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Developers are really having a field day with Apple's ARKit, announced last month. Since it's release to developers, videos have been appearing all over the Internet of the different ways that developers are getting creative with the ARKit using iPhones and iPads. Here are a ...more

One inventor wants to bring augmented reality to internet radio and home audio speakers. Meanwhile, a leading consumer electronics company has opened up access its deep learning tools for building augmented reality apps. In addition, analysts examine how augmented reality will ...more

A patent from Universal was filed today looking to improve the visual experience at Universal Studios Parks. Universal Studios is famous for attractions based around major pop culture hallmarks like Harry Potter, Jurassic Park, and Despicable Me. It was originally only 'Unive ...more

Goertek's AM3D offers world-class audio processing software that powers millions of high-end devices around the world. Their biggest advancement is likely Virtual Surround Sound, which can make two speakers sound like a full 5.1 setup. You normally can't get these features on ...more

According to a source at TechCrunch, a new version of Snap's 'Spectacles' could include augmented reality. A while back, we reported that Snapchat might have been quietly developing augmented reality glasses, as seen on the CEO while out and about. However, these glasses turn ...more

Apple gave us the ability to invert colors on the screen a very long time ago. Then they gave us grayscale mode in iOS 8, Night Shift in iOS 9, and the red screen filter in iOS 10. While the long-awaited "Dark Mode" finally appeared in iOS 13, iOS 11 and iOS 12 both have a dec ...more

You're working on your iPhone or playing an awesome game when you receive a notification. You take too long to look up from your activity, so before you get a chance to see what's up, the notification is gone. Persistent notifications won't disappear on you like the default di ...more

Meta CEO and founder — and Next Reality 50 member —Meron Gribetz unveiled a new operating environment for augmented reality called Meta Workspace for the audience at the Augmented World Expo (AWE) in Santa Clara, California, today. Gribetz demonstrated several features of the ...more

With the US Department of Homeland Security (DHS) banning laptops and tablets on flights originating from 10 international airports, and the United Kingdom taking similar precautions, international travelers are faced with hours of non-productive — or far less entertaining — f ...more

If you thought the selfie would only ever be used to bombard your feed on Instagram, you were wrong. Dead wrong. JetBlue is looking to take those selfies and use them to check you in for your next flight. In an announcement on Wednesday, the airline said it was partnering wit ...more

Beijing- and Seattle-based DataMesh have announced the release of a new enterprise geared mixed reality middleware — MeshExpert. This solution for collaborative interaction with dynamic data is made up of two primary components: MeshExpert Live!, a 4K mixed reality capture sys ...more

German tech store Saturn is experimenting with an AR alien called Paula to push their products ... That's a sentence I never thought I'd write. The retailer is testing their augmented reality salesperson with customers in 20 select stores via a Microsoft HoloLens. 'Paula' wil ...more

After Ford's CEO Mark Fields' three-year tenure failed to keep up with the driverless industry and resulted in a 40% drop in shares since Field's took over in 2014, Ford is going in a new direction. Jim Hackett, who was previously chairman of Ford's self-driving division, has ...more

Facebook is hiring video game teams and other eSports organizations to create live and on-demand videos for its newsfeed. The company aims to take on others such as Twitch and YouTube, where most of the eSports' content is typically housed. Facebook signed contracts with five ...more

At Vision Summit 2017, UK-based Rewind, one of the recent additions to the Microsoft HoloLens Agency Readiness Partner Program, showed off a HoloLens application called "Flight Deck" that genuinely blew me away. The idea of watching a live-action sports experience on a coffee ...more

Instagram just added another nail in the coffin for Snapchat. It looks like it's the AR platforms final hurrah as IG has snapped up the app's last good feature: its AR selfie filters. Instagram just combined all the good about Snapchat into one platform eliminating the former ...more

Tuesday gave us what I am dubbing a "patent dump." Can you blame me? The U.S. Patent Office released 56 patents from Apple. 56! Among them, there are patents confirming Apple is working on embedded Touch ID, edge-to-edge displays, and a 3D camera system (surprise, surprise). S ...more

Magic Leap has always been intensely secretive about its work on its augmented reality headset, so it's interesting that they're now publicly recruiting developers to build software for the device before its launch. The Florida-based startup is working on the AR headset, whic ...more

Today at Microsoft Build 2017 in Seattle, Washington, ScopeAR announced that their mixed reality smart instruction development platform, Worklink, will now work with the Microsoft HoloLens in addition to the mobile devices that are currently supported. The heart of this platf ...more

In the nascent AR/VR race, any release news is big news. For augmented reality, those invested in the new technology eagerly await the release of Microsoft's Hololens and any inkling of information that comes with it. If you're one of those folks, you're in luck, as new inform ...more

