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No, Jack Dorsey's Cash app isn't about to launch an augmented reality device (er, I don't think...), but its latest outing is about as close as we've come to full confirmation that the wearable AR age is upon us. The popular payments app loved by the clout-chasing and the fam ...more

The herd of augmented reality cloud startups that emerged in 2018 have been hunted to near extinction, with Google-backed Ubiquity6 the latest to move from an independent entity to a wholly-owned asset. On Monday, the company revealed that it has been acquired by Discord, the ...more

While Apple was one of the first to integrate LiDAR into mobile devices for depth sensing, headset maker Varjo has developed a truly remarkable feat with its implementation of the sensor. On Thursday, Varjo introduced Varjo Reality Cloud, a system that uses the LiDAR sensors ...more

We already know that the US Army will be using its modified HoloLens 2 for special missions, and major businesses are deploying the augmented reality device for enterprise use cases. Nevertheless, despite Microsoft's mostly business-focused push for the advanced AR device, th ...more

Now that Snapchat has extended its virtual try-on powers from the face and feet to the wrist, Samsung is leveraging the new capability, along with an interactive twist, to sell its smartwatches. Samsung Electronics UK partnered with Snapchat to run a virtual try-on for Samsun ...more

The recent release of the Looking Glass Portrait has gotten the public excited about personal displays that simulate 3D visuals, but in the public display marketing space, this is an area that has already received a lot of attention. In the latest example, we have Nissan UK, ...more

While Apple introduced new AR features for iOS 15 and Object Capture for Reality Kit 2 during the WWDC 2021 keynote, updates for ARKit were curiously absent in the official presentation. That doesn't mean there isn't anything new coming to Apple's toolkit for mobile AR apps, ...more

One of the more exciting augmented reality announcements Apple made during its WWDC keynote on Monday came in the form of Object Capture, a new 3D scanning feature coming to macOS Monterey. That cry you just heard in the distance came from the chorus of companies who have pub ...more

Last week, Snap powered through a mountain of important software and (shock!) hardware updates, as well as a few very big business partnerships. One of those partnerships is Disney World, but if you weren't paying close attention, you might have missed how exactly you can bri ...more

Currently, the COVID-19 pandemic is showing signs of winding down, nevertheless, Google will still hold its annual I/O developer conference as a virtual affair, with keynotes and sessions available as live streams and on-demand videos starting Tuesday, May 18 and concluding on ...more

Niantic first unveiled its AR cloud back in 2018, using it to enhance the immersive capabilities of its gaming portfolio. Now, the company is expanding access to the system, allowing third-party developers to take advantage of next-generation augmented reality features for th ...more

The future of the HoloLens 2, according to Microsoft, is all about enterprise use cases. But that doesn't mean some of the more creative-minded HoloLens developers won't bend the top-tier augmented reality device to their own designs. The latest example of this trend comes fr ...more

The augmented reality space is no longer about if but when every company and creator will use some kind of immersive device and software to produce and distribute 3D content. Now, a surprise new contender has entered the AR arena and it's called Campire. • Don't Miss: Lookin ...more

The concept of Metaverse, otherwise referred to as AR cloud, where a digital twin of the real world filled with virtual content anchored persistently for all to see, has been a sci-fi dream of futurists for years and an aim for most tech companies who are serious about AR. It ...more

If you rely on Apple Maps to get around over other navigation apps, there's a lot you can do. Look Around lets you tour cities up close, restaurant reservations make dining less frustrating, and 3D view gives a new perspective of a neighborhood. While there are many more where ...more

The era of virtual meetings has been evolving every few months, with augmented reality filters leading the charge in changing the way we interact when chatting via video streams. Now Zoom, the current leader in the virtual meetings space, has changed the game again by bring a ...more

As a company, Facebook is not shy about talking up its AR smartglasses plans. The latest missive comes from two executives in charge of developing AR software and hardware. As far as we know, Amazon doesn't have plans to make AR smartglasses yet (and audio-only smartglasses d ...more

Gamers, anime fans, and those with an interest in Japanese culture are in for an AR treat courtesy of Google. On Tuesday, the company added 14 3D renditions of popular Japanese characters, headlined by pop culture icons Pac-Man and Hello Kitty, to its roster of augmented real ...more

At its height, the COVID-19 pandemic forced many auto showrooms to close their doors. As the pandemic persists, many consumers are still hesitant to let their socially distanced guard down. To solve this dilemma for its dealers in the UK, BMW has launched a web-based AR exper ...more

Over the past three years, Epic Games has raised billions of dollars in funding on the success of Fortnite as well as Unreal Engine, one of the top 3D engines available for developing games and AR experiences. But, with its latest massive funding round, it has its eyes set on ...more

