Instagram

Gift-giving to your loved ones shouldn't be too time-consuming or strain your savings. Immortalize your special Instagram moments with family and friends by turning them into refrigerator magnets. For the stressed out family or friend, make homemade air freshener room spray, ...more

The newly enhanced focus from Magic Leap on enterprise, announced on Tuesday, also came with a few companies opting to weigh in with their experiences developing for the platform. One of those companies is Obsess, an app that allows Magic Leap users to create customized immer ...more

As far as HBO is concerned, it's not augmented reality — it's Snapchat. The premium cable network is leaning hard on Snapchat's AR magic tricks to promote yet another series, this time for the adaptation of Philip Pullman's His Dark Materials series of novels. Don't Miss: HB ...more

Two companies armed with web-based augmented reality tools, Vertebrae and Shopify, are ready to help online retailers boost their sales. It takes some real backbone to wear certain styles of hats in public, so it is fitting that Tenth Street Hats partnered with Vertebrae to i ...more

The hype around augmented reality has risen to a fever pitch over the past two years, and if this week's selection of business news stories are any indication, the din is about to get down right deafening. That's because the Microsoft's follow-up to the original HoloLens is a ...more

If you use apps on your smartphone, chances are you have no idea what those apps are doing with your information. Just this year, there have been several scandals involving apps transmitting user data, like Path uploading users' entire address books onto its servers, HTC's Sec ...more

The standard way to sort your notes and to-dos in Reminders has always relied on you putting them in the correct list and group. Then came smart lists for flagged and scheduled tasks, followed shortly by a smart list for tasks assigned to you. In iOS 15, Apple brings yet anoth ...more

All the cash Magic Leap is amassing is probably going a long way toward hardware development and manufacturing, but it's also becoming increasingly clear that a large portion of that cash will be devoted to content. The latest proof is a new partnership between Magic Leap and ...more

If we're being honest, very few people go on Tinder to fall in love with someone's personality. Oftentimes, the only reason they'll look at your bio is to make sure there are no red flags. Knowing this, Tinder's latest redesign isn't that surprising, and it probably won't eve ...more

Snapchat has added yet another social feature to its mobile app, and this one makes it possible to use augmented reality with a group of friends over video. Rolling out worldwide this week, the new Group Video Chat feature gives Snap users the opportunity to video conference ...more

Fans attending the US Open Tennis Championships in Queens, New York, which kicks off on Monday, will have the opportunity to meet tennis star Venus Williams in an augmented reality game sponsored by American Express. Fittingly, Williams' younger sister Serena was recently fea ...more

While numerous startups are competing to convert the AR Cloud from a pie-in-the-sky to a reality, Wikitude is thinking smaller with the latest edition of its augmented reality SDK. At the Augmented World Expo in Santa Clara on Thursday, the company launched the beta version o ...more

Fall is my favorite time of year, yet I cringe every time it begins. Why? Because it seems like every business is in a frenzy to start the Christmas shopping season the day after Halloween ends. For those of us who are fans of pumpkins, that's a buzzkill. It used to be that y ...more

After launching its first augmented reality title for Angry Birds on the Magic Leap One, Rovio has doubled back to the platform that made its franchise famous. That's right, the puzzle game is coming back to iPhones and iPads in Angry Birds: Isle of Pigs, leveraging the surfa ...more

Facebook's annual earnings call on Wednesday didn't come with any big surprises, that is, if you took everything at face value. However, if you read between the lines, and paid close attention to the very specific and intentional language the company's CEO, Mark Zuckerberg, u ...more

The last few months have delivered some great new Magic Leap releases, but that doesn't mean the development team is resting on its laurels when it comes to the platform itself. On Thursday, Magic Leap began inviting users to join its Lumin OS Beta Program, which includes a r ...more

I can't say that I'm a huge Tweeter, but I'm definitely a good follower. Having the ability to follow comedians, brands, and athletes helps me stay up to date on the things I'm interested in, and I appreciate being thrown a good joke every now and then. Also, it's nice to see ...more

Apple is no stranger to lawsuits. They were in a decade-long battle with Samsung that finally came to an end last month, and they've been duking it out in the courtroom with Qualcomm since last year. The more recent case has seen both companies file suits and counter-suits, bu ...more

Who had Lil Nas X, blood-drop Nikes, and satan worship on your 2021 bingo card? In a story that's stranger than fiction, the "Old Town Road" rapper has ruffled some feathers with the video for his new single, "MONTERO (Call Me By Your Name)" filled with demonic imagery usuall ...more

We are huge BLT sandwich fans. We are also huge sushi fans. After a morning spent heatedly debating which of the two we would like for lunch, we ultimately decided that we wanted both. Thus, we created what we're not-so-cleverly calling 'The BLT Sushi Roll." Pieces of thick r ...more

