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The Force was awakened in many a household on Christmas morning this year, as evidenced by numerous recipients of newly unwrapped Star Wars: Jedi Challenges systems sharing their first lightsaber battles in augmented reality on social media. In case you've been exiled on Dago ...more

Most iPhones are more than capable of shooting crispy, high-quality video, perfect for any TikTok account to use. But if you're serious about the platform, especially in the long-run, you don't want just any iPhone. Instead, you'll want to pick up an iPhone 12 Pro or 12 Pro Ma ...more

When it comes to marketing, sexy sells, a point that has been lost on most augmented reality hardware makers focused mostly on the geek space. But a new promotional spot from AR-in-the-car accessory maker WayRay indicates that AR companies are beginning to see the virtual sizz ...more

Following the surprise release of Magic Leap's SDK on Monday, March 19, Unity, Unreal Engine, and Mozilla followed up by announcing official partnerships with the company. "We are proud to partner with Magic Leap to integrate the Magic Leap platform with Unity," Unity announc ...more

The oldest Zen temple in Kyoto, Japan, is now firmly rooted in the future with the launch of the MR Museum on Thursday. Produced by hakuhodo-VRAR, a new HoloLens experience at Kyoto's Kennin-ji Zen temple turns what was static imagery and art into living history, including a ...more

Shanghai-based Realmax is introducing the crowds at CES to the Realmax Qian, an augmented reality headset capable of a field of view (FoV) that topples anything available on the market today. Realmax claims 100.8 degrees FoV, surpassing Dreamworld's Dream Glass headset at 100 ...more

Kitten Planet, a spin-off company that grew up in Samsung's C-Lab incubator, has developed a connected toothbrush that teaches and motivates children to brush their teeth better via augmented reality while tracking their performance. Called Brush Monster, the $49 toothbrush c ...more

Because it takes two to tango, your dancing Bitmoji World Lens on Snapchat is getting a dance partner. Snapchat's new 3D Friendmojis are World Lenses that mix your own Bitmoji with your friend's doppelganger for dual AR hijinks. Activating a 3D Friendmoji is accomplished by ...more

It turns out that the video Magic Leap released earlier today was indeed a teaser for the public release of the Game of Thrones experience for meant for all Magic Leap One users. Available now for download in the Magic Leap World section, the app is a free download that allow ...more

In the weeks following Google's AR toolkit launch last month, the availability of quality ARCore apps has been somewhat limited. That changed on Tuesday, as a flurry of new and updated apps arrived on the Play Store, including some AR experiences available exclusively on Andro ...more

Designing and manufacturing waveguides for smartglasses is a complex process, but DigiLens wants us to know that they have a software solution that partially solves that problem. In a new video, which explains its approach to the process, the company gives us a peek at protot ...more

Thanks to Metaverse, it has never been this easy to create your own AR game. The platform gives users a web-based tool for building interactive AR experiences, with no coding knowledge necessary. Via a link or QR code, users can then share their project with others, who can v ...more

Now that the iPhone XS is officially available for pre-order, Verizon and Apple are giving Snapchat users the opportunity to win the device through an augmented reality scavenger hunt rather than forking over $1,000 for one. Starting on Friday and ending Sept. 17, Snapchat us ...more

Leading augmented reality headset makers Microsoft and Magic Leap are among the companies now vying for a military contract for battlefield heads-up displays. Citing bid documents and sources close to the situation, Bloomberg reports that the US Army is seeking technology com ...more

Among the many partnerships mentioned early on in the life of the Magic Leap One, by far one of the most talked about has been the comic book app from Madefire. On Monday, the two companies finally released the app to the public, and we got a sneak peek at how it works just b ...more

The display is one of the most critical components in augmented reality hardware, and on Tuesday, one of the companies making that component, Avegant Corp., closed a funding round of $12 million to support development of next-generation AR displays. Avegant's new funding come ...more

Ever since Facebook announced Spark AR at the 2017 F8 Developer's Conference, the social media giant has been looking for ways to implement its mobile augmented reality camera platform in the lives of everyday users. But aside from Facebook-centric pursuits, the company has a ...more

Smartglasses from Apple have become the holy grail of augmented reality, and 2020 has been the rumored time horizon for the product's arrival for the past two years. The latest analyst report sheds more light on its potential debut next year. In the present day, though, Sony ...more

Alongside its official unveiling of the lower-cost Pixel 3a smartphone at Google I/O, Google took the opportunity to extend its early preview of AR walking navigation in Google Maps to all Pixel devices. After introducing the capability at last year's Google I/O Google began ...more

Much of the excitement around the HoloLens 2 has moved on to many wondering when we'll finally be able to get our hands on what is now the best augmented reality device on the market. In the meantime, Microsoft has decided to introduce a new package called the HoloLens 2 Deve ...more