When most people think of Los Angeles they think of Hollywood and the movie industry, but in the last 10 years the city has rapidly transformed into a thriving new hub for visual artists. In recognition of this phenomenon, LA-based Snapchat has embraced the community by teami ...more

With NFTs taking the art world by storm, it's a bit refreshing to know that you can enjoy world famous masterpieces in the comfort of your own home via augmented reality without emptying your cryptocurrency wallet. And that's what you get with the Google Arts & Culture app, w ...more

Snapchat parent company Snap may finally be taking the big step into the fully-functioning augmented reality wearables realm with the next iteration of its Spectacles devices. The first two generations of Spectacles functioned merely as face-mounted cameras, but Spectacles 3 ...more

During this week's unveiling of the new Samsung A Series of smartphones, much of the focus was on the high-end features at a more affordable price as the South Korean tech giant looks to regain its status as the world's top smartphone maker versus Apple's iPhone. But buried i ...more

As augmented reality space continues to move into the mainstream, the competition to offer immersive services is ramping up as well. One of the companies leading the charge to help brands and individuals offer and experience AR via mobile devices is Toronto-based NexTech AR. ...more

When you're talking about collectibles, in 2021 it's heresy not to include the world of sneakerheads. Nowadays, a single, limited batch of newly designed sneakers from Nike can quickly sell out and then go on to be resold for many thousands more than they were purchased for at ...more

Museum curators typically frown upon visitors touching paintings, sculptures, and artifacts, but not when those exhibits are displayed in augmented reality. The latest AR exhibit from Google Arts & Culture not only lets you virtually touch the displays but also make your own ...more

Google Poly, a repository of 3D objects for use in AR and VR experiences, is the latest Google offering to fall victim to the company's habit of axing products and services, regardless of popularity. Sensing an opportunity, competing 3D content marketplace Sketchfab has swoop ...more

The moment many of the crypto savvy insiders in augmented reality and VR have been waiting for is here: we're finally getting our first big auction of NFT art that exists purely as a hologram. This week, an auction will be held to sell off a unique 3D presentation, accompanie ...more

The Lens Studio app has become a cornerstone of Snap and its augmented reality technology portfolio by giving developers, creatives, and novices the ability to create augmented reality camera effects for Snapchat. One reason for this is Snap's steady and frequent iteration of ...more

San Francisco-based augmented reality company Scope AR has made building AR instructional content for mobile devices and AR wearables as easy as throwing together a PowerPoint deck, primarily via its WorkLink platform. For its next trick, ScopeAR has packaged its platform int ...more

Apparently, we learned nothing from Jurassic Park, as scientists are still working on bringing extinct species back to life. Until that day comes, you can interact with long-lost animals through augmented reality...if you have a newer model iPhone. On Wednesday, Atlantic Prod ...more

After piloting the Nreal Light in South Korea and Japan via carrier partnerships and securing another round of funding, Nreal is now ready to begin selling the consumer edition of the smartglasses to the western world as well as introduce a version for enterprise customers. A ...more

High-end augmented reality devices like the HoloLens and the Magic Leap 1, as well as the Ultraleap motion tracking modules, have demonstrated robust hand-tracking capabilities. However, many AR wearables (including Magic Leap) still rely on handheld controllers for interactio ...more

Roughly a year ago, Samsung demoed its AR smartglasses prototype on stage at CES 2020. Now, videos showing off a new smartglasses model along with the company's imaginings of future AR experiences have surfaced through unofficial yet reliable channels. Don't Miss: Samsung El ...more

The COVID-19 pandemic forced many businesses into remote work models, whether they were ready or not, making Zoom a household (or home office) name for its video conferencing service. Now, in response to this general shift, smartglasses maker Epson and remote assistance platf ...more

Up and coming Los Angeles-based rock group Palaye Royale has managed to grow a substantial social media following, and now the group is looking to grow its fan base through the power of augmented reality. And while AR isn't new to the music business, a new AR experience from ...more

As businesses flocked to Zoom, Microsoft Teams, Google Meet, and other video conferencing platforms to bridge the gap, we wondered aloud -- why aren't more companies leaning even more heavily on augmented reality? Arvizio may have the solution to that shortcoming with an upda ...more

To assist developers and researchers in their efforts to create apps and services for automobiles, Volvo Cars has launched a new Innovation Portal with useful new tools and assets. Among the free resources featured on the Innovation Portal is a high-quality 3D model of the Vo ...more

You only 'thought' the HoloLens 2 was the most expensive augmented reality device on the market. As with many things tech, Japan is here to up the ante with what may indeed be the most expensive AR-dedicated wearable we've seen—the Canon MREAL S1. • Don't Miss: Next Reality' ...more

