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Accused of violating whistleblower and age discrimination laws by its security director, Magic Leap has taken an internal situation to the US District Court to clear its name of the allegations. Among the employee's accusations is that Magic Leap management acted against his ...more

Less than a week after debuting its AR Cloud platform in public with a multi-user installation of more than 100 participants, Ubiquity6 announced on Tuesday that it has closed a Series B round of funding totaling $27 million. Led by Benchmark and Index Ventures, the latest ro ...more

On Monday, with just days left before Christmas, Lowe's dropped a surprise augmented reality treat in everyone's lap: a brand new Magic Leap One app. With little fanfare or warning, the Lowe's Showroom app popped up in the Magic Leap World section on the Magic Leap One as a f ...more

As if riding roller coasters and meeting your favorite childhood cartoon characters weren't amusing enough, Snapchat is amping up the fun with augmented reality at the world's leading amusements parks in the this summer. According to a company spokesperson, Snapchat now offer ...more

Why would Magic Leap, a company preparing to launch its first augmented reality headset this year, need a developer for iPhone and iPad apps? It's not as crazy as it sounds. The company has published a job listing for a senior iOS application developer to "help create the fut ...more

Baseball fans can now leave their wallets behind at specific stadiums throughout the country. A new upgrade by Appetize to the foodservice and retail technology used at ballparks means you can now use Apple Pay to make purchases at 5 Major League Baseball stadiums. Don't Miss ...more

According to a new study from the Reuters Institute and the University of Oxford, people are getting their news from ... unexpected sources. Put away your CNN app and stop checking the New York Times because a familiar app is now keeping you up to date on current events: Whats ...more

Whether you just bought an iPhone X or one of your friends or family members did, iPhone X accessories are probably on your shopping list this holiday season. Cases, screen protectors, fast-chargers, wireless charging stations ... whatever they may be, you'll find the best dea ...more

On Monday, the Microsoft Build conference kicked off, showcasing a series of demos that went off without a hitch — except for one big one. At the start of the show, the company was meant to show off the capabilities of the HoloLens 2 by highlighting a look at the historic Apo ...more

Google's Pixel smartphone had a decent head start as one of the first devices to offer ARCore, but that early exclusivity has been frustrating for some Android device owners. Some of that frustration was relieved when Google added more Android devices to the ARCore list in Feb ...more

For social media platforms like Facebook, augmented reality represents a whole new art form with which users can express themselves online. Now, Facebook is giving those users a new brush. A new AR painting tool for Facebook Camera, which began rolling out to users on Monday, ...more

Legendary drum-and-bass artist Squarepusher, the Warp records labelmate of fellow electronic music legend Aphex Twin, is back with his fifteenth album called Be Up a Hello, which is set to drop on Feb. 1. To kick off the launch, the artist has just released an amazing new mus ...more

A year after making a splash at the annual Consumer Electronics Show in Las Vegas with Amazon Alexa integration, smartglasses maker Vuzix is bringing a notable weather app to its Blade smartglasses for the 2019 edition of the conference. Vuzix has announced that its Blade dev ...more

While The New York Times' augmented reality section has largely been dormant in 2019 (so far), USA Today has continued to crank out AR news stories. On Monday, the news outlet published a feature story about the world's tallest buildings (and the recent lack of new skyscraper ...more

This week, inside sources divulged details of how Apple nearly acquired Leap Motion, twice. Otherwise, companies offering or working on augmented reality technology had more successes than failures to talk about. For instance, the AR industry's courtship with the fashion worl ...more

While Gucci is among the most recognizable brands in fashion, you would be excused for not realizing that the company makes sneakers as well. Yet, here we are, with Gucci adding an augmented reality try-on camera tool to its iOS mobile app, available now via the App Store, fo ...more

It takes confidence and guts to pull off attractive and yet adequately frightening Halloween makeup as an adult. But rest assured, Perfect Corp's makeup try-on app YouCam has published a new face filter that it crowns the "spookiest, most glam and ghoulish" of all the makeup ...more

Many Americans will celebrate the start of the summer this Memorial Day weekend with backyard cookouts, and two brands hope to solidify their invites to those parties through augmented reality experiences in Snapchat. MillerCoors is running a Sponsored Lens that puts virtual ...more

Location-based gaming company Niantic knows its business model is inextricably tied to the outdoors, so it is in its best interest to help preserve that environment to give players a place to play. So, for the second straight year, Niantic will encourage Pokémon GO to assist ...more

Continuing with its new paradigm of using augmented reality to cover the news, The New York Times has published a feature story that takes a peek into the late David Bowie's eclectic wardrobe of on-stage outfits. The retrospective showcases four iconic Bowie costumes, includi ...more

