Instagram

The rite of passage for every tech product, formally known as Federal Communications Commission (FCC) certification, has come for the Magic Leap One: Creator Edition. The approval was stamped today, Friday the 13th (let's hope that's not a bad omen), on an application dated b ...more

Players of Pokémon GO on Android now have a reason to turn on AR mode with the release of AR+ support via ARCore. Pokémon GO enthusiasts on iOS have had access to AR+ mode on ARKit-compatible iPhones and iPads (yes, I can attest to playing the game on a tablet, don't @ me) si ...more

It's been months since Leap Motion, the hand-tracking interface startup, announced the hiring of Keiichi Matsuda as the VP of design and global creative director based in London. Since then, Matsuda's normally active social media stream has been fairly quiet — until now. Hard ...more

Just yesterday, Google announced that it is banning all apps that contain any form of lock screen ads. Today, they posted a list of the Best Apps of 2017 for the Play Store. Given the new policy of cracking down on apps with advertisements on the lock screen, you wouldn't expe ...more

If you cover a particular area in tech long enough, you develop certain pet peeves, and one of mine happens to be devices that attempt to keep us wed to the Google Glass style of augmented reality. And while I remain mostly uninterested in such devices, one of these products r ...more

The annual Coachella Valley Music and Arts Festival is one of those events that everyone talks about, so an augmented reality experience in the festival's mobile app and from one of its headlining acts, Eminem, basically means the technology is officially cool. The iOS versio ...more

Although The Last Jedi hype has mostly passed, there are still a good number of fans out there dueling Sith lords in augmented reality via their new Lenovo Mirage headsets. Now, thanks to an update on Thursday, those aspiring Jedi have a new AR challenge to engage in the Star ...more

On the one year anniversary of the introduction of ARKit, Apple is planning to reveal major updates its augmented reality toolkit for mobile apps at its Worldwide Developers Conference in San Jose, California next week. Citing sources close to the matter, Bloomberg reports th ...more

At any moment, you can open up Meerkat and start live-streaming a video from your smartphone, available for anyone to watch. Thanks to its popularity at SXSW and the backing of several big Hollywood players, the app just announced that it's receiving $14 million in funding. A ...more

If you have two or more accounts logged into Instagram at any given time, you likely know how confusing it can get. You could like content, post pics, and share stories from the wrong account, as well as perform embarrassing searches that show up in the history of a shared wor ...more

Department store chain Target is the latest retailer to offer an augmented reality cosmetics app for customers to virtually try on lipstick. For its Beauty Studio web app, Target uses the YouCam platform offered by Perfect Corp. Available through Target.com via any desktop we ...more

The business of enabling the development of augmented reality experiences appears to be as lucrative as AR app development itself. Apple is already reaping the rewards for its own AR toolkit, with more than 13 million installs of ARKit apps in the six months since its launch. ...more

They say home is where the heart is. So, the opportunity to view the inner sanctum of Magic Leap is like gaining access to what makes the company tick, just as the fruits of its labor make it into select AT&T stores. Elsewhere, while Apple's big games, news, and TV event didn ...more

Just hours after an early leak via Twitter, Facebook and Ray-Ban have officially released their new wearable collaboration. As we surmised, based on the leaked packaging, the device is called Stories. • Don't Miss: Facebook Ray-Ban Smartglasses Leak Reveals Fashionable Devic ...more

An attacker can repurpose public MyBB forums to act as command-and-control servers. It only takes a few lines of code to configure a MacBook to fetch commands and send responses to any website the attacker desires. Before you keep reading, know that this project is not geared ...more

Snapchat continues to deepen its roster of clients adopting its Shoppable AR Lens, with clothing giant Levi's and Disney becoming the latest brands to try on the e-commerce platform for size. Accessible via a Snapcode posted on Twitter and on display in the Disney Springs Lev ...more

If waveguide display maker DigiLens has its way, enterprise businesses and consumers will soon be able to purchase smartglasses for less than $500 — as long as they can supply their own computing and battery power. On Monday, the company unveiled DigiLens Crystal, a reference ...more

Today is the 10-year anniversary of the death of Apple co-founder and former CEO Steve Jobs. To commemorate the occasion, Apple has posted a message and a mini-documentary on its website. But beyond Jobs' visionary accomplishments, this anniversary is also an opportunity to p ...more

They say a picture is worth a thousand words, but augmented reality is giving the United States Holocaust Memorial Museum the ability to add a few more poignant real words to its exhibits. The museum is testing a mobile app that will enable visitors to see more information ab ...more

A recent update to Facebook's News Feed could significantly broaden its reach when it comes to delivering augmented reality content. In a post on its developer's blog on Tuesday, the company announced that it has adopted the industry-standard gITF 2.0 format for 3D posts on i ...more

