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This week's Game Developers Conference came at just the right time for Magic Leap, a company that was riding a wave of bad news from legal troubles and rumors regarding Magic Leap One. The event was the ideal backdrop for the company to unveil its Creator Portal and SDK, with ...more

In the wake of Apple and Google pitching augmented reality to schools, McGraw-Hill is stepping up its own augmented reality efforts for education. On Tuesday, the publishing powerhouse announced a partnership with Alchemie, an educational app startup that gamifies learning, t ...more

Apple CEO Tim Cook's most recent tech prophecy is that "AR will change everything." And now, that includes Apple's own website. The company has published a new page highlighting its AR apps, specifically, AR content produced by developers using ARKit. "Imagine if the line be ...more

The Federal Communications Commission (FCC) has cleared a path for Google to move forward with hand-tracking technology that could pose a major threat to Leap Motion. In an order issued on Monday, the FCC granted Google permission to run its Project Soli, a sensor that can de ...more

Publicly, things have been pretty quiet over at Meta, the augmented reality headset and software startup based in Silicon Valley. But that doesn't mean that the company doesn't have a few strong opinions about the state of AR in 2018. In a recent TED talk, one of the company' ...more

Rice is one of those incredibly versatile pantry essentials that you can make in bulk and then freeze for later use in a quick meal during the week. It keeps well in the fridge and freezer, and there are an endless number of ways that it can be used once thawed—from rice bowls ...more

Historically, Apple loves to drop hints about its major upcoming events through clues included on its invitations. Those invites usually require a good bit of deciphering to connect the dots, but in the case of Apple's upcoming Worldwide Developers Conference (WWDC) 2018 invit ...more

Stop me if you've heard this one before: scan an image with your iPhone's camera and augmented reality content shows up. This idea probably has you thinking about Snapchat and its Snapcodes. Or maybe you're thinking of Blippar, Zappar, or countless other marker-based AR exper ...more

Niantic's most successful app, Pokémon GO, has become the first app to integrate the company's Real World Platform, the developer's AR cloud technology that enables multiplayer AR, persistent content, and occlusion with physical objects. "RAD!" you say to yourself. "Now Pikac ...more

Netflix is branching out into the comic book business, and it's summoning augmented reality via Facebook to make the first issue more magical. The debut issue of The Magic Order hit comic book store shelves today with four variant covers. Inside each issue is a QR code specif ...more

The app that Lego demoed at this year's iPhone launch event is now available in the App Store, and it showcases several new capabilities available in ARKit 2.0. The Playgrounds app enables players to access augmented reality multiplayer games with ARKit's new shared experienc ...more

With the opening round of Wimbledon, one of professional tennis's four major tournaments, beginning on Monday, Snapchat is serving up an augmented reality tennis mini-game. The game challenges worldwide users and their 3D Bitmoji avatars to take on the digital doppelganger of ...more

Apple just seeded the fourth public beta for iOS 13 to software testers today, Tuesday, July 30. AppleSeed participants saw this beta one day early, alongside the release of developer beta 5. Now, developer and public testers alike are up-to-speed with the latest in iOS 13. B ...more

During the unveiling of its content partnership with the NBA, Magic Leap CEO Rony Abovitz, with an assist from former player/current pitchman Shaquille O'Neal, described at least one of the ways fans would be able to experience sports using the augmented reality device. What ...more

WaveOptics, makers of diffractive waveguides, has inched closer toward getting products featuring its technology to market through a production partnership with a consumer electronics company whose clients include Google, Microsoft, and Sony. China-based Goertek, an original ...more

Badges? We don't need no stinkin' badges! That is, unless they have augmented reality content embedded in them and give us full access to Facebook's annual F8 developers conference — in that case, yes, we'll take all the badges. The event kicked off on Tuesday, and continued ...more

The augmented reality cloud and multi-user experiences are shaping up to be one of the hotter areas of augmented reality, and now Google is the latest entity to back these emerging branches of AR. GV (formerly known as Google Ventures), the investment arm of Google parent com ...more

After Apple unveiled ARKit 3 at WWDC on Monday, Unity Technologies wasted little time on ensuring its developers can take advantage of it. Earlier this week, Unity announced that AR Foundation, its cross-platform framework for building AR mobile apps that are compatible with ...more

After a series of hints revealed by CEO Rony Abovitz via Twitter, Magic Leap looks like it is ready to launch Magic Leap One on Thursday at 8:08 a.m. ET. Rony Aboviz changed his twitter profile's header to this launching whales image at 8:08pm on 8/7/2018. One day before laun ...more

A controversial video from Magic Leap's past has once again surfaced, but this time it comes with a lot more credibility and a good bit of excitement around the Magic Leap One headset. New Zealand's Weta Workshop has revealed that it will release the game "Dr. Grordbort's: In ...more