Well-regarded men from the history of the United States tend to grace the country's currency, but what if equally deserving women were honored in the same fashion? That's the question that Google's Notable Women project endeavors to explore with augmented reality. Using imag ...more

Location services provider Mapbox is expanding the reach of its augmented reality development capabilities to include apps for automobiles as well as smartphone navigation. On Thursday, Mapbox announced a trio of new features for its Vision SDK, which will soon be available t ...more

The mystery surrounding the release of the next version of the HoloLens has been swirling for months, but at least some of that mystery may removed in the coming weeks. In an invite sent out on Wednesday, Microsoft is inviting members of the media to an event at this year's M ...more

While most kids his age are busy playing Fortnite, 11-year-old Yumo Soerianto is developing augmented reality games. Kids like Soerianto are the future of the augmented reality field — they'll likely be coming into their own as professional developers right as AR technologies ...more

Augmented reality startup 6D.ai is now accepting applicants for the closed beta of its 6D SDK. While operating in the background on a smartphone, the computer vision platform captures a dense 3D mesh in real time using just the device's camera (such a feat typically requires ...more

Mobile augmented reality developer Blippar's mission is to construct a computer vision map the world, with visual recognition of thousands of notable buildings, bridges, castles, holy places. A major step toward that goal has been taken by the company this month with the annou ...more

Mere weeks after rumors surfaced that Apple may be working on a headset capable of VR and augmented reality, it appears that Samsung is taking the same approach, but with an assist from Microsoft. Samsung is developing a wireless headset that will deliver both AR and VR exper ...more

If there's one company that is a fan of the TrueDepth camera on Apple's iPhone X devices, it's the popular eyeglasses retailer Warby Parker. Last year, the company introduced the ability to measure customers' faces using the depth-sensing front-facing sensor on the original i ...more

Augmented reality might not be able to cure cancer (yet), but when combined with a machine learning algorithm, it can help doctors diagnose the disease. Researchers at Google have developed an augmented reality microscope (ARM) that takes real-time data from a neural network ...more

The Game of Thrones premiere is fast approaching, and along with it, Magic Leap has begun to unveil some of the fan-centric swag associated with its immersive experience based on the hit TV series. On Monday, a contributor to the unofficial Game of Thrones fan site Watchers o ...more

Sending Christmas cards via snail mail is so passé. Why spend the time and money for a bougie photoshoot, saccharine card design, and postage when you can use augmented reality to instantly dress up photos and videos to send to friends and family instead? Luckily, there is a ...more

We've spent years waiting to see what all the secretive fuss was about, and now that the device is in our hands, we can finally begin showing you images of what the Magic Leap One experience looks like. This is especially important given the fact that the vast majority of the ...more

Hollywood loves to use New York City's Times Square as a setting for major scenes in a blockbuster movie, so it's only right to use the area for a choice bit of virtual apocalypse in augmented reality. A new billboard in the famously tourist-clogged area is the framework for ...more

If OnePlus co-founder Carl Pei was trying to be slick about using the new OnePlus 5 phone — especially before its speculated summer release — well, he didn't do that great a job of hiding it from us. In a leak over the weekend, Pei was story-ing away on his Instagram account, ...more

After publishing two batches of videos from its L.E.A.P. developer conference, Magic Leap has made the session on Seedling from Insomniac Games available to the public. Featuring Joel Bartley, lead gameplay programmer for Insomniac Games, and Michael Liebenow, lead software e ...more

Location-based AR game Ghostbusters World is creeping closer to launch, and developer FourThirtyThree has released some new gameplay footage and a trailer to capture the interest of the living. As hinted by previous gameplay reveals, the game from Sony Pictures and franchise ...more

If navigating a new city for a sporting event, such as the upcoming Super Bowl LII in Minneapolis, Minnesota, is a daunting task, then making your way through a foreign country to a series of venues may seem like an impossible mission. To alleviate the burden, the Internation ...more

An update to the iFramed social media gateway app for iOS adds an augmented reality feature called JuxImage that gives its users Snapchat-like photo and video effects. For the uninitiated, iFramed enables users to post sponsored content to various social media outlets. Users ...more

In keeping with its focus on loading the Magic Leap One with content at launch, Magic Leap has inked a creative partnership agreement with augmented reality production studio Square Slice Studios. "The team at Square Slice Studios has a reputation for forward thinking and inn ...more

Facing mixed reviews for the Magic Leap One, Magic Leap has already returned to the lab to improve on the device's successor. On Monday, in a bid to facilitate further innovation and spread its physical footprint, Magic Leap revealed a new Center of Excellence in Lausanne, Sw ...more