Last year at CES, RealMax blew away the AR headset competition with a prototype AR headset surpassing 100 degrees field of view. This year, after announcing the launch of the new RealMax Qian headset in December, the company has returned to Las Vegas with a product that is re ...more

While a viable version of consumer-grade smartglasses has yet to find mainstream success, two more contenders emerged this week, as Vuzix confirmed that a leak of a fashion-forward design is legitmate and Vivo introduced tethered smartglasses designed to pair with its new 5G s ...more

The remake of the Warner Bros. classic animation meets live-action movie Space Jam, this time starring LeBron James instead of Michael Jordan, hits theaters today. And while bringing Bugs Bunny into your real world surroundings is still Hollywood fantasy, thanks to augmented ...more

If you looked away for a split-second during Google's Pixel 2 hardware event earlier today, you probably missed a nifty little finishing touch. While demonstrating the new "Active Edge" squeezable frame that launches the Google Assistant, a subtle animation was briefly shown o ...more

The new WandaVision series is perhaps the hottest TV show on the Disney Plus streaming service since...well, its own The Mandalorian wrapped up its second season late last year. Now, after publishing AR experiences in partnership with Google to promote the latter, Disney has ...more

With the reveal of Magic Leap's developer documentation last week, many questions have been answered—and several new ones have been raised as well. But since the Magic Leap One (ML1) isn't simply called the "Leap One," these are questions that the company probably has no inter ...more

Another branding team has stepped up to the bar to order a tall glass of augmented reality for its marketing campaign, this time through a mobile app for Rémy Martin VSOP Limited Edition cognac. Available in the App Store, the ARt by Rémy Martin app displays AR versions of th ...more

Augmented reality content makers often position the technology as a new storytelling medium. And who loves stories more than children? Available now in the App Store as a free download with in-app purchases for additional content, Wonderscope uses ARKit to place content, whic ...more

While many of you were off surfing and lounging on some sandy beach or trying to figure out how to balance work with sky-high summer temperatures, I've been talking to all the companies that make augmented reality what it is today. My best opportunity came during the recent A ...more

Sony's Ghost Corps, the caretaker of the Ghostbusters franchise, just released some pre-alpha gameplay footage from the upcoming Ghostbusters World location-based AR game to whet the appetites of would-be hunters of the paranormal. Built on the new Google Maps API, the game l ...more

Thanks to Apple's beta preview of iOS 11.3 released last week, app developers are already experimenting with the ARKit capabilities that will be available to regular users this spring. The highlight of ARKit 1.5 is vertical surface detection. The first iteration of ARKit was ...more

No matter what your holiday preference, you're probably aware that Christmas is now just days away. By now, you've already decked your halls with boughs of holly (either physically or virtually), thanks to our last holiday app roundup. With that in mind, let's take a look at ...more

Although Magic Leap's founder Rony Abovitz has a lot to say about his product, what people really want are visuals, and it looks like we're about to get a lot more of those in the coming weeks. In a post on Magic Leap's official announcements forum page, the company revealed t ...more

Unlike in the physical world, on the internet you're actually able to shut people up and block spoilers of newly-released movies, your favorite TV shows, or a sports event you've yet to watch on your DVR. If you haven't seen Star Wars: The Force Awakens yet, or just want to m ...more

If you're an Android user, you're very likely jealous of your iPhone friends who have access to the wide, wonderful world of augmented reality thanks to ARKit. But while ARCore is still in developer preview and AR Stickers remain an exclusive feature of Pixel smartphones, the ...more

Just weeks after officially launching its mobile augmented reality toolkit, Google can now claim one of its first Android and ARCore app exclusives with the Curate app from Sotheby's International Realty. Available now in the Play Store, Curate operates similarly to furniture ...more

If you relate in any way to having the need to carry your iPhone and your vaporizer in one hand, then keep on reading. The Vaportronix's VQ piece is an attachable iPhone case that stores your VQ vaporizer and charges it. Besides the case being an awesome and super convenient ...more

If CES 2018 is the starting gate for this year's race to release smartglasses, then Vuzix is already racing down the augmented reality track with its Blade smartglasses. After a "surreptitious" preview and a pre-order launch in 2017, Vuzix Blade will make its "official" debut ...more

If you thought Google was sitting on the sidelines of the growing race toward mainstreaming augmented reality, think again. A patent published by the US Patent and Trademark Office last week may have given the world a sneak peek at the AR headset reportedly under development ...more

Just in time for Women's Equality Day on Aug. 26, Treasury Wine Estates is breaking out a line of wines with augmented reality experiences that pay tribute to historically famous women. When scanned with the Living Wine Labels app for iOS or Android, the emBRAZEN wine labels ...more