Velodyne wants to set the standard for the driverless industry when it comes to LiDAR. To do that, the Silicon Valley-based team just announced its next step — create a low-cost, fixed-laser sensor that can be embedded into a wide range of automotive and autonomous vehicles. T ...more

During his opening address on April 18 at F8, Facebook's developer conference, CEO Mark Zuckerberg launched the company's augmented reality platform centered on artificial intelligence-powered cameras. The new AR platform will allow developers to display information, add digi ...more

Snap Inc. is no stranger to augmented reality. In fact, AR has been the Snapchat app's most popular feature, as face filters continue to update and change the way we communicate with each other. But in a new move, Snap Inc. is showing its commitment to improving AR and its rea ...more

The rumor mill surrounding the iPhone 8 is churning this week, and not necessarily in a good way. Yesterday, we learned Apple may be leaving the 3D camera out of the next big iPhone to keep the phone on schedule. Today, rumors allege the 10th-anniversary edition of Apple's sma ...more

The first augmented reality hardware and software functional requirements guidelines have been released today by UI LABS and the Augmented Reality for Enterprise Alliance (AREA). Lockheed Martin, Caterpillar, and Procter & Gamble were credited with shaping the future of AR te ...more

As with any new smartphone (but especially with Apple), the iPhone 8 is generating rumor after rumor. This newest rumor, however, rocks the boat a bit, as BGR reports that the iPhone 8 may release at Apple's standard time in the fall, but the 3D camera will be pushed to the 8s ...more

Welcome to the maiden voyage of our new Market Reality column. Each Friday, NextReality will give you a roundup of news briefs from the financial end of the augmented and mixed reality industry. We'll cover funding news, market analysis, and more. Boeing Forms Technology Inve ...more

If you've been longing since the '90s for the total Clueless experience of virtually trying on clothes, you missed out by not attending London Fashion Week earlier this year. Designer Sabinna Rachimova is known for her "see now, buy now" business model that allows clients to ...more

While augmented reality is mostly in the minds of consumers in the form of Pokémon GO, AR has been popular behind the scenes, with AR companies marketing it as a tool to help business operations become more efficient. This business-to-business market is the target of the new a ...more

Apple is combining internal and external talent in an effort to give them in edge in the augmented reality market, though we still don't know what form their foray into alternative realities will actually take. Rumors have been spreading for years about Apple's interest in au ...more

Thanks to Google's latest update to their Motion Still app, iPhone users can now pick a new frame for Live Photos. The app fixes everything annoying about Apple's Live Photos, and this is just another great feature to add to Motion Still's impressive features list. If you're ...more

While there are many uses for augmented reality in the automotive industry, adoption has been slow. With the plethora of makes and models on the road today and rolling off assembly lines tomorrow, developing and deploying knowledge bases that utilize augmented reality to deale ...more

Customer service just got a lot more interesting. Construction equipment manufacturer Caterpillar just announced official availability of what they're calling the CAT LIVESHARE solution to customer support, which builds augmented reality capabilities into the platform. They'v ...more

AR.js is a new JavaScript solution that offers highly efficient augmented reality features to mobile developers. With HoloJS released back in December, there is a potential that the free AR.js, developed by Jerome Etienne, one of Next Reality's 50 people to watch in augmented ...more

Late last year, two surgeons from the Instituto de Ortopedia e Traumatologia de Jaraguá do Sul in Brazil started using a combination of 3D printing and the Microsoft HoloLens to help plan spinal surgeries. And now, with the rest of their team, they've successfully performed a ...more

Crayon, a free 3D drawing application by the mysteriously named arkalian, showed up in the Windows Store recently, so I gave it a try like I do all new apps for Windows Holographic. Truthfully, I loaded it up not expecting much, but wow, was I wrong. It's a simple idea, but it ...more

Sky Zhou, also know as Matrix Inception on YouTube, is no stranger here on NextReality. We loved his Pokémon concept game for HoloLens, as well as his D3D Keyboard that lets HoloLens users leave notes around the house. He just can't seem to stop creating cool mixed reality app ...more

HoloLens developer Michael Peters of In-Vizible has released quite a few videos since receiving his HoloLens last year. Many of his experiments are odd and funny, but some include serious potential approaches to data visualization. In the videos embedded below, you'll specific ...more

While most people have only begun hearing the term augmented reality in the last year or so, AR has been around in some form since the early '90s. It all started with heads-up displays (HUDs) for pilots to see instant information in their visors, but has graduated to a far mor ...more

In addition to trying to give Pokémon a life on the HoloLens, Sky Zhou, a founding member of mixed reality studio Matrix Inception, won Microsoft's Actiongram Fantasy Contest Quest last month for his video concept on slaying dragons. But fantastical creatures aren't the only t ...more

