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After pouring out $10 million for 60 seconds of Super Bowl advertising time, Doritos and Mountain Dew continued their Sunday marketing binge on Snapchat. For their spot during the game, Doritos and Mountain Dew staged a lip-synched rap battle between highly meme-able actors P ...more

Earlier this year, rumors began to swirl regarding Apple's upcoming iPhone SE 2. They predicted an A10 processor and a glass back for wireless charging, all at a price point at least $150 cheaper than the iPhone 7. While it wasn't poised to turn heads like the iPhone X, it wou ...more

On Sunday, the annual Grammy Awards delivered its usual mix of fashion, live performances, and music industry magic, but this time with one important difference: Animojis. During the broadcast, two iPhone X commercials ran that showed off how TrueDepth camera, in combination ...more

Facebook may have shamelessly copied Snapchat and its camera effects for faces (as well as its World Lenses), but it might beat its social media competitor to virtual body augmentation. The AI Camera Team at Facebook has developed a method for detecting body poses and separat ...more

Apple released iOS 11.3 beta on Jan. 24 and the public stable release on March 29, and it didn't take us long to find plenty of cool new stuff. Aside from new Animoji, Health Records, and some upcoming changes related to the recent battery fiasco, most of the new features are ...more

Snapchat is an app built on sending quick-to-disappear pictures to your friends and family. Sure, this is the primary function of the app, but sometimes users want longer-lasting Memories while interacting with Snapchat. While My Story allows snaps to stick around for 24 hours ...more

We knew it was coming, it was just a matter of when. Apple has just announced iOS 11.3, a new update for iPad, iPhone, and iPod touch, and it will include a brand-new set of Animoji for the iPhone X. The animated Animoji, powered by the TrueDepth camera on the iPhone X, have ...more

If there's one augmented reality app idea that should have gone up in smoke, it's probably Tokédex, an app that brings cannabis to the world of AR. As you might guess, the app for iPhones and iPads utilizes ARKit to visualize vape and edible products right in front of you. (F ...more

If you're anything like most iPhone users, then you've probably grown tired of Siri's antics by now. She frequently has trouble with even the most basic of questions, and severely lags behind Google Assistant with regards to usability. Unfortunately, Google Assistant for iPhon ...more

Nobody likes spam, and that's why email apps continue to vie for your digital attention by boasting about new ways to filter and reduce unsolicited messages. Outlook, an already fantastic client for focusing your cluttered inbox, has now joined in on the action, giving its use ...more

Lost among the latest laptops, smart assistants, VR headsets, and Motorola-branded gadgets that it brought to CES 2018, Lenovo has also introduced a new pair of augmented reality smartglasses. While Lenovo could be credited with the first true consumer AR headset by way of th ...more

The Razer Phone has already been crowned the best gaming phone on the market today, and it might need to make room on the mantle for another trophy: the best phone for Netflix. Its Quad HD 120 Hz display makes it a great option to binge Black Mirror on, but the Razer Phone did ...more

Harry Potter fans can set down their wands for a spell, as the highly-anticipated augmented reality game from Niantic based on the franchise won't arrive until after July at the earliest. In an interview with The Financial Times (subscription required), Niantic CEO John Hanke ...more

When it comes to making smartglasses that look more like regular eyeglasses and less like sci-fi helmets, Corning International might be among the suppliers to make it happen. In a recently-released concept video, Corning demonstrates how its precision glass wafers and panels ...more

Did you forget to get a Christmas gift for that niece or nephew who you see once a year? If you're lucky, the Walmart near you may have a Merge Cube in stock. When paired with the 57° North game for the Merge Cube, the mysterious-looking cube offers the possibility of extende ...more

It finally happened! In a world of "go big or go home," Magic Leap has finally done something other than tease us with vague promises and rendered video concepts. Although, other than actually showing us what the developer's kit will look like, it seems little more than a slig ...more

Apple's codec for photos and videos in iOS 11, HEVC (High-Efficiency Video Coding), as well as the container, HEIF (High-Efficiency Image File Format), result in a reduction in size for pictures and movies without sacrificing quality. Seems like a win-win situation, but Window ...more

When it comes to identifying what's fashionable on the runway, including cutting edge tech that bleeds into the mainstream of style, Vogue magazine stands at the top of the list. So it's fitting that the fashion tastemaker has now updated its iOS app with an AR camera effect ...more

Usually paper beats rock. With augmented reality, The Rock beats paper. Using the Life VR app for iOS or Android, Entertainment Weekly readers can point their smartphones at the cover of the Dec. 8 edition to view a holiday greeting from Dwayne "The Rock" Johnson, star of the ...more

Now, when the weather outside is frightful, Pokémon GO players can expect it to be just as unpleasant in augmented reality. A new update to the popular location-based AR game brings a dynamic weather system to the game. In the new update, weather effects on the game's map wil ...more

