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After applying augmented reality as a solution for the sale and marketing of sneakers, Nike is taking the next step in its adoption of AR to improve the customer experience. On Thursday, Nike unveiled its new Nike Fit tool, which the company is preparing to add to its existin ...more

If Google hasn't already demonstrated that it is serious about augmented reality, then it made it abundantly clear at the Google I/O keynote on Tuesday. After opening remarks from Google CEO Sundar Pinchai, which included a preview of AR navigation included in the Google I/O ...more

Google is going all in with Childish Gambino as its musical champion for augmented reality, as the duo has now dropped its second AR collaboration of the year. After Google launched his Playmoji for Pixel's Playground app earlier this year, Gambino, the musical alter ego of e ...more

While some widely praised immersive computing initiatives at Google are shutting down, over at Epic Games things are just ramping up, and it involves quite a bit of cash available to indie augmented reality developers and startups alike. At this week's Game Developers Confere ...more

While painting in augmented reality is not a groundbreaking pursuit, the ability for Magic Leap One, iPhone and iPad, and Android users to collaborate remotely on virtual artwork would be. That is what Across Realities is aiming to do with Spatiate, an app that launched on Th ...more

While the long awaited HoloLens sequel is scheduled to arrive later this year, Apple may force Microsoft to share the AR wearables spotlight, if reports of the company's first entry into smartglasses territory end up coming to fruition. In the meantime, Microsoft's HoloLens 2 ...more

Ten days after Magic Leap declared that it had selected the winners of its Independent Creators Program, the company has officially released an almost full list of grant recipients. For its first round of grants, the company filtered its submission pool of more than 6,500 app ...more

Move over, cosmetics companies. The athletic footwear industry wants to be able to give their customers the opportunity to try on products in augmented reality as well. A new mobile app from augmented reality commerce company Wannaby, appropriately named Wanna Kicks, uses sma ...more

The era of smartglasses designed for consumers has officially begun, as shipments of North Focals began arriving at its stores this week. And the company now has plans to expand its retail footprint. Meanwhile, a new player is emerging in the 3D content creation market, curre ...more

If you've blocked out your calendar to watch the NHL All-Star Game this weekend, then you might be excited to know that USA Today has given its readers the opportunity to meet Washington Capital's John Carlson in augmented reality. And if you didn't know that the NHL All-Star ...more

Already a powerhouse for its graphic design tools, Adobe is making a run at the 3D content creation realm dominated by Unity and Epic Games by acquiring software maker Allegorithmic. The move, announced on Wednesday, will allow Adobe to add Allegorthmic's Substance tools for ...more

The release of Avatar Chat for Magic Leap One and Spatial for HoloLens during the fourth quarter of 2018 appeared to revolutionize video calling via augmented reality. But a new startup called Mimesys, which is showing off its software at CES this week in Las Vegas, has upped ...more

If waveguide display maker DigiLens has its way, enterprise businesses and consumers will soon be able to purchase smartglasses for less than $500 — as long as they can supply their own computing and battery power. On Monday, the company unveiled DigiLens Crystal, a reference ...more

While the technology companies continue to drive forward with autonomous vehicles, Nissan's vision of the future of self-driving automobiles lies in a cooperative experience between human and machine, facilitated by augmented reality. At CES 2019, which officially kicks off t ...more

While Leap Motion has given makers a DIY solution for building their own augmented reality headset with Project North Star, a self-described "AR wonk" has taken the blueprints one step further by creating an untethered version. Noah Zerkin, a research and development project ...more

The iPhone X introduced the world to Face ID in 2017, and now, every new iPhone uses Apple's biometric security system instead of the old Touch ID. It's more secure than fingerprint scanners and it's even more user-friendly. True, it's not without its faults, but at least one ...more

Nearly a year to the day after the unveiling Magic Leap One, Magic Leap has dropped another update to the Lumin OS that runs the device. Lumin OS version 0.94 is available now as an over-the-air update or via download on the Creator Portal for Magic Leap One users. The bulk ...more

Despite funding difficulties that forced Meta to place employees on temporary leave in September, the augmented reality headset maker is reminding enterprise companies that it remains a viable option for visualizing and working with 3D design models. Earlier this month, Amar ...more

On Monday, with just days left before Christmas, Lowe's dropped a surprise augmented reality treat in everyone's lap: a brand new Magic Leap One app. With little fanfare or warning, the Lowe's Showroom app popped up in the Magic Leap World section on the Magic Leap One as a f ...more

This year's holiday shopping season is shaping up to be fertile ground for augmented reality to show its worth, as both Walmart and Target have crafted immersive experiences designed to engage shoppers in the coming weeks. But the marketing similarities end there, because the ...more

