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Apple Maps. For years now, its reputation has been that of a punchline. Although Apple and Google battle for supremacy in most hardware and software categories, in the map game there's no question who has the superior app. But the news of the day shows Apple expanding the citi ...more

Esports — and, subsequently streaming it — are possibly some of the more surprising products of the 21st century so far. Who would have thought that people would be watching professional gamers play, the same way we've watched pro sports players on TV for more than half a deca ...more

San Francisco-based startup AstroReality is putting the AR in lunar with a high-detailed model of the moon that comes to life through an accompanying augmented reality mobile app. The LUNAR Pro has already surpassed its listed flexible goal of $36,000 on IndieGoGo. With two w ...more

Honeywell recently completed successful testing of virtual window technology that enabled drivers to maneuver an otherwise windowless combat vehicle on rough terrain at speeds exceeding 35 miles per hour. The testing was conducted under contract with the Defense Advanced Rese ...more

A market research report, posted on February 27, 2017, forecasts that the image recognition market will grow to nearly $40 billion worldwide by 2021. The market, which includes augmented reality applications, hardware, and technology, generated an estimated $15.95 billion in 2 ...more

Waymo has done a lot of things over the course of their driverless journey, but their solution to little birdies pooping all over a self-driving car's LiDAR system is definitely our favorite. The sensors on Waymo's autonomous vehicles, as well as any other self-driving car br ...more

Things are getting more and more interdimensional thanks to Apple's ARKit. We've previously seen some portals work at play with Rainforest Garage and the Interdimensional Portal by Nedd. These demos have only made developers more curious as to what they can do with ARKit porta ...more

When it comes to finding lost things, the joke goes that it's always in the last place you look. With an assist from ARKit, Pixie can make your iPhone the first and last place you look for that missing item. When iOS 11 drops, the updated Pixie app will guides users with comp ...more

Rovio created one of the first mobile gaming hit franchises with Angry Birds, so perhaps it is surprising that, aside from a promotional mini-game developed with Zappar, the company has yet to adapt the game to augmented reality via ARKit. Halfbrick Studios, maker of the hit ...more

Finding the perfect lip color can be a difficult task, to say the least. Thankfully, we're living in a world with augmented reality, where it's possible to try on lipstick from different brands at home. How? It's possible now thanks to Meitu, a company that originally launche ...more

Chris Brogan is no stranger to using multiple social media platforms all from the comfort of his phone. In fact, not only does he have over 350,000 followers on Twitter, but he's also an avid YouTuber, Instagrammer, podcaster, and blogger. That's just his online world too. Ch ...more

While the story of augmented reality headset maker Osterhout Design Group has come to an end, the epilogue of its demise continues. After ODG's intellectual property, including patents and trademarks, went up for sale via Hilco Bankstream last month, Heritage Global Partners ...more

With augmented reality comes an infinite realm of possibilities for storytelling. We have seen it through wineries telling their history with interactive AR experiences and through authors that use augmented reality to bring portions of their books to life. However, filmmaker ...more

Sony just announced a new phone in its Xperia line that is equipped with what is quite possibly the finest front-facing smartphone camera ever. Dubbed the Xperia XA Ultra, the handset features a 16 megapixel "selfie" shooter with optical image stabilization to give you crisp, ...more

The critics of Magic Leap have been circling for a couple of weeks now, but that isn't stopping the company from pushing forward with major new partnerships. The latest Magic Leap tie-up is with none other than motion capture actor Andy Serkis and his UK-based The Imaginarium ...more

Demand for Tesla's driverless features as well as its ultra-long battery ranges and a reputation for offering the best-in-class electric car driving experience helped Tesla see a 32% surge in its value as a brand, topping out at $5.9 billion in the BrandZ Top 100 Most Valuable ...more

Smartglasses maker Vuzix made a big splash at CES 2018 with the inclusion of Amazon's Alexa voice assistant among the AR superpowers of its consumer-centric Blade smartglasses. Now, it's time to tell Alexa to make room, as Vuzix is bringing Google Assistant support to Blade. ...more

Chrome version 56 is here to help you stop accidentally clicking ads when you're scrolling or tapping a link in a webpage on your phone. That's right, annoying page jumps while a site's still loading will finally come to an end with this new update. This will be done via a ne ...more

After laying off 40% of its staff this month to cut costs, SoundCloud appears to be struggling to stay afloat. While blog posts from the company have assured fans that the music platform is not in danger of shutting down, some people aren't so sure this is the truth. Internet ...more

The software updates from Canadian smartglasses startup North keep coming, each with a unique new twist. In the latest update to the software running on the company's Focals wearables, North has included a functionality facilitated by a mobile device heavyweight: Google. Don ...more