Death Road to Canada has finally arrived for Android, and it quickly took over our roundup for the best paid action games. Widely regarded as a top contender for the best video game of 2017, it came as no surprise when it easily surpassed all the other games in our list to gra ...more

On this, the most cherished day for Star Wars fans, May the fourth, Lenovo has released a significant new update to its Star Wars: Jedi Challenges app: real person versus person lightsaber battles. Now, any two users who both have the Lenovo Mirage Jedi Challenges system (whi ...more

Apple promised at WWDC to release the iOS 11 public beta by the end of June, and they've just followed through on their promise. Available Now: Download the iOS 11 Beta Starting today, anyone with a supported iPad, iPhone, or iPod touch can test out Apple's upcoming mobile o ...more

In just a few weeks, on May 29, the annual AWE (Augmented World Expo) conference will take place once again in Silicon Valley (Santa Clara, California, to be exact). And while everyone will be on the lookout for the next big thing in augmented reality coming from major player ...more

Bacon on burgers and sandwiches is truly a wonderful thing, though not when it slides out and lands on your plate. Or, even worse—the floor. There are ways to prevent bacon strips from slipping out, like holding your burger a certain way, preparing veggies correctly, or hollo ...more

It looks like the Harry Potter version of Pokémon GO won't appear in 2018 after all, as the company has decided pushed the game's release to 2019. "Get ready for some exciting and fun adventures ahead," the company said in a blog post. "We've been hard at work with our partne ...more

A new augmented reality cloud platform from German startup Visualix is working to give enterprises the capability to scan their own warehouses, factories, and stores and create maps for augmented reality navigation. During next week's Augmented World Expo (AWE) Europe, the co ...more

Enterprise augmented reality software provider Upskill has raised $17.2 million in its latest round of funding, led by new investors Cisco and Accenture. Last year, the company closed a Series B round of funding led by strategic investors Boeing HorizonX and GE Ventures, who ...more

After raising more $100 million in funding from some of the tech world's biggest names, Mojo Vision is finally ready to show the world the building block of its "invisible computing" platform. On Thursday, at the Augmented World Expo (AWE) in Santa Clara, California, the star ...more

An augmented reality system developed by Lyft might make it less awkward for drivers to figure out who they are supposed to pick up. In a patent application published by the US Patent and Trademark Office on Thursday, Lyft proposes an augmented reality system that helps passe ...more

After entering the UK's version of bankruptcy last month, Blippar's assets are up for sale, and bidding ended today. But now, with Blippar's story nearly at an end, a surprise twist has entered the company's story — the founders of Layar, which was sold to Blippar in 2014, ar ...more

If you need some help expressing how you feel to your mom for Mother's Day, Snapchat and Facebook are here with some augmented reality help. On Sunday, Snapchat will offer several Mother's Day-themed AR Lenses to help users create photo or video messages for their materfamili ...more

Now that the Magic Leap One is officially out in the wild, users are already beginning to find out exactly how it works and what it might be useful for in the augmented reality space. But there are still other, more unique questions that remain unanswered. That is, until now. ...more

Last week, Twilio showed off how avatar-based chat communications will work on the Magic Leap One, and now a new startup has unveiled yet another way that augmented reality telepresence and remote collaboration can take place on the device. Emerging from stealth on Wednesday, ...more

Another entrant into the do-it-yourself AR content creation market has emerged, as Zappar has updated its ZapWorks Studio software to include features for development newbies. Available now, ZapWorks Studio 5 brings a new feature called Actions that enables users to build AR ...more

The once blurry and mysterious vision of Magic Leap's future is slowly coming into focus in the present, despite the company's obsessive attempts to keep any and all information under wraps until the next reveal is absolutely necessary. A new tidbit of information hints at an ...more

As Facebook, Apple, Samsung, and others offer augmented reality selfie effects and content that challenge its platform, Snapchat has continued to innovate with its augmented reality capabilities. The latest example, released to the app's Carousel on Monday, is a Lens that rea ...more

Within the gastronomic melting pot of America, pizza was first introduced in the late 19th century by Italian settlers in cities like New York, Chicago, and Philadelphia. The slice-by -slice phenomenon gained popularity when immigrant street peddlers walked the sidewalks with ...more

Just nine days after the official release of iOS 11.2, Apple has released iOS 11.2.1. The update initially seems to have been seeded to only a handful of users and is intended to fix bugs in 11.2. One specific bug fix revolves around HomeKit. Apple's Home app experienced a vu ...more

Nearly a year to the day after the unveiling Magic Leap One, Magic Leap has dropped another update to the Lumin OS that runs the device. Lumin OS version 0.94 is available now as an over-the-air update or via download on the Creator Portal for Magic Leap One users. The bulk ...more