Augmented reality developers who have exhausted their treasure trove of video tutorials and panels from the recent Magic Leap developer conference can now shift their continuing education attention to Unity. The Unite Los Angeles 2018 conference took place on October 23, with ...more

Ingress, the godfather of location based-AR games developed by Pokémon GO creator Niantic Labs, is getting a new lease on life via Ingress Prime, a reboot of the game built on the Niantic Real World Platform. After teasing the reboot late last year, Niantic launched the new g ...more

While many retailers have introduced try-before-you-buy features in their apps, Walmart has gone in another direction by bringing shoppers an augmented reality tool to help them compare products they want to buy. Available exclusively for iOS (app versions 18.20 and ARKit-com ...more

A new augmented reality cloud platform from German startup Visualix is working to give enterprises the capability to scan their own warehouses, factories, and stores and create maps for augmented reality navigation. During next week's Augmented World Expo (AWE) Europe, the co ...more

Snapchat is joining the ranks of Netflix, Hulu, Amazon, YouTube, and Apple in the trend toward streaming original programming, but with a twist that rings true to its roots. Three of the company's new shows debuted Wednesday in the Stories section of the Snapchat app for iOS ...more

The game wizards at Insomniac take pride in diving deep when it comes to world-building, and the same is true for the studio's latest title for Magic Leap One called Seedling. Revealed on Wednesday at the L.E.A.P. conference in Los Angeles, the Magic Leap One-based title is l ...more

On Wednesday, as expected, Apple unveiled the next generation of iPhones, namely the iPhone XS and iPhone XS Max along with the more affordable iPhone XR, each equipped with a TrueDepth sensor. Alongside the iPhone launch, CEO Tim Cook and company demonstrated what these new ...more

Welcome to the first annual Next Reality 30, our list of people who've made the biggest impact on the augmented reality space in the last 12 months — and what a 12-month roller-coaster ride it's been. Apple introduced ARKit-powered apps last fall, Google launched ARCore for An ...more

If you subscribe to notifications for Magic Leap CEO Rony Abovitz's Twitter feed, you'd think everyone in the world already has a Magic Leap One. Alas, that is not the case, but those not within the geographic areas of Magic Leap's LiftOff service now have a loophole through w ...more

Starting in iOS 11, Apple introduced a QR code scanner for iPhone that's baked right into the Camera app, reducing the need for a third-party scanner. However, not everyone knew it existed, so a lot of users were still using third-party QR code scanners. In iOS 12 and later, A ...more

While iOS 11 was famous for its instability, performance issues weren't the only factor holding it back. The OS overhauled the notification system on iPhone, but not necessarily for the better. iOS 12, however, improves upon these changes, bringing critical features that make ...more

The long, long, loooong wait finally ended this week for the augmented reality community as the Magic Leap One was finally released. The Florida-based company has loomed over the industry for years promising something big, and now the AR cat is finally out of the bag. Now we g ...more

Computer vision company Blippar has already dabbled with outdoor AR navigation, but now it wants to make it easier for people to make their way through indoor spaces with augmented reality. On Thursday, the company introduced its Indoor Visual Positioning platform for AR navi ...more

Luxury automaker Mercedes-Benz has joined the growing list of automakers adopting augmented reality to provide an assist to its manufacturing operations, in this case, via the Microsoft HoloLens. The company employs more than 100 HoloLens devices in its Mercedes-Benz Global T ...more

A fresh batch of developer info has been revealed on Magic Leap's Creator Portal. On Thursday evening, the normally secretive company gave the general public perhaps the closest look yet at Magic Leap One's Lumin operating system. The screenshots follow on the heels of the pr ...more

It looks like the Huawei P20 Pro won't be the only phone with a triple camera for much longer. Rumors indicate the upcoming LG V40 ThinQ will share the same number of cameras. And just like with dual cameras, LG is showing that there is more than one way to arrange them. With ...more

The shifting sands of immersive computing, currently fluctuating between augmented reality and virtual reality, can be hard to navigate if you're only versed in one of the platforms. But a new series of videos from Leap Motion paints a picture of a near future world in which A ...more

As it prepares to ship its first product by the end of the summer, Magic Leap has managed to impress yet another high-profile investor in telecommunications giant AT&T. In addition to the investment, AT&T will serve as the exclusive wireless distribution partner for the consu ...more

Facebook is preparing to make augmented reality experiences for brands more visible in its mobile app with Tuesday's introduction of augmented reality ads in its News Feed. News Feed AR ads will enable advertisers to insert AR camera effects, from virtual product try-ons to p ...more

Last month was a whirlwind for the augmented reality industry, with the Augmented World Expo, Apple's Worldwide Developers Conference, and an exciting Magic Leap Twitch livestream all wrapping up before the ides of June. Now that we've had a chance to fully digest it all, we h ...more