You can never replace the skills and expertise of a professional graphic designer, but Canva comes pretty damn close. It's ridiculously easy to use the drag-and-drop design tool for both professionals and people like me who don't have the need (or knowledge required) to use mo ...more

While painting in augmented reality is not a groundbreaking pursuit, the ability for Magic Leap One, iPhone and iPad, and Android users to collaborate remotely on virtual artwork would be. That is what Across Realities is aiming to do with Spatiate, an app that launched on Th ...more

Whether it be through a window, a puddle of water, the ground or a car mirror, reflections occur with just the right amount of light and the proper surface. For this week's Phone Snap Reflection Challenge, post your submission to the corkboard by Monday, January 23rd at 11:59 ...more

Smartglasses are the future of augmented reality, and Samsung is betting on waveguide maker DigiLens to emerge as a leader in the growing AR wearable industry. On Tuesday, the company closed a $50 million Series C funding round that counts Samsung's venture arm and Pokémon GO ...more

Alongside the usual collection of holiday-themed Lenses, Snapchatters received an extra-special treat from Snapchat over the weekend—a world-spanning Easter egg hunt. Like a highly-simplified version of Pokémon GO, The Great Snapchat Egg Hunt challenged Snapchat users to retr ...more

Burning Man 2018 is underway, but Intel and the Smithsonian American Art Museum are giving those not in attendance the ability to view the art from the event through Snapchat. Snapchat users can step through a Portal Lens and preview the VR experience created by Intel and VR ...more

The Avengers aren't the only shiny new toys available to Pixel handset owners, as the animated stars of the upcoming Pokémon Detective Pikachu movie have arrived in the Google Playground app. Just weeks after bringing the headlining characters of the box office-owning Avenger ...more

Returning to the spotlight after its debut at last year's CES, augmented reality smartglasses maker Rokid is back with a new update. On Monday, the China-based startup announced Project Aurora at CES in Las Vegas. Rokid describes the new prototype hardware device as functioni ...more

If you're hungry for pizza and ordering from Domino's in Australia, you can now see what your pie will look like in augmented reality before placing your order. Available through the App Store and Google Play, the updated Domino's mobile app includes New Pizza Chef, an entert ...more

Since getting our hands on the Magic Leap One last week, we've been methodically delving into each feature and reporting our findings step-by-step. Earlier this week, we took a look at the Screens app (a video viewer) and the Helio app (an AR web browser). This time around, we ...more

Just weeks after revealing plans to port one of its most vital augmented reality products from HoloLens to the smartphone world, Microsoft has finally opened the mobile software floodgates to the public. Now, if you have an ARCore-compatible smartphone, you can try out Micros ...more

If you really want to end your next big guitar solo with a bang, consider giving this shotgun guitar a try. The instrument was conceived and played by Reverend Peyton of the Big Damn Band and created by custom pickup designer Bryan Fleming — and it's no escopetarra. It serves ...more

Part of the Star Wars: Jedi Challenges experience that was once exclusive to users of Lenovo's Mirage AR headset is now available to anyone with an ARKit-compatible iOS device. The updated version of the Jedi Challenges app now lets iPhone and iPad users running iOS 11 to pla ...more

In an effort to raise awareness regarding the impact of emissions on the environment, Snap has partnered with the United Nations Environment Programme to use augmented reality to show how much ocean levels will rise over the next 80 years. For the entirety of Earth Day, Snapc ...more

Just days after Bose did its best to frame a pair of glasses frames with spatial audio as "augmented reality," a patent application from Magic Leap, surfaced on Thursday, March 15, offers a similar idea, but with real AR included. The patent application refers to the Magic Le ...more

After parting ways with Papa John's, the National Football League has drafted Pizza Hut as its official pizza purveyor, and the company has hit the field with an augmented reality game to entertain hungry football fans. After scanning specially marked pizza boxes using the Be ...more

Royal Dutch Airlines (KLM) is making it easier for its passengers to travel by employing an incredibly practical new augmented reality feature included an update to its iOS app. Now, iPhone and iPad users can place a translucent virtual suitcase over their own real world lugg ...more

Who says you have to cook on Thanksgiving? If you need a break, have surprise guests in town, or simply don't want to be in the kitchen cooking all day long, never fear: you have options. Plenty of places large and small will make a meal for you and your loved ones this year. ...more

Lost among the latest laptops, smart assistants, VR headsets, and Motorola-branded gadgets that it brought to CES 2018, Lenovo has also introduced a new pair of augmented reality smartglasses. While Lenovo could be credited with the first true consumer AR headset by way of th ...more

Snap is turning to some light bribery to boost adoption of its new Lens Studio software. The January Jumpstart Challenge encourages artists to create and share a Lens that celebrates the New Year. One selected winner will take home a Lens Studio Swag Bag that includes an iPad ...more