Ever since China's Nreal unveiled its Light smartglasses at CES two years ago, an army of look-alikes have emerged from the Asian nation. We can also count Rokid among the companies blazing a different trail with Rokid Glass and Rokid Vision, each owning a distinctive look. ...more

In the three years since Snapchat launched Lens Studio, developers and artists have created more than 1.5 million AR camera effects with the desktop tool. Beginning this week, AR Snap Shots will feature five augmented reality filters that showcase the innovative, trendy, or j ...more

The focus on augmented reality over at Apple is, so far, restricted to the iPhone and the iPad. But if some of the most reliable analysts in the business are to be believed, we'll probably see some kind of AR or VR wearable from the company later this year. But what will that ...more

Unity often reminds us that the majority of AR apps and experiences are built with the Unity 3D engine, and now the Unity MARS service, which facilitates easy AR creation for seasoned coders and newcomers. In its quest to make augmented reality development easier, Unity has l ...more

The past year has revealed a gaping hole of opportunity in the world of business called virtual meetings. Some existing players like Zoom hopped on that opportunity, while others like Skype seemed stuck on the sidelines, and Google Meet just managed to catch up in time to snag ...more

Most iPhones are more than capable of shooting crispy, high-quality video, perfect for any TikTok account to use. But if you're serious about the platform, especially in the long-run, you don't want just any iPhone. Instead, you'll want to pick up an iPhone 12 Pro or 12 Pro Ma ...more

Help me, George Clooney. You're my only hope. If that mash-up of cultural references doesn't make sense, it will momentarily. To promote The Midnight Sky, the new film starring George Clooney and dropping via Netflix on December 23 (Happy Festivus), the streaming studio is la ...more

In recent weeks, Google managed to capitalize on the hype surrounding the Star Wars streaming series The Mandalorian with an AR app that was not only exclusive to Android but also available only for 5G-equipped devices. Now, Google has partnered with Red Bull to launch an AR ...more

At the opening of its virtual Lens Fest, taking place Dec. 8-10 and open to the public, Snap is furthering its facilitation of AR development with new tools for Lens Studio version 3.3 and a planned investment into its AR creator community. The unifying theme for Lens Studio ...more

The latest generation of Spectacles aren't AR smartglasses per se, but Snap is intent on demonstrating that the wearables are capable of storytelling powered by augmented reality. On Thursday, Snap released a short film by artist Lauren Halsey that she shot entirely with Spec ...more

Next year, fans of Mario Kart will be able to experience the game in real life with the assistance of augmented reality. On Feb. 4, 2021, Universal Studios Japan in Osaka City will open its Super Nintendo World mini-park, which will immerse visitors in all things Mario. Don' ...more

With the new season of The Mandalorian underway, Google has launched a new AR app that enables some Star Wars fans to connect with virtual characters in between new episodes. That is, as long as you have an Android smartphone. Check that...a 5G Android smartphone. Don't Miss ...more

The true crime genre has long been popular on television and more recently on podcasts with shows like Serial. Now, one developer is further banking on the fascination with true crime by bringing the experience to augmented reality via the CrimeDoor app. • Don't Miss: Oscars ...more

Last year this guy made his own smartwatch from scratch, so in 2020, naturally, he decided to give making smartglasses a try. And it worked! Nashville, Tennessee-based electrical engineer Sam March is the kind of DIY guy we love. He realized he had a problem he wanted to solv ...more

The new iOS 14 for iPhone arrived Wednesday, Sept. 15, 2020, alongside iPadOS 14, and there are a lot of features to uncover. Improved widgets. Better home screen customization. Exciting Messages improvements. New abilities in Camera and Photos. There's so much here that it'll ...more

People fundamentally distrust magicians. And they should. The illusions they proffer are just that, illusions meant to astound rather than tangible interactions and results that have weight and meaning in our real world. Our lizard brains know this, and, no matter what the out ...more

Sending Christmas cards via snail mail is so passé. Why spend the time and money for a bougie photoshoot, saccharine card design, and postage when you can use augmented reality to instantly dress up photos and videos to send to friends and family instead? Luckily, there is a ...more

One of my favorite perks of this job is the opportunity to try out all the big flagship phones each year. Whether it's rating their suitability for a particular use-case or just entering their specs into our comparison tool, we have to get our hands on all major phones release ...more

After facing reports of financial troubles over the past month, Magic Leap came out swinging this week with a big push for the enterprise segment of AR, including a repackaged Magic Leap 1, a suite of enterprise apps, and updates to Lumin OS and its supporting development ecos ...more

Along with rebranding Magic Leap 1 for enterprise customers, Magic Leap has gifted its developer community with some new toys with a tease of more to come in 2020. On Tuesday, the company not only introduced a consolidated package of new and existing developer tools that it c ...more