Now that Lego Movie 2, a film about an imaginary world made of plastic bricks existing parallel to the real world, is in theaters, it's the perfect time to shop for Lego apparel at a store modeled after that world. As luck would have it, longtime official Lego licensee Kabook ...more

Not content to just be a provider of rugged smartglasses for enterprise users, DAQRI has made the jump into the AR software side of the industry with its new Worksense productivity suite. With Worksense, DAQRI provides five apps that offer functionality typically seen in ente ...more

Apple's new iOS 14.5 will be coming out very soon, and that's even more evident now with the release of the iOS 14.5 Release Candidate (RC) on Tuesday, April 20. Anyone can install this update and get all of the same features iOS 14.5 will give everyone for iPhone; only you'll ...more

Edible bowls are glorious for plenty of reasons. They create fewer dishes, they're pretty to look at, and, well... you can eat them. There are many different options out there you can choose, like bacon cups, hollowed out apples, and molded hash browns, but these are 6 persona ...more

Microsoft recently released "Seeing AI," an app aimed to help the blind understand their surroundings. As Microsoft puts it, "the app narrates the world around you by turning the visual world into an audible experience." We asked Matthew Chao, the brother of one of our founde ...more

Microsoft's Monday keynote introduced the fourth generation of the company's Kinect sensor during Build 2018 in Seattle. The latest iteration, Project Kinect for Azure, gives enterprise companies the power of spatial understanding for connected devices in their factories and ...more

Noted analyst Gene Munster is predicting that Apple's initial entry into the augmented reality wearables category will be a year later than previous reports have estimated. The managing partner at Loup Ventures published a report on Thursday regarding Apple's new product cate ...more

The hype train that left the station years ago has reached its first stop, and now we finally have access to the Magic Leap One, the device many have claimed would revolutionize the augmented reality space at launch. But is that really true? On Wednesday morning, as Next Real ...more

Augmented reality platform maker Zappar and its marker-based augmented reality technology have been around well before Apple and Google brought markerless AR to mobile apps. But, as the saying goes, if you can't beat them, join them. On Thursday, Zappar unveiled ZapWorks Stud ...more

One of the more obvious benefits that vertical surface detection will bring to iPhone and iPad apps with the spring 1.5 update to Apple's ARKit platform is the ability to hang virtual artwork that rests realistically on walls. In the meantime, developers wishing to emulate th ...more

This year's CES seems particularly obesessed with VR, but augmented reality is offering a few surprises as well. One of those surprises arrived on Monday in the form of China's Rokid Glass. The consumer-focused AR smartglasses look like a pair of thick fashionista glasses (by ...more

While they don't do augmented reality just yet, the latest styles of Snapchat's Spectacles 2 camera glasses serve as a peek into the future of how mainstream AR wearables may look. On Wednesday, the company unveiled two new styles, Nico and Veronica, that expand its Spectacle ...more

Although all signs points to Microsoft releasing a new HoloLens in the coming days, the company is nevertheless looking to distribute its augmented reality apps to other operating systems. On Thursday, the Microsoft unveiled plans to port its Remote Assist app to Android, and ...more

Beloved toy maker Lego is returning to the realm of augmented reality, this time with an experience that explores supernatural fun. This week, the company unveiled its Hidden Side line of augmented reality playsets, which include an ordinary looking school, house, bus, and gr ...more

Everything that has a beginning has an end. This week marked the end of the long wait for the reveal of Magic Leap's first product and the beginning of the wait for more substantive details. Likewise, Google Tango will meet its end in March 2018, when ARCore will officially b ...more

We used to saunter into the grocery store and gaze longingly at the pre-made roasted chickens, wistfully thinking of things we could do with the golden fowl if only we didn't already have dinner plans. You see, we used to grab them only if we were having company or knew we wo ...more

Snapchat has officially unveiled its Visual Search service for Amazon (teased a month ago), a tool the company began testing on Monday. Now, when the app recognizes a barcode or a matching object, a card for the corresponding product on Amazon will appear on the screen. That ...more

If there was a version of the Doomsday Clock for counting down the release of Microsoft's HoloLens 2, then the caretakers of that imaginary clock would move the minute hand to "one minute to midnight." On Monday, Alex Kipman, Microsoft's technical fellow in charge of the Holo ...more

With the Masters, one of professional golfing's four most prestigious annual tournaments, now in full swing, Snapchat is giving users the ability to commemorate the moment in augmented reality. A new Lens in the Snapchat camera carousel places a white visor with the Masters l ...more

Magic Leap has been promising to launch a developer conference for years, and now the company is finally making good on that promise. On Wednesday, Magic Leap sent out the official announcement for its first L.E.A.P. conference, which will be held in Los Angeles in October. I ...more