First, there was SnapCat. Now, we have DogChat! Or SnapBark? In October, Snapchat took social media by storm with its Lenses for cats. But the latest addition to the camera app has given dog lovers an augmented reality Christmas gift they won't want to return. Don't Miss: Sn ...more

Having already solved for functionality and form factor, Nreal appears poised to pull ahead of its consumer smartglasses competition as the third piece of the puzzle now falls into place. On Thursday, at the Augmented World Expo (AWE) 2019, the smartglasses maker revealed tha ...more

While the 49th Annual Gay Pride Parade and Festival will take place on Santa Monica Boulevard and West Hollywood Park, revelers will also be able venture Northeast to the TCL Chinese Theater on Hollywood Boulevard to continue celebrating via Snapchat. On Thursday, Snapchat la ...more

Facebook's earnings calls are generally focused on numbers—revenue and user growth. But this week the company's founder and CEO, Mark Zuckerberg, carved out a significant portion of the call to elaborate on Facebook's plans for immersive computing. • Don't Miss: Facebook CEO ...more

Location-based gaming pioneer Niantic has been preparing its flavor of AR cloud, the Niantic Real World Platform, to bring more realistic and interactive augmented reality experiences to mobile apps. And now the company is looking for a few good developers to help execute its ...more

Next to millennials, one of the groups most coveted by brand marketers is "Generation Z," the consumers of tomorrow who were born between 1996 and 2010. On Monday, Facebook established a beachhead with that demographic in the realm of augmented reality by launching Facebook Me ...more

The iPhone X's "notch" is now possibly as notorious as Apple's decision to cut ties with the headphone jack. With that said, a cautious consensus can be made from first impressions of the X that the notch isn't all that bad. Still, one problem has shown up in reviews again and ...more

Augmented reality headset maker Meta Company unveiled Meta Viewer, its first software application, during its keynote at the Augmented World Expo in Santa Clara on Wednesday. Meta Viewer enables Meta 2 users to view 3D CAD models in augmented reality while maintaining the int ...more

After recently being in the news for collecting PII (personally identifiable information) for analytics and after-sales support, OnePlus has another security problem. An individual going by the name Elliot Alderson discovered an app in OnePlus devices that can enable root acce ...more

The legal travails of Magic Leap appear to have no end in sight, as a lawsuit filed by an ex-employee further threatens to dampen the startup's 2018 launch. A new legal complaint has been filed by former Magic Leap worker Kimberly Couto that alleges the company employed hundr ...more

We're year-round pesto eaters. We eat pesto outdoors in the summertime on a light pasta with a glass of rosé. We eat pesto in the wintertime by the fire atop a bowl of soup with a warm mug of tea. We eat pesto with scrambled eggs for breakfast, pesto-slathered sandwiches for l ...more

It's no secret that Snapchat has upped its AR game as of late. They're competing neck-and-neck with the likes of Instagram to see who can out-cool the other. Snap Inc's latest endeavor, 3D Paint, aims to steal the AR spotlight once again by giving you the ability to draw over ...more

Anyone who has been within a block of any wireless brick and mortar store or tech conference in the last couple of years has no doubt seen banners, posters, and videos promoting 5G high-speed wireless services on the way. The last time I can remember a technology being so hyp ...more

Following the launch of the Magic Leap One earlier this month, the device and the company took a few hits from early reviewers. But it turns out those were just love taps compared to the absolute scorched earth acidic screed penned this weekend by someone well credentialed to ...more

Every year, tech companies use April 1st as a means to prove that they have a sense of humor. Sometimes their jokes are good for a chuckle, other times the gags backfire disastrously. For the most part, however, we'd be better off without the bulk of these annual antics. But ...more

Despite less than glowing reviews from critics, the latest installment from the Harry Potter spinoff movie series, Fantastic Beasts: The Crimes of Grindelwald, is winning at the box office. Now, to help build on its holiday momentum, the film is getting another promotional as ...more

Another contestant has emerged in the race to deliver a mainstream augmented reality car navigation system, with Silicon Valley-based Phiar picking up $3 million in seed funding to launch its own artificial intelligence-based mobile app by mid-2019. The Venture Reality (VR) F ...more

After dipping its toes into the AR cloud arena last year, Ubiquity6 is now jumping in with both feet this year. Late last year, the startup launched Display.land, a social network for sharing and editing 3D digital scans of real-world locations. Now, the company is expanding ...more

Ladies and gentleman, it's official—"Selfie" has been named Word of the Year by Oxford Dictionaries. According to Oxford researchers, the use of the word increased 17,000 percent compared to this time last year. This can be attributed to social media sites like Twitter and In ...more

Magic Leap's recent flurry of patent applications prompted us to look around for any trademark movements from the company, and it turns out that the Florida-based company has been quite busy. In fact, a number of recent trademark filing updates indicate strong interest in sev ...more