For the entirety of its existence, Snapchat has lived on mobile, but in its quest to lead the augmented reality industry, the company is now bringing those mobile AR experiences to desktops. On Friday, Snap introduced Snap Camera, an app for PC and Mac that gives users access ...more

The Essential Phone didn't have a hot start when it was released back in August. A delayed release, poor camera performance, and high price tag led many to avoid the otherwise well-received device. But after a few software updates and price drops, it's now a steal of a deal. ...more

Tinder, marketed as a free 'dating' app, is no stranger to paid features. The company has long allowed users to step up their game by spending money on their 'Tinder Plus' service. Tinder would like more of your money, it seems, as it rolls out a new paid service with a highly ...more

We're pumped for iOS 13 and all of the fresh features and changes that come with it. Developer beta 3 came with new features in the double digits, including AR eye contact in FaceTime and mouse cursor size customization. Developer beta 4, released today, has a few more additio ...more

It seems that every major social media platform is adding a "Go live" feature to their apps lately. Twitter, in particular, has been at the forefront of the live broadcasting craze for quite some time now. The company has previously only allowed those with a Periscope account ...more

The Los Angeles Rams are the latest NFL franchise to introduce new or modified uniforms for the 2020 season, joining the Atlanta Falcons, Cleveland Browns, Indianapolis Colts, New England Patriots, Tampa Bay Buccaneers, and their neighbors, the Los Angeles Chargers. However, ...more

Although some look to golf for some quick off-the-grid time, the scenic hills and blue skies of your local putting green are not immune from the ever-expanding reach of augmented reality. A new update to the Golfshot mobile app brings new AR features to iPhones and iPads desig ...more

With all the hype around Magic Leap's recent launch, it's easy to forget that augmented reality hardware is still very much in its infancy. While we marvel at what is available now, researchers are still finding ways to design and produce more sophisticated components for next ...more

Occipital's initial augmented reality module, the Structure Sensor, gave iPhones and iPads the depth-sensing abilities of the HoloLens. Now, the company's latest product promises to do the same for Android devices, as well as augmented reality and virtual reality headsets and ...more

The company behind augmented reality's first real gaming hit, Pokémon GO, is quietly making moves toward supporting the rapidly growing smartglasses space that may one day move its content away from smartphones and tablets and onto AR lenses positioned on your face. On Friday ...more

One of the primary marketing tactics used by Magic Leap in promoting the Magic Leap One was selling early adopters on the "magic" contained within the device. On Thursday, some of that magic was uncovered as the Magic Leap One was completely disassembled by repair engineers, r ...more

Fans of The Walking Dead can now kill time until the series returns from its winter hiatus by raising walkers from the labels on bottles of wine influenced by the show. With the Living Wine Labels app for iOS or Android, fans can unlock augmented reality content embedded in l ...more

The tech world was taken by surprise this week with the unexpected unveiling of Snap's augmented reality Spectacles smartglasses. So far, the reaction has been incredibly positive, partly due to the fact that Snap has been underpromising the delivery of AR smartglasses for se ...more

On Tuesday, NBA Commissioner Adam Silver joined Magic Leap CEO Rony Abovitz on stage to unveil a partnership between the two companies. While the device was not displayed on stage, NBA legend Shaquille O'Neal appeared via video wearing a large-sized Magic Leap One: Creator Ed ...more

Because timing is everything, the latest entry in the location-based augmented reality gaming sweepstakes, Ghostbusters World, has arrived just in time for Halloween. Launched Monday on the App Store and the Google Play Store, Ghostbusters World shares its perfect timing with ...more

Cosmetics augmented reality specialist ModiFace appears to be really benefiting from the brand power of L'Oréal, which acquired the company last year. Now, after Facebook added ModiFace to its AR platform earlier this year, online retail behemoth Amazon is following suit and ...more

A company whose sole product line is smartphones might be worried about early proclamations that the smartphone is dead with the advent of augmented reality wearables. So it isn't too surprising that smartphone maker Vivo has produced its own take on consumer-grade smartglass ...more

Ever since the announcement of The Walking Dead: Our World game last fall, publisher AMC and developer Next Games have been quiet about the title. Almost too quiet. That silence has now been shattered with the release of a gameplay trailer (see bottom of this page) for the ga ...more

Scope AR has decided to take its live remote assistance enterprise application, Remote AR, further into the mobile augmented reality realm by harnessing the powers of Google's recently released ARCore. While previously supporting devices like the HoloLens, ODG R7, as well as ...more

If Google hasn't already demonstrated that it is serious about augmented reality, then it made it abundantly clear at the Google I/O keynote on Tuesday. After opening remarks from Google CEO Sundar Pinchai, which included a preview of AR navigation included in the Google I/O ...more