Following up on a preview of the deal we reported during last week's CES, Dell has officially announced the details around its role as the first company to resell the Meta 2 augmented reality headset. The partnership gives Dell an AR offering, alongside its bread and butter P ...more

If you have an ARKit-compatible iPhone or iPad, check for a software update, as iOS 11.3, with ARKit version 1.5 in tow, has just dropped. As we previously reported, ARKit 1.5 brings several new augmented reality features for app developers to use. Apps supporting the toolkit ...more

Who said brushing your teeth can't be fun? It certainly isn't Kolibree, a company that's introducing the world to the first augmented reality toothbrush for kids at this week's CES tech conference in Las Vegas. Not to be confused with the Marvel Comics character of the same n ...more

Augmented reality seems to be the talk of the town lately, with everything from glasses to furniture stores prepping to implement exciting, new AR technology. Well now, it looks like even our food is getting a makeover for the augmented reality future. Dr. Katsunori Okajima, ...more

The spirit of Google's Tango augmented reality platform lives on at Vivo, a China-based company that has developed its own 3D sensor for mobile devices. Presented during this week's Mobile World Congress in Shanghai, the smartphone maker revealed its new the time-of-flight (T ...more

Just as we published our rumor roundup for the HTC U11 Plus, the internet happened: A Facebook video revealed the flagship HTC U11 Plus and the midrange HTC U Life in all their glory. The video was in German and has since been taken down, but according to a translation, it rev ...more

While its competitors are concentrating on building out AR cloud platforms to give advanced AR capabilities to mobile apps, Ubiquity6 is taking a step in a different direction. On Monday, the company opened its Display.land tool to the general public, following its "early acc ...more

While we've seen Snapchat apply sky segmentation to AR content, the makers of the Blue Sky Paint app have applied similar capabilities to create and share airborne art. Published by AR developer Kevaid and available now on the App Store, Blue Sky Paint is similar to Similar t ...more

While flying can be a frustrating and sometimes nerve-racking experience, Airbus is banking on augmented reality features in its new iflyA380 app for iPhones and iPads to help passengers learn to love the ordeal. In addition to booking flights on an Airbus A380, discovering n ...more

Amazon Web Services is calling up an age-old tactic of the tech industry — the hackathon — to drum up excitement and encourage the development of apps built on the Amazon Sumerian AR/VR platform. The company will hand out more than $100,000 in prizes as part of the Amazon Sum ...more

Smartwatches are an excellent way to keep track of our smartphone's notifications as well as our own fitness. However, these devices are not usually cheap. If you'd rather not pay a premium for a piece of wearable technology, check out all the Black Friday deals on smartwatche ...more

If there's any lingering uncertainty as to the mainstream viability of augmented reality, a list of the top mobile apps and games of 2019 serves to dispell those doubts. Of the top 10 most downloaded apps of 2019 according to app analytics service App Annie, six include augme ...more

In 2018, Niantic unveiled its in-development augmented reality cloud platform for smartphones, the Niantic Real World Platform. A demo showed Pikachu and Eevee cavorting in a courtyard, darting in front of and behind potted plants and people's legs as they walked through the s ...more

Finland-based Rovio, one of the pioneers of mobile gaming, is now ready to break new ground in augmented reality with its Angry Birds franchise. Along with its AR development partner, Sweden-based Resolution Games, the publisher is following up Angry Birds FPS: First Person S ...more

Current shipping estimates for the iPhone X are 5–6 weeks, but is there a chance you'll get yours tomorrow? The initial preorders for the iPhone X dried up in minutes, and those who preordered after the first ten minutes are seeing delivery estimates from Nov. 16 all the way ...more

The recent announcement of a $480 million US Army contract awarded to Microsoft over Magic Leap for supplying 100,000 augmented reality headsets shows just a how lucrative the enterprise (and government) sector can be for AR. However, considering sales of total smartphones to ...more

New York-based startup CTRL-Labs has closed a $28 million Series A round of funding from Google parent Alphabet's GV and Amazon's Alexa Fund, among others, for its next-generation neural interface technology for AR/VR and robotics. CTRL-labs offers a twist on the brain contro ...more

Some of the big guns developing augmented reality technology fired shots at their competitors with announcements and leaked plans this week. Enterprise augmented reality software and hardware makers were served notice by Microsoft when the company strengthened its own offerin ...more

Sometimes, you don't want to be the only one enjoying killer lyrics from your favorite songs. Sure, you can text your friends and let them know how great these tracks are, but you could also take advantage of one of Apple Music's coolest new features of iOS 14.5 — lyrics shari ...more

Among consumer brands, cosmetics companies rival furniture retailers as the quickest to adopt augmented reality as a means to help customers visualize how products will look before they buy them. One cosmetics brand called Benefit has moved beyond lipstick and rouge to let cu ...more