Lately, any subject in the realm of politics is a figurative powderkeg primed to explode on the nearest social media channel. Now, one app wants to use your iPhone and AR to strike a match. Released on Tuesday on the App Store, fuse.it gives users the ability place augmented ...more

Apple is no stranger to lawsuits. They were in a decade-long battle with Samsung that finally came to an end last month, and they've been duking it out in the courtroom with Qualcomm since last year. The more recent case has seen both companies file suits and counter-suits, bu ...more

Just weeks after previewing its smartglasses in a pair of videos, augmented reality hardware maker Vuzix announced on Friday that pre-orders are open for Vuzix Blade developer kits. The hardware and software developer's kit costs $1,997 plus shipping and taxes, with a $495 re ...more

The past year brought about a number of trends in the smartphone space. More immersive displays, better processors, and portrait mode for cameras come to mind as big steps forward. One of the most polarizing trends that continued in 2017 is the removal of the 3.5 mm headphone ...more

Two characters from the popular sci-fi animated comedy Rick and Morty have already made their way into augmented reality courtesy of ARKit experiments. Now, it's possible to become one of them on the iPhone X. Developer Michael Bramiage has created an Animoji-style version of ...more

If you own a Porsche, there's a good chance you're interested in two things: speed and quality. Porsche Cars North America wants to extend that experience from the driver's seat to the service center. Next year, the sports car importer will deploy Atheer AiR Enterprise AR sof ...more

There are a lot of holiday tech deals starting to trickle out as Black Friday approaches. We've already rounded up some of the best deals for Android, iPhones, and headphones, but Google just dropped a big announcement for users of their Project Fi MVNO service. Now through De ...more

If you or someone you know has younger kids and you're looking for an augmented reality toy, Pai Technology has just the educational option for you. For $199, the toy maker offers Augie, a spherical robot that uses augmented reality to teach children the basics of programming ...more

Thanks to ARKit, homeowners and apartment dwellers can visualize just about every aspect of their abodes, from furniture and decor with the IKEA Place, Houzz, and Amazon apps to new countertops with Cambria's app and retractable awnings via Markilux. Now, that list of availab ...more

It was a long overdue announcement when wireless charging was revealed as a feature in Apple's 2017 iPhone lineup. While certainly a welcome addition, wireless charging would only work with up to 5 watts of power, which meant no fast-charge capabilities. That's not the case an ...more

Apple released iOS 11.2 beta 3 on Monday to developers, with only a handful of changes over Beta 2. Still, it's always recommended you upgrade to the newest version of iOS, so if you are running any of the previous 11.2 betas, make sure to update. Beta 3's most significant ch ...more

There may be many third-party file managers for Android to choose from, but until now, Google offered no proprietary option. Enter 'Files Go,' which, while initially anticipated for December, is now available for you to try. After the beta version of Google's files manager le ...more

First showcased back in June at WWDC, Apple Pay Cash is Apple's answer to Venmo. Although iOS 11 has been out in the wild since September, this new iMessage feature has been mysteriously absent. That's finally changed with the second beta of iOS 11.2 — Apple Pay Cash is here. ...more

With smartglasses designed for navigating drones and an AR drone racing game to its credit, Epson has just added another credit to its pioneering efforts in the AR-meets-drones space with the launch of a drone simulator app. Developed by Y Media Labs with input from DJI and E ...more

Apple released the second version of its iOS 11.2 developer beta Monday, exactly one week from beta 1, then opened up the public beta version on Tuesday. While beta 2 has been available on iPhone X since Friday, Nov. 3, all compatible iPhones can now update to this version. T ...more

When it comes to augmented reality smartglasses, for now, it's still a mostly enterprise world, since the form and function of most are more acceptable on a job site versus your local cafe, and the still high price tags are far more palatable to major companies rather than ind ...more

Apple shipped their first batch of iPhone X's with an outdated and unpatched version of iOS. Be sure to check for updates and install iOS 11.1 first thing after you open your new iPhone or it'll be susceptible to the KRACK vulnerability for wireless connectivity. KRACK, or Ke ...more

People love emojis, it's a scientific fact. So an app that places poops, smileys, and ghosts into social media videos should, in theory, be the most popular app ever. That's likely the reasoning behind the new Holocam app, which is available for $0.99 in the iOS App Store. Sur ...more

For those worried that a lustful gaze at a new app on their iPhone X will authorize its purchase, we have great news for you. With Face ID, the new security standard for the iPhone X, many potential customers are wondering exactly how it will pick up where Touch ID left off. ...more

Apple rarely changes the ringtones on its iPhones. In fact, the last addition was all the way back in iOS 7. However, it appears they wanted to do something special with the 10th-anniversary edition iPhone, so Apple included a unique ringtone called "Reflection" on the iPhone ...more