It may take practice to get to Carnegie Hall, but a new mobile app gives the average iPhone or iPad owner the experience of walking on stage with a live orchestra. Available now on the App Store, the Spatial Orchestra app brings music to life comes with augmented reality and ...more

Developers are really having a field day with Apple's ARKit, announced last month. Since it's release to developers, videos have been appearing all over the Internet of the different ways that developers are getting creative with the ARKit using iPhones and iPads. Here are a ...more

Reports of Samsung's Galaxy Note 8 having an in-display fingerprint scanner have been circulating for the past few days. Fans have been excitedly discussing the potential of the phablet possessing this technology, as it would be the first phone released with these capabilities ...more

HTC is working on another flagship device that's expected to be released in mid-April. After the disastrous reception of the recently released HTC U Ultra and HTC U Play, this new model could be the true HTC 10 successor we've all been waiting for. VentureBeat reports that, a ...more

If you've ever built a piece of IKEA furniture, you're familiar with the confusion that some 2D instruction booklets can create. But neuroscience suggests that they're cognitively overloading, as our brains have to translate their basic flatness into physical reality and that' ...more

Samsung has some competition as LG may be incorporating OLED panels for their new flagship V30 launching later this year. Last month, it emerged that the "other" South Korean company would be preparing to mass produce curved OLED panels, which may be featured on the LG V30. L ...more

While augmented reality is a means for presenting news to their audiences to some media outlets, Bloomberg is interested in how the technology can improve the way journalists work. The Bloomberg AR Fellows, a program hosted by the NYU Media Lab in partnership with Bloomberg a ...more

You will soon be able to play an AR version of one of the most frustrating mobile games of all time, thanks to Apple's ARKit. We all remember the game "Flappy Bird." It took the nation by storm, making millions fast. People became addicted to trying to get that little bird to ...more

Not all enterprise augmented reality tools require a high-end headset and heavy computing power. Sometimes, a smartphone can do the job just as well. Along those lines, software maker Atheer is now bringing its workforce AR platform to iPhones and iPads via a native app. The ...more

Automotive augmented reality display maker WayRay is making a move to help developers get all those slick, futuristic AR functions we see in concept videos into the real cars of today. On Thursday, the company launched its True AR SDK beta, which is designed to enable develop ...more

The latest Google Photos update for Android has added a number of cool new features, like video stabilization and a rumored Google+ integration. The latest update started rolling out to devices on April 11, 2017, and includes the video stabilizing feature we've been waiting fo ...more

When wearables startup North officially unveiled its Focals smartglasses in October, the stylish frames strongly resembled, in form and function, Intel's canceled Vaunt smartglasses. Now, North's Focals may be about to have even more in common with Vaunt, as the startup has a ...more

Now that the cat's out of the bag, Magic Leap has published videos of a pair of apps that will be available to Magic Leap One early adopters. Alongside the core apps, Magic Leap will make Create and Tónandi, developed in-house with early-access partners, available at launch. ...more

The way we tell stories is about to change. Imagine you're hearing a story when suddenly characters and images from the tale start to appear in your world. This immersive way of storytelling is in the not-so-distant future thanks to the Microsoft HoloLens and Rémy Martin. Rec ...more

Apple's TrueDepth camera made its debut in the premium-priced iPhone X late last year, and since then, the reviews have been pretty positive. Now, Apple might be preparing to make the Animoji-friendly sensors available in more iPhones, as well as the iPad Pro, later this year. ...more

Ready to finally play some Pokémon on your HoloLens? Here is your chance! KennyWdev has released a video showing off his newest build of PokéLens, a Pokémon clone for the HoloLens similar to Pokémon GO. In the video, you get to see two Pokémon battle it out on what appears to ...more

Thanks to Apple's ARKit, a new app will let iPhone users measure distances through the magic of augmented reality. OK, it's really NOT magic, but you can check out the app here in its current beta form. ARuler interprets how far away an object is from the phone and can incor ...more

Want proof that user experiences matter? Look no further than the HTC Vive and Omnipudding's particle generator, GPU Cubes VR, which lets you interact with thousands of colorful, cubic particles in a black void. If this was a simulator for your computer only, controlled with a ...more

The reviews for the Google Pixel phone have hit the web. There's a lot of praise, but not all are so positive. We've collected some of the best takes on the new devices from the top tech sites around. Don't Miss: Get the Entire Google Pixel Experience with One Simple Mod Eng ...more

In February, the popular Facebook-owned WhatsApp Messenger service jumped on the "stories" bandwagon and replaced their in-app, text-based "About Me" status (you know, those lovely little messages where you can say "Sleeping" or "Not Sleeping" under the tiny nub of your profil ...more

