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Chief among iOS 14's excellent new features is the overhauled home screen. Now, you can add customizable widgets that live alongside your traditional apps, and both first-party and third-party apps can take advantage of it. Talk about an upgrade. They even work in the Today Vi ...more

Snapchat may trail Facebook and Instagram in terms of daily active users, but a new partnership with Samsung may get those innovative AR Lenses onto the mobile devices of a lot more users. Non-fungible tokens, perhaps the hottest segment of the blockchain tech industry at the ...more

Hollywood has already proven that it's on board with augmented reality, with examples ranging from Avengers: Infinity War to Ralph Breaks the Internet. But one startup wants to make the augmented reality content that's being used to promote TV and film entertainment smarter. ...more

So what's all the fuss about World of Warcraft? I guess the first question would be 'is there a fuss?' and the simple answer is Yes there is, very much so. World of Warcraft now has over 12 million subscribers, it is by far the most popular MMORPG (massively multiplayer onli ...more

The augmented reality smartglasses race is getting a major new entrant that could significantly change the entire landscape. On Tuesday, Qualcomm revealed its own XR1 AR Smart Viewer Reference Design, a pair of smartglasses that are meant to give OEMs (original equipment make ...more

When it comes to augmented reality wearables, it's currently an enterprise world. As such, Magic Leap's latest Lumin updates are centered on features that appeal to enterprise customers. And Epson and Spinar are joining forces with a solution for distributed workforces. Mean ...more

For enterprise augmented reality platform makers, remote assistance apps represent one of the greatest opportunities to show off the power of immersive computing. These apps enable experts to guide front-line workers or customers with AR prompts and other content in the field ...more

The year 2020 was a pivotal span of time during which the word "virtual" took on a brand new meaning. Instead of referring to VR or augmented reality, the term was hijacked to describe meeting across long distances through a variety of software tools, most often through video. ...more

Magic Leap and Samsung are putting their money where their augmented reality plans are, with the former acquiring an AR collaboration technology and the latter funding a waveguide display maker. Meanwhile, Lenovo and startup Tilt Five are preparing their own augmented reality ...more

With a pair of new APIs and low-latency media servers, Twilio's Programmable Video platform could soon help ARKit and ARCore app developers build shared AR experiences between multiple users. By synchronizing AR content with audio and video communications in real time, Twilio ...more

As one of the leading makers of processors for smartphones, Qualcomm further bolstered its place in the market with the announcement of the Snapdragon 865 earlier this week. On Thursday, the company took yet another step towards the future of augmented reality headsets and sm ...more

If we were to assign a theme for the 2019 edition of the Next Reality 30 (NR30), it might be something along the lines of, "What have you done for me lately?" Many of the top names in the industry from the 2018 edition remain the same, but their positions have shuffled. The p ...more

With Avatar, Facebook's personalized stickers for use on its social and messaging platforms, those who aren't on Facebook or have otherwise dumped the social network may feel left out. Whatever your reasons for shunning Facebook may be, there are other ways, each with its dis ...more

Facebook has announced the cancelation of its annual F8 developer conference, citing concerns around the developing coronavirus health crisis. Next to Facebook's annual Oculus Connect event, the F8 developer conference is the biggest and best event to find out about augmented ...more

Last month was a whirlwind for the augmented reality industry, with the Augmented World Expo, Apple's Worldwide Developers Conference, and an exciting Magic Leap Twitch livestream all wrapping up before the ides of June. Now that we've had a chance to fully digest it all, we h ...more

A funny thing happened on the way to the release of the virtual reality epic Ready Player One — augmented reality grabbed a major piece of the spotlight. Specifically, Microsoft's HoloLens. It all started last week when the film's director, Steven Spielberg, was quoted in an ...more

When the Super Bowl airs, every other TV network puts on reruns because no one wants to face that juggernaut for ratings. The launch of a new iPhone is the Super Bowl of the tech world, with the launch of the iPhone X being the biggest one yet. So it's either unfortunate timi ...more

They say it is always darkest before the dawn. If that's the case, then perhaps there's a light ahead for Magic Leap after more unfavorable news in the form of executive departures. One of Magic Leap's legal foes, Nreal, is already seeing brighter days, with Epic Games workin ...more

You can almost detect the collective breath-holding of the augmented reality industry as it waits for Apple's inevitable entry. A new Apple wearable built with augmented reality technology is likely the device that will finally make the smartphone take a backseat. Apple's for ...more

Long before Nvidia figured out how to embed neural networks in its graphics processor units (GPUs) for driverless vehicles, it and other chipmakers were already making the same kinds of devices for 3D games and other apps. GPU makers, including AMD, and to a lesser extent, In ...more

While Apple was one of the first to integrate LiDAR into mobile devices for depth sensing, headset maker Varjo has developed a truly remarkable feat with its implementation of the sensor. On Thursday, Varjo introduced Varjo Reality Cloud, a system that uses the LiDAR sensors ...more

It's safe to say that we can call the annual ranking of AR investments a holiday tradition at Next Reality. Following our 2018 and 2017 editions of the biggest AR investments, we've expanded the list to include the top 25 this year. While there are many familiar names at the ...more

In 2018, augmented reality went from the vague promise of interesting things in the near future to tangible developments in software and hardware, proving that immersive computing is indeed the future. Traditional mobile apps on smartphones continued to maintain user attentio ...more

Like many things associated with Magic Leap, the start of the company's first annual L.E.A.P. conference got off to a unique start. Taking the stage on Wednesday morning in Los Angeles, the company's CEO, Rony Abovitz, gave a brief introductory speech welcoming the crowd and o ...more

People say that money makes the world go 'round. And it's no different in the world of augmented reality. If there are any doubts about the future of the AR industry, it doesn't seem like many venture capitalists or corporate investors share those doubts. According to Digi-Ca ...more

There's something special about Laika Inc.'s Paranorman... Hey! Did you love Coraline? Are you interested at all in stop-motion animation? Well, watch this feature on Laika Inc.’s new film, Paranorman. Holy freakin’ cow, amirite? Let alone the fact that we now live in a world ...more

Roughly a year ago, Samsung demoed its AR smartglasses prototype on stage at CES 2020. Now, videos showing off a new smartglasses model along with the company's imaginings of future AR experiences have surfaced through unofficial yet reliable channels. Don't Miss: Samsung El ...more

While the world is only recently becoming aware of its existence, augmented reality has been around in some form or another since the '90s. In the last decade, with the advancement and miniaturization of computer technology — specifically smartphones and tablets — AR has becom ...more

A modern iPhone is capable of running sophisticated, exquisitely-rendered games that rival titles on current-generation consoles. However, there is some value in classic video game titles, whether you grew up playing games on the Atari 2600, Nintendo Entertainment System, and ...more

Welcome to the first annual Next Reality 30, our list of people who've made the biggest impact on the augmented reality space in the last 12 months — and what a 12-month roller-coaster ride it's been. Apple introduced ARKit-powered apps last fall, Google launched ARCore for An ...more

The year is still off to a roaring start, with augmented reality at the center of nearly everything, from enterprise solutions, to entertainment, to safety. In the realm of streaming, the Marvel universe got another dose of augmented reality marketing help thanks to Disney Pl ...more

When the topic of Pokémon Go comes up, the typical response is, "Do people still play it?" The answer is a resounding yes! While the game doesn't command the zeitgeist as it did at launch, it has sustained a community of players who have stuck with it over the years. Pokémon ...more