The iPhone X's "notch" is now possibly as notorious as Apple's decision to cut ties with the headphone jack. With that said, a cautious consensus can be made from first impressions of the X that the notch isn't all that bad. Still, one problem has shown up in reviews again and ...more

The preorder period for the wildly anticipated iPhone X began on Oct. 27, and ever since, it seemed like the wait was going to be long for those who didn't preorder in the first ten minutes. Some reports have claimed users might not see their iPhone X until December. However, ...more

The fifth developer beta for iOS 11.1 was released on Oct. 24, and the official iOS 11.1 update was pushed out to iPhones everywhere on Oct. 31. However, that isn't stopping Apple from seeding developers with the iOS 11.2 beta already. The first beta of version 11.2 features ...more

Investors are ready to throw their money at augmented and virtual use cases that demonstrate a business purpose and a return on investment. The two latest examples come in the form of mobile apps for selling cosmetics and a software solution for medical professionals to view ...more

A partnership between augmented reality company Zappar and IoT services provider EVRYTHNG will bring AR experiences to consumers while supplying market data to brands. Customers who scan specially-marked packages via Zappar's app or the brand's app integrated with Zappar's se ...more

If you want to take your iPhone or Android photos to the next level, Snapseed is one of the best options. When it comes time to share pictures with friends and family, you want them to look as good as possible, so a little post-processing is in order. The problem is that Snaps ...more

The advent of ARKit and ARCore has strengthened the demand for development tools to build augmented reality experiences for compatible iPhones, iPads, and Android devices. We have seen Unity step up with support for both platforms, with ARCore support arriving in their next r ...more

HDR, or high-dynamic range, is currently the best way to view movies and TV shows on your iPhone 8 or 8 Plus. With a wider color gamut and a broad luminance range, there's no beating HDR video for the ultimate viewing experience. Unless, of course, you don't have the storage t ...more

As demand for AR and VR developers continues to increase, particularly with the advent of Apple's ARKit platform, Unity has partnered with online learning company Udacity to help developers sharpen their skills for these jobs. The companies have created two new programs, the ...more

Discovering you're on a route filled with tolls while you're already on the road, with no cash on hand, is never a pleasant surprise. Fortunately, Waze has an incredibly simple solution to nip this potential headache in the bud and save you money while navigating. Best of all ...more

Some iPhone users who updated to iOS 11 can no longer see the "Message" icon in the share sheet when in apps such as Photos, which means they can only text or iMessage an image from within the Messages app itself now. This is a bug with remote management software which will ho ...more

Mobile game companies Hit Point Studios and Legacy Games have adapted their Color BlastAR augmented reality game for iOS with the ARKit platform. The free game, aimed at children 6-12 years old, places colorless cartoon characters throughout the physical play space. Players, ...more

IKEA can help customers determine if a couch fits in their living room, but who is going to help them figure out if their new SUV will fit in the garage? Edmunds offers the solution with their iOS app, updated to version 12.0 for iOS 11 and ARKit. The AR feature is found unde ...more

The new iOS 11 update provides an easy software-based solution to shut down your iPhone in case the power button, officially known as the Sleep/Wake button on all iPhone models except the iPhone X, goes bonkers. In addition to this, there's also a hidden setting that lets you ...more

For Apple Pay users, the iPhone X, XS, XS Max, or XR will be an adjustment. Gone are the days where you could rest your finger on the Home button and hold your device within range of a contactless reader. Without Touch ID on the iPhone X, this isn't possible. But have no fear, ...more

When it comes to finding lost things, the joke goes that it's always in the last place you look. With an assist from ARKit, Pixie can make your iPhone the first and last place you look for that missing item. When iOS 11 drops, the updated Pixie app will guides users with comp ...more

While The Walking Dead has brand recognition for its AR game, ARZombi has ARKit. Their forthcoming app, built on ARKit by an independent team of horror aficionados, is more reminiscent of zombie mode in recent installments of the Call of Duty franchise than AMC's location-bas ...more

Ahead of the highly-anticipated iPhone unveiling and iOS 11 launch, augmented reality developer Scope AR has confirmed that the iOS version of Remote AR, their live support video calling app, will support iOS 11 and ARKit immediately. Remote AR enables users and remote suppor ...more

If you love to take selfies and post them online for all the world to see, then it's important to ensure that you are always sharing your best side. It's pretty common for people to just open up their stock camera app and snap a quick photo, wherever they may be — but there's ...more

Lenovo has been no stranger augmented reality, both in products for consumers and services for developers. At IFA 2017 in Berlin, after taking the wraps off of their AR headset and controllers for the Star Wars: Jedi Challenges AR game, the company introduced the latest smart ...more