The fortunes of ARKit and ARCore are still in the hands of developers, who have been increasing the number of mobile augmented reality apps on the market, but perhaps not as fast as companies like Apple might have expected. But one new product is looking to literally kickstart ...more

If you're a part of Generation X or a Millennial, there's a good chance that the first mobile game you played was Snake on an old school Nokia phone. Now, you can relive that nostalgia of monochrome and push buttons in augmented reality with the Facebook Camera. HMD Global, t ...more

The mysterious Magic Leap just partnered up with Lucasfilm's ILM xLAB to bring Star Wars to their mixed reality headsets. Based on the video demo making its way around the internet, it looks pretty impressive. Video: . We don't know much about Magic Leap and what form its head ...more

There is now another way for doctors to use augmented reality in operations. This time, it's for plastic surgery — Specifically facial surgery. The HoloLens has been used in operations before, notably for spinal surgery. Don't Miss: Two Doctors Simplify Spinal Surgery with t ...more

Social media is constantly evolving, and as a result, we're now capable of sharing much more than we were even just a few years ago. Television, on the other hand, continues to hold strong as one of America's favorite pastimes. The folks over at Didja TV have brought these tw ...more

The legal drama framing the closure of Meta Company continues even after the company's assets have been sold to a new owner. In the latest legal filing, representatives for Meta Company have asked the court to vacate the default judgment against the company Next Reality repor ...more

The list of HoloLens applications continues to grow as more companies discover ways to enhance their operations using augmented reality. Air New Zealand is the latest to show interest in the technology, demonstrating their vision for AR in a new concept video. In the video, A ...more

Controlling a tiny monster army is not something I'd ever thought I'd be able to do, but it looks like Apple's ARKit is going to make it possible. Microsoft developer Egor Bogatov has been working on a strategy game for the past few weeks and has uploaded demos every step of ...more

While the tech industries giants and eager startups chase the dream of widespread consumer augmented reality, enterprise AR is living the dream today. Now, riding on the strength of present-day return on investment over future potential, enterprise AR platform maker Scope AR ...more

After devoting a number of resources toward developing VR content to modernize the delivery of its news content in recent years, The New York Times is expanding its capabilities to include augmented reality as well, a mission outlined in a manifesto published on Thursday. Thr ...more

Between acquisitions, hirings, patent applications, and insider reports, all signs point to Apple building a smartglasses product that could ship as soon as 2020, but the company has not officially confirmed such plans. Apple currently has 21 open positions that mention augme ...more

We received our HoloLens Development Edition from Microsoft, and well, we're pretty giddy. But before we set everything up, we wanted to give you all a look at just what you get for $3,000. Let's get the plastic off and pull this baby out. And what do we have here? A fabric-la ...more

Computer cables tangle and get in the way, but Mobile Accessory Project hopes to solve that with CONNEX, a flat cable shaped like a credit card which expands up to 1.5 feet. Don't Miss: How to Keep Any Cord Tangle-Free Video: . The cord is made of silicone cut into a zigzag p ...more

Augmented reality software maker 8th Wall has closed a Series A funding round of $8 million in capital to feed the growth of its development platform. Founded by former Google and Facebook engineers, 8th Wall uses computer vision to enable six degrees of freedom tracking, lig ...more

A baby with severe Zika-related birth defects was born in San Diego County this week, prompting officials to urge pregnant women to avoid disease hotspots. The infant's mother contracted the disease during a trip to a foreign country where the virus is widespread. The birth m ...more

The theme running throughout most of this year's WinHEC keynote in Shenzhen, China was mixed reality. Microsoft's Alex Kipman continues to be a great spokesperson and evangelist for the new medium, and it is apparent that Microsoft is going in deep, if not all in, on this vers ...more

Most of the animated characters and animals we've seen in augmented reality are still fairly basic in terms of visual fidelity. And because many are still impressed by simply seeing 3D figures properly scaled and tracked alongside real-world objects, this approach has worked . ...more

One of the byproducts of the success of Pokémon Go was the viral images that made the rounds on social media of people putting Pikachus, Charmanders, and their brethren in compromising positions. Snapchat has a similar claim to fame, most recently with the inexplicable popular ...more

Royal wedding fever has officially taken over the media, and that obsession with the UK's latest marriage event has now extended to Snapchat, thanks to a new Lens from the Today Show. Released on Tuesday, the Today Royal Wedding Lens lets you virtually don one of the iconic h ...more

If you're an iOS software developer, get excited, as Apple just pushed out iOS 12.3 dev beta 4 today, Monday, April 29. The new beta update comes exactly one week after iOS 12.3 dev beta 3 was released. Based on Apple's release notes, it appears 12.3 beta 4 a very minor updat ...more