The narratives around virtual reality consistently revolve around human empathy and emotion, while the story around augmented reality has been decidedly more dispassionate and business-focused — until now. In a stirring speech held at a recent TEDx event, Brian Mullins, the f ...more

One of the more compelling human interest stories of the summer has been the plight of the Thai Wild Boars soccer team, who were trapped in a cave for weeks. To show just how perilous the largely unchartered cave was, The New York Times has transported its readers into an aug ...more

Perhaps the best part about Easter is the fact that, even after the day is over, there's usually still a lot of candy left. Jelly beans, gummy bears, Cadbury eggs, peanut butter cups, marshmallow peeps — there's no end to the sugary goodness in your awesome Easter basket. Yet ...more

With today's augmented reality experiences, we can see and hear virtual content, but Ultrahaptics wants you to be able to feel those experiences, too. The company has partnered with Meta Company to pair its ultrasound-based haptic feedback system with the Meta 2 augmented rea ...more

Google is going all in with Childish Gambino as its musical champion for augmented reality, as the duo has now dropped its second AR collaboration of the year. After Google launched his Playmoji for Pixel's Playground app earlier this year, Gambino, the musical alter ego of e ...more

Last week, Magic Leap CEO Rony Abovitz teased his Twitter followers with some "fun and cool stuff" to share in the coming days. On Monday, he made good on that promise, sort of. If you're a fan of Sigur Rós, he hit the right note, but if you were expecting to see what the com ...more

If you're a golf fan who can't attend the Arnold Palmer Invitational in person, you can still follow the next stop on the apparent Tiger Woods comeback tour in augmented reality with an iPhone or iPad. The PGA Tour AR, available now on the App Store for ARKit-compatible devic ...more

Apple just released the first developer beta for iOS 13.4.5 on Tuesday, March 31. The update follows the previous week's stable release of iOS 13.4. Apple seeded developers the first beta for iOS 13.4.5 at 10 a.m. PDT, the company's standard release time for developer beta up ...more

In the latest example of non-tech companies taking on augmented reality marketing, online travel site Travelocity has added an AR version of its Roaming Gnome mascot to its mobile app. Available for iOS and Android, the feature, enabled by ARKit and ARCore, respectively, give ...more

A sizzle reel just released by augmented reality cloud company 6D.ai shows off what kind of hyper-realistic AR experiences developers can build with its SDK. For its forthcoming game Dragon Duel, developer Happy Giant created an AR dragon that can climb real world objects and ...more

Apple's lead marketing tool for the iPhone X, 3D Animoji that you control with your facial and head movements, are once again in the spotlight in a new commercial the company posted on its Korean YouTube account this week. In conjunction with the release of a new single from ...more

The idea of remote assistant apps in augmented reality has been taking off in the last couple of years, but Epson is introducing a differing kind of solution for companies that may benefit from a more straightforward dynamic before going full-on immersive with higher-end AR re ...more

Despite the popularity of Pokémon GO, augmented reality gaming hasn't quite caught on yet. The makers of the popular World of Tanks game aren't taking a shot at Niantic's crown yet, but they are looking at giving spectators a new way to watch the game. The game's maker, Warga ...more

After a little more than a year at motion tracking technology maker Leap Motion, Keiichi Matsuda has resigned his position as vice president of design and global creative director, the company announced on Wednesday. A designer and filmmaker (and NR30 member), Matsuda is perh ...more

A peek inside the code of the Snapchat app has revealed that the company is expanding the search capabilities of its augmented reality camera to include visual search that may link to items within Amazon's massive online store. Self-described "technology leaker" on Twitter, a ...more

A major software tool first promised during the reveal of the HoloLens 2 earlier this year is finally available. Native support for Unreal Engine 4 has arrived for the HoloLens 2 via early access on GitHub (login required). Don't Miss: Microsoft's Live HoloLens 2 Apollo 11 D ...more

Those looking for a creative way to loose a metaphorical Cupid's arrow at the figurative heart of the object of their affection can now add augmented reality greeting cards to their quiver. Just in time for the first Hallmark holiday of the year, Happy Giant, developer of the ...more

The potential of augmented reality is often shown in science fiction movies, but a new exhibit marries the genre with very real-world AR technology, to great effect. "Hollywood Dream Machines: Vehicles of Science Fiction and Fantasy" is a new exhibit at the Petersen Automotiv ...more

To commemorate the rollout of the AR+ update for Pokémon Go, Apple CEO Tim Cook took to Twitter to promote and celebrate the moment his company's ARKit platform made possible. "You never know who you'll run into on the Apple campus," Cook tweeted. "The power of ARKit is comin ...more

Scary movies seem to be a natural fit for augmented reality experiences, with the latest example coming from the Insidious film franchise. To promote the latest installment, Insidious: The Last Key, Sony Pictures has possessed the BeautyPlus (iOS | Android) and MakeupPlus (iO ...more