On Tuesday, at the Unite Berlin developers conference, Unity unveiled new tools designed specifically for augmented reality that could literally raise the technology to the next level. Coming this fall, a new extension for Unity called Project MARS (short for Mixed and Augmen ...more

The availability of space for filming immersive content has just gotten bigger with the launch of Innovation Studios by Sony Pictures Entertainment. The 7,000 square-foot facility on the Sony Pictures Studios lot will house Sony Corporation's research and development efforts ...more

Earlier this week, we told you about the new DreamGlass augmented reality headset from Dreamworld, a company started by a former Meta executive. The device looks great, and the features sound good, but is it worth your hard-earned cash? I recently took it for a brief spin to f ...more

Using the ARKit 2.0 announcement as its springboard, software maker Adobe is looking leap up to the level of Unity Technologies and Epic Games, the companies making the go-to tools for creating augmented reality experiences. Between with Photoshop, Illustrator, Creative Cloud ...more

As expected, Apple revealed today at the WWDC keynote that ARKit 2.0 will support multiplayer gaming support and persistent content, which will arrive this fall with iOS 12. In addition to persistent and shared experiences, ARKit 2.0 will bring improved face tracking, more re ...more

This week's crop of Snapchat lenses is jam packed with pop culture, and spot-on examples at that. Post Malone and Famous Dex are super hot right now, and there's a ton of buzz surrounding Arrested Development's latest season. If you just stumbled here and don't know what to d ...more

Between acquisitions, hirings, patent applications, and insider reports, all signs point to Apple building a smartglasses product that could ship as soon as 2020, but the company has not officially confirmed such plans. Apple currently has 21 open positions that mention augme ...more

In this week of Snapchat lenses, there was a significant increase in ones that involve Marvel superheroes (the Infinity War effect), as well as ones with YouTubers. Classic sitcoms will also always do well, as evidenced by some of my previous roundups. Overall, lenses are doin ...more

Talk about rapid-fire. Apple released the sixth beta for iOS 11.4 on Thursday, May 17. The update comes just three days after the release of iOS 11.4 beta 5, indicating that Apple is readily approaching the official release of the software. Apple has not issued an official iOS ...more

Apple released the fourth developer beta for iOS 11.4 on Monday, May 7, followed the next day with the public beta release. This update arrives just six days after the company seeded beta 3 to users, which fixed an 11.3 issue with 3D Touch, among other various bugs. You can d ...more

Apple released the third beta for iOS 11.4 on Tuesday, May 1. This update comes exactly two weeks after the release of the second beta, which, in addition to adding a new wallpaper, fixed issues with AirPlay, Music, and Keychain. The only noticeable change in beta 3 is a fix f ...more

When you've exhausted your data plan, streaming isn't an option unless you want overcharges. While Apple Music makes it easy to download songs for offline listening, you need to add the music to your library first. This creates an extra step in downloading music, but it doesn' ...more

Apple released the iOS 11.3.1 update for iPhones on Tuesday, April 24, 26 days after the official release of iOS 11.3 and eight days after the iOS 11.4 beta 2 update. It is the first minor update to iOS 11.3, and the biggest thing in it is a fix that lets displays fixed by thi ...more

Modern "mad men" are buying into augmented reality for marketing, with the two latest examples being trendy burger maker Bareburger and department store chain Zara. And one of the leading social VR platforms wants to diversify its business with AR as well, and it has convince ...more

While you were slaving away at work or school or whatever you were so busy doing over the last seven days, people have been hard at work creating a variety of new Snapchat lenses for your enjoyment. These lenses are hot off the presses, and I'm honestly really impressed with t ...more

Alongside the usual collection of holiday-themed Lenses, Snapchatters received an extra-special treat from Snapchat over the weekend—a world-spanning Easter egg hunt. Like a highly-simplified version of Pokémon GO, The Great Snapchat Egg Hunt challenged Snapchat users to retr ...more

In the weeks following Google's AR toolkit launch last month, the availability of quality ARCore apps has been somewhat limited. That changed on Tuesday, as a flurry of new and updated apps arrived on the Play Store, including some AR experiences available exclusively on Andro ...more

Augmented reality startup 6D.ai is now accepting applicants for the closed beta of its 6D SDK. While operating in the background on a smartphone, the computer vision platform captures a dense 3D mesh in real time using just the device's camera (such a feat typically requires ...more

Not content to just be a provider of rugged smartglasses for enterprise users, DAQRI has made the jump into the AR software side of the industry with its new Worksense productivity suite. With Worksense, DAQRI provides five apps that offer functionality typically seen in ente ...more

It is finally happening. After not having a major update since August of 2016, HoloLens owners everywhere will soon get a number of new features added to their devices. At least if they are members of the Windows Insider program. Throughout 2017, the Mixed Reality Team at Mic ...more