they were, they were probably rigged and wouldn't actually grab anything. Which is why a new claw machine demo made with Apple's ARKit ...more

The story of the Essential Phone isn't one for the faint of heart. The company was founded by Andy Rubin, and their first phone was supposed to have only the "essential" qualities. Unfortunately, it lacked a decent camera, and still cost as much as most flagships. Since that r ...more

The next frontier for AR hardware is the consumer headset, and tech companies of varying size and tenure are working hard to strike the right mix between comfort, cool factor, and cost. How these companies handle the hype and flow of information vary wildly. Magic Leap is not ...more

Those looking for a creative way to loose a metaphorical Cupid's arrow at the figurative heart of the object of their affection can now add augmented reality greeting cards to their quiver. Just in time for the first Hallmark holiday of the year, Happy Giant, developer of the ...more