Once mixed reality technology is more widely available and realistically priced for consumers, using the tech to create the illusion of a larger space, will likely be a favorite use for mixed reality in places where real-estate is expensive, people tend to live in smaller home ...more

A few days ago, I pulled up the Windows Store on my HoloLens and saw a few new applications. One that caught my attention was Oriental Museum, which lets you explore China's Forbidden City, and the other one is very similar free demo app called Secrets of Ancient Egypt by Link ...more

Here at NextReality, we talk a lot about the many different ways of controlling holograms in the HoloLens and other augmented and mixed reality devices; New and creative ways are coming more and more every day. Most recently is something called the HoloSuit. In the 25-second c ...more

When developing for the HoloLens, keeping a constant 60 fps (frames per second) while making things look beautiful is a challenge. Balancing the processing power to display complex models and keeping the frame rate where it needs is just a straight up painful process, but a so ...more

Many new developers are diving right into the Microsoft HoloLens, but augmented and mixed reality are fairly big subjects in terms of learning. There's a lot to cover and, unfortunately, very few places for someone brand new to Windows Holographic to begin lessons. Daily—and ...more

Today at the Unite '16 conference in Los Angeles, Unity's Timoni West and Amir Ebrahimi showed off its new virtual reality authoring and world editor, EditorVR, using the HTC Vive. Coming in December to Unity is a version of its editor that works inside a VR headset, which wil ...more

After many months of endless speculation over the mysterious augmented reality platform Magic Leap, software engineers worldwide have been waiting for any news of what development environment this amazing technology might use. Thanks to Paul Reynolds, the former Magic Leap Sen ...more

A 2D film can show you something, but a 3D film in virtual reality can make you feel it. If done right, you'll feel immersed in a new world that surrounds you. If done wrong, you'll get nauseous and uncomfortable. SilVR Thread, a 360-degree VR video company, figured out a few ...more

Autodesk offers some of the most popular software for computer-aided design (CAD) projects, which involve all sorts of 3D rendering. Their tools are clearly suited for use with the Microsoft HoloLens, but so far very little supports HoloLens development outside of Unity. Why i ...more

If you've seen, heard, or even tried the latest virtual reality headsets, you've probably heard about something called "room scale." It's why the HTC Vive suddenly usurped the reign of the Oculus Rift while no one was looking, and it's exactly where Oculus hopes to catch up. H ...more

Video game emulation has saved arcade and console classics from obsolescence, and that wonderful hobby has found its way onto the Microsoft HoloLens—with some three dimensional upgrades, of course. If you own a Windows PC, you may have heard about 3DNes, a Nintendo Entertainm ...more

The HTC Vive and Valve's SteamVR make for one of the more compelling virtual reality experiences, mixing in real-world motion tracking with the immersive headset. But third-party manufacturers couldn't tap into the Vive's full potential and make creative new peripherals—until ...more

Thanks to Snapchat, we're all familiar with face swapping and augmentation thanks to some clever, fun technology. But that's just the beginning, because this kind of augmented reality can do so much more. We spoke to Peter Busch, VP of Business Development at Faceware Technol ...more

You might not think a mixed reality headset could help kids eat their vegetables, but that's the exact premise behind Habit.at—the app that won the "Social Good" category at the 2016 HoloHacks competition in Los Angeles. Video: . The Habit.at team, consisting of Mariana Acuña- ...more

For the most part, when you take a screenshot, it's because you intend on sharing it with someone. And, of course, we all take pride in our smartphones, so we want to show them off as much as possible. But the downside here is that regular screenshots are pretty boring, so the ...more

Our brains do a magnificent amount of work to process visual stimuli, but they aren't difficult to fool. Optical illusions can trick our minds into believing what we're seeing is real, even if it's not—and virtual and mixed reality technologies take advantage of this little lo ...more

We're already glimpsing the future when we look at mixed reality through a headset, but is the real evolution of this technology something that will exist as part of our bodies? As intense as that may sound, TechCrunch's Jay Donovan offers compelling reasons why it's not such ...more

Apple is planning to completely overhaul its Apple Music streaming service this summer, and is expected to unveil the changes at its Worldwide Developers Conference in June, according to reports from Bloomberg and 9to5Mac. The service was originally launched last summer, but ...more

No matter how cool my 3D live wallpaper is, or how often my Google Now wallpapers automatically change, I always want more backgrounds. Zedge has made it easy for me to find new ones, and 500 Firepaper helps me keep my background lively with rotating wallpapers—but these aren' ...more

I don't know many meat eaters who don't appreciate a good burger, but unless you eat it plain, it usually gets pretty messy. Toppings falling off and sauce running down your arms seems like it's all just part of the process. But it doesn't have to be. Three researchers who s ...more