In the aftermath of the launch of the Magic Leap One, Magic Leap has ejected two more executives from their leadership roles. Chief marketing officer Brenda Freeman and chief business officer Rachna Bhasin have been transitioned into advisory roles but will continue to report ...more

The year 2018 was a rough one for Snap, the company behind the Snapchat app and the Spectacles wearable camera device. From executive departures to reports of slowed user growth, the company that once spurned Facebook's multibillion-dollar advances is now facing a moment of tr ...more

Google just bought a huge chunk of HTC for $1.1 billion. They're bringing in around 2,000 employees, mostly from the hardware division, and these folks will presumably work under hardware chief Rick Osterloh. There's a massive patent portfolio involved, too, so stop me if you' ...more

Seeing your baby for the first time via ultrasound is an exciting moment for new parents, but a new augmented reality twist on the experience could make the experience even more powerful. Or, it could just give you x-ray vision. Last week, Takashi Yoshinaga, a researcher at ...more

Patent holder Genedics, LLC has filed a legal complaint alleging that hand-tracking startup Leap Motion is infringing on its intellectual property. In documents (registration and payment required) filed on Feb. 15 in the US District Court of Delaware, Genedics claims that Lea ...more

While many of the latest content partnerships announced by Magic Leap appear to lean towards entertainment and gaming, a new partnership with medical technology provider Brainlab has Magic Leap getting down to more serious business. The companies have arrived at an exclusive ...more

It seems fitting that Time magazine's first augmented reality cover is an issue guest edited by Bill Gates, since the company he founded is currently leading the AR charge via the HoloLens. There's also a certain irony that the AR experience, which includes narration from Gat ...more

Each year we inevitably fall into the pumpkin spice game. From the usual (like lattes and muffins) to the slightly more absurd (like Pringles and beef jerky)—if the leaves are turning colors and food ain't pumpkin spiced, it ain't worthy of consumption. The same seasonal rule ...more

Every step in the evolution of computing brings an in-kind leap forward in user input technology. The personal computer had the mouse, touchscreens made smartphones mainstream consumer devices, and AR headsets like the HoloLens and the Magic Leap One have leveraged gesture rec ...more

Augmented reality developers are rapidly bringing science fiction tropes into the real world, with the latest example leveraging the TrueDepth camera on the iPhone X to emulate the cloaking technology made famous by movies like Predator and Marvel's The Avengers. Japanese dev ...more

The HoloLens team is finally beginning to realize that to truly engage the mainstream, augmented reality needs to make its way out of the lab or factory floor and onto the streets. The latest example of this comes in the form of a new AR art installation called "Unmoored," wh ...more

So you want to do Kendrick Lamar's "HUMBLE." in Animoji Karaoke, but you need the lyrics. Well, now you can see those rhymes spit out in augmented reality. Available now in the App Store, AR Lyrics recognizes your music a la Shazam and displays the lyrics in your immediate su ...more

Now that the NCAA Basketball Tournament is underway, 7-Eleven has decided to launch an augmented reality experience to remind basketball fans where they can quench their thirst throughout March Madness. Available until April 10 in the 7-Eleven app for iOS and Android, the pai ...more

On Friday, the release date for her new album, Queen, Nicki Minaj is already grabbing headlines for the track "Barbie Dreams," where she disses Drake and a host of other rappers. It's a bit ironic that she's got beef with Champagne Papi, because both performers have now dropp ...more

What's black and white, sounds like actress Kristen Bell, and is standing in your living room talking to your kids right now? Don't worry, that's just Genius the Panda, an augmented reality character from the Yakables app for iPhones and iPads. Using ARKit to place the animat ...more

Gender standards are entirely pervasive. We raise our sons to be masculine and our daughters to be feminine, which perpetuates the gender role formula when they grow up to be parents and raise their own children. Part of this whole equation is that boys are supposed to remain ...more

In recent months, the Magic Leap One has frequently tied promotions to groundbreaking entertainment properties, but the latest may be the startup's biggest coup yet. On Wednesday, HBO announced an upcoming Magic Leap One experience that will allow fans to experience the world ...more

The peaceful, pastel and doily-filled world of Pinterest is my oasis. My account conveys who I want to be and what I want to accomplish, so the idea of someone hacking it and ruining my favorite escape for me is heartbreaking. Fortunately, Pinterest has updated its security, i ...more

Twitter's Moments feature stitches together multiple tweets into a slideshow-esque story. This is particularly cool for you to keep up with major things that are happening in the world without having to follow and search for a ton of people to figure out the scoop. There are ...more

Later this week, Black Friday will mark the start to the holiday shopping season, but if you're buying for a Magic Leap One owner, you can buy their ideal gift now. On Monday, Sennheiser fulfilled the September announcement of its partnership with Magic Leap with the release ...more